More About Advertising
MARCH 29, 2021
Speculation about a merger between French-owned marketing groups Publicis and Havas has re-emerged following a French media report. Havas pre-dates even the venerable Publicis although it’s now owned by Vivendi, controlled by French tycoon Vincent Bolloré (left.) Son Yannick runs Havas. When Vivendi, which also owns Universal Music and Canal+, took control of Havas it.
All About Advertising Law
APRIL 2, 2021
Yesterday, the Supreme Court issued a 9-0 unanimous decision authored by Justice Sotomayor (with Justice Alito writing a concurring opinion) in Facebook, Inc. v. Duguid , resolving the circuit split on what constitutes a prohibited “automatic telephone dialing system” (more often referred to as an “autodialer” or “ATDS”) and adopting a narrow definition of ATDS.
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AdPulp
MARCH 29, 2021
PepsiCo wants to entertain you. Next month, PepsiCo is introducing a reality dating show in partnership with ViacomCBS to promote its new flavor, Pepsi Mango. Details of the dating show are not yet available, but we do know it’s latest advertainment play from Pepsi as the brand seeks to reach people via television (with shows […]. The post PepsiCo Wants to Entertain You appeared first on Adpulp.
Admixer
APRIL 2, 2021
The biggest challenge for advertisers and publishers in the coming year will be establishing user identity. Starting from 2022, Google Chrome will completely ban the action tracking between sites via cookies. 3rd-party cookies, small files installed on a user’s computer by a 3rd-party tech platform when a user visits a website, for a long time […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
MARCH 31, 2021
Here’s the eagerly-awaited New Commercial Arts debut for Vodafone, the global creative account it won hard on the heels of opening in the UK last year. With a new brand positioning – naturally – ‘Humanity and Technology – Together We Can.’ It’s been said before (possibly here) that in its long life as one of.
InMobi
MARCH 31, 2021
InMobi was a big winner at the MMA SMARTIES MENA awards for 2020, coming away with 15 total wins. Overall, InMobi won four golds, five silvers and four bronzes. We have won awards in the following categories: Location Based Services or Targeting: Hajj Pack for Hajj Pack / LifeBuoy / Unilever, Magna, InMobi, Blis, DMS – GOLD Innovation: Axe Chill FOR Axe / Unilever, Magna, InMobi, Anghami – GOLD Innovation: Snickers Hunger Support Campaign for Snickers / Mars, InMobi, Mediacom UAE and
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Lemonads
MARCH 31, 2021
Affiliates that own and manage popular publishing platforms have full control over their campaigns. It’s normal for these affiliates to conduct extensive research before launching a campaign. After all, these marketing experts already have a platform that they can monetize, so the right ad network will help them unlock the full potential of their publishing site.
More About Advertising
MARCH 31, 2021
New partnership expands automated and data-driven OOH access to advertisers The Talon Group, the leading global independent Out of Home (OOH) agency, has announced a partnership between its US, international and German businesses with Hivestack, a global adtech leader in programmatic digital OOH (DOOH). The new partnership enables Talon and its international operation Plexus to.
Admixer
MARCH 31, 2021
We’ve already mentioned ads.txt in our September article as one of the latest transparency tools in the ad tech industry. Both ads.txt and seller.json are the anti-fraud remedies that can save advertisers’ budgets, ensure their ad impressions hit the right web spot, and make publishers’ activity profitable. In this article, we’ll get deeper into what […].
AdPulp
MARCH 27, 2021
Keith Cartwright is the President and Chief Creative Officer of CARTWRIGHT, a new WPP backed creative agency located in Los Angeles. The agency is working to form a new paradigm for how creativity is injected into the corporate body. In this Campaign Chemistry podcast from Campaign US, Cartwright explains. He says it’s always a small […].
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All About Advertising Law
MARCH 31, 2021
On March 29, 2021, the FTC announced a settlement with Beam Financial Inc. (Beam) and its founder and CEO, Yinan Du, over allegations that the mobile banking app company deceived consumers about their access to funds and interest rates. The settlement included a far-reaching conduct ban. As the non-bank financial services continue to grow, the action and settlement underscore the role the FTC seeks to play in policing that sector.
More About Advertising
MARCH 31, 2021
Vice Media Group has bought creative consultancy PLTFRMR to merge it with its creative agency Virtue. In doing so it adds two heavy hitters: Chris Garbutt, a former global CCO of TBWA Worldwide and Colin Mitchell, former SVP global marketing at McDonald’s. Garbutt will become Co-President, Virtue and CCO Vice Media Group, while Mitchell will. The post Vice Media creative agency Virtue adds two heavy hitters with PLTFRMR deal first appeared on More About Advertising.
illumin
MARCH 31, 2021
The disappearance of the third-party cookie is ushering in a new wave of digital advertising. Now, there are opportunities for advertisers to understand online consumer behavior through transparent engagement, and by ensuring all members of the “information supply chain” respect user privacy. AcuityAds is proud to integrate with LiveRamp Authenticated Identity Infrastructure, which provides marketers […].
