AdPulp
NOVEMBER 23, 2020
“Food insecurity” is a formal way of saying that people are hungry. And people are hungry all over this land of opportunity. Food banks, churches, and charitable organizations from coast to coast are addressing this epic American problem, which echoes through the decades. During the Great Depression, our citizens stood in bread and soup lines. […].
illumin
NOVEMBER 23, 2020
Did you know that winter holidays, kicked off by Black Friday, are the highest spending season of the year? Here are digital advertising recommendations. The post Black Friday Strategies for Digital Ad Success appeared first on AcuityAds Inc.
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More About Advertising
NOVEMBER 23, 2020
Mobile is one of the most important developments in the world of marketing since the evolution of the ‘buy-one-get-one-free’ deal. It has changed how brands interact with their customers, how customers think and behave, and how consumer decisions are made. But just how important is mobile as far as marketing is concerned? Mobile for Differential.
Gods of Advertising
NOVEMBER 27, 2020
It could be worse… Soft and feminine, you adore it. It has become your companion. Palpable. Serene. Lovely. You have a long-term relationship with solitude, which almost never gets old. So many people abhor solitude, likening it to loneliness, depression and even madness. Especially women, who feel others in ways you’ll never understand. Like many parents, Sarah fears the impending emptiness of her nest.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
NOVEMBER 21, 2020
The work, the work, the work. This is what ad people fret over and obsess about. The work has to be much better, or else. Or else no raises, no promotions, no trophies, and no second home, no country club memberships, and no private schools for the kids. What ad people do not obsess over […]. The post Accountability, Please Phone Home appeared first on Adpulp.
Lemonads
NOVEMBER 24, 2020
Whether you’re an agency, media buyer, or independent marketer, finding the best traffic sources can help guarantee the success of your campaign. This will help ensure engaged visitors that meet your offer’s requirements, which increases your chances of success. Poor-quality traffic sources may seem more affordable, but visitors from these platforms have a lower chance of converting and this can increase expenses without producing the right results.
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Smarty Ads
NOVEMBER 23, 2020
With automation, programmatic has redefined digital advertising, but supply path optimization is what currently reshapes programmatic. When programmatic appeared, it became possible to process tremendous arrays of data, define optimal placements for ads, and serve them to the targeted audiences in a fraction of a second.
AdPulp
NOVEMBER 24, 2020
People are being asked to do more with less. In the ad agency industry, this has been going on since the first days of Digital Disruption. Today, with COVID-19 raging across the land and the globe, so-called “thought workers” who can work from home are doing so, but at what cost to themselves and the […]. The post Productivity Is Highly Over-Rated, Particularly In Creative Circles appeared first on Adpulp.
Lemonads
NOVEMBER 22, 2020
Did you know that there are more than 14 billion mobile devices around the world? Even more impressive, that number is set to rise to almost 18 million in the next four years, which is equivalent to more than 2 devices per person. Even before the introduction of smartphones and other powerful devices, network carriers and other companies have been profiting from mobile content.
More About Advertising
NOVEMBER 24, 2020
I must say, I was pleased to see that Stephen Foster, in his great wisdom, has promised to re-publish many of Paul Simons past pieces. All are highly recommended. As I commented last week… “Truly sorry to hear the news. I never actually met Paul, but we corresponded with each other via email and he.
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Gods of Advertising
NOVEMBER 21, 2020
My philosophy as it relates to diagnosis and treatment has evolved since I first became clean and sober in 2003. While I began (and continue) my path to recovery as a member of Alcoholics Anonymous, I have never completely accepted a number of its foundational tenants. For example, I remain uncomfortable ascribing to the disease model espoused by AA (and elsewhere).
AdPulp
NOVEMBER 27, 2020
In advertising today, there are few new ideas. Instead, there are countless executions of old ideas, but few are as well made as this new two-minute commercial from Burberry. This remake of “Singin’ in the Rain,” has been perfectly updated for our time. Because in 2020, it doesn’t just rain, ice bombs pour down from […].
Single Grain
NOVEMBER 24, 2020
These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies. Although marketing compliance may seem like a redundant, repetitive and time-consuming task that is mostly administrative in nature, it has one significant advantage: customer trust.
More About Advertising
NOVEMBER 24, 2020
MSQ is launching MSQ Sustain, specialising in climate, environmental and sustainability communications. It will be headed by former Kameleon CEO Richard Armstrong and launch clients include the United Nations and the World Economic Forum. MSQ has also announced that it has become one of the marketing groups of its size to become net carbon negative.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Lemonads
NOVEMBER 27, 2020
Once you become an established affiliate, it’s normal to get excited about finding the best offers or partnering with the best traffic sources. However, the main goal is always to make money, so experienced marketers always keep an eye out for innovative affiliate payment solutions that can help reduce expenses and accelerate payout turnaround. At lemonads, we work with thousands of affiliates and perform countless payments every month.
