Fuel Lines
MARCH 20, 2021
The FOUNDATION of an ad agency’s new business program is its positioning. When you have the right positioning it’s like fishing for a specific fish with a particular bait. You know where the fish are, what bait is appealing to them, the right equipment to use and you have developed the expertise to catch the real trophies. “By appealing to everyone, brands end up appealing to no one.
More About Advertising
MARCH 22, 2021
UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic. Most of this was spent with creative agency MullenLowe and media agency Manning Gottlieb OMD. In comparison with other pandemic costs. The post UK government pandemic advertising tops £240m in 2020 first appeared on More About Advertising.
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AdPulp
MARCH 23, 2021
Some of the industry’s best agencies have given rise to a plethora of spinoffs. Goodby Silverstein, for instance. On the other hand, agencies like Wieden + Kennedy and The Richards Group—the two largest independents in the game—for whatever reason, have not fostered a litter of smaller agencies. According to Ad Age, the equation in Dallas […].
Single Grain
MARCH 23, 2021
These days, everyone’s buzzing about content. Writing and producing great content has become a necessity for modern businesses, but what exactly is great content and how can you ensure that your creatives are delivering results? When it comes to business applications, there’s one easy marker of great content: It ranks highly on Google. While great writing is still an art, there's also an analytical aspect to SEO content, and modern tools can help make sure that your business’s creatives are gett
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
All About Advertising Law
MARCH 26, 2021
Trademark holders face a common dilemma in deciding whether and how to respond when their marks are used for comic effect, particularly when the humor is done at their expense for another’s commercial gain. Instinctively, trademark holders want to protect their marks, often with an aggressive legal response. But that approach is not always wise and is now less likely to succeed, at least in one appellate Circuit, following a recent case involving the well-known Jack Daniel’s brand.
More About Advertising
MARCH 24, 2021
WPP is getting its data act together to create a new more centralised offering that will combine the capabilities of GroupM and Wunderman Thompson. Data resources are currently scattered throughout WPP, mostly in its media agencies. The ideas is to align them in one place, and possibly add on some acquisitions in disciplines like artificial. The post WPP invests 0m in a new data 'centre of excellence' first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MARCH 26, 2021
Sports, concerts, and all live events are shared celebrations of American culture and We, the People, have been missing them dearly during this time at home. Thankfully, there is light at the end of the COVID-19 tunnel. Vaccines are fast becoming widely available and highly effective remedies for those who are sick with COVID are […]. The post New Public Service Announcement Delivers A Big Shot of Optimism appeared first on Adpulp.
InMobi
MARCH 26, 2021
As Apple begins to enforce its App Tracking Transparency (ATT) framework this year, iOS app publishers will be required to get user consent in order to show them personalized ads. As a result, advertisers will end up having a smaller pool of addressable users on iOS devices. However, not all user-level tracking is going away. For one, expect 20-30% of all iOS users to allow tracking.
More About Advertising
MARCH 24, 2021
The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the impact of modified live events. So, while the world is clearly still in flux, we’ve. The post Sports marketing trends for 2021 first appeared on More About Advertising.
Lemonads
MARCH 26, 2021
Media buyers are an essential part of the affiliate ecosystem, but understanding the role that these individuals and agencies play is not always straightforward. Although they don’t own or manage any platforms, these marketers can help advertisers connect with their audiences and transform users into paying customers. But, in order to become a successful media buyer , you have to know what happens behind the scenes.
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AdPulp
MARCH 20, 2021
Common ground. It’s been missing in America, and we desperately need to regain this sacred space where all Americans are on more equal footing. With this need for community in the air, a private school in Southern California enlisted help from Aron Fried, who graduated from the school. The result is a charming commercial that […]. The post Rabbis: They’re Just Like Us appeared first on Adpulp.
What Runs Where
MARCH 25, 2021
Small businesses don't have teams of people reviewing and reassessing their ad campaigns’ latest performance metrics. However, small companies are refocusing their efforts on targeted advertising opportunities. One study showed that small businesses plan to increase spending on social media and online ads for better targeting and conversion rates.
More About Advertising
MARCH 23, 2021
I see that legendary CDP copywriter (also commercials director and celebrated jazz drummer) Terry Lovelock has died at 84. In adland Lovelock will be remembered chiefly for two things: the Heineken campaign and his extraordinary generosity with the CDP agency’s credit card (he once took the whole agency to lunch, a veritable crocodile arcing down.
InMobi
MARCH 23, 2021
InMobi has once again received the official Certification Against Fraud (CAF) designation from the Trustworthy Accountability Group (TAG). InMobi has been certified for every year since 2018. While InMobi is one of hundreds of companies that have received some kind of certification from TAG this year, InMobi is in rare company to have its anti-fraud capabilities validated by TAG for four years in a row.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Smarty Ads
MARCH 23, 2021
It’s 2021 outside, but COVID-19 is still well on its way to transforming people’s content consumption behavior. In this term, mobile is the flagman platform among users, thus, luring advertisers’ budgets and making mobile app tracking attribution important like never before. Attribution helps advertisers find out how to connect with.
Admixer
MARCH 23, 2021
At the beginning of 2021 (According to Statista) there are 4.66 billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. Let’s run through the best mobile ad types and formats. Depending on where specifically users will […]. The post The Best Mobile Ad Types and Formats 2021: A Comprehensive Guide appeared first on Admixer.Blog.
