The Ad Tech Blog
FEBRUARY 1, 2021
Not a new social feature. A Carousel ad is a way to bundle multiple ads into a single one. You can show multiple images, headlines, or links in the same ad format. They are useful for showcasing products, step by step guides, or just telling a brand story. Carousel ads aren’t something new. Facebook has this format for years now. In other words, LinkedIn Carousel Ads are a copycat of Facebook’s format.
AdPulp
FEBRUARY 5, 2021
Rob Schwartz of TBWAChiatDay NY is one of my favorite people in the ad business today. To qualify for this kind of praise, you have to be smart and kind. Rob is both, and like all of my favorite people, he doesn’t b t. He’s down to earth and he makes time for people—qualities not always […]. The post Interview with Rob Schwartz, CEO of TBWAChiatDay NY appeared first on Adpulp.
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More About Advertising
FEBRUARY 5, 2021
By Mark Tungate. What were the most awarded brands, campaigns and agencies last year? AdForum has released the fourth edition of its Business Creative Report, a unique ranking of the world’s most awarded brands, agencies and campaigns by individual business sector. The only ranking of its kind, the report allows brands and agencies to benchmark. The post AdForum: Burger King's 'Moldy Whopper' was big awards winner in mouldy old 2020 first appeared on More About Advertising.
All About Advertising Law
FEBRUARY 4, 2021
We are pleased to share with you the ninth edition of Venable’s popular Advertising Law Tool Kit. This annual resource compiles a broad spectrum of marketing-related topics, background information, and checklists into an easy-to-access guide, authored by some of the most experienced attorneys in the industry. Download this year’s Tool Kit or bookmark the link to our e-book for quick access to these industry best practices.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Lemonads
FEBRUARY 5, 2021
In this article you will discover the best SAAS solutions to create your affiliate program in 2021. It’s estimated that roughly 4 out of 5 companies currently employ affiliate marketing as part of their overall advertising strategy and this number shows no signs of slowing down. Needless to say, affiliates and publishers are an essential part of the digital marketing ecosystem.
AdPulp
FEBRUARY 5, 2021
There’s been an interesting debate on the strategy internet as of late about what the difference is between a planner and a strategist. Given the indecision in the industry today, I thought I’d go ahead and find an answer that works for all of us. That answer is simple: It literally does not matter what […]. The post Stop the Semantic Obfuscations: This Is Why People Don’t Like Strategists and Planners appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
FEBRUARY 3, 2021
While we anxiously await the Supreme Court’s decision on whether the FTC can obtain equitable monetary relief pursuant to Section 13(b) of the FTC Act in the AMG case, a defendant’s challenge to the FTC administrative litigation process appears to be struggling. As administrative litigation may be used more frequently by the FTC if it loses the AMG case, the case is worth following.
Lemonads
FEBRUARY 2, 2021
For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? And it wasn’t a fluke -- mobile users have consistently made up more than half of the internet’s global traffic since then.
AdPulp
JANUARY 31, 2021
This coming Sunday, the Kansas City Chiefs take on the Tampa Bay Buccaneers in Super Bowl LV. Ahead of the big game and the annual advertising event, Dan Goldgeier and I discuss COVID’s impact on the game and the ads. We also preview three Super Bowl ads from three food and beverage brands. You can […]. The post Ad Chatter Season 2, Episode 2: A Look at Three Super Bowl LV Ads appeared first on Adpulp.
More About Advertising
FEBRUARY 2, 2021
Two TV spots for Ryanair that declared “Covid vaccines are coming, so book your Easter and summer holidays today with Ryanair” have become the third most complained about ads of all time. The Advertising Standards Authority fast-tracked an investigation after 2370 viewers wrote in to say they trivialised pandemic restrictions, were irresponsible, and misleadingly implied.
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Advertising to Baby Boomers
FEBRUARY 3, 2021
It’s difficult to get a grip on the real world, just as impossible getting a grip on the advertising/marketing world. Everything is slippery. Reach out and try to grab these disparate articles and sites. Or tuck your hands in your pockets and walk on by: Older Shoppers Are the Hot New Thing for Consumer Brands … Demographic changes and the pandemic are propelling consumer-goods companies to take a fresh look at a group of shoppers who are often ignored: the elderly. … The elderly.
InMobi
FEBRUARY 2, 2021
As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. With programmatic now becoming the default for digital advertising and media buying in many parts of the world (programmatic ad spending is expected to grow even in 2020, according to eMarketer ), it’s critical to marketers to understand how it works and who is
AdPulp
JANUARY 30, 2021
Data-driven. We see this phrase absolutely everywhere in the marketing world today. On agency websites, on job descriptions, in people’s bios, on LinkedIn, and on resumes. I’ve got a problem with that. There’s a concerted push to making sure everything is data-driven. But it’s not fully understood how narrow that statement really is. Making sure […].
More About Advertising
FEBRUARY 2, 2021
Lucky Generals co-founder Andy Nairn has just launched a new book called Go Luck Yourself: 40 ways to stack the odds in your brand’s favour. Here, he picks out 10 of the luckiest moments in advertising history and explains the lessons behind them. KFC – It’s finger lickin’ good This line has been brilliantly repurposed. The post Andy Nairn: the ten luckiest moments in advertising history first appeared on More About Advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Karola Karlson
FEBRUARY 1, 2021
How much does it cost to advertise on Facebook? What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? How to succeed in Facebook ad bidding? This article’s going to answer all these questions. But first, here’s a quick answer to your question, based on research by Revealbot. Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5.
Lemonads
FEBRUARY 1, 2021
There are many major differences between running a traditional advertising campaign and launching social media ads. Besides the fact that the medium is different, social media ads also require an additional step that’s impossible to perform in traditional advertising -- the campaign optimization process. But, rather than making adjustments for the sake of it, you need to focus on return-on-ad-spend (ROAS) optimization to get the most from Facebook and other platforms.
