More About Advertising
JANUARY 18, 2019
So-called disruption has earned itself rather a bad name in recent times as everyone claims to be doing it. In advertising it’s credited to Jean-Marie Dru, whose BDDP agency merged with TBWA. So it’s in TBWA’s DNA too and here’s a diverting (and pleasingly short) expression of what it means and can do from Lee.
AdPulp
JANUARY 18, 2019
Radical candor is a form of vulnerability. In business, we don’t see much radical candor or speaking truth to power, because we’ve been trained to bow down to authority and to show up at work with our armor on. Dr. Brene Brown is an authority on vulnerability. She said, “Vulnerability is the birthplace of love, […]. The post When You’re Brave Enough To Be Vulnerable In Public, You’re Ready To Lead appeared first on Adpulp.
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InMobi
JANUARY 16, 2019
What are First Price Auctions, and how do they compare to other programmatic in-app advertising auction mechanisms? As an ad tech bidding strategy, what are the advantages and disadvantages of the first price auction bidding model? In this latest Whiteboard Wednesdays video, Ryan Gauss, InMobi’s Platform Product Manager, highlights the unique attributes of this type of auction in which the highest bidder wins.
illumin
JANUARY 16, 2019
“The advertising industry by and large has conquered the reach problem,” commented Seraj Bharwani, Chief Strategy Officer at AcuityAds. “Advertisers can reach most audience groups with remarkable precision using audience segmentation and classification systems provided by existing advertising technologies. Unfortunately, what remains out of reach is viewer attention.”.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
JANUARY 16, 2019
It’s a strange choice to pick a night club to set an ad for a good night’s sleep but this is IKEA and it knows its onions when it comes to advertising. And what joy for agency Mother to enlist the services of director Juan Cabral again. The MJZ director helmed its brilliant ‘Beds’ ad.
AdPulp
JANUARY 17, 2019
When our local, state and federal governments fail, Americans are at risk. Historically, charitable organizations have done the bulk of the work needed to address mounting humanitarian crises. Today, corporations are pitching in, as well. Exhibit One: Microsoft is pledging $500 million to address homelessness and develop affordable housing across the Puget Sound region.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
JANUARY 14, 2019
As 2019 goes into full swing, it’s important for providers of payment processing services (referred to here as “acquirers”) and their merchants or submerchants to prepare for the various regulatory and industry changes coming this year. One such significant change comes in the form of Mastercard’s updated rules for negative option billing programs.
More About Advertising
JANUARY 14, 2019
WPP has joined former incumbent Interpublic’s McCann in contesting the result of the US Army’s review of its massive ten-year $4bn ad account, claiming that the winner, Omnicom’s DDB, couldn’t (among other things) do the job for the money. The money in question is $136m, over the ten-year period presumably. WPP pitched by the business.
AdPulp
JANUARY 12, 2019
There’s an odor to ageism. Limburger smells better. According to Lindsay Rittenhouse at Adweek, the stench of age-based discrimination led copywriter and creative director Susan Walsh, who worked for Doner for 10 years, to file a lawsuit against the agency for age discrimination. Walsh says the only explanation she received for her termination was that […].
More About Advertising
JANUARY 16, 2019
Marketing budgets in the UK have stopped rising for the first time in six years according to the IPA’s latest quarterly Bellwether report, to nobody’s great surprise. It would be astonishing if they were rising given the uncertainty over Brexit and its economic consequences. 16 per cent of marketers reported an increase, offset by 16.
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AdPulp
JANUARY 16, 2019
Teachers take complicated subjects and make them easy to understand. Before Bob Hoffman became an ad man, before he started, ran and sold Hoffman/Lewis in San Francisco, and before he was known as “The Ad Contrarian,” Hoffman was a science teacher. Now that he’s enjoying his retirement from the agency, he makes time to speak and […].
More About Advertising
JANUARY 18, 2019
YouTube has released its list off top-scoring ads for 2018 topped by a nearly four minute epic for German property portal Immowelt from Kolle Rebbe Hamburg. Ccalculated by an algorithm – yikes – that factors in audience engagement and retention (how much of a video people watched.) Immowelt seems to be making the point that.
More About Advertising
JANUARY 15, 2019
The Truth Project is part of the UK’s Independent Inquiry into Child Sexual Abuse and it wants victims and others to come forward with their accounts. Not an easy task and one which probably wouldn’t have been assisted by a dramatisation of said abuse, which would have been the default position of some advertisers and.
AdPulp
JANUARY 14, 2019
Skittles is candy with attitude. The brand also runs funny, memorable ads, but not on Super Bowl Sunday. To celebrate the biggest marketing day of the year, Skittles is going with a 30-minute commercial, live on Broadway. Skittles Commercial: The Broadway Musical is a one-show-only, live 30-minute spectacle, performed in the heart of Times Square […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
JANUARY 15, 2019
WordPress is the world’s most dominant content management system. According to W3techs, WordPress has 58.55% of the CMS market share — more than all other systems (eg, Drupal, Joomla) combined. Did you know that some of the most successful companies in the world prefer WordPress as their CMS, including TED, NBC, CNN, TechCrunch, People magazine, the NFL, […].
