Ad Espresso
NOVEMBER 5, 2020
If you’re here, there’s a great chance that you’re wondering how exactly you can go about getting one of those lovely blue checkmarks next to the name of your account on Facebook. Getting verified on Facebook is a big deal, whether you’re a public figure or an emerging (or established!) brand. It tells your followers Read More.
AdPulp
OCTOBER 31, 2020
Manhattan’s commercial real estate, like everything in The City, is outrageously expensive. Since COVID-19 infected our public spheres last March, these towering office structures have also been largely empty. Did you know that only 15% of office workers are projected to return by the end of 2020, according to the Partnership for New York City?
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More About Advertising
NOVEMBER 4, 2020
Particularly in Italy, Publicis Groupe has been doing some very good creative work on Heineken. Now it’s time to bring the client into the “power of one” fold with a new team called — what else? — Le Pub. Epsilon and Publicis Sapient are bringing their data and tech power to bear on Heineken as.
Single Grain
NOVEMBER 3, 2020
For most SaaS companies, the reasons to start content marketing are beyond compelling. For instance: On average, content marketing costs 62% less than traditional marketing, yet generates around 3x more leads. SaaS companies that use content marketing see 30% higher growth rates and 5-10% higher retention rates. The customer acquisition cost (CAC) of SaaS companies from content marketing is about 15% lower than that of paid ads. 20% of the average person's time spent online is now used to browse
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Smarty Ads
NOVEMBER 3, 2020
Last month SmartyAds officially announced the separation of Smarthub - one of the most cherished products in the line of white label solutions. What was the reason for that? As was reported earlier, the technology was acquired by Deox. By now the product became really competitive on the.
AdPulp
NOVEMBER 5, 2020
Big buckets of money were brought to the table by both political parties during this election cycle. CNBC reports that Michael Bloomberg spent $1 billion on his primary run for president that ended up winning only a few dozen delegates. He then spent $100 million in Florida, Ohio, and Texas—all states the GOP won. CNBC […]. The post Political Ad Spending in 2020: A Case Study In P**s Poor ROI appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
NOVEMBER 6, 2020
Tết, the Vietnamese New Year brings with it positive feelings for consumers and a whopping shopping season. With shopping behavior taking new meanings with digital, brands must create a contextual opportunity to reach out to the consumers. There is a wealth of possibilities to engage with consumers in the run-up to Tết. With 70% of internet users in Vietnam belonging from rural areas, brands need to focus on getting their digital strategies right from the early planning stages.
Lemonads
NOVEMBER 5, 2020
Have you ever taken a second to think about the variety of metrics that affiliate media buyers handle on a daily basis? These marketing professionals have to track click-through rates, ad spend, conversions, return-on-income, and an array of different statistics, so keeping these organized and updated can be a challenge on its own. By using a spreadsheet, media buyers can organize all of their marketing campaigns in one place.
Admixer
NOVEMBER 2, 2020
In-app advertising during the COVID-19 crisis is booming. People spend 20% more time in apps than prior to the pandemic and you may wonder how to finally monetize your app and what type of ads is the best to use today. Well, rewarded video ads are a great place to start. Let’s see why: 71% […]. The post Rewarded Video Ads Monetization: App Developers Guide appeared first on Admixer.Blog.
More About Advertising
NOVEMBER 2, 2020
Uncommon Creative Studio’s new film for the World Wildlife Fund bypasses seasonal staples and instead brings an African elephant into a chaotic city, as a way to make a connection between our appreciation for nature and our need for a home. Tanya Steele, CEO at WWF, said: “Every day, there are fewer places left that.
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InMobi
NOVEMBER 4, 2020
Maleo, the renowned gaming app developer from Southeast Asia, has partnered with InMobi for ad monetization in Indonesia and India. The popular gaming app leverages the InMobi Exchange to increase ad revenues while ensuring a delightful user experience. The association enables advertisers to bank on advanced capabilities such as personalized audience targeting, location and device-level targeting, cross-device attribution and, accurate and actionable insights.
Lemonads
NOVEMBER 3, 2020
Our RUNative review will not only uncover the potential of its advertising platform with tips, pros & cons but you’ll be fully covered with targeted personalized information for advertisers and publishers! If you want to grow your business, raise traffic or know how to manage, control, and monetize your content on the open web, RUNative might be the right fit you’re looking for!
illumin
NOVEMBER 2, 2020
This past weekend was everyone’s favorite spooky holiday and to commemorate the special day we’ve put together the top ads from Halloween. Like most things this year, October 31st felt very different for many of us, so take a look at the list below to see how brands approached this year’s celebrations. State Farm This […]. The post Most Viewed Video Ads: Happy Halloween!
More About Advertising
NOVEMBER 2, 2020
If there’s anything we can rely on this Christmas, it’s seeing stacks of Terry’s Chocolate Oranges in the local supermarket convenience store.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
NOVEMBER 3, 2020
Once the changes go live to the way identity is managed in Apple’s iOS 14 (expected to happen early 2021) and the number of Identifiers for Advertisers (IDFA) decreases in the mobile advertising ecosystem, what is frequency capping going to look like? Will digital advertisers be able to determine ad frequency when running in-app ad campaigns on Apple devices?
