More About Advertising
MAY 28, 2019
Branding is often misunderstood as a name and a logo. It isn’t. At its core, branding is all about the stories that companies are made of and the feelings that telling them evokes. Its why most of us pay £20 more to run in a pair of Nike trainers; not because they make us run.
AdPulp
MAY 31, 2019
Salesforce is on a mission, and on a roll. The company occupies the tallest skyscraper in San Francisco, is working to end homelessness in the city, and now multi-billion dollar software company is refusing to provide its product to companies who sell high-powered assault weapons. Righteousness is in. And what the federal government refuses to […].
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Gods of Advertising
MAY 28, 2019
Recently, I had a debate with my teen-aged daughter regarding the concept of a thing being overrated. She’d used the term to describe a TV show that was awful (in her opinion) but very popular, calling it “overrated.” I offered the opinion that something good can also be overrated. I used the movie, Avengers: End Game as an example. Fine movie.
InMobi
MAY 30, 2019
Most major mediation platforms currently run on a waterfall setup, preventing publishers from maximizing their revenues and often contributing to latency and loss in revenue due to historical pricing models. In-app header bidding and pre-bid solutions have gained traction as a workaround to this. InMobi’s own pre-bid in-app header bidding solution, Audience Bidding, is one of the most innovative offerings in the market helping publishers to drive up both yield and also average revenue per user (
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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MAY 27, 2019
Ad Age and others have been delving into talent/broadcast conglomerate Endeavor’s accounts to find out of how much it earned from its 49 per cent stake in Droga5 (below) – recently sold to Accenture Interactive – and the answer seems to be $233m. Which makes the total value of the agency some $475m with 51.
AdPulp
MAY 27, 2019
Rum is an intoxicant that makes people happy, at least for awhile. If you were given the opportunity to promote the product, how would you capture the spirit of the spirit? If you’re like BBDO, you would get people moving to the beat. You would start and party, and keep a party going. “If it’s […]. The post Break Free And Do What Moves You appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
MAY 29, 2019
Talk to any CMO or other marketing leader today, and you’ll likely hear them discuss any number of marketing challenges they now face. One may focus on a skills gap, while another may focus on lead generation or social media. But, whether they know it or not, all of today’s marketing activities and strategies hinge on one thing: delighting consumers in an ever-connected, multi-screen world.
More About Advertising
MAY 28, 2019
Sir Martin Sorrell (below) has had another pop at WPP in an interview with Financial News, saying people at WPP see their job as a “burden” these days and that the W in WPP seems to stand for Wunderman as Wunderman as its people have emerged on top in the merger with JWT: “a lot.
AdPulp
MAY 26, 2019
The following two commercials are not the same. The products are similar, but let’s see how the two fast feeders differentiate on brand. Both commercials lack appetite appeal, which not so long ago was the cost of entry for a fast food commercial. Today, it’s about which lifestyle is more appealing—Wendy’s ennui or Burger King’s […].
Smarty Ads
MAY 28, 2019
We are all looking for ways to save money. Advertisers and small business owners are not exceptions: some of them are not ready to spend more than $50, $10, or even $5 to test their ad campaigns. But is it the right solution to set the lowest possible budget.
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More About Advertising
MAY 28, 2019
Anomaly has won the global business for US-based online and betting firm The Stars Group, owner the world’s biggest poker site PokerStars. The account will be handled out of New York and London with Anomaly’s other five offices across the world also involved. Stars CMO Christopher Coyne says: “Anomaly blew the doors off with their.
AdPulp
MAY 28, 2019
Tacos are comfort food. Now, one of the largest sellers of tacos in America is taking comfort to the next level. The Bell: A Taco Bell Hotel and Resort is opening for a limited time in Palm Springs this August. The Bell will be an immersive experience designed to celebrate and pamper the world’s biggest […]. The post Summer’s Here, Get Ready To Ring “The Bell” appeared first on Adpulp.
Smarty Ads
MAY 31, 2019
No matter how good is your CPM, a poor ad network fill rate is a drag on your website monetization. If you send 5M ad requests but receive only 2.5M of impressions in return, you don’t use your inventory to the fullest. This is like driving a.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
MAY 29, 2019
Lennie Stern is head of creative and entertainment strategies BETC Paris Thousands of campaigns are submitted each year to the Cannes Lions. Less than ten per cent will make it to the shortlist, and a mere three per cent will win a Lion. Knowing that, we should remember that all awarded pieces of contents deserve.
