More About Advertising
OCTOBER 29, 2018
As you would expect from my fellow curmudgeon, Bob Hoffman’s new book, “Laughing @ Advertising,” is a scathing indictment of the current state of the ad biz… But one done with a wonderful combination of sarcasm, obscenities and humor. I would encourage everyone making a crust from the profession to read it from cover to.
AdPulp
NOVEMBER 1, 2018
The great majority of ad agency websites suck. The sites tend to be little more than digital brochures and chest-beating exercises. Agency sites are also focused on past accomplishments, which is odd considering that the buyers of ad agency services want future successes. Thankfully, PAM Advertising in Zurich, Switzerland doesn’t play by other people’s rules. […].
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illumin
NOVEMBER 2, 2018
We’ve been following along with eMarketer’s Social Series, where each day they focused on the audiences of today’s most relevant social platforms including: Facebook , Instagram , Twitter , Pinterest and SnapChat. As we look toward the closing of this year and ahead at 2019, this was a great series to help us understand what is really going on with all the various networks.
All About Advertising Law
OCTOBER 31, 2018
Recently, we wrote about new faces at the FTC, which, for the first time in its history, has five new Commissioners in a calendar year. This unprecedented change has cast some uncertainty on how the FTC will approach consumer protection enforcement. Recent actions by the Commission, however, indicate that despite new leadership, the Commission’s focus will be largely unchanged.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
NOVEMBER 2, 2018
Accenture Interactive is boosting its already sizeable footprint in Germany with the acquisition of Hamburg’s Kolle Rebbe, ranked as Germany’s seventh-largest ad agency. In January Accenture bought Mackevision, a leading producer of computer-generated imagery and content, while last year it bought a majority stake in digital agency SinnerSchrader.
AdPulp
OCTOBER 27, 2018
There are few ad blogs left standing today. Most of them are toast. One ad blog that curious minds like to visit is The Agency Review by Martin Bihl, a site full of excellent book reviews and more. I was reading Bihl’s interview with Luke Sullivan, a.k.a. Saint Luke and this one passage stood out, […]. The post Dear Advertising Professional: Don’t Become Toast appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
NOVEMBER 2, 2018
Kashmir is a divided region, with India controlling the greater part, Pakistan a big chunk with China in there too. India and Pakistan have fought three wars over it. So what can bring it together? Why football of course. It’s an odd notion but we shouldn’t underestimate the power of the beautiful game. Here’s a.
More About Advertising
OCTOBER 31, 2018
Big issues are coming thick and fast today – news reporting courtesy of the New York Times and harassment from timeTo already. Now it’s the small matter of saving the world from our own depredations from the WWF (formerly World Wildlife Fund) and Uncommon Creative Studio. Species of wild animals are supposed to have reduced.
More About Advertising
OCTOBER 31, 2018
TimeTo is set on removing harassment from the ad business, in this case a “handsy” client keen to get to get her (please note) mitts on a young account handler in a campaign using donated time and space from Lucky Generals. Expect this year’s round of Christmas parties will be mint tea and madeira cake.
AdPulp
OCTOBER 31, 2018
Hate crime. “It’s not just offensive. It’s an offence.” The Home Office today launches its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The campaign breaks on […].
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AdPulp
OCTOBER 30, 2018
Banks are another in a long list of industries going by the wayside, thanks to the unrelenting tide of digital disruption. However, there are always survivors who manage to adapt and thrive. Frost Bank is a Texas financial institution with a century and a half of service under its belt. Can you imagine the number […]. The post Frost Bank Believes in the Power of Optimism To Change Lives appeared first on Adpulp.
More About Advertising
NOVEMBER 1, 2018
It’s interesting that at a time when creative agencies are fighting for their very existence against the data hordes, October saw a rich crop of ads – all of them, in some way, demonstrating the presence of that rare element: an idea. Here’s the UK’s Krow for Fiat, with a classic old-style comedy drama showing.
More About Advertising
OCTOBER 29, 2018
Sir Martin Sorrell’s new MediaMonks has lured Smoke & Mirrors New York MD Cayal Mathura (left) away to be its SVP growth. Smoke & Mirrors is a full service post production company, owned by Williams Lea Tag and headquartered in London. Mathura says in a LinkedIn post: “I could not be happier to be joining.
More About Advertising
OCTOBER 29, 2018
The&Partnership appears to be embracing innovation with a vengeance: London CEO Sarah Golding has been banging the drum for emerging technologies such as A1 in her stint as agency trade body IPA president and now it’s promoted head of digital strategy Oliver Feldwick to global head of innovation, charged with the onerous-sounding task of “future.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
OCTOBER 29, 2018
Something of a surprise to see Volvo rolling out the big budget for its excavators, Dolph Lundgren and all, in a new campaign from Forsman & Bodenfors. Maybe they’re aiming for the same “halo” effect as its trucks epic of a few years back featuring Jean Claude Van Damme. Not as good as that but.
