Single Grain
SEPTEMBER 22, 2020
Have you ever tried hosting an online giveaway? Are there clear benefits? Should you host a giveaway? Well, if you are a brand that’s looking to increase website traffic drastically, then yes! Big brands often use giveaways to boost website traffic. And with those same giveaways, they increase social media followers, engagement, build email lists, get referral sales, and more.
AdPulp
SEPTEMBER 22, 2020
What are you hungry for? Depending on where you live, a driver will bring it to you? In 2018, Frost and Sullivan estimated the food delivery service industry generated $82 billion in gross revenue and predicted that this number will more than double by 2025. So, $164 billion in four years. Several players are competing […]. The post Uber Eats Delivers Food to Your Door, And Strange Commercials To Your Screens appeared first on Adpulp.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
More About Advertising
SEPTEMBER 21, 2020
Energy companies are never the most popular: hogging the headlines when they put prices up, forgotten by most when they don’t. French-owned EDF Energy (Électricité de France) is displaying its eco-credential in the first campaign from recently-appointed creative and media agency Havas, specifically telling us that its teams of engineers and others are “busy doing.
Advertising to Baby Boomers
SEPTEMBER 24, 2020
Virtual friend Marc Middleton and his crew have been producing Growing Bolder for …. Well, he was a young whippersnapper when it all began: 04 October 2008 Growing Bolder Series on PBS Hi Chuck, I thought you might be interested in our news about the Growing Bolder TV Show… It’s returning this fall: Sneak Preview of Growing Bolder Season 6 This season, we’re proud to bring you more stories of ordinary people living extraordinary lives… The GB web site is full of great info, entertainment, and vi
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
SEPTEMBER 23, 2020
When I purchased Single Grain in 2014 people called me crazy. “Has lots of potential” was not on their minds when they saw me buy a failing business for $2. But I knew where I wanted to take the company, and how — and the Single Grain of today is the fruit of that labor. It’s symbolized best by our logo, a Phoenix egg : Through perseverance and ingenuity, we rose from the dustheap of digital marketing agencies and grew to the point where we now work with companies like Uber, Amazon and Airbnb.
AdPulp
SEPTEMBER 23, 2020
It’s not every day that I come across a mind-blowing marketing communications statistic. I found one on Kiss Metrics’ site that I must share with you. Approximately 96% of visitors that come to your website are not ready to buy. Thanks, But I’m Just Browsing To move casual browsers of company information toward a purchase, […]. The post Funnels Make Sucky Noises.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Advertising to Baby Boomers
SEPTEMBER 23, 2020
I’ve been writing about ageism for decades – even before I knew there was a term for it. Apparently, I was behind the curve. Ageism was coined in 1969. Back then yours truly was nineteen. I don’t remember being ageist. Maybe I was. I thought people were wonderful or idiots for whatever reasons. The reasons weren’t based on age. My heroes and villains were young and old.
Gods of Advertising
SEPTEMBER 22, 2020
Leaves in the pool… You always try and view the Program through the eyes of a newcomer. Though many members feel otherwise, for you listening to the old timers has limited value. The rawness of someone in his first 30 days is why you keep coming back. You haven’t had a drink in 14 years and gave up pills soon after. You are looking for someone new.
AdPulp
SEPTEMBER 21, 2020
Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients’ stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria. She also runs A Little Awareness, a coaching program […]. The post The Suset Laboy Pérez Interview (A Preview) appeared first on Adpulp.
More About Advertising
SEPTEMBER 24, 2020
As we all face a winter indoors, interiors brands are having a moment, and John Lewis is sensibly focusing on its homeware department for this new “Joy of Home” campaign by adam&eveDDB. The furniture takes on a life of its own to reflect the fact that our homes are constantly evolving and adapting to the.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
All About Advertising Law
SEPTEMBER 22, 2020
The past five years have seen a major uptick in FTC enforcement against alleged charity fundraising scams, along with increased multi-state coordination in this space. Regular readers of this blog already know that, by having read this , this , this , and this. On September 15, 2020, the FTC filed a complaint in the U.S. District Court for the Southern District of New York against fundraiser Outreach Calling, its owner and principal Mark Gelvan, two other related organizations, and three additio
Gods of Advertising
SEPTEMBER 25, 2020
“I’m going to tell you a true story, okay?”. Callie is looking at her phone but you know she is listening. You are driving her to rehearsal. She has a big part in Les Miserables. She plays the grown-up version of Cosette. Though you saw the movie you don’t really remember the story. Victor Hugo is not your thing. Being a musical, Callie has been practicing her song for weeks.
Lemonads
SEPTEMBER 25, 2020
Advertisers have many ways of growing their traffic. Running push campaigns is one of them. Push ads are short and clickable messages sent by a website to a base of subscribers. They look similar to push notifications only they’re sent from websites (not apps) and can be sent on mobile or desktop. In this section, we’ll talk about the function of push campaigns.
More About Advertising
SEPTEMBER 24, 2020
Lots of us learned to love our local shops and delis during the lockdown — if we lived in the kinds of neighbourhoods that are awash with them — leaving the supermarket shop for boring essentials like detergent, loo roll and bin bags. A new delivery service, Bother, has set up to bring those basics.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
SEPTEMBER 24, 2020
New SDKs for iOS 14 and Android 11 Apple and Google launched their latest mobile operating system versions, iOS 14 and Android 11, in September 2020. Changes to user privacy and the power to manage data is at the forefront of both releases. We recently released InMobi iOS SDK 910 and InMobi Android SDK 910 which are compliant with these OS changes. As such, we strongly recommend moving to our latest SDK to stay compliant and quickly unlock any potential revenue.
