Single Grain
APRIL 17, 2020
Between the ongoing health aspect of the new coronavirus and the devastating economic side effects that have already come with it, it’s safe to say we’re in uncharted territory. The question we've been hearing from many people and businesses is: Is SEO still a good investment during the COVID-19 outbreak? Maybe you’ve seen a dip in organic traffic to your website.
More About Advertising
APRIL 14, 2020
Dentsu Aegis Network (DAN), the Japanese giant’s business outside its homeland including Carat, 360i and Merkle, has announced that it’s cutting all 45,000 or so salaries by ten per cent, more for senior managers. DAN says: “As a result of COVID-19 business impacts, we are activating a set of cost saving measures across the company.
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AdPulp
APRIL 13, 2020
For way too many individuals and some brands, COVID-19 has turned into The Self-Righteous Olympics. For instance, Frito-Lay’s internal creative team let go of this commercial fart. The spot starts by saying, “Things are hard right now. The world doesn’t need brands to tell us how to think or feel.” If this were true, Frito-Lay […].
Gods of Advertising
APRIL 14, 2020
One hundred years ago, where you’re standing was more a frontier than a county. The Golden Gate Bridge hadn’t been built yet. Folks still got around on horses. Once a swamp, Chicago had already been drained and laid over with clay bricks that one could still find if he knew where to look. You recall your grandfather telling you about the horse drawn ice truck he worked on, every morning before dawn the sound of hooves clapping over those clay bricks, delivering sawn blocks of Lake Michigan to re
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
APRIL 15, 2020
In these uncertain times, if you’re worried about keeping the wheels of your business turning, you’re not the only one. This COVID-19 pandemic is frightening for many of us and bigger than anything most of us have seen before. However, pulling through this difficult period will help you emerge stronger than ever once this is all over. How can you do that if your business is primarily a brick-and-mortar store or you otherwise haven't had a strong digital presence?
More About Advertising
APRIL 17, 2020
When media, marketers and agencies are having such a tough time, it seems wrong to gripe, but this compilation shows that any businesses brave enough to advertise at the moment are treading very, very carefully indeed. YouTuber Michael Sam has cut together a load of (mostly) US ads that all use exactly the same tropes.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Admixer
APRIL 17, 2020
Programmatic media buying is a data-driven industry that heavily relies on technological solutions and software platforms. DSP and DMP are two crucial components of the programmatic ecosystem that match ads with the most relevant audience. DMP is paramount to data-driven advertising and precise targeting. Not surprisingly, marketers are expected to increase their use of DMP […].
InMobi
APRIL 16, 2020
The rampant spread of COVID-19 has certainly changed the lifestyles of people across the world. At InMobi we’re able to give you near real-time insights on changing consumer behavior during the COVID-19 crisis from our 2nd party data (via our Audience Intelligence Platform). The analysis reveals the following trends derived through data signals captured by InMobi Location polygons, of which we have 87,000 across Australia: The customer footfalls in various places of interest Changes in the
More About Advertising
APRIL 13, 2020
My good mates Evan Brown and Ask Wappling have just produced a rather amusing and very timely book titled… “Joy of pandemic cooking.” Both are veteran and very talented Los Angeles Ad Men/Women who have turned their talents during this current f**k-up to something better than Zooming all your wanky mates sat on the couch.
AdPulp
APRIL 14, 2020
I remember when I was first paid to write. It was a big moment for me. I was busy putting my “book” together and showing it to any creative director in Portland who would look and offer feedback. At the time, I heard some version of, “No thank you, but keep trying,” many times over. […]. The post Become A Patron of Adpulp.com and Make Way for Emerging Voices in Marcom appeared first on Adpulp.
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All About Advertising Law
APRIL 16, 2020
The FTC continues to devote substantial time and attention to its enforcement battle against companies seeking to take unfair advantage of consumers amid the COVID-19 pandemic. This week, the FTC announced its latest round of warning letters to ten companies making unsubstantiated claims that their products can treat or prevent the disease. As we have previously blogged , the FTC began taking action last month when it issued its first round of warning letters, jointly with the U.S.
InMobi
APRIL 14, 2020
COVID-19 has profoundly changed our lives, our work and our industry. Like many of you, we have asked ourselves what we can do to help. In this spirit, we are proud to partner with Amobee and other leaders in the industry to run public service announcements. These PSAs will reach global audiences, and they lead readers to the World Health Organization’s website.
More About Advertising
APRIL 16, 2020
I see that Omnicom’s BBDO, arguably the most successful global creative agency in business terms over the last ten years is axing staff, including New York CCO Greg Hahn. Well we all have to take the pain. After this is over I reckon that there’ll be half as many creative agency staff across the world.
AdPulp
APRIL 16, 2020
COVID-19 is deadly and frightening. In business terms, the pandemic is highly disruptive. The contagious disease is sending shockwaves of change that are being felt by workers and employers alike, all over the globe. Brands naturally want to help but is this genuine impulse helpful (in Marcom terms), and to whom is it helpful? Let’s […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Admixer
APRIL 14, 2020
The global recession triggered by the coronavirus outbreak started to affect the advertising landscape. The country-wide lockdowns and the state of uncertainty rapidly depleted consumer spendings. In the UK, 69% of brands report a steep decline in the demand for their products and services. Companies choose to review their ad spending plans. The majority of […].