More About Advertising
NOVEMBER 2, 2018
MediaMonk Sir Martin Sorrell revealed at a Campaign breakfast today that Warren Buffett’s Berkshire Hathaway investment giant had offered 925p a share for his WPP back in 2012, just above what the share price is now (it used to be £16). WPP/Sorrell wanted a bigger premium though and so the deal didn’t happen. Sorrell also.
More About Advertising
NOVEMBER 2, 2018
VW Commercial Vehicles is partnering with Men’s Health Awareness Trust in its current ‘Balls to Cancer’ campaign inviting men to get their privates checked. So agency adam&eveDDB has produced a pleasing little vignette on the subject. Will it make a blind bit of difference? The trouble with all these good causes is that there are.
More About Advertising
NOVEMBER 2, 2018
Here’s the clear winner of the 2018 Tear Duct Award, for SAS (Scandinavian Airlines) shot at Copenhagen’s Kastrup airport by photographer Peter Funch and film maker Jeppe Ronde. It’s been accused by some of ripping off the Richard Curtis film Love Actually although as I’ve been studiously avoiding that for years, I can’t say.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
NOVEMBER 2, 2018
There are signs that some advertisers are prepared to work a bit harder this Christmas, hardly surprising as half the high street in the UK (and the US) is pinning its hopes on a good trading season. So are the delivery merchants, Amazon has already warned that this quarter won’t be as stellar as people.
More About Advertising
NOVEMBER 2, 2018
More Christmas stuff, this time AMV BBDO’s first effort for new client Asda, a veritable snowy wonderland. Read this morning that the end of November in the UK will see us buried in snow so we might all be fed up with the stuff by Christmas but there you go. It’s OK but not a.
More About Advertising
NOVEMBER 1, 2018
We had a slew of very good ads in October (see below, slew doesn’t sound very nice but it’s fine) and here’s another campaign to kick things off in November, trendy sustainable shoe company Allbirds from Anomaly LA. Allbirds are made from sheep, trees and other sustainable things. Thought for a minute the ones in.
More About Advertising
NOVEMBER 1, 2018
I am sometimes asked by friends if I will talk to their children about a job in advertising. I assume this is because they do not want to be doctors, teachers, lawyers or go into the City, and they think it might be an attractive job. The first question is, of course, what kind of.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
NOVEMBER 1, 2018
Staff exits follow agency restructurings – usually flagged as making companies more client-focussed, nimble and all the rest of it – as surely as night follows day. Now it’s happening at Lake Capital-owned Engine in London with an all-staff consultation following Engine’s decision to dissolve its agency brands – most notably WCRS and Partners Andrews.
More About Advertising
OCTOBER 31, 2018
Not sure we can take a Christmas ad this early in the season – it’s still October – but Shop Direct’s Very.co.uk is getting its retaliation in first with another winsome piece of animation from St Luke’s and Against All Odds. This time featuring ‘Elsie’s gift,’ with the line ‘find the gift that helps them.
More About Advertising
OCTOBER 31, 2018
I wonder if new WPP CEO Mark Read is wise to offer a running commentary on the embattled group’s fortunes? He’s at it today in Campaign, musing on merging agencies and WPP’s travails in North America. When he took the job following the enforced departure of founder and CEO Sir Martin Sorrell he said he’d.
More About Advertising
OCTOBER 31, 2018
Despite (or perhaps because of) the Brexit house price crash, online estate agents seem to be a booming industry, and one that invests a decent amount in advertising too. Mother has won Yopa, the eighth largest UK estate agent brand, which previously worked with Lucky Generals. The win reunites the agency with Pip Heywood, who.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
OCTOBER 31, 2018
More downsizing is afoot at Ogilvy UK with all staff being offered voluntary redundancy. The agency says this is because it wants to be “transparent” about the changes being made under new group CEO Michael Frohlich which have already seen the departures of most of the previous top management headed by Ogilvy & Mather CEO.
More About Advertising
OCTOBER 30, 2018
The&Partnership has been appointed by Coty as global lead creative agency for Wella Professionals, its flagship brand aimed at the hair salon sector. Coty Professional Beauty CMO Laura Simpson says: “Wella Professionals (founded in 1880) is a leader in salon haircare and we want to ensure the brand remains relevant, meaningful and forward-looking.
More About Advertising
OCTOBER 30, 2018
The UK’s Advertising Standards Authority (ASA) will have heart failure over this one. They recently banned an ad for the Nissan Micra – Nissan Micra! – ‘cos it went too fast. BMW petrol heads will be looking anxiously, though, to see how much it costs to rent the new version of its famed 8 coupe.
More About Advertising
OCTOBER 30, 2018
The boat that is MDC Partners sails leakily on, reporting a net loss of $18.2m for Q3, which it blames on changes to accounting rules, with organic revenue up 1.5 per cent and net new business gains of $12.7m. Losses for the year to date now total $48m. CEO Scott Kauffman stepped down a while.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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