Smarty Ads
SEPTEMBER 22, 2020
The primary requirement for building an online tutoring business is creating a platform and then attracting students with value-based learning services. However, developing an eLearning website is not the only aspect to look out for the entrepreneurs.
Lemonads
SEPTEMBER 23, 2020
Our BigSpy Review is a complete full guide of the knowledge you need to achieve and put into practice by spying on those winning ads to score higher goals in 2021! Not only is it an a mazing Ad spy tool for you to draw creative inspirations for your new marketing campaigns, but you can also track competitor’s ads to see what’s working for them and test if they will work for you!
More About Advertising
SEPTEMBER 23, 2020
For advertisers dealing with the likes of Facebook, Twitter and Google’s YouTube is a bit like parents with a naughty teenager: no house parties while we’re away they say only to find there’s a marquee erected at the bottom of the garden. Now something called the Global Alliance for Responsible Media (GARM), led by the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
InMobi
SEPTEMBER 23, 2020
The festive season in India is characterized by larger than life emotions, celebrations, get-togethers, and a lot of rituals. Right from the beginning of September till the end of the year, the festive celebrations continue, and there’s one thing that remains constant in all these four months – Shopping. Every year, the festive season in India experiences a massive spike in sales comprising of new product launches, exclusive offers and discounts.
AdPulp
SEPTEMBER 24, 2020
In the beginning, there was pulp. We took this excess fiber from the communications industry and made it into something. This is what our logo looked like in 2004 when the site launched and for many years thereafter. Thank you, Shawn Hartley. In 2017, I hired a designer in Portland who had recently graduated from […]. The post Make the Logo Better!
Smarty Ads
SEPTEMBER 22, 2020
SmartyAds is happy to announce the arrival of brand-new ad format to our DSP, - meet push notification ads: the source of excellent quality traffic across popular business verticals. This format ideally fits into the advertiser’s marketing campaigns and appears to be a beneficial tool that helps to reach and.
More About Advertising
SEPTEMBER 22, 2020
WPP CEO Mark Read may be thinking back to 2016 as he contemplates two massive account reviews: Walgreens Boots Alliance is reviewing its across-the-board global deal with WPP up against Publicis as its three-year contract comes up while T-Mobile is running a pitch for its $2.1bn US media account following its merger with Sprint. WPP’s.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
SEPTEMBER 22, 2020
The winter holiday shopping season in the U.S. remains the most important time of the year for many retailers, but what key holiday shopping trends will define the season this year? After all, amid the ongoing COVID-19 pandemic and overall economic uncertainty, the holiday season will look very different this year. To prognosticate on what the future may hold, let’s look to the recent past.
AdPulp
SEPTEMBER 25, 2020
Please support Adpulp.com — subscribe now via Patreon. For small businesses who need a website, there is a myriad of options, not all of them equal. Squarespace sells the dream in this new long-form commercial. The dream is that a website opens the door to commerce. Wake up, now! Thanks. Now, that you’re wide awake, […]. The post Is Your Homepage All the Page You Need?
Lemonads
SEPTEMBER 21, 2020
Delve into our Top 10 best landing page builder platforms for affiliate marketers article to peek and pick the right platform that fits your needs to create an outstanding professional landing page to boost your conversions! Having a landing page is a must in 2022! It’s that page on your site that is designed to convert visitors into leads that will make the difference for your business!
More About Advertising
SEPTEMBER 25, 2020
Scotch whisky maker William Grant is having a crack at the bourbon market with new brand Fistful of Bourbon and the launch campaign from drinks specialist Quaker City Mercantile and Saturday Night Live director Paul Briganti through Tool of North America (yes, these names are real) imagines a face-off between two somewhat woke, Goop-reading gunslingers.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
All About Advertising Law
SEPTEMBER 24, 2020
Given all the tumult with natural disasters, COVID-19, and other goings on in Washington, a memorandum directing government agencies to reform how they operate may have gone unnoticed. It’s worth considering. On August 31, 2020, the Office of Information and Regulatory Affairs (OIRA), a subagency within the Office of Management and Budget (OMB), issued Memorandum M-20-31 (the “Memo”), which elaborates on and implements directives from a prior executive order to consider and ado
AdPulp
SEPTEMBER 20, 2020
Here I find peace. Here we are free. Here the tradition continues. Here it’s your season. Question. Why make a thinly veiled political advertisement (favoring one side) when the intent is to sell deer hunting equipment to all who hunt deer? Question. Who would be more likely to go deer hunting—Don Trump or Joe Biden? […]. The post Hunting Has Its Own Virtues, Virtue Signaling Isn’t One of Them appeared first on Adpulp.
InMobi
SEPTEMBER 23, 2020
As political advertising becomes more digital than ever before this election cycle, how can these political advertisers get the best results from their online advertising political campaigns? To find out, we turned to the voters. Using InMobi Pulse, InMobi’s mobile market research solution, we polled 4,200 Americans in August and September. Questions ranged from how they would vote and how they learn about candidates and the issues, among many other topics.
More About Advertising
SEPTEMBER 24, 2020
Anyone who’s searched for pomegranate molasses, rose harissa, or preserved lemons to finish off an Ottolenghi recipe will be familiar with Belazu’s range of products. Truant London has been appointed as the brand’s first ad agency, and Yotam Ottolenghi himself will be part of a Christmas campaign to promote the Mediterranean and Middle Eastern ingredients.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
141 
Let's personalize your content