AdPulp
NOVEMBER 2, 2020
Kamala Harris is not half white. She’s not a man. She’s not a graduate of Harvard or of any Ivy League school. Ms. Harris is also young for an American leader. And at this critical crossroads in the nation’s political history, we are desperate for new energy and new thinking. I believe Ms. Harris will […]. The post What the Nation Needs Now: A Woman of Color, Strength, and Resolve appeared first on Adpulp.
More About Advertising
NOVEMBER 6, 2020
The traditional Remembrance Day parade is closed to the public this year, but Westminster City Council and TMW Unlimited have created the chance for a collective moment, with a stirring film to celebrate the centenary of the burial of the unknown soldier. The soundtrack is “Abide With Me,” which was sung at the original public.
More About Advertising
NOVEMBER 5, 2020
Over the years there’ve been lots of ads for tyres, some of them quite famous like AMV and Tony Kaye’s epic for Dunlop. None of them (or not many anyway) actually seem to show tyres. When you think of Michelin, for example, you probably think of the food guides, even if it’s decades since you.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
NOVEMBER 6, 2020
Christmas ads in the UK used to be an annual battle between adam&eveDDB for John Lewis and AMV BBDO for Sainsbury’s. Back in 2015 AMV, which spent a year working on these things, tied up with children’s author Judith Kerr for this epic featuring her cat Mog. There were books in the stores and all.
More About Advertising
NOVEMBER 6, 2020
Walkers Crisps mostly delighted us last Christmas with the inimitable Mariah Carey courtesy of AMV BBDO. This year, having departed AMV, it’s a more modest “social first” effort (as is Christmas in the UK) from Elvis, featuring comedian and YouTuber LadBaby; famous, in the modern way, for his penchant for sausage rolls. LadBaby reminds me.
More About Advertising
NOVEMBER 5, 2020
We can all do with some support right now and here’s Wieden+Kennedy chair Susan Hoffman on the importance of same, for the One Club for Creativity. Reading a letter from Dan Wieden 20 or so years ago when Susan seems to have been having a strop.
More About Advertising
NOVEMBER 5, 2020
Better tread carefully here; Asda’s Sunny is back (Sunny somewhat divides opinion according to the comments we received after his last effort) courtesy of AMV BBDO presumably. Offering an ‘Asda Price Christmas’ amid festooning his house with those annoying garish Christmas lights, as he would. Sure Asda, which seems to be turning itself into a.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
NOVEMBER 4, 2020
A lockdown world is becoming like a virtual gaming experience, you live everything online. Now its make-up too, with Signature Faces from L’Oreal with the help of Vice agency Virtue. The Sinature Faces collection was co-created by L’Oréal Paris global make-up artist Val Garland and 3D artists Ariel Lu and Sylvain Gaussens. Signature Faces is.
More About Advertising
NOVEMBER 3, 2020
Former Wunderman Thompson boss and now WPP CEO Mark Read has said agencies need to be quicker off the mark and his old agency has demonstrated just that, producing its first campaign for accounting software giant Sage just a month after winning the business in an AAR competitive pitch. ‘Boss It’ being the winning formula.
More About Advertising
NOVEMBER 3, 2020
What are UK retailers going to do with their expensive commercials and airtime now we’re in a month-long lockdown with no certainty of freedom after December 2? No such problem for Aldi and other supermarkets who seem set for another boom time as they’re still allowed to sell non-food items too. Aldi doesn’t, as far.
More About Advertising
NOVEMBER 2, 2020
At some stage soon we’ll have the tricky task of choosing our agencies of the year from a (mostly) battered and (maybe) reduced field. The criteria usually are business performance and creative work, which in themselves are getting harder to identify as more and more agencies busy themselves in the business transformation game for clients.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
NOVEMBER 2, 2020
Stephen Page is a co-founder of health and wellness communications agency Page & Page. Desert Island Ads What did you say the challenge was again? Three to five advertisements I like. I wonder if you know? I don’t actually like advertising. Yes, you’re right, people when placing me in the pigeon-hole to which they think.
More About Advertising
NOVEMBER 3, 2020
M&C Saatchi alumni Kate Bosomworth and Justin Tindall are the latest adland names to set up shop this year, with a new agency called Platform. They join a growing list of respected individuals who are trying out new models, often by necessity rather than choice, creating an ever more crowded market where only the hungriest.
More About Advertising
NOVEMBER 3, 2020
It’s all about the build up to the big day in this ad for Very.co.uk by Grey London, which celebrates Christmas rituals such as silly outfits, over-the-top decorations, waking up early, giving presents, things like that. Very.co.uk became an online-only retailer few years ago when it shed its Littlewoods heritage, and has been reaping the.
More About Advertising
NOVEMBER 2, 2020
A clever Christmas message from Amazon and Lucky Generals, using a determined young ballerina as an example of the kind of spirit we will all need if we are to get through Christmas 2020. Easy enough for Amazon in the current climate — the company has plenty to celebrate in 2020, unlike most other retailers.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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