More About Advertising
FEBRUARY 11, 2019
Nike seems to be trying to change the world – again – this time with Nike Italy’s ‘so-called ‘Stop at Nothing’ (Nulla Puo Fermaci) movement, more female empowerment but you probably guessed that. But a pretty fearsome lot they are, headed by paralympic fencer Bebe Vio. From Wieden+Kennedy London, directed by Park Pictures’ Georgia Hudson.
AdPulp
FEBRUARY 13, 2019
Human rights is a battle fought by people with disabilities every day of their lives. People with disabilities are not widely recognized for their contributions to society and the multiple gifts they bring to the people in their lives. National Down Syndrome Society and Saatchi NY are working to fix this. To mark NDSS’s 40th […]. The post Prepare To Lift Your Cognitive Ceiling appeared first on Adpulp.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Advertising to Baby Boomers
FEBRUARY 15, 2019
First post: 22 June 2018 Reefer Madness … If I listed all of marijuana’s claims – valid, maybe valid, yet-to-be-determined, complete poppycock – you’d go mad … Since then, even before then, we’ve been using : The mature stoner: why are so many seniors smoking weed? Older people are the fastest-growing group of cannabis users, as stigma fades and some seek an alternative to prescription drugs.
InMobi
FEBRUARY 13, 2019
Watch Our Whiteboard Video on Bid Shading Today, to determine the winner of an in-app programmatic auction, bid shading is becoming an increasingly common way to determine the final price paid of the demand-side platform (DSP) winning the auction. This model of bidding has arisen as more publishers and supply side platforms (SSPs) are moving to first price auctions - or considering this bidding strategy - as DSPs are not always keen on the highest bidder paying exactly what they bid.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
FEBRUARY 13, 2019
Interpublic continues to set the pace among the holding companies, with organic net revenue growth of 7.1 per cent in Q4 – way ahead of its peers. For the full year 2018, organic net revenue growth was 5.5 per cent. IPG’s Q4 growth rate was 6.3 per cent in its home market of the US.
AdPulp
FEBRUARY 15, 2019
Growing up on the Navajo reservation in rural Arizona, Derrick Begay dreamt of making it as a professional rodeo star. Today, he’s living his dream. Begay has made it to the Professional Rodeo Cowboys Association national finals six times, and his PRCA Career Earnings equal $1,204,435. Unassuming in person, bold in the ring, Begay knows the ropes […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
FEBRUARY 11, 2019
Too often, in-app advertising and trust are not associated terms. Why is both business and consumer trust in the digital advertising industry so low? To learn more about what InMobi is doing to improve and guarantee trust and transparency throughout the mobile in-app advertising and marketing ecosystem, download our white paper on 5 Ways InMobi Ensures Trust and Transparency today.
More About Advertising
FEBRUARY 14, 2019
KFC France announced the launch of a new product, the Beef Bucket, earlier this month, causing social media outrage among its loyal followers. A couple even started petitions to stop the lunacy. Today, on Valentine’s Day, KFC reveals that the Colonel had only been flirting with beef; chicken is his one true love. This film.
AdPulp
FEBRUARY 14, 2019
Jack Link’s Jerky is made from the same original protein that fueled our ancestors – lean meat. Hey, it worked way back then to fuel the course of history; it can definitely help us power through the typical day, today. Or, so goes the snack brand’s thinking. With this humorous new campaign from GSD&M, Jack Link’s […]. The post The Answer to Your Protein Problems?
All About Advertising Law
FEBRUARY 14, 2019
Earlier this week, the FTC and the FDA announced a joint effort to combat unsubstantiated health claims in the supplement space. In three warning letters—to Gold Crown Natural Products , TEK Naturals , and Pure Nootropics, LLC (collectively, the “Companies”)—the agencies explain that certain efficacy claims may lack competent and reliable scientific evidence for support.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Toronto AdOps
FEBRUARY 12, 2019
Welcome to 2019! As co-chair of the IAB Adops committee, I wanted to start posting recaps of what is discussed during our bi-monthly meetings scheduled at the IAB offices and over the phone. The most recent one occurred on February 6 in the afternoon at their new offices located at 111 Peter St. We had a few members come in despite the storm while some also called in.
More About Advertising
FEBRUARY 11, 2019
The debasement of UK TV advertising at the hands of bookmakers grow apace – we keep hearing there’s a ban coming but it’s taking its time – and here’s our old friend Paddy Power with a new “ambassador’ for his Rewards programme, Rhodri Giggs, brother of Ryan. Rhodri hove into public view when it transpired.
illumin
FEBRUARY 12, 2019
New year, new you. Each year, our resolutions hit us in the face as we join the masses to be better versions of ourselves. However, many marketers find themselves trapped on the execution treadmill. They are churning out messaging incredibly fast without taking into account the impact it has on the consumer journey. We interrupt your regularly scheduled programming to blow the whistle on some tired marketing practices.
