More About Advertising
MARCH 17, 2019
This is a rare thing – an ad that really makes you stop and stare. Although with BBH and Audi, the chances are better than most. “Two cars perform a synchronized swimming routine” is the kind of creative idea that might have been dismissed by a lot of clients — and it’s not one that.
AdPulp
MARCH 17, 2019
Legendary musician and music producer T Bone Burnett came to SXSW 2019 to slay digital demons. I highly recommend that you make some time to watch his keynote and/or read the text of his speech. It may shake you awake. There is so much to digest in Burnett’s speech that no recap is going to […]. The post Data Predators and Surveillance Capitalists Get “T Boned” at SouthBy appeared first on Adpulp.
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Gods of Advertising
MARCH 20, 2019
Gods of Advertising is on backburner so I can devote more energy to completing a manuscript as well as writing for my clients. Perhaps you? Services include copy writing, brand manifestos and creative direction. I’m passionate about helping clients develop powerful creative business ideas. Consumer or B2B, versatile in the trickiest verticals. This is my portfolio.
InMobi
MARCH 20, 2019
Did you know that in-app ads.txt is now available for mobile apps? This revolutionary ad tech dramatically improves trust and transparency in the digital ecosystem by allowing publishers to specify who is authorized to sell their inventory. Ads.txt has already proven to be enormously beneficial and popular in the browser world, and it’s now finally available to mobile apps.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
MARCH 22, 2019
Leading international hotel group Accor has appointed Ogilvy Paris as its global agency of record. Ogilvy’s main task will be the launch and management of a new Accor loyalty programme called ALL (Accor Live Limitless). Accor includes almost 4,800 hotels, resorts and residences across 100 countries, spanning luxury to economy. Ogilvy Paris CCO Matthieu Elkaim.
AdPulp
MARCH 20, 2019
Errol Morris is a documentary filmmaker. Some of his famous films include Fast, Cheap & Out of Control (1997), The Fog of War (2003), and The Thin Blue Line (1988). He also directs commercials. In this new campaign for Chipotle from Venables Bell + Partners, Morris, and post-production house, Timber, the client’s fresh food is prepared before one’s eyes […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MARCH 22, 2019
Doyle Dane Bernbach, also known as DDB, is a creative stalwart. The agency was started in New York City in 1949 by Ned Doyle, Maxwell Dane, and William Bernbach, who acted as president. Bernbach and Doyle had worked together at Grey Advertising during the mid-1940s; Dane had been running his own small advertising firm. It goes […]. The post At DDB, Two Ds Make a “B” appeared first on Adpulp.
More About Advertising
MARCH 18, 2019
Retirement is a comfy option for some but not, perhaps, if you’re a brand. WPP’s big research operation Kantar has announced it’s going to retire all its multifarious sub-brands – including some famous names like Kantar Millward Brown and Kantar Worldpanel plus newly-minted Kantar Consulting. CEO Eric Salama says: “The change in our branding reflects.
More About Advertising
MARCH 19, 2019
As House of Commons speaker John Bercow (below) throws a new spanner in Theresa May’s Brexit works – telling her she can’t bring back the same bill three times, which she should have known already – the UK’s TV stations will be fretting about the possibility of a lost airtime bonanza. Sky News Because the.
More About Advertising
MARCH 18, 2019
Jungle Creations, which owns and operates a number of social media brands internationally, is revamping its in-house ad agency Treehouse as The Wild under the leadership of Dylan Davenport (below), formerly a managing partner at adam&eveDDB.
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More About Advertising
MARCH 21, 2019
Ogilvy UK has won buckets of new business recently despite some internal travails but what it needed was a really good ad. Now it has one for Sipsmith Gin, one of the countless new artisan gin brands on the UK market. Sipsmith is highly crafted (obviously) as is this film – featuring one Mr Swan.
AdPulp
MARCH 18, 2019
Fashion advertising is an area in need of innovation. The outfits change with the seasons but the advertising is well past its due date. Therefore, this new short film directed by Grant Greenberg and produced by Derby for V Magazine and eyewear maker Oliver Peoples is one to watch. New York’s Sims Municipal Recycling Center […]. The post V Magazine and Oliver Peoples Make Recycling Sexy appeared first on Adpulp.
More About Advertising
MARCH 21, 2019
London media independent Yonder Media has been appointed as UK media agency for coconut water brand, VitaCoco, without a pitch. Vita Coco, which was founded in New York in 2004, is the world’s leading coconut water brand, and is sold in 30 countries. Yonder will be working with Vita Coco on the media strategy and.
AdPulp
MARCH 19, 2019
Pilsner is a style of beer that craft breweries have been attempting to figure out for years. There are several domestic options for sale today, but few if any compare to the original—Pilsner Urquell. Now, D.G. Yuengling & Son, Inc., America’s oldest brewery, is in the game with a new product and a new ad […]. The post Sixth Generation Brewers from Pennsylvania Introduce Yuengling Golden Pilsner (YGP) appeared first on Adpulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
MARCH 21, 2019
Editor’s note: This is a sponsored post. Top performing real estate agents bring persistence, talent and lots of hard work to the job. When it comes to marketing, these sales pros seek an advantage, and thanks to a multitude of new marketing tools, it’s much easier for agents to showcase their listings and find prospective […]. The post The Best Real Estate Agents Rely On Intelligent, Effective Advertising appeared first on Adpulp.
