Ad Espresso
FEBRUARY 6, 2019
Twitter may have invented social media hashtags, but Instagram put them on the map. Gving marketers something else to lose sleep over: how to create an Instagram Hashtags Strategy to get results. These days, Instagram hashtags not only categorize your content and makes it discoverable by users, but they are an effective way to get Read more.
More About Advertising
FEBRUARY 3, 2019
Out of Home (OOH) is a thriving medium in the media landscape, particularly due to the continued rise of digital. There has been ample investment by media owners into this area, which has culminated into a strong Digital Out of Home (DOOH) weekly reach. The reasons for this digital renaissance include repeated findings that DOOH.
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AdPulp
FEBRUARY 4, 2019
Cindy Gallop continues to wallop the industry with painfully necessary truisms. In a recent interview she said: Q. What is the biggest mistake companies – brands or the industry – are making in their attitude to age today? A. They don’t understand that experience and expertise are incredibly time and cost-efficient, and that they could […]. The post Senioritis or Reggaemylitis?
illumin
FEBRUARY 6, 2019
Valentine’s Day is oftentimes undervalued. It’s known to get overlooked as plans focus on wrapping up the holidays vs. strategically preparing for marketing to a specific audience during the weeks leading up to V-Day. U.S. consumers are expected to spend an average $143.56 on Valentine’s Day as 55% of the population celebrates, an increase from 2017’s $136.57, according to the annual survey released by NRF and Prosper Insights & Analytics.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdGlow
FEBRUARY 7, 2019
Late in Q3 2018 Amazon announced a raft of changes to simplify the names of their advertising products.
More About Advertising
FEBRUARY 4, 2019
Mother is trying a new approach to global expansion by appointing its first set of international executive creative directors, Susan Hosking and Peter Robertson. The pair – both from New Zealand – have been working together at Mother London since 2002.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
FEBRUARY 4, 2019
This year brands utilized nostalgia, humor, celebrities, and cause-marketing to grab viewer attention during the big game. Stella Artois. Coming in first place is Stella Artois with over 48 million views! The brand has combined celebrities, a great cause, iconic characters, and humor to come out on top. Stella Artois teamed up with Water.org for their Super Bowl ad for the second year in a row.
Gods of Advertising
FEBRUARY 5, 2019
Be it agency or client-side, creative leadership has meant different things to different people in different types of organizations. The following is meant to clarify what an experienced CD, GCD or ECD could mean to your company right now and moving forward – should we be so lucky! The primary purpose of creative leadership is to enhance the creative reputation of the agency, to be a creative advocate for the agency (and its clients), and to help the agency win new business and to grow org
More About Advertising
FEBRUARY 4, 2019
Microsoft was the top scoring big brand at last night’s NFL Super Bowl according to behavioural science firm System1 Research. It’s ‘We All Win’ featuring its adaptive controller which lets children with disabilities play video games and use tech hardware scored a maximum rating of 5. Other brands to score 5 were ‘Get ready for.
AdPulp
FEBRUARY 3, 2019
Super Bowl Sunday is no longer a day. It’s a celebration of spending, from the exorbitant ticket prices to the cost to run a Super Bowl commercial, it’s all about the Benjamins. What gets overlooked is how it’s not just the big spenders who part with cash. American adults say they will spend an average […]. The post Super Bowl Advertisers Guarantee the Game Will Be More Entertaining appeared first on Adpulp.
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All About Advertising Law
FEBRUARY 4, 2019
Astroturf was again in the news last week, but not because the big game whose name we can’t mention was played on synthetic turf. Rather, last week, the office of the NY Attorney General (“AG”) announced it reached a precedent-setting settlement with artificial engagement company Devumi LLC and related companies (“Devumi”) over the selling of fake followers, likes, and influencer messaging (a/k/a “astroturfing”).
Nick Burcher
FEBRUARY 2, 2019
Marshmello and Fortnite got together last night. This week Saturday night Prime time in our house was not based around TV or video, it was based around a real time virtual event live streaming from our XBox! This was EDM collaborating with gaming and online community to create something new and all over the world people joined in. Marshmello played a 10 minute set inside Fortnite and Marshmello did live voiceover.
More About Advertising
FEBRUARY 7, 2019
A decade of meerkats. A century of Gio bloody Compario (well it feels like it). Monkey. That strange orange poo for EDF. In an age when even Dos Equis didn’t find the Most Interesting Man In The World all that interesting anymore and packed him off to Mars, you could be forgiven for thinking that.
AdPulp
FEBRUARY 2, 2019
Which is better: A staff job at an ad agency, or self-employment, a.k.a. working freelance? As someone who has significant experience working it both ways, my answer is there is no right answer. Of course, this is an unsatisfying response to anyone who is questioning their current path and imagining how a job, or going […]. The post Freelancers Work The Creative Problem, Fail To Avoid Their Own Problems appeared first on Adpulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
All About Advertising Law
FEBRUARY 6, 2019
The regulatory framework for online gambling recently took a wild turn when the Department of Justice Office of Legal Counsel (“OLC”) announced its view that the Wire Act (18 U.S.C. § 1084) applies to all forms of gambling—not merely sports betting. This marked a 180-degree reversal from the stance the OLC took just seven years earlier. The OLC’s 2011 opinion —which itself departed from public positions the DOJ had previously taken—was the foundation upon which today’s st
More About Advertising
FEBRUARY 4, 2019
Adam&eveDDB has won Unilever’s Surf after a pitch, with a brief to take on P&G’s Bold and own label brands. So will it be a god old-fashioned battle of the brands with two ladies in a kitchen discussing whose is whiter? Maybe, According to Unilever A&E has been charged with “reinforcing its scent credentials in.
