Fuel Lines
MAY 2, 2019
You should stop selling your services, that’s not what prospects are buying. Agency business development programs are often sales focused. They’re built around outbound, interruptive sales tactics that are designed to start engagements with prospective clients. The prospects have little, if any, awareness of the agency or how they’re different from their competitors.
More About Advertising
APRIL 30, 2019
By Wayne Guthrie, co-founder and director at Fearlessly Frank “Amateurs!” Ian Brown could be heard complaining, when the lights — and sound — went out on The Stone Roses’ first ever national TV performance. At a crucial moment, they’d placed themselves in expert hands, and although ultimately the incident increased their mystique, it was, on.
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AdPulp
APRIL 27, 2019
Cross-cultural creative agency the community has launched Bridge Forecast, a first-of-its-kind system that monitors drawbridges in real time to inform commuters of potential traffic delays. Unveiled in partnership with Mercedes-Benz of Coral Gables, this smart technology leverages computer vision and machine learning to predict and convey when Miami’s three major drawbridges along the Miami River will rise.
illumin
APRIL 29, 2019
The last eleven years of the Marvel Cinematic Universe has all been building to this. Avengers: Endgame is the culmination of a 22-film story that’s largely revolved around original six Avengers characters like Captain America and Iron Man – and the eventual threat that Thanos would pose. Ahead of the release of Avengers: Endgame, some of the most popular brands in the world partnered with Marvel to harness the series’ huge popularity.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Fuel Lines
APRIL 30, 2019
Here are five brands that have added their first CMO. As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch. First-time CMOs are one of the top new business triggers for agency changes, media shifts, and new marketing technology investments, as new hires tend to make changes within 3-12 months following their appointment.
More About Advertising
APRIL 29, 2019
Readers of both MoreAboutAdvertising and AdScam will be more than familiar with my ongoing obsession with how the BDHC’s (Big Dumb Holding Companies) have managed to destroy what was once a great business that allowed you to get pissed, drugged and laid at a BDA’s (Big Dumb Agency) expense. You can see my presentation on.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
APRIL 30, 2019
If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. But what do these terms mean and how do these technologies differ? What came first? The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication bet
All About Advertising Law
MAY 2, 2019
The Federal Trade Commission’s settlement with an online consumer lending platform, Avant LLC, highlights the importance of legal and regulatory compliance in the fintech space, including—perhaps most importantly—what happens after a loan is made. According to the Commission’s complaint , Avant offered personal consumer loans through its website.
More About Advertising
APRIL 30, 2019
Good of IKEA to spend its marketing money without trying to sell us anything (actually quite a lot of ads do this, unwittingly.) Proximity London is launching KEA’s new “Lagom Collection,” new uses for products you have already. Lagom means just enough or sufficient in Swedish. Proximity ECD John Treacy, says: “If you want to.
AdPulp
MAY 1, 2019
What’s in it for me? That’s the age-old question that every shopper wants to know. To address this fundamental and unrelenting question, progressive retailers are turning to mass personalization and mass customization for answers. According to Investopedia, mass customization is a marketing and manufacturing technique which combines the flexibility and personalization of custom-made products with […].
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InMobi
MAY 2, 2019
Finding the best target audience in advertising and marketing campaigns is crucial for all business owners and marketing leaders. After all, there’s little point in focusing on the particulars of a brand message for a product or service if you don’t know who you should be talking to. Why bother generating brand awareness with people who have no desire to buy what you’re selling?
More About Advertising
MAY 2, 2019
To Dubai for the 60th Annual Congress of FEPE International, an extraordinary event with over 400 delegates that brings together the burgeoning worldwide Out of Home industry and, among other things, tests the stamina of even the most accomplished hotel bar crew. Out of home execs are unique in many respects, not least because most.
More About Advertising
APRIL 30, 2019
Amy McCulloch co-founded eight&four in 2008. Eight&four is a creative and media agency in London which has grown up alongside the launch of Instagram, the death of organic and the shrinking of consumer attention spans. Quality over quantity, audience focus and cutting through in a culture of meaningless messaging is high on its agenda. The.
More About Advertising
APRIL 30, 2019
Are the peasants revolting? Campaign reports that Leo Burnett, Lucky Generals and Ogilvy have declined invitations to pitch for Audi – which should be a much-prized account – in what’s said to be a procurement-led pitch. Audi is being defended by BBH (now owned by Publicis as is Leo Burnett) and has been the agency’s.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
APRIL 30, 2019
Adam&eveDDB is rightly lauded for its big ideas (and big productions to go with them) although maybe it should steer clear of horses in future. In its big debut for Heineken’s Amstel it offer us a very large Jeff Bridges, bringing people together across, um, Amsterdam’s bridges. Bridges on bridges (Jeff that is) says: “Bridging.
