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Follow-up emails are an integral part of any email campaign. Research shows that an email sequence as part of your marketing campaign can increase the average rate of reply from your audience from 9% to 13%! But sending out follow-up emails is often overlooked by marketers. This may be because follow-up emails can be pretty tricky to write. To make your follow-up email strategy easy for you, we have compiled a guide of follow-up emails, split into different categories based on the type of follow
Do you ever notice that curious thing that happens when you really think about a word? You may sit there thinking what a strange collection of sounds and noises to mean something so specific, so nuanced. There’s so much meaning from seemingly so little. Isn’t language fascinating? How do we make complex associations from what […]. The post Stop Wasting Words appeared first on Adpulp.
One Minute Briefs describes itself as a ‘bank of creativity,” inviting its 28,000 followers to submit ads for brands and causes off their own bat. British creative Sam Hennig has hit the jackpot (financially too we hope) with this poster for KitKat, as neat a summation as you could find of the ennui of Zoom-land. The post Hennig answers One Minute Brief with winner for KitKat first appeared on More About Advertising.
Love is all around in this edition of Most Viewed Video Ads, spotlighting the importance of friendship, health, and self-care. This year, advertisers took a different approach to the celebration of love, placing an emphasis on inclusivity and products that make us feel special. Brands used Valentine’s Day as an opportunity to establish greater brand […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Chasing friends was humiliating and losing them even worse. Yet, the pattern of loss was real. And you were the common denominator. Was Sarah right? Were you too sensitive? Are you an a **e? Your estranged brother seemed to think so. The letters from your father had been unequivocal. It wasn’t just old friends. There were the people you had helped professionally.
NASCAR is back, if not back to normal. A rain-delayed Daytona 500 was held on Sunday with 30,000 fans in attendance. Going into the 2021 NASCAR Cup Series season, one driver’s story keeps rising to the top. Bubba Wallace, the 27-year-old driver behind the wheel of a new No. 23 car that is owned by […]. The post Bubba Wallace Is Chasing Checkered Flags In An All New No. 23 Car appeared first on Adpulp.
Kraft Heinz has appointed We Are Social as its social media agency of record in continental Europe. The agency, which has six offices in Europe and 15 globally, will kick off the relationship with Kraft Heinz with a strategic and creative digital approach to promote Heinz sauces in Continental Europe in the lead up to. The post We Are Social wins Kraft Heinz social media in Europe first appeared on More About Advertising.
Kraft Heinz has appointed We Are Social as its social media agency of record in continental Europe. The agency, which has six offices in Europe and 15 globally, will kick off the relationship with Kraft Heinz with a strategic and creative digital approach to promote Heinz sauces in Continental Europe in the lead up to. The post We Are Social wins Kraft Heinz social media in Europe first appeared on More About Advertising.
As we step into the new decade, we delved deep into InMobi Audiences, to understand the behaviors and motivations of gaming audiences in Southeast Asia, only to unveil interesting facts that would enable marketers to leverage gaming as the right avenue to connect with their audiences. For a diverse region like Southeast Asia, with a variety of cultures, interests, and gaming preferences, we broke down the complex myths to bring forth the findings in our “SEA 2021 handbook- Marketing in the
Pixalate is credited for being one of the first platforms to develop a comprehensive system designed to create a transparent environment in programmatic advertising. Today, this tool has become one of the most popular fraud prevention alternatives out there. But, is Pixalate a great alternative for all stakeholders in the affiliate world? Every year, the marketing industry loses billions of dollars to ad fraud, so affiliates need to increase their chances of success by taking steps to protect th
Here’s a new commercial from Kia that relies on hyperbole. You could say that hyperbole comes with the territory. That it’s expected, especially in automotive advertising. Yet, hyperbole does nothing to help build brand value. Because it’s a lie. The truth is we’ve been telling stories since campfires were invented. I had a highly annoying […].
Covid-19 hammered Omnicom harder than its rivals Interpublic and Publicis Groupe (WPP is still to report) with full year and Q4 organic growth down 11.1% and 9.6% respectively. Full year net income (profit) fell $393.7 million to $945.4 million compared to $1.339 billion in the in 2019. By discipline for the full year advertising decreased. The post Omnicom brings up the rear (so far) among ad holding companies in grim 2020 first appeared on More About Advertising.
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COVID-19 has caused a dramatic shift in consumer behavior, with users moving from offline channels to discover, interact, and purchase online. As a result, brands are reprioritizing their strategies to meet the shifting preferences of consumers. However, the struggle to achieve digital marketing maturity to meet the ever-changing needs of the consumer is real and imperative for marketers.
Last week the FTC announced it had settled with Chemence, Inc. (“Chemence”) and the company’s president over deceptive “Made in USA” claims. The company was required to pay $1.2 million to the FTC, which amounts to the highest monetary judgment ever for a Made in USA case. By way of background, unqualified Made in USA claims require that all or virtually all of the product is made in the United States.
Kids see the world differently. Kids are naturally optimistic. Right now, adults could use some child-like enthusiasm, and KiwiCo’s new commercial delivers it. When a child actor is asked to speak to adult themes, the outcomes are typically terrible. Not this time. The young girl at the center of this spot makes the spot work. […]. The post Smart Kids Can See (and Smooth) That Wrinkle In Your Brow appeared first on Adpulp.