More About Advertising
MARCH 26, 2021
Spring is here and restrictions are lifting but let’s face it — with the South African variant at large, vaccine supplies patchy and travel in doubt – back gardens are likely to play a major role in summer 2021, just as they did in 2020, for those lucky enough to have outside space. B&Q and. The post Uncommon's ode to resilience: B&Q's 'we will grow again' spring campaign celebrates new beginnings first appeared on More About Advertising.
illumin
MARCH 23, 2021
The disappearance of the third-party cookie is ushering in a new wave of digital advertising. Now, there are opportunities for advertisers to understand online consumer behavior through transparent engagement, and by ensuring all members of the “information supply chain” respect user privacy. AcuityAds is proud to integrate with LiveRamp Authenticated Identity Infrastructure, which provides marketers […].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
InMobi
MARCH 22, 2021
In this latest edition of our podcast series Mobile Insights with InMobi, we discuss in-app supply path optimization (SPO) with Utkarsh Sinha, who leads demand-side product marketing for InMobi Exchange. In this 26-minute podcast, which was recorded on December 7, Utkarsh and I discuss how the entire in-app programmatic supply chain is approaching SPO today and why in-app SPO is so unique.
Admixer
MARCH 22, 2021
While mobile usage expands exponentially, digital advertising has to adapt. Why cookie files are an issue and what is the answer to it? Latest figures on mobile Internet usage Here are some Internet usage stats for 2021: 60.1% of the population are Internet users 66.6% of the population are mobile users 92.8% of users access […]. The post Cookie Alternatives for Mobile Advertising [Updated] appeared first on Admixer.Blog.
More About Advertising
MARCH 26, 2021
The UK’s Labour Party (12 years in opposition now) has something much worse than a policy problem; it has a marketing problem. This week, one of the architects of New Labour – an unsurprisingly dissatisfied Lord Mandelson (left) – called for a policy review, hoping to rebuild the rather shaky platform upon which the party. The post Archie Heaton: why flagging Labour needs to take a leaf out of the marketing textbook first appeared on More About Advertising.
What Runs Where
MARCH 22, 2021
Even small businesses are spending thousands of dollars each month on digital ads. Competitive isn't even the place to start when describing the online ad landscape. It's vicious. An average person can come across thousands of ads in a day, and that's not accounting for the ads they don't see because of ad blockers.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Single Grain
MARCH 25, 2021
For most businesses, simple voice-only communications systems are becoming a thing of the past. These days, you'll probably need a new system, complete with all the digital bells and whistles to make your job easier and help you scale your company. That's where a UCaaS system comes in. UCaaS stands for Unified Communications as a Service and is a cloud-based system that offers a variety of communication methods in one platform, such as business phone, video conferencing, email, SMS, team chat,
Lemonads
MARCH 22, 2021
Affiliates can choose from a huge collection of verticals to work with and each one of them has a unique set of pros and cons. But, even though the list of industries is huge, there’s a handful of verticals that have proven to be profitable across almost all regions, cultures, and other key demographic variables. The gambling industry is a great example of an evergreen vertical that has extremely high chances of success, making it one of the most attractive choices for affiliates.
More About Advertising
MARCH 22, 2021
Life in France, the capital especially, isn’t very oh là là at the moment with Covid running riot, especially if you’re a high end chocolate maker maybe. So credit Le Chocolat des Français and agency TBWA Paris for this dry montage of current French life. Each different bar is a collaboration with an artist, it. The post TBWA looks on the dry side for Le Chocolat des Français first appeared on More About Advertising.
All About Advertising Law
MARCH 26, 2021
For those who follow the Federal Trade Commission and are anxiously awaiting the Supreme Court’s decision in AMG Capital Management v. FTC , several recent developments at the Commission may foreshadow the enforcement road that lies ahead. In many ways, the future may look a lot like the past, especially the 1960s and 1970s, when the FTC pumped out rules regulating many aspects of economic activity, including frosted cocktail glasses.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MARCH 25, 2021
The 2021 Formula One season kicks off in Bahrain on Sunday and Wieden+Kennedy is back in the cockpit promoting it, focussing on the reactions of fans, drivers and pit crew rather than the motorised advertising hoardings – sorry, cars. Inviting viewers to make themselves comfortable – not. ? Actually makes it look quite exciting. Edited. The post Wieden+Kennedy gives F1 (un)comfortable lift-off first appeared on More About Advertising.
More About Advertising
MARCH 26, 2021
Stan Smith, who was a pretty good tennis player as I recall although not a superstar, has done pretty well out of his tennis shoes for Adidas. And now they’re riding two of the big waves of 2021: green everything and tie-ups with movie giants, in this case disney’s Kermit the frog. “Green” because they’re. The post Stan Smith teams with Kermit for Adidas green crusade first appeared on More About Advertising.
More About Advertising
MARCH 24, 2021
Shopping is a bit of a minefield these days – saving the planet and all that – with endless bodies telling us what to do and not do. Red Tractor is a not-for-profit food and farming scheme which attempts to steer you through said minefield, extolling “responsibly sourced” British produce. Might need more of this. The post Love takes us on a food journey for Red Tractor first appeared on More About Advertising.
More About Advertising
MARCH 23, 2021
This will have produced a warm glow for WPP CEO Mark Read: Forrester Research has annointed WPP as a leader in “commerce services,” citing its “strength and higher client satisfaction in commerce strategy, emerging commerce touchpoints and commerce experiences compared to other providers evaluated.” The report goes on to say: “WPP leads with strategy and.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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