Single Grain
DECEMBER 8, 2020
According to Campaign Monitor, customer acquisition is a top marketing challenge for start-ups, followed by lead generation: Surprisingly enough, the majority of start-ups dedicate only two hours or less weekly on marketing activities: To get more clients, you need to be serious about your marketing strategy and hire a top tech marketer or a digital marketing agency to help your business grow.
More About Advertising
DECEMBER 7, 2020
Since its creation in October 2010, Instagram has quickly become one of the world’s most frequented social media applications, with over 1 billion monthly active users in 2020. It’s clear that the user-friendly, photo sharing network has completely changed what it means to view and post visual content. But how has the rise of Instagram.
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AdPulp
DECEMBER 9, 2020
Lucky Post Helps Craft Launch Video Featuring Animation & Design To Inspire Change There’s a new media project in town. New_Public, a media project seeks to build better digital public spaces. Edited by Vice Media and Wall Street Journal alum Marina Garcia-Vasquez, and backed by an editorial board of leaders in technology, media, and design, […].
Banner Flow
DECEMBER 7, 2020
While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. Shifts in digital behaviour were to be expected as a result of the coronavirus pandemic. However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
All About Advertising Law
DECEMBER 7, 2020
The FTC routinely pursues dietary supplement makers for making allegedly deceptive or unsubstantiated claims, and most of those investigations are resolved through settlements. The FTC’s recent unsuccessful efforts to bring a contempt action regarding one of those settlements and its decision to then challenge the alleged contemptuous conduct in an administrative proceeding provide interesting insights into FTC settlements and the FTC’s relentless pursuit of companies that fall into
More About Advertising
DECEMBER 9, 2020
Burger King won friends with its recent sponsorship of Stevenage FC, and a rebranding to “Burger Queen” for the women’s football team is making the fast food giant even more popular with the locals, and with FIFA 21 players around the world too. The new logo isn’t just for the ad — it appears on.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
DECEMBER 10, 2020
He was “a piece of s**t junkie.” His words. Clean almost a year Jake begins a harrowing lead. His entire family are addicts (active or dead) and, not surprisingly, he had started using early in life, in the 5 th grade, whatever he could get his hands on: weed, booze, cocaine, meth… Then he tried heroin. And like so many others before him, junk quickly became the apex predator of his body and soul.
Lemonads
DECEMBER 11, 2020
Amazon advertising is something many are wondering if, to begin with, and if you’re seeking how it works and how to launch your first campaign, you’ve just landed in the right spot! Let’s discover what Amazon advertising truly is and the guideline for a correct advertising campaign! When we hear “ Advertising on Amazon ” we of sponsoring and selling amazon products with a commission, but Amazon Advertising simply works similar to Google Ads , in which you’ll be paying for your listings to appear
More About Advertising
DECEMBER 10, 2020
Once upon a time Coca-Cola reviewing its creative and media accounts would have been by far the biggest story in adland. It still might be of course, as the soft drinks giant is reviewing its global arrangements for both, currently $4.2bn of spend. Some tech advertisers spend much more these days.
AdPulp
DECEMBER 10, 2020
Hotwire wants to help you travel. To do that, the company is looking forward to a time when it is safe to travel. And that time will hopefully arrive sometime next year. To focus on future holiday joy and togetherness, Hotwire’s Agency of Record, Fallon, built a “Happy Next Holiday” generator, to create customized messages […]. The post Happy ‘Next’ Holidays from Hotwire appeared first on Adpulp.
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Gods of Advertising
DECEMBER 6, 2020
Caution: The following is gross… Your body loves to tell you how old it is. It complains. Varying intermittent pains in your back, knees and shoulders. Twinges you feel upon rising. Parts grow bigger (nose, prostrate, hairs in your ear) even as you get smaller (5’ 8” from 5’ 10”). A shrinking bladder forces you out of bed. Or is it an expanding prostrate?
Banner Flow
DECEMBER 7, 2020
Looking for the latest social ad trends? Then check out our 2022 social media advertising trend report now! While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. Shifts in digital behaviour were to be expected as a result of the coronavirus pandemic. However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021.
More About Advertising
DECEMBER 7, 2020
Whisky advertising often defeats adland’s finest – recall a honker some years back from adam&eveDDB for Haig Club – but Crispin Porter Bogusky London has given The Glenlivet its best shot with this tale of the founder guarding his not-so-wee dram through the increasingly modern-looking ages. ‘Original by Tradition’ it seems.
AdPulp
DECEMBER 6, 2020
Recruitment advertising and content marketing are being called on to play an important role in solving the healthcare crisis. April Hansen, executive vice president at San Diego-based Aya Healthcare, said there are now 31,000 openings for travel nurses, more than twice the number being sought when the pandemic surged in the spring. “It is crazy,” […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Lemonads
DECEMBER 7, 2020
Affiliates Mediabuyers need to pay close attention to an array of variables when building and managing their campaigns. From the type of ad to the offer being promoted, you need to make dozens of key decisions before you even get started. For instance, you need to decide which industries you’re going to target in your next, but choosing these verticals can represent a complex process in itself.
InMobi
DECEMBER 6, 2020
2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It’s a big leap for any supply-side platform (SSP) and the apps monetizing on the platform. It circles back to mobile ad monetization reaching new heights over the course of 2020.