The streets may be empty, but LinkedIn is teeming with home workers who have shifted online for networking opportunities, so there’s a logic in Big Issue vendors following their customers into the world of profile-raising and contact-making. FCB Inferno has brokered a deal between the Big Issue and LinkedIn to set up vendors with profiles. The post Big Issue vendors join the professional classes on LinkedIn first appeared on More About Advertising.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
As consumers spend more and more time on mobile devices (eMarketer predicts Americans to spend well over four hours a day using mobile in 2020 – 12% greater than the amount of time spent watching linear TV), marketers are left with a mobile marketing conundrum: in app vs mobile web advertising? While mobile web and in app advertising both target the same device, they require different ad spending approaches.
Thinking about in-housing digital marketing capabilities? Let’s talk about that. Having someone else do it for you can sometimes resemble being part of the The Matrix. With endless supply of fancy decks, upward charts and feel good stories plugged into the back of your brain. Sounds familiar? Let’s keep going. So now you are thinking “Is this it?
Your business is only as good as your brand’s reputation. When a customer is trying to decide whether to work with or buy from you, they will look to a variety of trust signals to tell them if it’s a good idea or not. If trust signals show them you have no reputation or worse, a bad reputation, customers will avoid and ignore you. But, if customers see a variety of signals that show your brand is trustworthy, they will be much more likely to take the next step in working with you.
Yesterday we had the agency establishment pitching for Asda with not a newbie in sight. Today it’s Lucky Generals (newish anyway) and New Commercial Arts, the agency headed by adam&eve founders James Murphy and David Golding, up for Moneysupermarket. Lucky Generals, a jewel in Omnicom’s currently somewhat battered crown, has won golden opinions for its.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Super Bowl nunca decepciona, y aunque su audiencia en televisión no ha superado la cota de los 100 millones de espectadores en Estados Unidos del año pasado, sus anuncios siguen dando mucho que hablar. Son el centro de atención de millones de personas en las “pequeñas pantallas” de dispositivos móviles, ordenadores, tablets, etc. AcuityAds ha […].
There is no doubt that the internet has revolutionized the entire advertising industry. From the companies advertising their products to the platforms that specialize in selling ad spots and consumers themselves, the entire ecosystem is transitioning to a fully digital state. Ad networks are at the center of it all because these platforms simplify the process while creating a safe environment for all stakeholders.
ONE. “Hi sweetie!” your mom warbles. Abruptly, she asks you to hold on while she adjusts her hearing aids. A clattering of noises the dog yipping and she’s back. “Sorry about that!” Like always, her voice wavered between desperate and defiant. “These new hearing aids are supposed to fit my ears but they keep falling out.” She’s having a rough week, dealing with health issues, a sick dog, and the even sicker tenants at her assisted living facility.
UK agency Who Wot Why can usually be relied on for something a little different and they don’t disappoint with this debut effort for “natural, palm free” peanut butter Pip & Nut. Apparently people in lockdown spend as much time taking and sharing photos of their food as eating it. Takes all sorts… Pip & The post Who Wot Why's invitation to join Pip & Nut's 'piparazzi' first appeared on More About Advertising.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Programmatic video advertising allows marketing teams to save substantial time and effort by relying on automation and good planning. Although programmatic ads aren’t new, they are still making waves as video ads and video content consumption continues to grow.
What is Paleo Ad Tech? It’s quite simple, really: a passion project by a couple of people who work at a big software company and come from the world of ad agencies, creatives and dreamers. The topic: the history of advertising technology from 1995 to 2015 — aka the glory years. NetScape, DoubleClick, AdECN, Invite Media, Yahoo! and ad networks and the birth of RTB and so on.
A lot of startups like Blue Apron and Design Pickle are famous for achieving staggering growth rates through content marketing. With the right content strategy, you, too, can experience phenomenal results in your business. . In this article, we talk about the best content marketing strategies for startups that will help you drive viral growth. . You will learn the most effective tactics for analyzing your audience and competitors to craft an advanced content marketing strategy, as well as how to
John Ayling & Associates, the UK’s oldest remaining media independent, has announced a new management line-up. Richard Temple moves up from MD to CEO and board members Jonathan Newton and Nicholas Smith become chief client officer and chief digital officer respectively. New CEO Temple says: “I’m excited to be leading the team into 2021 and.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
2020 was an unprecedented year for marketers, brands, and consumers across the world. This led to the world becoming a hyper-connected global village with increasing globalization and digital connectivity. And in this global village, there was one dominant device that changed the ways brands and consumers connect, interact and unite - mobile. In a mobile-first world order, only resilient brands are able to navigate, innovate and execute strategies that help them stay connected with the consumers
UK based international marketing group MSQ is getting pretty big these days – pandemic or no pandemic – and it’s grouping its various business-to-business agencies (B2B) together in MSQ B2B. Chairman is Tom Stein, also chairman of Stein IAS, the agency he founded in 1985 which joined MSQ in 2015. B2B will employ around 800. The post MSQ launches new global business agency MSQ B2B first appeared on More About Advertising.
March 21 is National Census Day in the UK – the first for ages – and it’s always handy to know how many of us there are and what we’re like. Demographics have been on many minds recently of course in the pandemic, with more detail than we’d like perhaps on who’s living and dying. The post M&C Saatchi delivers surprisingly perky ONS Census drive first appeared on More About Advertising.
Agencies are good at talking the talk (chief diversity officers and the like are currently popping up like daffodils in Spring) but doing good is hard. AKQA, now at the centre of WPP following its “merger” with Grey, has combined with Tennis Australia and Monash University to launch Action Audio. Action Audio is an online. The post AKQA brings tennis to blind people with Action Audio first appeared on More About Advertising.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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