The Ad Tech Blog
JANUARY 25, 2021
Who is driving your Product Development? You will get very different products if your CTO, CMO, CEO, or even users drive your product roadmap. The features they propose might be the same, but the quality, end-result, and how you get to the finish line, would be very different. One of my first clients was a small design firm in Spain. They didn’t care if the back-end was a single PHP script using a text file as a database.
More About Advertising
JANUARY 25, 2021
Covid cases are going down (slowly) in the UK but there are still lots of people in hospital, many on ventilators. So the latest instalment of the NHS campaign through MullenLowe shows real patients to remind us that it ain’t over yet. As ever MullenLowe walks the line between scaring us all to death – The post MullenLowe shows hospital reality in latest Covid burst first appeared on More About Advertising.
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Gods of Advertising
JANUARY 27, 2021
“I’m going to tell you a true story, okay?”. Callie is looking at her phone but you know she is listening. You are driving her to rehearsal. She has a big part in Les Miserables. She plays the grown-up version of Cosette. Though you saw the movie you don’t really remember the story. Victor Hugo is not your thing. Being a musical, Callie has been practicing her song for weeks.
AdPulp
JANUARY 29, 2021
There’s Gen X, Gen Y, and Gen Z. Now, General Motors is proposing another new generation—one based not on age, but on a personal preference for electricity over gasoline. GM calls this new generation, Gen E and posits that this generation is plugged into something the rest of us are not. The commercial itself is […]. The post In Gen E’s Idyllic Future, Drivers Will “Emit Optimism, Not Exhaust” appeared first on Adpulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Lemonads
JANUARY 29, 2021
The simple set up of an offer does not guarantee revenue. The number of cases where publishers fail is due to the "only I know, nobody else knows" mentality. There is much more to it than the tip of the iceberg. A mistake that is very common in Affiliate Marketing is to underestimate the role of Account Manager's when thinking that it is an easy task.
More About Advertising
JANUARY 28, 2021
Global skin, hair and body care brand Aesop has appointed Havas’ dedicated customer experience network Havas CX as its global customer engagement agency following a competitive pitch overseen by The Observatory International. Aesop originated in Australia and is now owned by Brazil’s Natura & Co. Aesop global head of CRM Gianfranco Cuzziolsays: “In a highly.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JANUARY 28, 2021
The joy of sports and competition. The joy of friends and teammates. The joy of Sundays. The joy of beer. It’s all here in this new Super Bowl LV spot from Michelob Ultra, care of Wieden + Kennedy New York. The 60-second spot, called “Happy,” features sports superstars Serena Williams, Anthony Davis, Peyton Manning, Brooks […]. The post More Joy, More Smiling, More Laughter appeared first on Adpulp.
SODP
JANUARY 28, 2021
Dennis Publishing , one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp ® (NYSE: RAMP), the leading data connectivity platform, to utilise its Authenticated Traffic Solution (ATS). ATS allows publishers to connect consented first-party user data with LiveRamp’s people-based identifier, enabling advertising on authenticated, cookieless inventory in a privacy-first manner.
More About Advertising
JANUARY 26, 2021
The UK’s Advertising Association/WARC Expenditure Report paints a pretty optimistic picture for 2021, forecasting growth of 15.2% (0.8% up from its October musings), more than making up for a 7.9% decline in 2020. It expects UK adspend to be £23.17bn in 2020 (£25.37bn in 2019) reaching £26.69bn this year. This is ahead of other big. The post New AA/WARC forecast paints much brighter picture for UK adspend in 2021 first appeared on More About Advertising.
illumin
JANUARY 28, 2021
Programmatic advertising will be the tool of choice for marketers in 2021 because it provides greater efficiency, better targeting, improved audience reach and automation of the consumer journey. Since the pandemic, consumer behavior shifted dramatically towards spending more time online, from video streaming services, to online shopping, and digital gaming.
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AdPulp
JANUARY 24, 2021
As a marketer, are you feeling cautiously optimistic about 2021? Can 2021 be a hopeful year of economic rebound and societal healing? Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit, believes so. Their findings are presented in the agency’s annual Future 100 report, which helps lift the lid on trends that will shape […].
SODP
JANUARY 28, 2021
Lotame ( www.lotame.com ), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced 109% growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555% growth, followed by Malaysia at 190% and Taiwan at 178% growth.
More About Advertising
JANUARY 28, 2021
The&Partnership has deepened its relationship with Toyota’s Lexus by teaming with Wunderman Thompson to win the Lexus UK CRM account from Publicis’ Digitas. T&P is part-owned by Wunderman Thompson owner WPP. Lexus UK customer relationship marketing manager Mark Benton says: “Customers don’t think and operate in silos and it’s important as a business we don’t.