All About Advertising Law
APRIL 13, 2020
At the same time that consumers are turning to the internet to purchase everything – food, diapers, work-from-home office equipment, wine, and impossible-to-find puzzles – e-commerce businesses are facing unprecedented challenges in their ability to fulfill orders: disruptions to their supply chains, sick employees, warehouse and distribution center shutdowns, and a crippled US Postal Service.
More About Advertising
APRIL 17, 2020
New data from System1 claims that a number of UK brands, including Aldi, Guinness, M&S and Morrisons are creating significant long-term gains with COVID-19 related ads, at a time when many other advertisers are cutting new advertising. Since the start of the lockdown brands globally have started releasing campaigns to support social distancing and “Stay.
Gods of Advertising
APRIL 17, 2020
Unfolding the letters again, you remembered their secrets. You were surprised your father had shown no interest in reading them, even after you told him what they contained: that his mother (her name was Mary) had unrequited longings for Jack’s brother, Harry. In notes to Harry, dated earlier than ones written to your future Grandfather, she flirted and pined with him.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
APRIL 17, 2020
Happiness is a Cigar called Hamlet They don’t make them like this anymore. Not just due to the end of tobacco advertising, but, more so, because the ‘Happiness is a Cigar Called Hamlet’ series were very much of their time – late 80s and early 90s style and comic genre. So much so that they.
More About Advertising
APRIL 16, 2020
Adam&eveDDB has supplanted its Omnicom stablemate AMV BBDO at the top of the Campaign/ Nielsen UK creative agency billings in 2019, bringing to an end decades of AMV at number one. One might dispute the importance of such rankings when creative agencies no longer buy media. It’s also increasingly the case that the creative agencies.
More About Advertising
APRIL 15, 2020
BBH’s work for Levi’s made me want to work in advertising. It’s an amazing body of work with so many high points, but if pushed to choose, it would have to be ‘Creek.’ Not the coolest Levi’s ad, not the sexiest, and not the funniest. But it somehow manages to be cool, sexy, funny and.
More About Advertising
APRIL 15, 2020
More news is emerging about job losses and cutbacks – and furloughs, of which more later – at the big ad holding companies. Omnicom CEO John Wren has warned of such measures at the same time as announcing top exec pay cuts (he isn’t taking a salary until September) while Publicis in the UK is.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
APRIL 15, 2020
The BBC’s having a pretty good war in the crisis, reminding people everywhere (and hopefully some politicians) about its purpose in life. Here’s a further reminder from BBC Creative (also turning into a good idea) showing us the changes affecting the UK and people’s reaction to them backed by ‘Don’t Quit,’ a poem by Edgar.
More About Advertising
APRIL 15, 2020
Legendary British racing driver Sir Stirling Moss died at 90 this week and here’s the old boy on home territory (Shepherd Market in Mayfair – quiet at the back – once also home to The Steering Wheel Club) driving an electric Renault Twizy. Apparently he figured in an ad for Renault 20 in 1977 but.
More About Advertising
APRIL 14, 2020
Although previous selections have mostly been UK greats, there are also some classics from around the world. I love these three as they are examples of great casting to create what feel like quite niche local ads but for some big brands. There is also some great music in the Peugeot and Happydent ads. People.
More About Advertising
APRIL 14, 2020
Brown-Forman’s Chambord black raspberry liqueur has picked the UK’s Southpaw as its global strategic creative agency after a four-way pitch. In 2014 Chambord launched the ‘Because No Reason’ campaign from Wieden+Kennedy globally but has turned to Southpaw to build on this with a new strategic and creative direction encompassing print, Out of Home, digital and.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
APRIL 14, 2020
If there’s one thing more terrifying than a global pandemic to many a teenager, it’s the thought of sitting your GSCEs. Horrendous though this sounds, if I was told at 15 that I would have to skip the rest of the year and miss my exams, I’d be risking my life by high-fiving strangers. I.
More About Advertising
APRIL 14, 2020
One of the bigger commercial victims of the Covid-19 outbreak is the newspaper industry – when all this ends in the UK and other places there may not be one. Newspapers have been converting to digital as fast as they can with some successes: the Times titles, the FT, Wall Street Journal and New York.
More About Advertising
APRIL 14, 2020
The global pandemic has created mass social and economic uncertainty, with the majority of the world adhering to social distancing and isolation. Whilst these difficult times provide an unprecedented challenge to society worldwide, there has been an extraordinary rise in random acts of kindness within communities, both offline and online. People have come together like.
More About Advertising
APRIL 13, 2020
Publicis Groupe has announced its mostly pre-Covid-19 numbers for the first quarter of 2020 – net revenue up 17.1 per cent with a full contribution from $4.4bn data business Epsilon but organic growth of minus 2.9 per cent, in line with forecasts the agency group says but rather worse than the minus two per cent.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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