More About Advertising
NOVEMBER 16, 2018
WPP’s outgoing CFO Paul Richardson (below) has been giving delegates at a conference in Barcelona a peek under the bonnet of the stuttering holding company limo. First off he’s confirmed that WPP plans to sell up to 80 per cent of its research unit Kantar, hoping to keep between 20 and 40 per cent depending.
AdPulp
NOVEMBER 15, 2018
This year’s Christmas campaign for UK department store John Lewis & Partners is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happened to be Sir Elton John. My gift is my song and this one’s for you. Agency: […]. The post What Does Your Little Rocket Man Want for Christmas This Year?
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InMobi
NOVEMBER 13, 2018
For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally. LEARN MORE Here are the top eight perks of mobile in-app advertising that make it the best mobile strategy. 1) Target Consumers Without Cookies Within mobile web advertising or any other browser-based marketing effort, most dat
Gods of Advertising
NOVEMBER 13, 2018
At a recent all-hands meeting, I was asked about my “creative vision” for the company. I’m not sure I provided a good answer. Not a concise one anyway. Big picture my vision is the same as any sane employee: to grow, to succeed, to become prosperous -as an agency, as individuals. This is not the first time I’ve been asked about creative vision and philosophy.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
NOVEMBER 12, 2018
Video consumption is changing and so is Out of Home, leading to an exciting opportunity demonstrating how video formats can live on OOH screens. Pushing brands’ creative boundaries to enable social video to thrive on another platform is the basis of an initiative we’ve driven at Talon this year. And it works – engaging more.
AdPulp
NOVEMBER 14, 2018
Is there any product more American than denim? Denim is made from cotton, a domestic crop across the South. And denim is worn by blue-collar workers, tech workers and rock stars from coast-to-coast. If Americans have a uniform, it’s made from denim. But which cut and which brand is the right one for you? Levi’s, […]. The post When You’re Authentically Cowboy, Hipsters Eat You Up appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
NOVEMBER 13, 2018
Your customers aren’t one-dimensional and they can’t be defined or categorized by one single characteristic. For example, just because someone likes hiking, doesn’t mean they four wheel. A baseball fan, may not actually like beer. Not all mom’s bake and drive minivans, and not all 20 something’s care about the same things. If you try to market to someone that way, it falls flat, you end up communicating to a flimsy stereotype, instead of a real person.
More About Advertising
NOVEMBER 14, 2018
Jerry Buhlmann has surprised the industry by quitting his role as CEO of Dentsu Aegis. He is only 59, which is young compared to John Wren at Omnicom (66) and Michael Roth at Interpublic (72). We also know that Buhlmann is very fit — he’s represented England as a senior triathlete — and is no.
AdPulp
NOVEMBER 13, 2018
100 years ago, World War One ended. Many of our ancestors paid the ultimate price in the Great War. An estimated nine million combatants and seven million civilians died as a direct result of the war. It was bloody and brutal. Today, we remember. Liberté, égalité, fraternité! The Face of History To commemorate 100 years […]. The post Digital Media Installation in Péronne, France Reveals the Brutal Truth of War appeared first on Adpulp.
More About Advertising
NOVEMBER 16, 2018
Rachel Forde became UK CEO of media agency UM in July 2018. She was previously with Publicis, where she held senior positions at ZenithOptimedia and Starcom Mediavest. At SMG, she was MD of the P&G United division, looking after Publicis Groupe’s largest UK client, before bringing together Spark and Mediavest and as CEO overseeing its.
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More About Advertising
NOVEMBER 12, 2018
News in last week’s Ad Age that that Procter & Gamble is reorganizing its management structure to get greater efficiencies from its semi-autonomous business units, almost made me choke on my breakfast beer. No matter how it reorganizes itself it will remain as a perfect example of how f *d up most giant corporations are. I.
More About Advertising
NOVEMBER 12, 2018
Brands seem to need a cause these days, and Coty’s Rimmel London has chosen to take on the cyber bullies of the beauty world with its #IWILLNOTBEDELETED campaign, featuring 14 real people, each of whom has a story to tell. Rosie Bardales, BETC London partner and CCO, said: “Rimmel is a brand that believes everyone.
More About Advertising
NOVEMBER 12, 2018
There’s a lot of emotion around at Christmas – much of it of the ersatz variety you can buy in a packet – so it takes a deft touch from client and agency to make it work for you. Here are two such examples: one from adam&eveDDB in the UK for National Lottery funded Haircuts4Homeless.
More About Advertising
NOVEMBER 12, 2018
There’s less than two weeks to go until the newest creative festival launches in London and More About Advertising is pleased to be media partnering with the event run by industry network Creativepool.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
NOVEMBER 11, 2018
Mother caused an outrage with its first ad for KFC, which upset people by reminding them that KFC’s hot wings and popcorn chicken come from actual birds. The Advertising Standards Authority threw out 480 complaints against the “Whole Chicken” ad last summer, but the controversy still cowed KFC into taking a different route, concentrating on.