More About Advertising
DECEMBER 10, 2020
Jason Romeyko is worldwide executive creative director of international creative network Serviceplan Group. He spent 23 years at Saatchi & Saatchi, latterly as worldwide ECD on GSK and Deutsche Telekom. He is a multiple award winner at all the major festivals. Desert Island Ads Having sailed with my father on a 12-metre yacht from Australia.
AdPulp
DECEMBER 11, 2020
Crispin Porter Bogusky shocked the advertising agency world 14 years ago when it moved a large percentage of its operations and people from Miami, FL to Boulder, CO. At the time, the agency wanted to give its team members—including Alex Bogusky—the option to live in Colorado. Now, the agency is on the move again. In […]. The post Crispin Porter Bogusky To Depart Boulder Warehouse for Posh LoDo Digs appeared first on Adpulp.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Lemonads
DECEMBER 7, 2020
We live in a time that every second counts and we don’t want to waste them and we don’t have the patience to see the hours passing through us when things are happening in front of our eyes. Today we optimize tasks and processes to make the most of our days. This happens with almost everything in our lives, from the fastest way to arrive at our workplace until the presentation that we’re going to have at the end of the day.
Advertising to Baby Boomers
DECEMBER 7, 2020
It’s a bit premature, taking a backwards look at 2020 – but everybody wants it over NOW. I’m just like everybody. In January yours truly predicted it would be … The Year of Tech … As always, any ‘tech’ for Baby Boomers is medical tech. I’ve written about the silliness and shortsightedness of this ad nauseum… It was sort of the year of tech – but not for the reasons I’d anticipated.
More About Advertising
DECEMBER 9, 2020
Keith Kaplan, currently an advisor to US-based Out of Home owner Outfront Media, is the new global CEO of WPP’s giant specialist OOH agency Kinetic. He succeeds the retiring Marc-Antoine de Roys. This means that all the big specialist agencies now have new leaders apart from Barry Cupples, global CEO at independent Talon. Kaplan (above).
MobileAds
DECEMBER 5, 2020
Have you ever thought of the immense possibilities that could open up when you combine the best of ad creatives with programmatic advertising environments? Once the creative ads are applied methodically and strategically using a programmatic advertising environment, highly personalized campaigns can be quickly delivered. Here, a unique blend of the best creative elements and media strategy can help ensure the best possible marketing efforts.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Lemonads
DECEMBER 6, 2020
Have you been searching and wondering what CPI, Cost per Install truly means? In mobile marketing having clear acquisition, metrics is crucial for successful planning, and this is why we'll explore the meaning of various costs in user acquisition to clear up your thoughts. The cost-per-install simply indicates the cost for each installation of your mobile app on the various channels used.
More About Advertising
DECEMBER 9, 2020
It’s been a difficult year for redundancies (just ask the 6,000 Dentsu staff losing their jobs) and sadly there are bound to be more layoffs before the end of the year. Mother London, however, has made no redundancies in 2020 and has now voluntarily returned all furlough payments to HMRC. There were 32 Mother staff.
More About Advertising
DECEMBER 11, 2020
Down at Holiday Mascot HQ, a row is brewing between the Tooth Fairy, the Easter Bunny, Cupid, the Halloween Ghost and the St Patrick’s Day Leprechaun, after an Elf announces that Santa is thinking of cancelling Christmas. They are set straight by a newcomer, the Pancake Day Pancake, who reminds them that being different is.
More About Advertising
DECEMBER 11, 2020
M&C Saatchi is fully back in business it seems after its shares were suspended in the wake of an accounting scandal – they’ve bounced back to 80p compared to a year low of 27.5p – and about-to-be-annointed CEO Moray MacLennan is still busy across the world, buying smallish South Africa agency Dalmatian Digital. M&C will.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
DECEMBER 11, 2020
Feeling uneasy about tucking into that big fish on Christmas Eve? Some might be and marine wildlife conservation organisation Sea Shepherd is reminding that 90% of the world’s fish have disappeared thanks to industrial scale fishing along with whales, dolphins and seals. By makemepulse. Sea Shepherd uses donations to remove abandoned fishing nets.
More About Advertising
DECEMBER 11, 2020
Nice work if you can get it. Airbnb, which suffered early in the pandemic laying off 2000 people after it lost $1bn in bookings, has floated on US tech market Nasdaq at more than double the asking price, valuing the business at close to $100bn. And Droga5, now owned by Accenture, has picked up the.
More About Advertising
DECEMBER 9, 2020
WPP’s Wunderman Thompson has been looking into brand growth and reckons the key isn’t awareness or any of those old metrics but whether or not brands are “inspiring.” According to ‘Inspiring Growth’ 725 of customers worldwide want brands to be inspiring but only 53% reckon they are (which sounds a lot to me.) So there’s.
More About Advertising
DECEMBER 8, 2020
Dentsu International is the first of the big ad holding companies to announce company-wide post-pandemic job losses. The company, formerly Dentsu Aegis Network which operqtes outside Dentsu’s homeland Japan, will cull around 6000 jobs, 12.5% of the workforce. Dentsu says: “We believe integrating our business around the consumer is the greatest advantage we can give.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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