The Ad Tech Blog
MARCH 1, 2021
A startup team is always against the clock, always delayed. Developing leadership skills in a startup team is critical for its success. An excellent way to develop leadership skills is to read The Lean Startup book. Recently, I’ve finished up reading for the 3rd time. I realized that most of the projects (if not all), in my 20 years in the software industry, were failures.
More About Advertising
MARCH 4, 2021
A group of adland’s finest including Sir Nigel Bogle and Robert Campbell are – what’s the word, curating? – a social media campaign #LetsGetThereSooner inviting people to say what they’re looking forward to post-lockdown. And reminding them, as you do, to stick to the rules as we inch closer to freedom. The campaign, from the.
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Advertising to Baby Boomers
MARCH 4, 2021
Bob Hoffman tipped me off in a tweet : Here's something rare: Intelligent people talking about advertising. (@AdContrarian) March 4, 2021 Why is advertising so unpopular? by Paul Feldwick It has been widely accepted over the last few years that consumers feel advertising is a nuisance. It insists upon an unpleasant and increasingly intrusive presence in their lives and is something to be avoided if possible… No kidding.
Smarty Ads
MARCH 4, 2021
We are happy to expand our cooperation with Protected Media. Today, SmartHub has established a new kind of direct business relationship with Protected Media in order to help you identify and prevent fraudulent transactions at the stage of their initiation. Previously, we’ve teamed up with Forensic to combat fraudulent.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
What Runs Where
MARCH 3, 2021
Marketing doesn’t end when a potential customer leaves a website. Many companies see a lost visitor as an opportunity to initiate a retargeting campaign. Retargeting, sometimes called “remarketing,” specifically targets users who bounced from a website to entice them into returning and, hopefully, converting. Retargeting: What It Is and When To Use It.
More About Advertising
MARCH 3, 2021
You never know what’s going to bounce into the inbox but never expected Cadbury Creme Egg spin-off Golden Goo-Beer-Lee Creme Stout. Has someone been raiding the illegal substances cabinet? But no, it’s a wheeze from Cadbury and London agency Elvis in partnership with Goose Island beer. Strictly available to Creme Egg fans over 18, Cadbury.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
MARCH 3, 2021
The volumes of digital video consumption are growing each year, but in 2020 this trend became specifically notable due to social distancing and recent technological developments. Many experts estimate that this tendency will only strengthen and the impact on the online video advertising industry can be quite dramatic in the.
InMobi
MARCH 2, 2021
Let’s talk about auctions and auction models in programmatic advertising. How are the winners decided, since the programmatic buying model is predicated on real-time bidding? How much does the highest bidder actually have to pay? Programmatic auctions are of two types – first price and second price. The kind of auction used is decided usually by the supply-side platform (SSP) but sometimes by ad exchange.
More About Advertising
MARCH 4, 2021
Here’s an interesting challenge for a creative agency as we tiptoe out of lockdown: Pret A Manger is looking for such an agency to “support its ongoing transformation programme.” Pret, which operates from mainly city centre sites catering to office workers among others, has done well to still be on its feet after the best. The post Pret A Manger searches for global creative agency partner first appeared on More About Advertising.
Lemonads
MARCH 1, 2021
Affiliates have a wide variety of tools available to help them build campaigns that convert. Some of these resources, like competitor analysis tools, are extremely complex and represent a relatively big investment. However, some of the most powerful adjustments you can make are very simple and they can exponentially improve the performance of your campaign.
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Buyer Advertising
MARCH 1, 2021
March is Women’s History Month, a time for honoring and celebrating women—past, present, and future—and their continued achievements made in a variety of sectors throughout American history. Buyer is proud to be a WBE certified agency, recognized as a Working Woman Magazine’s Top 500 Woman-Owned Company, and a Boston Business Journal’s Top 100 Woman-Led Business in Massachusetts.
InMobi
FEBRUARY 28, 2021
Apps and mobile web are the building blocks of the mobile ecosystem, and both serve the mobile users well, in their own way. For instance, users browsing for content or searching for answers normally visit the web as it tends to be simple and fast due to its inherent linking structure and search functionality, but the same users turn to apps for a better user experience on an ongoing basis.
More About Advertising
MARCH 5, 2021
In case anyone doubted it New Commercial Arts, the London agency founded by adam&eve’s James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman, is now a big player – winning UK price comparison site Moneysupermarket.com in a head to head against Lucky Generals. NCA made its debut last summer. The post New Commercial Arts lays down big creative agency challenge with Moneysupermarket win first appeared on More About Advertising.
Gods of Advertising
MARCH 3, 2021
Continued from previous post… Even though it was only a few blocks from your father’s house, the next day you both drove his car to the coast. The Missing Persons song on the radio was accurate: Nobody walks in LA. Surely, the beach would provide a better experience than the previous evening. After all, this was sunny California! Girls would be everywhere.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
All About Advertising Law
MARCH 3, 2021
We’re sorry not to be meeting up with you in person, but we hope you can join us for our spring 2021 edition of “Not a Symposium, but a Virtual Ad Law CLE Bonanza.” Combining the experience and thought leadership of one of the nation’s largest advertising law practices with key figures in advertising regulation, these three CLE-packed sessions are designed to educate and innovate.
