More About Advertising
DECEMBER 3, 2018
Baptiste Clinet is executive creative director at Herezie Group in Paris. The Times UK & Ireland – JFK Unsilenced The best craft idea of the year. Dedication to an idea pushed to the limits. Citroën – Seetroen Automotive is so hard in advertising. We always see the same things. Here, they solved a massive.
Advertising to Baby Boomers
DECEMBER 3, 2018
It used to be that old people lived wherever they lived – and that was that. Beginning a century or so ago you could move into a retirement community for as long as you could stand it (or stand up), then would be whisked away to an old age home. Now there are choices. So many choices you could have a multiple strokes just thinking about them. There’s staying put (aka aging in place ) where you don’t go anywhere and you’re taken care of by people or robots.
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All About Advertising Law
DECEMBER 5, 2018
On November 8, 2018, the Federal Trade Commission (“FTC”) held a press conference to announce a lawsuit against what it claims is the largest real estate scam the FTC has ever encountered. According to the FTC Complaint , through false claims in its marketing materials and sales pitches, the Sanctuary Belize Enterprise (“SBE”) took in more than $100 million through its sale of lots in what was meant to become a luxury development equipped with amenities similar to America
AdPulp
DECEMBER 5, 2018
Do you need new shoes? It’s okay if you do. No one we know wants to check your closet for Imelda-like tendencies. Let them eat cake and buy shoes. Let them eat cake, knit an afghan and buy shoes. Let them eat cake, knit an afghan, buy shoes and anticipate the delivery of the Zappos […]. The post Shoe Fetish? Zappos Is On Your Side appeared first on Adpulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
DECEMBER 2, 2018
BBC One’s Christmas ad is a festive tear-jerker in which a mother and her teenage son ditch their responsibilities to spend a lost afternoon of quality time together. Made by BBC Creative, it tells the story beautifully and avoids schmaltz skillfully, but seems to miss the point entirely. A film in which two people choose.
InMobi
DECEMBER 7, 2018
In 2019, we expect brands and their advertising partners to focus more on accountability and digital advertising transparency. Next year, transparency and control will be increasingly critical to everyone from the head of media buying at major brands down to advertising agencies and everyone else in the online advertising community, as issues around brand safety and lack of transparency become too big to ignore any longer.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
DECEMBER 5, 2018
One problem that many consumer promotions suffer from is believability. People don’t believe they will ever win the prize that’s being dangled before them. Like winning the lottery, the odds are against it. One way to combat this is to make the promotion even more unbelievable. JetBlue and MullenLowe have managed to do this with […].
More About Advertising
DECEMBER 7, 2018
I have to admit I was quite sniffy when I saw this was a Christmas ad for Uber Eats and Coca-Cola. Christmas isn’t the healthiest of times, but usually there’s plenty of home cooked food and some tangerines to offset the booze and chocolate, not fast food and fizzy drinks. So this ad by Romance.
illumin
DECEMBER 6, 2018
It’s a bird! It’s a plane! It’s…an ad that I glanced at for two seconds before quickly mousing down the page so I could resume my online editorial. Even though online advertising is getting smarter (i.e. native advertising and skins to match the web environment), audiences are quick to thwart advertising efforts to get consumers to really see an ad.
All About Advertising Law
DECEMBER 4, 2018
The Commissioners of the FTC agreed, during an oversight hearing on November 27, 2018, to investigate the use of “loot boxes” in video games. Senator Hassan (D-NH), following up on questions she asked the newly appointed Commissioners during their confirmation hearings, specifically requested the FTC investigate loot boxes citing addiction concerns, (especially as it relates to children ) and the resemblance of loot boxes in video games to gambling.
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AdPulp
DECEMBER 7, 2018
When you’re a Friend of Adpulp (FoA), you get special recognition from time to time. Matt Ingwalson is a FoA. He’s also the new vice president of creative strategy at Heinrich Marketing, a Denver-based marketing agency. Ingwalson joins Heinrich following 18-years on the job at Vladimir Jones, IMM and KarshHagan. He worked as creative director […].
More About Advertising
DECEMBER 5, 2018
Must be at peak Artificial Intelligence surely? Well, at least in terms of people talking about it. It’s one of those subjects I’ve read copious column inches on, yet still know alarmingly very little about. Will it take our jobs? Can it ever be ‘creative’? Will my fridge finally, for the love of god, be.
More About Advertising
DECEMBER 6, 2018
More news in from WPP, according to Campaign Wunderman – now the driving force in merged agency Wunderman Thompson – has suspended its ECD Abi Ellis (below) following an “investigation.” We don’t know why, but we never do with these things. This follows hard on the heels of the abrupt exit of Jon Sharpe as.
More About Advertising
DECEMBER 5, 2018
TimeTo, which aims to end sexual harassment in the ad industry, is at it again: this time another ad from Lucky Generals warning about the perils of the office party. Or any seasonal high jinks presumably. Now you’d have to be a right muppet (female or male) to fall for this one. Even your mum.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
DECEMBER 4, 2018
If you’ve ever been to Canada you may have dined at a Tim Horton’s. The quick-serve restaurant is one of the largest in North America. This holiday season, the brand brings Canadian values to life through its iconic True Stories campaign, inspired by the lives of Canadians across the country. Chosen from almost 18,000 stories […]. The post From Canada With Love: A Little Generosity Goes A Long Way appeared first on Adpulp.
