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Be prepared to capitalize on speaking engagements to win new business. Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.
So what’s next at WPP – Ogilvy Grey or Grey Ogilvy (the former one hopes.) WPP CEO Mark Read (below) has already combined VML and Y&R into VMLY&R and, yesterday, JWT with Wunderman to create Wunderman Thompson. He’s started so he may as well finish. There are other WPP candidates for mergers – one often.
Many so-called conservatives don’t believe in safety nets for the most vulnerable people in society. These misguided souls think people choose to not work, to be addicted to drugs and alcohol and to live in a cardboard box under an overpass. The reality of homelessness is much more nuanced. The hard fact is some people […]. The post Who Do You See When You See A Person Living on the Street?
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Previously on the blog , we noted that federal government agencies don’t always play well together. So, when these agencies synchronize their efforts, the industry would do well to take notice. One such coordination effort is well underway. The FDA and the USDA just announced that they will jointly oversee cell?cultured food production derived from livestock and poultry.
Volkswagen has concluded its global creative review with a rather odd choice of agencies: WPP, still on the Ford roster globally handling “activation” and media, has been appointed to handle North America creative while DDB looks like the big winner worldwide with VW in Europe (VW’s heartland), Middle East and Africa plus South America and.
Here are two more Santa-themed Christmas ads that aren’t trying to sell us anything, first up London creative agency Aesop for The Childhood Trust. It seems that 700,000 London children are living in poverty, which is pretty shaming, and here’s a dad doing his best for them despite his own financial problems. And then adam&eveDDB.
Adam&eveDDB is taking us to H&M’s Hotel Mauritz this Christmas with a series of six short ads directed by PrettyBird’s Matt Piedmont, culminating on December 23. It’s not quite the Bates Motel but there are some pretty odd doings. Here are the first three. H&M has tried all kinds of long form extravaganzas in the.
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CALM, the male suicide prevention charity, is getting a lot of support from the media world. That’s probably not a coincidence given the overwork, lack of job security, and blokey culture that permeates the industry. Adam&eve/DDB’s Project 84 campaign for the charity won a lot of awards this year, and last year BMB created a.
Adam&eveDDB’s John Lewis Christmas ad featuring Elton John has got the nation talking and it’s also inspired film maker Phil Beastall to release this, which certainly appears to have got the nation watching with nearly seven million views so far. It’s a message from mum via that late lamented device the Sony Walkman. Which should.
A good neighbor can make a big difference in your life. They can lend you a cup of flour, check in on you after a natural disaster or buy you a winning lottery ticket. California Lottery continues its tradition of encouraging people to give Scratchers as gifts to both friends and acquaintances (18 and over), […]. The post Almost All Californians Appreciate the Gift of Scratchers appeared first on Adpulp.
Something strange seems to be happening to car ads – one or two have an actual idea. In the US anyway. We’ve already had Wieden+Kennedy’s powerful debut for Ford, making the tired old brand look contemporary for the first time in years – by going back to its roots. Now Goodby Silverstein & Partners enters.
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November’s best ads are mostly Christmas ads – next year it’ll be October’s probably as these are breaking ever earlier and earlier – and there’ve been a lot. The Mother/Iceland/Greenpeace ‘Rang-Utan’ edit has gained the most views early on and, arguably made the biggest impact (even though you can’t see it on UK TV.
Karmarama, now Accenture Interactive’s flagship agency in the UK, has uncorked a challenge to the struggling creative establishment by saying it plans to recruit up to 100 more staff next year, bringing the total to about 400. There will, one assumes, be crocodiles of people heading towards its Farringdon HQ from wilting members of the.
Here’s another ambitious Apple product ad, shot by John Lewis director of choice Dougal Wilson, this time for its new Group FaceTime via which lots of you can be Elvis impersonators and other useful things. As ever with Apple these days it does what it says on the tin. Has Apple lost some of its.
Here’s Alan Jope, the new CEO of Unilever, talking to then JWT boss Bob Jeffrey about branding in China. Jope succeeds Paul Polman, who transformed Unilever in many ways with his sustainability platform but, like most long-serving CEOs (Polman served over ten years), put his foot in it latterly with the failed attempt to move.
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High end winter clothing company Canada Goose has appointed Droga5 London to handle its global account. D5 CSO Dylan Williams says: “Canada Goose is a growing global brand that is focusing its efforts on honouring the arctic north. We are proud to be working with them on this exciting initiative that will bring the north.
It’s disruption all over the place these days with big clients now re-modelling the way they deal with their agencies every time there’s a pitch. Now Sony Playstation, formerly with BBH in the US, is reported to be looking for three or four agencies to handle its global creative account with R/GA, 180 and Grey.
Apparently a Chinese journalist told basketball great LeBron James to “shut up and dribble” in a recent encounter, which has sparked a new campaign from Nike and agency Wieden+Kennedy Shanghai – Dribble& – and even a new range of clothing. Reminiscent, in a way, of Nike recent Colin Kaepernick campaign, which upset a few apple.
I see that Melanie Sykes has returned to the Boddingtons fold, some 20 years or so after appearing in a BBH classic ad. Here she is on the “Tour de Formby.” And in the desert for BBH supplying the “cream of Manchester.” Comparisons are sometimes invidious and the recent Boddingtons effort is respectable enough. Don’t.
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Charity GambleAware is doing its noble best to turn back the poisonous tide of betting on football although it has its hands full faced with a supine UK government, greedy broadcasters, ex-players and clubs for sale and the bookies – with their eager handmaidens numerous ad agencies. Agency And Rising is on the GambleAware team.
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WPP CEO Mark Read is continuing his radical clean up of the group by merging J Walter Thompson with Wunderman, the digital agency where he was global CEO for nearly four years. JWT’s obituary was written a while ago, and it was only a matter of time before the 122 year-old ad agency – which.
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