More About Advertising
APRIL 10, 2019
Leagas Delaney chairman and renowned copywriter Tim Delaney is one of the Keynote Speakers at the 60th FEPE International Congress in Dubai from May 1-3. FEPE International represents Out of Home media owners, advertisers, agencies and suppliers worldwide. Here he describes his lifelong love affair with great Out of Home advertising. It’s easy to suppose.
AdPulp
APRIL 9, 2019
When a brand’s primary advertising claims fail to play out in real life, the result is more cognitive dissonance. In other words, it’s exactly what no one wants. In days gone by, a brand could make a questionable claim and more easily get away with it. In today’s information economy, there’s no getting away with […]. The post It’s A New Day: Customer Experience (Cx) Makes or Breaks Your Brand Promise appeared first on Adpulp.
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illumin
APRIL 8, 2019
The top 10 Most Viewed Video Ads for this year’s March Madness tournament are IN! There were some great videos throughout the list from top brands in a wide array of industries. This year, the top ads relied on humor and NBA athletes to garner attention during “The Big Dance”. Geico. [link] class="__youtube_prefs__" title="YouTube player" allow="autoplay; encrypted-media" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll="">.
InMobi
APRIL 12, 2019
In order to maximize in-app ad revenues, it pays to have the best app monetization platform in place. But with lots of options out there, how do you choose the best one for your app? How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue? Before choosing an advertising solution, be sure to ask these 15 crucial questions. 1) Who Do Their Monetization Solutions Prioritize?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
APRIL 9, 2019
Richard Ireland is managing director of Gramercy Park Studios, the post production house within WPP-owned production giant Hogarth. Gramercy Park has studios in London and New York. Desert Island Ads Gramercy Park Studios offers high end to end post production under one roof with industry leading creative talent and technology across each department.
AdPulp
APRIL 6, 2019
Advertising lives at the top of the customer experience funnel. Thus, it’s important to make and run great advertising. It’s equally important to realize that no matter how high quality the ads, and how spot-on the messaging is, advertising is only one of several important parts of the customer’s experience journey. Smart brand managers use […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
APRIL 11, 2019
For any marketing strategy featuring ads running in mobile apps, teams have a variety of mobile marketing metrics they can buy against. But which ones are capable of actually yielding a positive return on investment? Are marketing campaigns based on vanity metrics or metrics that matter for the company at large? Over the past decade plus, the kinds of mobile app metrics that marketers buy against has evolved significantly.
More About Advertising
APRIL 7, 2019
The whole car industry is in flux at the moment, with car share schemes taking off, Uber everywhere, and driverless cars just around the corner, but the old-fashioned car rental market has not given up yet, judging by this high octane, high budget ad for Enterprise Rent-a-Car. Agency The Corner has hired a stunt co-ordinator.
AdPulp
APRIL 12, 2019
David Ogilvy was an Oxford-educated advertising tycoon who retired to a castle in France. He founded and led Ogilvy & Mather and is sometimes referred to as the “Father of Advertising.” He is also the man who literally wrote the book on the business—Ogilvy on Advertising. Trained at the Gallup research organization, he attributed the […].
AdGlow
APRIL 12, 2019
Twitter is where people come to discover what’s happening in the world – and most importantly, to discuss it. With over 500 million Tweets being sent each day, hundreds of millions of people are exploring links, articles, Retweets, Trends, and Moments to find out about what’s new. For brands, Twitter also provides the opportunity to have direct conversations with your audience; it naturally encourages two-way communication, hence why it's a great channel to gauge consumer sentiment.
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Smarty Ads
APRIL 10, 2019
We’ve been quite busy in the previous months with technology development, challenging the ever-existing industry issues, and driving more growth to our clients. Yet we have a thing or two to share about the company progress. This summer SmartyAds received not one, but two prestigious industry awards. SmartyAds gets.
More About Advertising
APRIL 11, 2019
By Fred Smith This year Tesco celebrates its 100th birthday, a gift in of itself for their marketing team. Opting for the strapline “Prices that take you back”, the anniversary has been used to try and engage consumers with a mix of nostalgia and sweeping discounts. However, for such a momentous achievement, the campaign feels.
AdPulp
APRIL 6, 2019
Editor’s Note: AmericanTrucks is a premium sponsor of Adpulp.com. American Trucks and Barricade have teamed up to give one lucky trucker $5000. The Barricade $5000 Giveaway is sponsored by none other than Barricade Off-Road, an industry leader in exterior protection and styling for trucks. Participants can enter daily to maximize their chances in winning a site-wide […].
AdGlow
APRIL 11, 2019
Night In Boxes is a US-based subscription company that delivers complete date nights to your door each month. Each box includes a designed date night with several activities, ambiance, music, snacks, a recommended dinner menu and more.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
APRIL 8, 2019
Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. For some businesses, fraud gobbled up around 80 percent of marketing budgets. It’s not surprising to see fraud appear as among the top marketer concerns in multiple surveys over the past six to 12 months.