More About Advertising
JANUARY 17, 2019
It goes without saying that it’s a crucial time for ITV, as the public service broadcaster faces up to competition from less regulated online rivals like Netflix and Amazon, as well as Sky’s deeper pockets. ITV asked Uncommon to create a new positioning for its brand last April, and the agency has come out fighting.
More About Advertising
JANUARY 16, 2019
New figures from Results International show that the number of marcoms deals completed in 2018 grew to 882, a four per cent increase on 2017. The number of deals hit a two year high in Q3 2018, only to increase further in the final quarter with 248 deals in total. North America was again the.
More About Advertising
JANUARY 16, 2019
French-owned Artefact is one of the more interesting new agency/consultancy players in the UK (publicly-listed Artefact claims to be Europe’s largest independent “data-driven marketing group”) and it’s added to its UK team with the appointment of Sarah De Martin from OMD as UK managing director. De Martin (left) was previously managing partner at Omnicom’s OMD.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
JANUARY 13, 2019
Herb Kelleher, the founder and philosopher of Southwest Airlines, passed away this month at the age of 87. According to his obituary in The New York Times, Mr. Kelleher, was a lawyer who moved from New Jersey to San Antonio to start his own law practice. Then in 1967, one of his clients, Rollin W. […]. The post Herb Kelleher Passionately Pursued His Company’s Purpose appeared first on Adpulp.
More About Advertising
JANUARY 17, 2019
The New York Times is continuing its war on fake news – that provided by governments – with a new Droga5 film detailing the obstacles its reporter faced in Myanmar, investigating the suspected ethnic cleansing of the Royhingya Muslim minority. It’s brave stuff and not just on the part of the intrepid female reporter. Do.
More About Advertising
JANUARY 18, 2019
Advertiser in-housing is supposed to make marketing simpler although you could be forgiven for wondering how sometimes. Arla Foods, the giant Danish/Swedish co-operative is starting an entity called The Barn to bring more content production in-house, putting creative and media side by side. The Barn will use existing resources plus people hired from the likes.
More About Advertising
JANUARY 17, 2019
Lucky Generals is reported to be planning its first international office in New York. The UK creative agency is majority-owned by Omnicom’s TBWA. Lucky Generals now has an impressive list of US and international companies on its books including Amazon (it provided last year’s Super Bowl ad featuring Jeff Bezos), Celebrity Cruises and AB InBev.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JANUARY 17, 2019
WPP has hired former Digitas exec Annette Male (left) as its new Wunderman Thompson APAC region boss, thereby placing three women at the top of the newly-minted agency. She joins Global CEO Mel Edwards and global chairman Tamara Ingram. Handily the appointment comes at the same time as WPP has been named an industry leader.
More About Advertising
JANUARY 15, 2019
A disposable razor was never really going to be “the best a man can get.” Life has a lot more to offer than that, whatever your breed of masculinity. But the tagline, which is 30 years old, has become one of advertising’s most famous over the decades, and Procter & Gamble has taken the anniversary.
More About Advertising
JANUARY 15, 2019
Williams Lea Tag (WLT) has bought Popcorn Global which it describes as an “end-to-end shopper marketing activation partner” offering point of sale and prototyping capabilities. Popcorn Global is based in Melbourne and also operates in Asia, North America and Europe. Popcorn’s clients include Nivea, Super Retail Group, Coles and GSK.
More About Advertising
JANUARY 14, 2019
Just Eat is giving its global creative account to McCann it seems, which may not be good news for its agency in France Buzzman (although the French tend to do things differently.) Here’s a new effort from the anarchic Buzzman, featuring another medieval spin. These are ten a penny in adverts at the moment, with.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JANUARY 14, 2019
AMV BBDO has done a good job with Hiscox Insurance which it signed up when it lost the Aviva account to Omnicom sibling adam&eveDDB. At first it didn’t seem that much of a swap but it’s brought the best out of the agency, managing the tricky task of making insurance advertising interesting. Here we have.
More About Advertising
JANUARY 14, 2019
Is this advertising or a big American company cozying up to the US’s big trade rival – or something in between? China has landed a probe on the far side of the moon, which is a PR plus for its space program if nothing else. But these things seem to matter to big trade (and.
More About Advertising
JANUARY 15, 2019
As British PM Theresa May waits to hear the verdict of Parliament on her proposed Brexit deal (they won’t like it) various forecasts are emerging about the likely fate of advertising in the event of various outcomes: no deal with the EU, a so-called “orderly withdrawal” and stay as we are (either via reversing Brexit.
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