InMobi
NOVEMBER 25, 2020
With the 2020 U.S. election largely now in the books (barring recounts, runoffs and court cases, of course), what role did mobile and apps play in how consumers following the news, coped with stress and stayed on top of current events before and after Election Day? That’s what we wanted to find out. By taking a look at mobile app habits and install trends around November 3, 2020, we can see what Americans were doing during this momentous period.
More About Advertising
NOVEMBER 27, 2020
Wonderhood Studios is getting its chance to join the Christmas showcase (such as it is this year) for good old Branston pickle. Top of your Christmas wish list surely. Maybe it is if, like the heroine here, you’re making it in the big city and relish a ‘hit of home.
More About Advertising
NOVEMBER 27, 2020
Who was it who said, back in the day, that most ads would be five seconds? Trevor Beattie, Dave Trott? Well there seem to be a lot of ten second efforts around this Christmas, here’s one of a series for Pringle from Grey. And ditto from St Lukes for Tyrrells. Who recommends this? The media.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
NOVEMBER 26, 2020
What a difference a decade or so makes. Back in 2009 M&S was riding a wave under boss Stuart Rose and marketing whizz Steve Sharp. It celebrated its 125th anniversary with Twiggy harking back to its launch as a penny bazaar, with a promotion offering goods for a penny. The next year Marc Bolland took.
More About Advertising
NOVEMBER 26, 2020
Much speculation about the kind of agency AKQA Group (now including Grey in another WPP merger) will turn out to be. We all know about AKQA’s digital smarts, Grey has been lauded in WPP communications as a fabled “storytelling” agency although for nearly all of its long life this isn’t the descriptor that springs to.
More About Advertising
NOVEMBER 26, 2020
Spain’s Loteria de Navidad wheels out a reliable annual tear-jerker and this time it’s gone for live action – complete with face mask – in this miserable old year. Lottery tickets as Christmas gifts to lift the gloom (a bit.) From Contrapunto BBDO. You expect the starting story to develop a bit more though. But.
More About Advertising
NOVEMBER 26, 2020
For lots of people it’s going to be a home alone Christmas, more lonely than ever perhaps amid Covid-19. Apple is trying its best to cheer us up with the HomePod mini carrying its Christmas flag, from TBWAMedia Arts Lab with rapper Tierra Whack. Not entirely convinced but hitting the right tone in this of.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
NOVEMBER 25, 2020
MullenLowe London has hired its first group CCO – Ewan Patterson who joins after a storied career at BBH Sport, DDB Chicago, CHI (now The&Partnership) and DDB London. Patterson will work alongside CEO Jeremy Hine and CSO Ayesha Walawalkar (all below, Patterson right.). Acting CCO Jose Miguel Sokoloff, reverts to his previous role as MullenLowe.
More About Advertising
NOVEMBER 25, 2020
New York’s Johannes Leonardo – 25 per cent owned by WPP – seems to be in the driving seat at Kraft these days, adding Kraft Macaroni and Cheese, Kraft Singles and Oscar Mayer to its Bagel Bites pizza snacks, Classico Pasta Sauce, Ore-Ida frozen potato products and Velveeta Cheese and Shells & Cheese brands. You.
More About Advertising
NOVEMBER 24, 2020
Giant brewer AB InBev is launching a new blonde beer Victoria with a pop at Belgian world leader Duvel – which means devil – with a spin on Dan Brown’s Angels and Demons, the follow-up to the Da Vinci Code. From AB’s in-house agency Draftline London and directed by duo Wolfberg through the Hamlet production.
More About Advertising
NOVEMBER 23, 2020
The Black Lives Matter movement has been the defining one of 2020 – pandemic excepted – and this new effort by Translation for Apple’s Beats by Dr. Dre is arguably its best commercial expression. It asks a simple but pertinent question of (presumably) white people: you love lots of things about black culture but do.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
NOVEMBER 23, 2020
Some of the troops at WPP are seemingly revolting over new entity AKQA Group (which has absorbed venerable 100-year plus agency Grey) and, more worrying for CEO Mark Read perhaps, biggest client of the merged agency Procter & Gamble is reportedly not best pleased either. P&G and pharma giant GSK have been the mainstays of.
More About Advertising
NOVEMBER 23, 2020
Miroma, which is forging ahead with a new agency model in 2020, has announced a new client, influencer Tammy Hembrow and her alter ego Tammy Fit. In the week when American 16 year-old Charli D’Amelio reached 100 million followers on TikTok, it’s possible to imagine that an influencer might become a sought after breed of.
More About Advertising
NOVEMBER 23, 2020
Mondelez International has handed its global content production and management business to Publicis Production and S4 Capital’s MediaMonks, after a pitch against incumbent WPP and other major players, including TAG and Accenture. That’s a very competitive battle for an account that might have seemed like housekeeping only a couple of years ago, but now promises.
More About Advertising
NOVEMBER 27, 2020
It’s wonderful to see a big budget Christmas ad, with an a-list Hollywood star (Steve Carell), and plenty of brilliant observations and funny moments. Goodby Silverstein and Comcast give us all of these things, although the idea that Santa delivers “auntie’s cheek squeezes” or a “family snowball fight” under the tree is a stretch. Santa.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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