InMobi
JANUARY 27, 2021
Undeniably 2020 has been a cataclysmic year for individuals, organizations, and humanity as a whole across the globe. As marketers pivoted through the challenges of the pandemic, one truth has emerged, the critical role mobile plays in seamlessly connecting consumers and marketers during unprecedented times. InMobi launches the 2021 Mobile Handbook to examine the year that was and discussing the year ahead.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
JANUARY 23, 2021
“Did I forget to mention – Forget to mention Memphis Home of Elvis and the ancient Greeks Do I smell – I smell home cooking It’s only the river – it’s only the river” –David Byrne One of the biggest barriers to buying an electric vehicle is the idea that there are not enough charging […]. The post Find Yourself A City To Plug In appeared first on Adpulp.
Ad Ops Hero
JANUARY 27, 2021
Online advertising is not about placing ads on the websites to reach the targeted audience. It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. The platforms will help advertisers to find out the desired inventory for their creatives to reach the desired audience to promote their business.
More About Advertising
JANUARY 29, 2021
Here’s an epic for a Friday, Apple celebrating the Chinese New Year with a short (not that short) film from TBWAMedia Arts Lab Shanghai for – and shot on – an iPhone 12 Pro Max. By director Lulu Wang and her team from feature film The Fall, for Iconoclast, shot remotely in the pandemic with. The post Apple sets the bar with TBWA Chinese New Year epic first appeared on More About Advertising.
InMobi
JANUARY 26, 2021
Millions of Americans now taking daily use supplements like multivitamins, but what are the top health and wellness consumer segments that marketers in this space need to know? That’s what we wanted to find out. For a closer look at consumer trends in this space, we wanted to see who is buying and engaging with the main brands in the one-a-day wellness space.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Spoton Digital Media
JANUARY 26, 2021
“If you build it, they will come.” It’s a great movie quote, but not the best marketing advice. The truth is you can’t simply open your business and expect customers to come rushing to you. To attract customers, you need marketing and, even more importantly, investing in advertising that amplifies your marketing efforts. What’s the Difference Between Advertising and Marketing?
Lemonads
JANUARY 25, 2021
We often find ourselves wondering about what a SmartLink is and why we should or should not be using it. No doubt that single offers and SmartLink are two different ways to promote offers and the dilemma is between using only one of the options or using both, at the same time or not - and when SmartLink should be chosen rather than single offers. There are several factors to take into account when choosing one of the strategies, but in the end, this is only but a personal decision.
More About Advertising
JANUARY 27, 2021
Even in a time like this there are green shoots in adland. Over the past year we’ve all seen an emergence of a number of new creative agencies. This is an important element in the way the creative industry renews and refreshes itself. John Ayling & Associates was one of the first media independents in. The post JAA Media's John Ayling: an invitation to creative agencies first appeared on More About Advertising.
InMobi
JANUARY 25, 2021
As the marketing community goes back to their drawing boards to plan for bigger and bolder dawn in 2021, it’s a great idea to look back, and learn what worked for brands in the year gone by. This is exactly what the Internet and Mobile Association of India did as they hosted the India Digital Awards, a program that celebrates the best and boldest work in a digital-first India.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
MobileAds
JANUARY 25, 2021
The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser.
Admixer
JANUARY 25, 2021
The mobile-first future came faster than expected. The pandemic and ongoing lockdowns dramatically shifted consumer preferences. While practicing social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally. In-app provides excellent reach and highly engaging ad formats to advertisers, and the […].
More About Advertising
JANUARY 26, 2021
No one is getting out much, so we might as well explore what we’ve got at home. This is the thinking behind the new campaign for Skyn condoms, lubricants, wipes and toys from Sid Lee Paris. It’s a beautiful film but it’s slightly disconcerting that the soundtrack is “Heads, shoulders, knees and toes,” a song. The post For Skyn condoms and Sid Lee Paris, ‘Pleasure is an endless exploration’ in lockdown first appeared on More About Advertising.
Ad Ops Hero
JANUARY 25, 2021
Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Let’s discuss evolution of online advertising and how it connected to SSPs in the online advertising ecosystem. Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
MobileAds
JANUARY 24, 2021
What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. Why should advertisers use ad servers to run campaigns? As an advertiser, what key factors should you look for when choosing an ad server for advertisers?
Lemonads
JANUARY 26, 2021
Any seasoned marketer would agree that affiliates need to monitor a huge number of variables to be successful. But, rather than starting from scratch with every single element, affiliate spy tools allow you to see what the leading marketers are doing in their campaigns. You can then use the data you gather as inspiration and implement similar concepts to increase your chances of a successful outcome.
More About Advertising
JANUARY 29, 2021
Is the ad business, specifically the big data-obsessed holding companies, sleepwalking into disaster as they try to hoover up information about consumers everywhere? Epsilon, which Publicis Groupe bought for $4.4bn in 2019, has agreed a $150m settlement with the US Department of Justice to reslove criminal charges relating to the selling of data to scammers.
Ad Ops Hero
JANUARY 25, 2021
Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. The Digital Ad Operations includes display (banner and rich media ads), video ads, text ads, search ads, mobile advertising and many more. Ad Operations is a team that owns by the publishers to maximize their revenue by serving the relevant advertisements on their web pages.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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