InMobi
FEBRUARY 28, 2021
Identity has been a hot topic for a while now in the ad tech world. While state-triggered regulations (GDPR in EU, CCPA in CA, etc.) have made user consent the king, the industry itself has also prioritized user consent, and that has made first-party data much more important than ever before. Let’s take the example of Apple’s AppTrackingTransparency (ATT) framework to understand this a bit more.
More About Advertising
MARCH 5, 2021
You never get fired for hiring Iggy Pop – in ads anyway – and the so-called Godfather of Punk is back with a new campaign for Marshall audio products, ‘Never Stop Listening. A collaboration between director Kevin Castanheira, Dog Eat dog and Marshall creative director AM Sekora. Majoring on the brand’s “rich heritage of rebellion, The post Iggy Pop steps up the noise in winner from Marshall first appeared on More About Advertising.
More About Advertising
MARCH 5, 2021
Havas, now owned by Vivendi, has reported Q4 2020 and full year figures, coming in towards the bottom of the ad holding companies with full year net revenues down 9.2% at $2.46 billion, compared to pre-pandemic 2019. Full year organic revenue fell 9.9%. Q4 revenue was down around 9% with an organic decline of 7.5%, The post Cautious Havas slows decline in last quarter of 2020 first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MARCH 2, 2021
It’s a strange world in which my computer now asks me to prove I am not a robot. I have written before about ads being written by AI (and the fact that they wouldn’t be worse than many of the ads written by humans). However, the more that algorithms are used to target individuals with. The post Giles Keeble: let's see some real copywriting, algorithms!
More About Advertising
FEBRUARY 28, 2021
This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s massive NHS campaign. One of global adland’s most distinguished planners, he began his career at Lowe Howard-Spink, was a co-founder and chairman of Fallon UK and co-founder of 101, now part of MullenLowe. So the.
More About Advertising
MARCH 4, 2021
Headlines are funny things. Campaign has one today: Government looks to adland to reduce cocaine use. Now we know that adland has some enthusiastic snorters but surely Boris and co. have more pressing issues on their mind than this? What it means, of course, is that the Government is planning yet another ‘behave yourself’ campaign, The post Do we really need another hectoring from the Government - this time on middle class drug use?
More About Advertising
MARCH 3, 2021
WPP CEO Mark Read promised a while back that the ad giant was back on the M&A trail and he’s been as good as his word, today snapping up Edinburgh-based mobile technology provider NN4M. This follows the much bigger acquisition of 800-strong Brazilian digital firm DTI Digital a month or so ago. NN4M will be. The post WPP adds to ecommerce offer with retail specialist NN4M first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
MARCH 3, 2021
30-second ads from FMCG companies used to be the adland staple and very seriously they were taken too. Most people’s abiding impression from their first commercials shoot was bewilderment that something so short could take so long and require a crew of about 170. But is it a lost art in the digital era? Here. The post KP and Muller Corner explore the (lost?
More About Advertising
MARCH 3, 2021
As usual with MDC Partners there’s red ink all over the numbers as it lost $237 million in Q4 2020, $243m for the full year. The owner of Anomaly, CPB, 72andSunny et al blamed this chiefly on an impairment charge. Q4 revenue was $328 million with $1.2bn for the full year (a 15% decline.) Q4. The post More strife for MDC but CEO Penn paints a rosier picture first appeared on More About Advertising.
More About Advertising
MARCH 2, 2021
Airbnb is crossing its fingers and hoping we can all start travelling again, investing in probably its biggest campaign to date – from new AOR agency Droga5 presumably – majoring on its touchy-feely side. Yes it has one, really. So the theme is ‘Made possible by hosts,” emphasising that this isn’t just accommodation it’s real.
More About Advertising
MARCH 1, 2021
Will live music – and events in general – ever recover from the depredations of the pandemic? London’s iconic Royal Albert Hall celebrates its 150th birthday at the end of the month and it will still be closed. In the UK events promoters are praying for the go-ahead to open some time in the summer. The post Sir Mick puts in a good word for Royal Albert Hall first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MARCH 1, 2021
Laurence Green writes today about ISBA’s new “collective trust initiative” recommending “making advertising welcome in people’s homes.” Actually this seems an update of Frank Lowe’s maxim that advertising was about “not just achieving sales success, but ensuring any advertiser entering people’s lives uninvited, left them a little better or richer for their visit.
More About Advertising
MARCH 5, 2021
Two joint executive creative directors, Sue Higgs from Grey London and Paul Cohen from adam&eveDDB, have joined Dentsumcgarrybowen London to work with CCO Simon Lloyd, who joined the agency in October from adam&eveDDB. The new hirings are part of Dentsu International’s plan to broaden its global offering to clients outside its traditional media base.
More About Advertising
MARCH 2, 2021
Famous for introducing actual red blood into period ads and celebrating Vulvas, Libresse is now tackling another taboo around women’s experiences: the pain that many endure throughout much of their lives. With agency AMV BBDO, Libresse has launched a Pain Museum and Pain Dictionary as part of a campaign to drive home the message that. The post Libresse tackles the ‘gender pain gap’ in new work from AMV first appeared on More About Advertising.
More About Advertising
MARCH 2, 2021
Here’s one from what we might call the new Zoom generation of agencies, Mamapool for Hitachi Finger VeinID which, among other things, can help people get through the airport quicker (pull the other one…) You never know which gadget is coming next from the ever-inventive Hitachi and this launch ad makes the point effectively and. The post Zoom generation agency Mamapool unveils Hitachi ID tool first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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