AdPulp
MAY 29, 2019
AmericanTrucks is a premium sponsor of Adpulp.com. Do you drive a modern truck with drive by wire technology? If you do, you may notice a slight lag in response when using the accelerator. To offer an explanation on this phenomenon, AmericanTrucks’ Justin Dugan created the following video using robots and science to explain throttle enhancement […].
More About Advertising
MAY 28, 2019
Owen Lee is chief creative officer of FCB London #Defythename This is a powerful example of how the brave can create social change. Spearheaded by Monika Lewinsky, and featuring an all-star cast, the knock-on effect of the #defythename campaign was momentous – rallying those on social media to defy name-calling by sharing their bullied names.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MAY 31, 2019
Identifying, recruiting and retaining talent You often hear businesses saying; ‘We struggle to hire talent’; for me, this is the same as a high street store blaming the internet for their demise. Too strong? Look inward before you blame the outward environment. We are living in a competitive world, probably none more so than when.
More About Advertising
MAY 31, 2019
Rosapark has produced a diverting new global campaign for Perrier – ‘Go for the Extraordinaire’ – featuring the Mona Lisa escaping from her imprisonment in the Louvre to do what all young Gen Z escapees do, leap around and have a good time of course. Great idea, not sure the follow-through matches up to the.
More About Advertising
MAY 29, 2019
Gillette has followed up its “toxic masculinity” campaign with one that looks likely to gain even more media attention, a transgender Canadian being taught to shave by his dad. A far cry from Dollar Shave Club. Lots of people have liked it on social media so far – but will it sell more razors? Is.
More About Advertising
MAY 28, 2019
If you want classy content just send for Eric Cantona- wind him up and watch him go. The former Manchester United star turned actor has fronted some more than decent campaigns – Kronenbourg for one – and here he is advising Liverpool and Spurs fans on how to enjoy Madrid – the venue for their.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
MAY 27, 2019
Agencies across the world should prepare for another kicking if the proposed €33bn merger between Fiat Chrysler Automobiles (FCA) and Renault goes through. Renault also has a partnership arrangement with Nissan (not very happy at the moment) and Mitsubishi. The merger would be 50/50, all in shares. The new company would be the world’s third-largest.
More About Advertising
MAY 31, 2019
The&Partnership’s media agency m/SIX has made a big move forward, winning video game company Electronic Arts’ (EA) global account, apart from the considerable digital elements EA handles itself. M/SIX pitched against incumbent Starcom (owned by Publicis Groupe), Omnicom’s Hearts & Science and Havas in a pitch handled by ID Comms.
More About Advertising
MAY 31, 2019
Natalie Cummins is CEO of Zenith UK My top picks for Cannes (or rather, just my favourite work right now): Three Mobile ‘Phones are Good’ has gotten back to exactly why we are so in love with our devices. Imagine some of the world’s most historical figures and events if phones hadn’t been around. Let’s.
More About Advertising
MAY 30, 2019
Bezos land may appear as something out of science fiction but Amazon’s ads are what you might call counter-intuitive: usually demonstrating a nice, understated human touch. UK indie Joint is good at this too and here it is for the fabled Alexa, bringing the elixir of Ms Amazon to an older person. With Amazon’s ads.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MAY 30, 2019
Samsung’s Solid State range seems to consist of hard drives that let you do far more, at a price. Aimed at keen gamers and the like. London agency BMB has found its way on to the Samsung roster (it’s owned by Cheil) with this lively animated campaign for solid state technology. supposing a 50s-style US.
More About Advertising
MAY 30, 2019
Is Sir Martin Sorrell’s new S4 Capital – proud owner of MediaMonks and MightyHive – motoring as fast as his Martin-ness would like? Here’s what he said at the AGM (there’s a lot of it but it’s instructive.) “2018 was a busy first year for your newly-named Company, S4Capital, formerly Derriston plc. “First, there was.
More About Advertising
MAY 29, 2019
What to make of this? It’s Lucozade and Grey Advertising’s opus for the Women’s World Cup, using the words of Baddiel and Skinner’s ‘(Three Lions) Football’s Coming Home’ anthem from 1986. Then it was 30 years of hurt (since England won the World Cup – men’s version) with one to come as England were Maradona’d.
More About Advertising
MAY 28, 2019
Stephen Ledger-Lomas is head of production and a partner at BBH London Amazon ‘Vikings’ Director: Steve Rogers Funny is tough in advertising, hard to win those battles, find the right director, get the client to trust his vision and casting. Steve Rogers and Droga5 are a match made in heaven on these spots.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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