More About Advertising
APRIL 30, 2019
By Matt Williams An Hour of Advertising is a series of long-form interviews with people in the industry I most admire. We have a drink, chat about the past, present and future of advertising, then I publish the interview pretty much verbatim. They always prove to be fascinating discussions, covering everything from the subject’s biggest.
More About Advertising
APRIL 29, 2019
It’s becoming a tale of two continents among the big ad holding companies: Interpublic has just announced another stellar set of quarterly results – organic revenue up a whopping 6.4 per cent in Q1 2019 – following on the heels of bigger US rival Omnicom’s 2.5 per cent (although Omnicom’s global numbers were blitzed by.
More About Advertising
APRIL 29, 2019
Flagship Interpublic agency McCann seems to be motoring nicely on both sides of the Atlantic and, in London anyway, its flagship account is Microsoft Xbox. Most gaming ads are shoot-em-ups of one sort or another but confident Xbox is essaying a travelogue, showing its enhanced properties. Microsoft itself is seemingly carrying all before it, under.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
APRIL 29, 2019
Petroleum is an everyday product that we all know causes harm to the environment. Nevertheless, we have people to see and places to be. As an advertising category, gasoline is not known for exceptional humor, wit, and creative taste, which makes the following “fast fantasy” spots for Conoco all the more entertaining. The humor here […].
More About Advertising
MAY 3, 2019
Sir Martin Sorrell’s new S4 has reported revenue up 38 per cent to £40.9m and gross profit up 37 per cent to £32.8m in Q1 2019, a pretty staggering performance since the business only started a year ago following his ousting from WPP. S4 owns production company MediaMonks and programmatic specialist MightyHive plus a couple.
More About Advertising
MAY 2, 2019
Here’s a clue as to what WPP’s Wunderman Thomson will look like and what it hopes to do. The recently-merged agency has hired former Publicis big hitter Ewen Sturgeon as CEO of Europe and South Africa, reporting to global boss Mel Edwards. Sturgeon (below) founded the digital agency that became Wheel and then joined Publicis.
More About Advertising
MAY 1, 2019
Droga5 London’s new campaign for Amazon Prime sums up internet shopping perfectly: it’s all about scrolling through your phone, getting lost in the fantasy, then thinking “sod it” and making the purchase. These four ads also make the very important point that — just like books and echo dots — fashion and home furnishings are.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
MAY 3, 2019
Corona and Wieden+Kennedy Amsterdam won FEPE International’s classic creative award at this week’s Congress in Dubai (trade body FEPE, now in the process of renaming itself World Out of Home Organization, divides posters into classic and digital.) The sculpture, created from waste, is another anti-plastic effort, this time on London’s Old Street, may be non-digital.
More About Advertising
MAY 2, 2019
BBH has partnered with The Photographer’s Gallery in an ongoing project to help promote exhibitions and activities in the Soho art space throughout the year. For their first work together, BBH has produced four short films to spread the word about the influential Deutsche Börse Photography Foundation Prize, using shareable content to help make it.
More About Advertising
MAY 2, 2019
Nigel Vaz has made some very big promises in his inaugural speech as president of the IPA. He has vowed to “Reimagine” the industry and guide member agencies through the kind of transformation that they have all been struggling to achieve over the last few years, while helping them to overcome a “perceived lack of.
More About Advertising
APRIL 30, 2019
UK adspend continues to motor ahead – despite the gloomsters – up a surprising 6.3 per cent in 2018 according to an Advertising Association/WARC survey. The two are forecasting further increases in 2019 and 2020, despite Brexit and all that. It’s open to debate, however, how much of this is actually advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
APRIL 29, 2019
Love him or loathe him, Piers Morgan provides value for money at ITV. It may be a sign of general dumbing down, but the provocative Good Morning Britain presenter seems to drive the national conversation more than Radio 4’s Today programme these days. Daniel Craig’s papoose, Gregg’s vegan sausage rolls and Little Mix’s body art.
More About Advertising
MAY 2, 2019
This is more like it, so far Nils Leonard’s Uncommon has been as notable for the noise it makes than the ads (although the ones that have surfaced have been perfectly respectable) but this new effort for Ecover will get people talking. With the questionable assumption that a baby smells better than anything else, it.
More About Advertising
APRIL 30, 2019
David Patton, arguably the most high profile casualty of Mark Read’s re-organisation of WPP, has landed a plum new job as global president, customer experience and advertising at Technicolor. Technicolor also owns MPC Advertising (MPC was formerly the Moving Picture Company), high end post production company The Mill and Mikros-MPC studios. Patton (below) spent two.
More About Advertising
APRIL 30, 2019
The customer’s always right – but not in this instance from Burger King and BBH it seems. Burger King is usually willing to try something new and, if it winds up McDonald’s, so much the better. Not what you expect from BBH either. Maybe all that work for Tesco is bringing a populist bent to.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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