All About Advertising Law
FEBRUARY 13, 2019
Several high profile bankruptcies have occurred in recent years. Most would consider a bankruptcy proceeding a last resort. But some, seeking to expunge a debt, have contemplated that bankruptcy may be a safe way to avoid the long-arm of the law. The Federal Trade Commission, however, has taken great steps to ensure that an FTC judgment firmly stays on a wrongdoer’s balance sheet.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
FEBRUARY 14, 2019
J Walter Thompson is facing an employment tribunal from a group of straight, white, middle-aged men who claim that they were victims of a diversity drive. According to Campaign, one of them turns out to be Chas Bayfield, who was a creative director at HHCL in the 90s. Bayfield made the famous Blackcurrant Tango “St.
More About Advertising
FEBRUARY 12, 2019
I was wondering what is going on at Specsavers after seeing some sponsorship idents several times and thinking how awful they were: a full 180 degrees from their often award winning standard. They have been an internal creative department hiring in the production as and when they need it. They seem to be highly productive.
More About Advertising
FEBRUARY 11, 2019
It’s been decades since Ridley Scott worked in commercials but the great man is back for Turkish Airlines. Teased during the Super Bowl it’s an ode to, among others, the spanking new Istanbul airport. And that’s the trouble: there’s absolutely nothing here that Turkey’s president Ertogun could object to (and he objects to quite a.
More About Advertising
FEBRUARY 14, 2019
It’s a simple strategy — make your product the hero — but it’s well executed in Mother’s first campaign for Dune London. The pictures are taken by well-known fashion photographer, Lacey, who has also worked with upmarket brands like Louis Vuitton, Gucci and Coach, as well as on high street retailer River Island’s recent “100%.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
FEBRUARY 14, 2019
Martin Sorrell still provides good quote, although his closing session at the IAB Annual Leadership Meeting in Arizona, sounds like it was a long one, even by his standards. Adweek called it a “sprawling” conversation, but found a few gems in there. Sorrell drew a startling comparison between Brexit and the state of the ad.
More About Advertising
FEBRUARY 14, 2019
Dentsu Aegis Network has reported 4.3 per cent organic growth in 2018, and 3.4 per cent in Q4. The Japan-based communications group is forecasting 3.9 per cent growth for 2019 Europe, the Middle East and Africa was the standout region in the fourth quarter, with 12 per cent organic growth – its best performance in.
More About Advertising
FEBRUARY 12, 2019
You won’t see any middle-aged men in lycra in these four-minute films for Adidas running. Instead you get runners as creators: the “Trash Runners” of Shanghai who, under cover of the night, pick up litter as they make their way at speed through the city streets. And the “punk” runners who sprint the 267 miles.
More About Advertising
FEBRUARY 12, 2019
Some years ago, I was creative director of BMW Australia – from the UK. It was the first step in the WCRS plan for global expansion that resulted in the take-over of (or merger with) The Ball Partnership. On that first trip, I was in the air longer than I was in Australia. The advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
FEBRUARY 12, 2019
Car advertisers need to go the extra mile with sales in seeming freefall. Alex Zanardi lost both his legs in a horrific motor racing crash in 2001 but he’s back behind the wheel of a rather terrifying BMW M8 in a new campaign from Goodby Silverstein & Partners. It’s the ultimate driving machine once more.
More About Advertising
FEBRUARY 12, 2019
Talon Outdoor’s chief transformation officer Josko Grljevic explains the 2019 roadmap for technology and automation in Out of Home advertising. Since taking on the newly-created and in vogue role for developing companies – that of chief transformation officer at Talon – I’ve had the challenge of managing and implementing disruption in a digitally changing business.
More About Advertising
FEBRUARY 11, 2019
Ads about ads are becoming events – if that doesn’t sound too double Dutch. So Google Assistant scored mightily with its ‘Home Alone’ starring a grown-up Macauley Culkin and now Joe Pesci, who played one of the baddies in the film, is getting a welcome top-up to his retirement fund. Macauley’s on 39 million YouTube.
More About Advertising
FEBRUARY 14, 2019
So, I just spent four days in hospital being transformed into the Bionic Man. (Having a Pacemaker installed in my manly chest.) Everything went fine, although the picture in the attic is now at its final stage of magnificent putrefaction. A few drinks will fix that.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
FEBRUARY 13, 2019
Omnicom Group posted organic growth of 3.2 per cent for Q4 2018 and operating profit up 0.1 per cent to $0.7 million, but a 2.2 per cent fall in revenue to $4.09 billion was enough to send the share price down. Omnicom celebrated $1.
More About Advertising
FEBRUARY 12, 2019
Imperial Tobacco is in trouble with the Advertising Standards Authority for two outdoor ads that appeal to under 18s, and suggest that smoking is safe. It’s not quite the return of big tobacco – these banned ads are for Rizla cigarette papers – but they show that Imperial Tobacco is willing to push its luck.
More About Advertising
FEBRUARY 12, 2019
Agencies have to re-invent themselves these days and Impero is an interesting London operation, combining creative, social and digital and operating in a number of markets including Argentina. Here’s its latest for Pedidos Ya, Argentina’s biggest app-based food and delivery service. It’s kind of sales promotion on video wheels. Other clients include Beefeater gin and.
More About Advertising
FEBRUARY 15, 2019
Engine Group has won its first piece of business since it ditched agency brands in favour of a single group identity. Saxo Group, a fintech specialist, has appointed the agency to handle the global advertising for its “active traders” account, following a pitch. The Danish bank is on a drive to democratize share trading with.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
92 
Let's personalize your content