AdPulp
FEBRUARY 4, 2019
Canadian novelist Margaret Atwood is writing a sequel to her landmark book, The Handmaid’s Tale. Hulu, meanwhile, is preparing to release Season Three of this impossible to look away from series. Last night during the Super Bowl, Hulu managed to intrigue fans of professional football and fans of the show with a 30-second spot that […]. The post Hulu Makes It Clear: Reagan’s “Morning in America” Is Over appeared first on Adpulp.
More About Advertising
FEBRUARY 8, 2019
One of the many benefits of being an A-lister is you and your mates can make ads for each others’ extra-acting products, as here with Hugh Jackman (Laughing Man good works coffee) and Ryan Reynolds (Aviator gin.) The two are supposed to be social media enemies. Neatly done. There’s another spat going on too (a.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
FEBRUARY 8, 2019
The Publicis Groupe share price was rising unsteadily this morning – and WPP with it, in sympathy perhaps – after the collective panic attack that hit markets yesterday after Publicis CEO Arthur Sadoun (below) reported growth falling by 0.3 per cent in Q4 of 2018 (up 0.8 per cent over the piece.) Sadoun forecast a.
More About Advertising
FEBRUARY 7, 2019
Yopa said it wanted to challenge the norm when it appointed Mother last year, and that’s exactly what’s happened. The online estate agent’s “Smooth Move” line is brought to life by a man who performs domestic chores with the crack of a whip, but still thinks that Yopa is smoother than he is. The action.
More About Advertising
FEBRUARY 6, 2019
More About Advertising is partnering with Creativepool. Creativepool is calling for entries to its Annual 2019, which brings a fresh approach to awards by offering entrants a unique platform to celebrate their creativity. Branded as the creative industry’s ‘most’ award, the Creativepool Annual shines a light on the best projects, people and companies from over.
AdPulp
FEBRUARY 7, 2019
I think we’re living in a precarious age. Nothing in the modern media is what It appears to be. We’re surrounded by stories, personalities, and corporate entities that simply operate by the maxim that “the end justifies the means.” Especially if that means outright deception. Shiv Singh and Rohini Luthra, Ph.D. take a closer look […]. The post “Savvy” Looks at Society’s Fakeness, and Advertising Looks Good In Comparison appeared first on Adpulp.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
FEBRUARY 6, 2019
Coca-Cola recently got a kicking from Labour’s deputy leader Tom Watson, who said (at the Advertising Association conference) that the soft drink company should get real and feature hospitalized diabetes patients in its ads, not beautiful, sporty youth. Watson’s right, but at least the people in this M&C Saatchi spot aren’t idealized – they are.
More About Advertising
FEBRUARY 6, 2019
Fast-rising agency David Miami (named after David Ogilvy) had three big brands in the Super Bowl, one of which was Burger King with #EatLike Andy featuring deceased pop art pioneer Andy Warhol (there’ll be lots of these now the technology’s available – Hitler anyone?) Andy, a man of few words, is eating a Burger King.
More About Advertising
FEBRUARY 5, 2019
By Dino Myers-Lamptey Data breaches, Mark Zuckerberg’s senate appearances, Martin Lewis’ fake news playouts, undermining democracy accusations, tripling tax bills in the UK and paying kids to spy on their mobiles. This doesn’t sound like the achievements of a company that is posting 30 per cent increases in ad revenues, and a 12 per cent.
More About Advertising
FEBRUARY 6, 2019
Tennis ace Roger Federer ditched Nike in favour of a $300m ten-year contract with Uniqlo despite admitting that he was at the “back end” of his career. Well Uniqlo needs some bang for its bucks so it’s produced this. Federer is not just a great tennis player but an all-round good egg it seems. So.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
FEBRUARY 4, 2019
WPP’s new agency construct Wunderman Thompson has unveiled its new logo from sister firm Landor – in essence a big plus sign cross plus the names – and some more visual stuff intended to summarise its new dynamic nature. So WT (as we may as well call it) is a “creative, data and technology agency.
AdPulp
FEBRUARY 5, 2019
When the content firehose drowns a person in noise and distortion, it’s natural for the person to flee. To say enough already and quit. You may have heard that people have been leaving Facebook in droves. Some of your friends and family may have vacated the digital premises. Many Facebook users have begun to rethink […]. The post Can We Quit All the Quitting, Already?
More About Advertising
FEBRUARY 7, 2019
Paris in the spring evidently hasn’t sprung yet judging by these two outstanding print campaigns – from BETC Paris celebrating 100 years of Danone yogurt and TBWAParis for McDonald’s McDelivery service – but it’s still looking pretty good. Here’s Danone. And McDelivery (it wants you to stay indoors) with outstanding photography from Roberto Badin.
More About Advertising
FEBRUARY 7, 2019
Adam&eveDDB is launching a global campaign for Mars’ Dreamies cat treats, which sounds pretty good. But the TV ads are a somewhat curmudgeonly twenty seconds. Presumably this bright idea came from global media agency MediaCom. Oh well, c’est la vie – alas. But we could be returning to the era of Allen Brady and Marsh.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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