More About Advertising
OCTOBER 29, 2018
As you would expect from my fellow curmudgeon, Bob Hoffman’s new book, “Laughing @ Advertising,” is a scathing indictment of the current state of the ad biz… But one done with a wonderful combination of sarcasm, obscenities and humor. I would encourage everyone making a crust from the profession to read it from cover to.
AdPulp
NOVEMBER 1, 2018
The great majority of ad agency websites suck. The sites tend to be little more than digital brochures and chest-beating exercises. Agency sites are also focused on past accomplishments, which is odd considering that the buyers of ad agency services want future successes. Thankfully, PAM Advertising in Zurich, Switzerland doesn’t play by other people’s rules. […].
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illumin
NOVEMBER 2, 2018
We’ve been following along with eMarketer’s Social Series, where each day they focused on the audiences of today’s most relevant social platforms including: Facebook , Instagram , Twitter , Pinterest and SnapChat. As we look toward the closing of this year and ahead at 2019, this was a great series to help us understand what is really going on with all the various networks.
All About Advertising Law
OCTOBER 31, 2018
Recently, we wrote about new faces at the FTC, which, for the first time in its history, has five new Commissioners in a calendar year. This unprecedented change has cast some uncertainty on how the FTC will approach consumer protection enforcement. Recent actions by the Commission, however, indicate that despite new leadership, the Commission’s focus will be largely unchanged.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
NOVEMBER 2, 2018
Accenture Interactive is boosting its already sizeable footprint in Germany with the acquisition of Hamburg’s Kolle Rebbe, ranked as Germany’s seventh-largest ad agency. In January Accenture bought Mackevision, a leading producer of computer-generated imagery and content, while last year it bought a majority stake in digital agency SinnerSchrader.
AdPulp
OCTOBER 27, 2018
There are few ad blogs left standing today. Most of them are toast. One ad blog that curious minds like to visit is The Agency Review by Martin Bihl, a site full of excellent book reviews and more. I was reading Bihl’s interview with Luke Sullivan, a.k.a. Saint Luke and this one passage stood out, […]. The post Dear Advertising Professional: Don’t Become Toast appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
OCTOBER 31, 2018
Big issues are coming thick and fast today – news reporting courtesy of the New York Times and harassment from timeTo already. Now it’s the small matter of saving the world from our own depredations from the WWF (formerly World Wildlife Fund) and Uncommon Creative Studio. Species of wild animals are supposed to have reduced.
More About Advertising
OCTOBER 31, 2018
TimeTo is set on removing harassment from the ad business, in this case a “handsy” client keen to get to get her (please note) mitts on a young account handler in a campaign using donated time and space from Lucky Generals. Expect this year’s round of Christmas parties will be mint tea and madeira cake.
More About Advertising
NOVEMBER 1, 2018
It’s interesting that at a time when creative agencies are fighting for their very existence against the data hordes, October saw a rich crop of ads – all of them, in some way, demonstrating the presence of that rare element: an idea. Here’s the UK’s Krow for Fiat, with a classic old-style comedy drama showing.
More About Advertising
OCTOBER 29, 2018
Sir Martin Sorrell’s new MediaMonks has lured Smoke & Mirrors New York MD Cayal Mathura (left) away to be its SVP growth. Smoke & Mirrors is a full service post production company, owned by Williams Lea Tag and headquartered in London. Mathura says in a LinkedIn post: “I could not be happier to be joining.
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More About Advertising
OCTOBER 29, 2018
The&Partnership appears to be embracing innovation with a vengeance: London CEO Sarah Golding has been banging the drum for emerging technologies such as A1 in her stint as agency trade body IPA president and now it’s promoted head of digital strategy Oliver Feldwick to global head of innovation, charged with the onerous-sounding task of “future.
More About Advertising
OCTOBER 29, 2018
Something of a surprise to see Volvo rolling out the big budget for its excavators, Dolph Lundgren and all, in a new campaign from Forsman & Bodenfors. Maybe they’re aiming for the same “halo” effect as its trucks epic of a few years back featuring Jean Claude Van Damme. Not as good as that but.
AdPulp
OCTOBER 31, 2018
Hate crime. “It’s not just offensive. It’s an offence.” The Home Office today launches its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The campaign breaks on […].
AdPulp
OCTOBER 30, 2018
Led by the vision of Director Ramaa Mosley, creatives from across America — filmmakers, producers and editors — joined the #WomenForTheWin Initiative, donating their time and energy to create commercials for women running for political office across the U.S. Here are two: U.S. Congress candidate, Adrienne Bell from Women For The Win on Vimeo. Alhambra, […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
NOVEMBER 2, 2018
MediaMonk Sir Martin Sorrell revealed at a Campaign breakfast today that Warren Buffett’s Berkshire Hathaway investment giant had offered 925p a share for his WPP back in 2012, just above what the share price is now (it used to be £16). WPP/Sorrell wanted a bigger premium though and so the deal didn’t happen. Sorrell also.