More About Advertising
APRIL 9, 2019
L’Oreal is reckoned to be the UK’s fifth-biggest advertiser and now it’s reported to have cut the shortlist for its £106m media account down to just two – WPP, which handled the business through Maxus, now merged with MEC as Wavemaker – and Dentsu Aegis Network. Which means that Publicis and indie the7stars – which.
AdPulp
APRIL 7, 2019
Advertising that attempts to appeal to the lowest common denominator is often nothing more than mental pollution. It’s also the most common type of advertising in the world and the central reason that the industry has a bad name. Far away, on the other end of the scale, there’s important work being done to inform […]. The post Remembering Argentina’s 9/11 With A Little Help from An Agency Friend appeared first on Adpulp.
AdGlow
APRIL 11, 2019
Night In Boxes is a US-based subscription company that delivers complete date nights to your door each month. Each box includes a designed date night with several activities, ambiance, music, snacks, a recommended dinner menu and more.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
All About Advertising Law
APRIL 8, 2019
Positive online reviews have become essential for any business marketing goods or services over the internet, especially for trendy services like food delivery and custom health product sales. But the FTC’s newly-announced settlement with startup healthy snack service UrthBox reminds marketers that online praise must be freely given, not bought—even if the compensation offered isn’t monetary.
More About Advertising
APRIL 9, 2019
It’s the last series of Game of Thrones on Sky Atlantic in the UK (wait for endless prequels) so perky PR firm Taylor Herring has orchestrated a surprising experience for visitors to the Tower of London with GoT’s Night’s Watch interrupting the Coldstream Guards as they carry out their duties. Thought at first it was.
AdPulp
APRIL 9, 2019
In an age where so many books on branding and marketing resort to a gimmicky approach, it’s refreshing to get a back-to-basics but comprehensive look at the business. That’s what we get with Lindsay Pedersen’s Forging an Ironclad Brand: A Leader’s Guide. This book really is a lengthy Branding 101 lesson. Pedersen starts with defining […]. The post Forging An Ironclad Brand Gives Us Much-Needed Marketing Basics and More appeared first on Adpulp.
AdGlow
APRIL 10, 2019
Snap Ads offer truly native mobile formats, where the 9:16 ratio is king. Snapchat is probably most informal and intimate social media platform – something reflected on its core audience, which is considerably younger than most networks'. Snap Ads begin with an up to 10-second vertical video, and then offer the option to add an interactive element one swipe away.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
APRIL 10, 2019
Another day, another big media review at WPP it seems. Vodafone is reported to be reviewing its global media planning and buying, worth somewhere between £400-600m, at WPP media agency Wavemaker (formerly MEC.) Earlier this week it emerged that Wavemaker, the incumbent on L’Oreal, had made it down to the last two as the French.
More About Advertising
APRIL 10, 2019
After a few rather glossy commercials for KFC, Mother is getting back to basics with a new, year-long campaign for the brand that focuses on price and grabs attention. The Snapchat filter style approach transforms people into animated chickens as they are wowed by the offers at KFC, set against an urban backdrop and a.
More About Advertising
APRIL 12, 2019
Mother has unveiled its first work for Sky since winning the business in 2018, and it’s looking like the client will continue to be the big spender that it always was at Engine (formerly WCRS). This new ad does a good job of selling Sky’s features and programming, but with a very light touch. The.
More About Advertising
APRIL 11, 2019
When you consider some of the atrocities committed in the name of beer advertising this is a more than creditable effort for Falls City Beer, a craft offering from Louisville Kentucky. From Clovehitch Productions, all two of them (in this case.) Less can be more, as they say: a likeable beer ad.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
APRIL 10, 2019
Confused about electric or hybrid cars and what emissions we’re allowed to emit (or not)? Agency Now has been hired by Go Ultra Low, a partnership between the UK government’s Office for Low Emission Vehicles and the Society of Motor Manufacturers and Traders (SMMT) to handle a £3.5m campaign later this year aimed at enlightening.
More About Advertising
APRIL 9, 2019
Heinz is celebrating 150 years in business, no mean achievement although whether or not it’ll see that many more now it’s been welded to Kraft in Kraft Heinz is a moot point. Tomato Ketchup still flies the flag and it’s the hero of a new campaign from BBH in the UK and EMEA, $15.3m-worth Heinz.
More About Advertising
APRIL 8, 2019
Hard on the heels of buying New York and London-based Droga5, Accenture Interactive has snapped up another highly-regarded creative agency Shackleton in Madrid. Shackleton was founded in 2004 and now has 160 staff. Clients include Coty, Campari, Aperol and Sony Pictures. Accenture Interactive EMEA boss Anatoly Roytman says: “The addition of Shackleton proves our commitment.
More About Advertising
APRIL 11, 2019
It’s the last series of broadcasting phenomenon Game of Thrones (in case you hadn’t noticed). In Australia Foxtel and agency DDB Sydney are commemorating this sad event with, appropriately enough, a cemetery – 2000 square metres-worth to house all those GoT characters who’ve been beheaded, incinerated or otherwise disposed of.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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