More About Advertising
NOVEMBER 15, 2018
It ‘s that time again when the John Lewis Christmas TV spot is revealed although not the best kept secret given the leaked intel that Elton John is involved. Involved, more like high-jacked the production. It is an ad for Elton and his first ever hit back in 1970, John Lewis gets a credit on.
More About Advertising
NOVEMBER 15, 2018
VW’s Skoda has chosen an interesting solution in its global creative review, sharing the business between LA-based Optimist and Hamburg’s thjnk which was bought by WPP about a year ago. Optimist, best known for its experiential work, also has an office in Hamburg. Rosapark keeps the business in France. UK agency has yet to be.
More About Advertising
NOVEMBER 16, 2018
Lexus is launching its ES self-charging hybrid in the |UK next year so has enlisted an intriguing combo of The&Partnership, Visual Voice, IBM’s Watson and director Kevin Macdonald to produce an ad with a storyline and script produced entirely by AI (artificial intelligence). It shows a man with a car trying to ensure the brakes.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
NOVEMBER 12, 2018
It’s a far cry from last year’s loveable Paddington ad, which had 6.9 million views on M&S’s YouTube channel alone. But popularity didn’t translate into sales, so for 2018 M&S has binned the blockbuster and created two unashamedly data-driven Christmas campaigns for its food and clothing divisions, both hell-bent on driving customers into stores and.
More About Advertising
NOVEMBER 12, 2018
We’ve got the Christmas ad winner already – and all because Clearcast, a company that acts as a broadcast ad regulator, in its wisdom banned it. It’s Iceland’s “the story of Rang-tang,’ an orangutang which invades a bedroom as nasty humans have destroyed its natural habitat for palm oil. It used Greenpeace footage and, according.
More About Advertising
NOVEMBER 16, 2018
BBH has added another big Pernod Ricard brand – Campo Viejo rioja – to its portfolio which already includes high end whiskies, Absolut and Martell. BBH won the business following a pitch. BBH has been charged with developing the Campo Viejo ‘Live Uncorked’ campaign globally, with an emphasis on key markets including the UK and.
More About Advertising
NOVEMBER 14, 2018
The John Lewis Christmas ad is arguably the biggest moment of adland’s festive season. so we thought we’d look at it from two viewpoints. Emma Hall writes: If you have a sense of déjà vu with this year’s John Lewis Christmas ad, it might be because the soundtrack — Elton John’s “Your Song” — was.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
NOVEMBER 15, 2018
Upscale British fashion house Burberry appears on the way back after a rocky couple of years – burning pricey unsold garments for a start – so we expect something spectacular at Christmas.
More About Advertising
NOVEMBER 14, 2018
Adam&eveDDB is making its customary strong finish to the year in the week its latest John Lewis ad debuts, winning Booking.com against strong competition Anomaly and 72andSunny. Booking.com, headquartered in Amsterdam, has been with Wieden+Kennedy Amsterdam for the past three years. A&E has won what may be the biggest UK creative account to move this.
More About Advertising
NOVEMBER 14, 2018
You may have noticed that Christmas and the festive season is a touch commercial these days so the purveyors of paying mechanisms are joining in too. Here’s PayPal from France’s Buzzman with a big international campaign featuring “Uncle Awesome.” While Visa via Saatchi & Saatchi is inviting us to support the UK’s embattled high street.
More About Advertising
NOVEMBER 14, 2018
Sir Martin Sorrell’s S4 Capital – aka MediaMonks – has morphed from a peanut to a coconut already. Peanut, you may recall, was how himself described his new venture in relation to his old one WPP but now he says it’s a coconut as he announces some pretty spectacular quarterly figures, to the end of.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
NOVEMBER 14, 2018
The&Partnership’s Matt Deacon and Ben Fallows (below), the team behind Argos’ ‘Christmas Fool’ campaign, are keeping an eye on the Christmas ads for us. Here’s their first pick, Iceland’s ‘Rang-tan.’ It was a really smart decision not replacing ‘Rang-tan’ when Iceland were told it couldn’t go on air. Even smarter was their decision to remove.
More About Advertising
NOVEMBER 13, 2018
Campaign’s Jeremy Lee tells an extraordinary tale of a group of “white straight British male creatives” who are accusing JWT London of discrimination when they were made redundant after complaining about remarks made by female creative director Jo Wallace, to wit that she wanted to “obliterate” JWT’s reputation as a refuge for such people.
More About Advertising
NOVEMBER 12, 2018
Essence CEO EMEA Nick Baughan has joined the agency brain drain to tech/social media, joining Facebook as director of agencies in the UK and Ireland. Baughan (below), who’s worked for GroupM media agencies for 13 years, will be a big loss to WPP. Digital-based Essence is one of the few bits of WPP that seems.
More About Advertising
NOVEMBER 12, 2018
Uber UK has appointed MullenLowe London to handle a 2019 driver recruitment campaign following a competitive pitch. Uber head of UK Strategy, Irina Kondrashova says: “Behind the simplicity of the Uber experience lies a complex business with a diverse set of challenges. We were looking for a partner that could deeply understand our audience and.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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