More About Advertising
DECEMBER 6, 2018
It’s all change at WPP’s Ogilvy this year and now the WPP network has made another bold move by appointing Ogilvy India chairman Piyush Pandey (below) as its new global CCO. Pandey succeeds Tham Khai Meng who left under a cloud in the summer. Ogilvy global CEO John Seifert says: “I wanted someone who would.
More About Advertising
DECEMBER 4, 2018
German discounter Lidl is taking a cheeky Christmas swipe at upmarket stalwarts Waitrose and M&S with a poster campaign from TBWA saying its Christmas puddings and mince pies are better and cheaper. Situated outside Waitrose and M&S stores.
More About Advertising
DECEMBER 3, 2018
The merging of two entities such as Wunderman and JWT is causing disruption in the industry with, like Brexit, those in support and those who think it is all madness. The long held opinion is the two cultures do not mix comfortably and they are at their best paddling their own canoes. As a senior.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
DECEMBER 3, 2018
Interpublic’s Magna global has been peering into its crystal ball and is forecasting further strong ad growth in 2019 following a record 2018. Global ad revenues grew by a record 7.2 per cent in 2018 to reach $552bn in the 70 countries covered by the report. Digital was once again by far the stand-out performer.
AdPulp
DECEMBER 6, 2018
A bottle of Maker’s is a thoughtful gift. The handmade Kentucky liquid is a favorite of bourbon aficionados from coast-to-coast, including Scarlett Johansson, who narrates the brand’s holiday spot. The spot also features the song, “Good as Gold” by Moon Taxi. The new work invites fans to discover how Maker’s Mark is crafted at its […].
More About Advertising
DECEMBER 6, 2018
Accenture Interactive has had a great time for the past few years as it has cherry-picked creative agencies and lured a few big international marketers with its pitch as the “global experience agency.” But it hasn’t quite happened yet even though it’s picked up clients like Maserati and hotel group Radisson and bought well thought-of.
More About Advertising
DECEMBER 6, 2018
Usually at Christmas we get a number of ads thanking unsung heroes – Mother did this notably for Boots – but they’ve seemed thinner on the ground this year. Pampers and Saatch & Saatchi are saying thank you to midwives this year this year, with a nice film ‘Un-Silent Night’ set in a maternity ward.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
DECEMBER 6, 2018
It must seem like some sort of curse has fallen on the C-Suite at the old Y&R HQ at the Black Cat factory in London’s Camden district. Barely a couple of months ago the UK leaders of Y&R CEO Paul Lawson, CCO Jon Birley and MD Katie Lee were summoned by a WPP HR person.
More About Advertising
DECEMBER 6, 2018
Holding company MDC Partners may reel around like a drunken sailor in a storm – it’s currently looking for another CEO and nobody seems to want to buy it – but its component agencies appear to function regardless. Now 72andSunny has won America’s highly prized NFL account, beating a long line-up including, reportedly, all-conquering Wieden+Kennedy.
More About Advertising
DECEMBER 5, 2018
Amazon’s UK Christmas ad from Lucky Generals seems to be one of the best performers even though it’s little more than heaps of Amazon deliveries to a winning soundtrack. Maybe other advertisers try too hard?
More About Advertising
DECEMBER 5, 2018
Mercedes is launching a new version of its GLE SUV – doubtless a fine car but one which somehow fails to quicken the pulses – and it’s going for family appeal (if you’re a pretty well-off family.) So we have a mum training for her first triathlon following a horrible swimming accident. Her daughter isn’t.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
DECEMBER 5, 2018
The UK’s ASA ad regulation body is looking into Sainsbury’s Christmas effort – ‘The Big Night’ – to decide if its brief scene with a boy dressed as a plug is likely to persuade the nation’s children to plug themselves into the mains. Or something. At least 35 people have complained about it although lots.
More About Advertising
DECEMBER 3, 2018
It was probably always a matter of when not if: adam&eve founders James Murphy and David Golding are following fellow founders Ben Priest and Jon Forsyth out of the now Omnicom-owned agency. The two plan to set up again, probably in 2020 after notice periods and non-compete arrangements have expired. Murphy (left) says it will.
More About Advertising
DECEMBER 3, 2018
Campaign reckons that celebrated film director and production company owner Ridley Scott of RSA was the secret weapon in WPP’s successful pitch for VW creative in North America. It also speculates that WPP CEO Mark Read spent between $500,000 and $1m on “ad concept production” with RSA to win the pitch. Neither party is saying.
More About Advertising
DECEMBER 7, 2018
It’s nice when someone’s able to leave their job without an investigation in sight and the Twittersphere is loaded with tributes to Unilever’s departing CMCO to give him his full moniker (the ‘C’ stands for communications) Keith Weed. It’s another big change at the world’s second biggest advertiser (or is that third now, with some.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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