More About Advertising
NOVEMBER 2, 2018
VW Commercial Vehicles is partnering with Men’s Health Awareness Trust in its current ‘Balls to Cancer’ campaign inviting men to get their privates checked. So agency adam&eveDDB has produced a pleasing little vignette on the subject. Will it make a blind bit of difference? The trouble with all these good causes is that there are.
More About Advertising
NOVEMBER 2, 2018
Here’s the clear winner of the 2018 Tear Duct Award, for SAS (Scandinavian Airlines) shot at Copenhagen’s Kastrup airport by photographer Peter Funch and film maker Jeppe Ronde. It’s been accused by some of ripping off the Richard Curtis film Love Actually although as I’ve been studiously avoiding that for years, I can’t say.
More About Advertising
NOVEMBER 2, 2018
There are signs that some advertisers are prepared to work a bit harder this Christmas, hardly surprising as half the high street in the UK (and the US) is pinning its hopes on a good trading season. So are the delivery merchants, Amazon has already warned that this quarter won’t be as stellar as people.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
NOVEMBER 2, 2018
More Christmas stuff, this time AMV BBDO’s first effort for new client Asda, a veritable snowy wonderland. Read this morning that the end of November in the UK will see us buried in snow so we might all be fed up with the stuff by Christmas but there you go. It’s OK but not a.
More About Advertising
NOVEMBER 1, 2018
We had a slew of very good ads in October (see below, slew doesn’t sound very nice but it’s fine) and here’s another campaign to kick things off in November, trendy sustainable shoe company Allbirds from Anomaly LA. Allbirds are made from sheep, trees and other sustainable things. Thought for a minute the ones in.
More About Advertising
NOVEMBER 1, 2018
I am sometimes asked by friends if I will talk to their children about a job in advertising. I assume this is because they do not want to be doctors, teachers, lawyers or go into the City, and they think it might be an attractive job. The first question is, of course, what kind of.
More About Advertising
NOVEMBER 1, 2018
Staff exits follow agency restructurings – usually flagged as making companies more client-focussed, nimble and all the rest of it – as surely as night follows day. Now it’s happening at Lake Capital-owned Engine in London with an all-staff consultation following Engine’s decision to dissolve its agency brands – most notably WCRS and Partners Andrews.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
OCTOBER 31, 2018
Not sure we can take a Christmas ad this early in the season – it’s still October – but Shop Direct’s Very.co.uk is getting its retaliation in first with another winsome piece of animation from St Luke’s and Against All Odds. This time featuring ‘Elsie’s gift,’ with the line ‘find the gift that helps them.
More About Advertising
OCTOBER 31, 2018
I wonder if new WPP CEO Mark Read is wise to offer a running commentary on the embattled group’s fortunes? He’s at it today in Campaign, musing on merging agencies and WPP’s travails in North America. When he took the job following the enforced departure of founder and CEO Sir Martin Sorrell he said he’d.
More About Advertising
OCTOBER 31, 2018
Despite (or perhaps because of) the Brexit house price crash, online estate agents seem to be a booming industry, and one that invests a decent amount in advertising too. Mother has won Yopa, the eighth largest UK estate agent brand, which previously worked with Lucky Generals. The win reunites the agency with Pip Heywood, who.
More About Advertising
OCTOBER 31, 2018
More downsizing is afoot at Ogilvy UK with all staff being offered voluntary redundancy. The agency says this is because it wants to be “transparent” about the changes being made under new group CEO Michael Frohlich which have already seen the departures of most of the previous top management headed by Ogilvy & Mather CEO.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
OCTOBER 30, 2018
The&Partnership has been appointed by Coty as global lead creative agency for Wella Professionals, its flagship brand aimed at the hair salon sector. Coty Professional Beauty CMO Laura Simpson says: “Wella Professionals (founded in 1880) is a leader in salon haircare and we want to ensure the brand remains relevant, meaningful and forward-looking.
More About Advertising
OCTOBER 30, 2018
The UK’s Advertising Standards Authority (ASA) will have heart failure over this one. They recently banned an ad for the Nissan Micra – Nissan Micra! – ‘cos it went too fast. BMW petrol heads will be looking anxiously, though, to see how much it costs to rent the new version of its famed 8 coupe.
More About Advertising
OCTOBER 30, 2018
The boat that is MDC Partners sails leakily on, reporting a net loss of $18.2m for Q3, which it blames on changes to accounting rules, with organic revenue up 1.5 per cent and net new business gains of $12.7m. Losses for the year to date now total $48m. CEO Scott Kauffman stepped down a while.
More About Advertising
OCTOBER 29, 2018
Mother’s new business team is continuing its strong end to the year. Following recent wins from Sky and Dune London, the agency has been appointed by Samaritans to deliver the charity’s suicide prevention message. Samaritans will continue its history of partnering with the rail industry, which presumably provides some free media space as well as.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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