AdPulp
FEBRUARY 4, 2021
The Super Bowl is this coming Sunday. Before the gridiron contest commences, we have a parade of brands competing to be heard. In order to earn attention, many of the brands in question have invested $10M or more in media placements, production, and ideas. Dell, for instance, will be showcasing its redesigned XPS personal computer […]. The post A Laptop, An Electric Vehicle, A Beer, and A Sandwich Walk Into A Bar… appeared first on Adpulp.
More About Advertising
FEBRUARY 2, 2021
Alexa has had a design makeover, and Lucky Generals’ Super Bowl spot celebrates the new look by reinventing Alexa as a sexy companion, willing to do your bidding and anticipate your every need, played by US actor Michael B Jordan, star of Black Panther and Rocky sequel Creed. The besotted woman’s perplexed husband is particularly. The post Amazon's Alexa gets sexy in Lucky General's Super Bowl ad first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Gods of Advertising
JANUARY 31, 2021
If we place instincts first…we will be pulled backward into disillusionment. The line is from the Twelve & Twelve – a book Bill Wilson authored some twenty years after writing the Big Book of Alcoholics Anonymous. Cliff notes for the 12 Steps. He suggested recovering alcoholics begin removing their character defects lest they fall back into drinking.
Karola Karlson
FEBRUARY 1, 2021
Looking for the best Facebook video ad examples in 2021? Cool. I’ve been doing that a lot recently, too. That’s because video ads have become an indisputable requirement for any Facebook advertising campaign. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.
More About Advertising
FEBRUARY 5, 2021
Here’s a touching love story – ‘Faster brings us closer’ from Virgin Media and adam&eveBB – featuring two gamers (do gamers have time for that nonsense?) Plugging Virgin’s “best ever wi-fi” (it had better be as they keep putting the price up.) Virgin Media’s Cilesta Van Doorn says: “Building connections that really matter is why.
More About Advertising
FEBRUARY 4, 2021
Two more Super Bowls: this one for GM electric cars from McCann has had a lot of attention: Will Ferrell and friends invading Scandinavia (as they have more electric cars there.) Weird-looking cars: fifties styling for electric? OK, somehow isn’t quite pulled together – too frenetic maybe. MAA creative scale: 6. And here’s a topical.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
FEBRUARY 4, 2021
Comic Relief’s charity fundraiser Red Nose Day will take up most of the BBC on March 19 and it’s pulling out all the stops with a new ad from Pablo, aimed at liberating yet more cash from our wallets in a 12-month period when there’ve been many more such claims than usual, thanks to the. The post Pablo takes nuclear option for BBC's Comic Relief first appeared on More About Advertising.
More About Advertising
FEBRUARY 4, 2021
Here’s another Super Bowl cracker from Saatchi & Saatchi (with Dentsu in the wings), leaving not a dry eye in the house. For Toyota and its sponsorship of Team USA (let’s hope they have an Olympics to attend) it features Paralympian swimmer Jessica Long and her adoption as a child from Siberia. There’s one catch. The post Saatchi crafts an emotional Super Bowl triumph for Toyota and Team USA first appeared on More About Advertising.
More About Advertising
FEBRUARY 3, 2021
This is certainly a curiosity. Most people recall Eminem for Chrysler in Wieden+Kennedy’s 2011 Super Bowl ‘Born of fire’ spot. Here’s another ambitious effort from Chrysler on the same patriotic theme three years later. With Bob Dylan, no less. Agency was GlobalHue. Nobody seems to know which bits, of any, Dylan wrote although “there’s nothing.
More About Advertising
FEBRUARY 3, 2021
Publicis Groupe kept its head above water as grim old 2020 came to a close, reporting organic growth in Q4 at -3.9% (better thane expectations) and -6.3% for the year. The US, French-based Publicis’ biggest market, was the star in Q4 delivering a 0.9% increase in organic growth, largely due to the efforts of data. The post US boost helps Publicis end 2020 on optimistic note first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
FEBRUARY 1, 2021
Havas Media Group is restructuring itself around three divisions – Havas Media, Havas Market (ecommerce) and newly-minted Havas Entertainment. Havas Entertainment wil absorb existing brand Target Entertainment and content division Jump, which will keep its identity. Jump MD Nick Wright will be MD of the enlarged Havas Entertainment. Havas Media Group CEO Patrick Affleck says: The post Havas Media regroups with new Entertainment division first appeared on More About Advertising.
More About Advertising
FEBRUARY 1, 2021
Sector-specialist M&A advisory firm Ciesco has reported global resilience in the tech, digital, media and marketing sectors even in the face of the Covid crisis. Ciesco tracked global M&A activity in these sectors, reporting 1,091 M&A transactions in 2020, with announced deal values of $55.9bn. This value excluded the one mega-deal of the year (defined.
More About Advertising
FEBRUARY 1, 2021
P&G’s Old Spice is determined to get us off the lockdown couch and into the driving seat in this diverting new effort – ‘Winner’ – from Wieden+Kennedy. P&G says we’re all miserable so need cheering up, especially young men – which is pretty unarguable in these Covid-ridden times. It’s also couch potato time with the.
More About Advertising
FEBRUARY 5, 2021
Channel 4 securing the UK broadcast of England versus India so late in the day has bowled their sales team a doosra. Yet there are many reasons for advertisers to celebrate and take advantage of this first live Test match on terrestrial TV since that famous Ashes test series in 2005. Channel 4’s advertisers can. The post JAA's John Ayling: cricket’s return to Channel 4 is a great opportunity for advertisers - and the game first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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