More About Advertising
MARCH 19, 2019
All advertisers want people to feel good about their brand – and many are the communications embarrassments that ensue. If they can disrupt the competition so much the better. Burger King is rivalling McDonald’s in the proper coffee stakes with BK coffee and here’s a nice little docu-ad on how it’s harvested, featuring a somewhat.
More About Advertising
MARCH 18, 2019
Apparently the original plan was to interview WPP CEO Mark Read on a psychiatrist’s couch, but his team, quite understandably, nuked the idea. The Advertising Week audience was promised it would find out what the “shoes off” Mark Read is really like, and while the session didn’t go quite that far, it did give more.
More About Advertising
MARCH 18, 2019
The ad industry is preparing to fight back against the threat of stricter controls on junk food advertising, as the government announces a public consultation on whether there should be a watershed for TV and online ads featuring foods high in fat, sugar and salt. Stephen Woodford, CEO of the Advertising Association, said: “We urge.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MARCH 21, 2019
Former Wunderman execs have landed the plum roles in the two merged WPP agencies in the UK with Pip Hulbert as CEO and Richard Dunn as CSO and chairman. JWT CEO James Whitehead is moving to a “global client role.
More About Advertising
MARCH 22, 2019
Save the Children’s UK agency adam&eveDDB has been appointed to handle a new global campaign for Save the Children International with the theme Stop the War on Children. Save the Children was founded by Eglantyne Jebb 100 years ago, in the aftermath of the First World War. In numbers 28 member organisations across the world.
More About Advertising
MARCH 22, 2019
Former Engine head of editorial content Matt Williams is joining MSQ Partners in the newly created post of group head of content. MSQ claims to be the UK’s fastest-growing independent agency group with recent wins including Blu, Church & Dwight, Hertz Europe, Canal & Rivers Trust, Electoral Commission, Food Standards Agency, Innovate UK and UKEF.
More About Advertising
MARCH 21, 2019
Chicken shops seem to be taking over local high streets in some parts of the UK, filling many of the spaces left vacant by more traditional retailers and selling full meals for £1.50 a portion.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
MARCH 20, 2019
Customer engagement agency Edit has won Shell’s Global Fleet Solutions CRM account after a four-way pitch. It’s a three year contract involving a team in London co-ordinating 24 international markets. Edit CEO Damian Coverdale says: “Going up against some big names in the industry and winning is a huge achievement, and justification of the strategic.
More About Advertising
MARCH 20, 2019
The new campaign by MullenLowe for the British Heart Foundation (BHF) ‘Boy’ follows on from the ‘Beat Heartbreak Forever’ campaign launched last year. An enthusiastic young boy is shown joining the dots between hearts, blood flow and health issues faced by his family. The tagline “Our research starts with the heart, but it doesn’t stop.
More About Advertising
MARCH 20, 2019
Prior to performing at Adweek London S4 Capital’s Sir Martin Sorrell shared some thoughts with Ian King at Sky, here. It’s an instructive five minutes or so from a seemingly energised SMS. Among other things he says he wants to buy an “infill” (ie small) creative company in Amsterdam to add to Media Monks plus.
More About Advertising
MARCH 19, 2019
Ocean Outdoor is celebrating a successful first year since re-listing on the London stock market with billings growing by 13.7 per cent to nearly £88m, revenue up 15.2 per cent to £62.2m and gross profit growth of 13.8 per cent to £15.2m. Crucially the Out of Home operator, which gets over 90 per cent of.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MARCH 19, 2019
You never quite know what you’re going to get from Heimat for German D-I-Y retailer Hornbach but this one’s a winner (we think.) It’s the “real smell of spring,” captured and packaged for a grateful Japanese lady. Hope she’s Japanese anyway. If she’s Chinese there’ll be another trade ruction. MAA creative scale: 8.
More About Advertising
MARCH 18, 2019
Sir Martin Sorrell’s S4 Capital has released its first full year results, for 2018, which appear to show the new entity is motoring nicely. S4 includes Dutch (now international) production company MediaMonks, acquired in July last year, and programmatic media company MightyHive, bought in December. Billings in 2018 were £59.1m, £291.2m had the two companies.
More About Advertising
MARCH 22, 2019
At WPP’s last earnings call, the second since Sir Martin Sorrell jumped ship to avoid the plank, the Ogilvy-to-Kantar behemoth rebranded. The group became a ‘creative transformation company,’ whatever that means. earlier this week, addressing the bafflement that has rippled through adland since, new CEO Mark Read (below) took to stage at AdWeek in an.
More About Advertising
MARCH 21, 2019
London’s game of CEO musical chairs has taken an interesting twist with former Ogilvy CEO Charlie Rudd rejoining his old boss Annette King at Publicis Groupe – helming Leo Burnett and Fallon – while former CEO of those two Gareth Collins is off to Dentsu-owned Mcgarrybowen. Which move triggered the other we know not but.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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