AdPulp
APRIL 2, 2021
America’s leading underwear brand offers a more generous ‘package’ for one’s package. A laundry detergent brand deepens its commitment to more sustainability. A bank gives its customers someone to talk to (about big financial decisions). Now, how do three of the best ad agencies in the land address these news flashes? Let’s look and listen. […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
MARCH 29, 2021
If you’ve ever wondered, what is a blocklist and is having one worth it, then let this blog post be your guiding light. Here, we will provide some basic overviews and cover the top-level arguments for and against this strategy. What is a Blocklist in Advertising? A blocklist is a list that details where a brand or agency categorically does not want their ads to appear, for any number of reasons but often mostly because of brand safety or fraud concerns.
More About Advertising
MARCH 30, 2021
Property site Rightmove seems to be aiming at a new market – renters. Quite unusual in property-obsessed Great Britain but maybe property-owning has lost some of its lustre as thousands of leaseholders face ridiculous bills to fireproof “their” properties when, actually, it’s the villainous developers’ fault. So agency Fold7 depicts a winning renter as someone.
Buyer Advertising
MARCH 29, 2021
The after effects of COVID-19 have turned recruitment on its head. What began as mass layoffs has turned into many businesses needing to quickly recruit, hire and train staff. Organizations need to both go back to the basics of recruiting, and get creative to engage with candidates. The best way to do this? Be flexible and committed to passionately sharing your company culture.
AdPulp
APRIL 1, 2021
Right now, countless Mom-and-Pop companies and local independent businesses that are crucial to the cultural fabric of L.A. are scrambling for survival. Businesses like Rhythms of the Village, an African cultural center in Altadena that has been enriching the local community with a focus on African culture and education for over a decade. How can […].
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
illumin
MARCH 29, 2021
Want to learn how to drive profitable growth in P&C insurance? Watch our live Q&A with automotive insurance industry veteran Edward Gold, former head of advertising and sponsorships at State Farm for a spirited discussion on the top P&C insurance advertising trends. The session includes a variety of media strategies and tactics that Ed […].
More About Advertising
MARCH 29, 2021
Rude Health (yet another) dairy-free drinks and cereals company, best known for its Organic Almond Drink, has appointed London’s BMB as its first creative agency. To date, Rude Health has used events, partnerships and earned PR to engage with consumers. BMB’s first work is planned to appear in September 2021. Rude Health co-founder and brand. The post BMB wins dairy-free Rude Health first appeared on More About Advertising.
Single Grain
MARCH 30, 2021
My site's DR is 1.2 but my article ranks #1 in the Google SERPs. SEO folks know that these kinds of results are unexpected, but we also know that SEO is a big experiment. In other words, we never really know why something ranks. Still, it’s weird to rank in the top of Google and only have a Domain Rating (DR) of 1.2. Domain Rating (DR) is a ranking metric developed by Ahrefs which shows the strength of a website's backlink profile on a scale of 1 to 100.
AdPulp
MARCH 31, 2021
As a member of the Epica Press Club, Adpulp.com is honored to bring you this interview with Wunderman Thompson London’s Head of New Business, Charlie Martyn. He discusses the challenges and highlights of his job with Epica’s Mark Tungate. How would you define your role? Is it simply about getting business into the agency, or […]. The post There’s No Business Like New Business appeared first on Adpulp.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Lemonads
MARCH 29, 2021
Although many still define success as getting an office job at a large company, it’s now common to find people that prefer to have a job that gives them a huge level of flexibility. As a matter of fact, the term “ digital nomad ” was created to describe people that have the ability to work and make a living from anywhere in the world. This has led these people to adopt nomadic lifestyles, moving around from one place to another and absorbing local cultures along the way.
More About Advertising
APRIL 1, 2021
Tide and its advertising have been big successes for Procter & Gamble – winning big at Cannes when there was one – and now they’re back with Tide Cold Callers, extolling the virtues of a cold water product that can (they say) save you $100 a year. And protect the environment, of course. From Saatchi. The post Tide's 'Cold Callers' might leave you - cold first appeared on More About Advertising.
Single Grain
APRIL 1, 2021
Over the past decade, the marketing landscape has undergone drastic changes. With time, it has evolved into what is essentially a game, with clear cut rules and points to earn. As Google became a driving force in business, companies began to realize that by giving Google what it wants, they could get their sites to show up higher up on the search engine results pages (SERPs).
OpenX
MARCH 29, 2021
As digital media prepares for a world without cookies, many brands are turning to their agencies to help them navigate this shift. . In this edition of Insights from the Buy Side we spoke with Jessica Lough, a VP of Precision Media at Digitas NA, and got her thoughts on the future of digital advertising and how she and her team are helping their clients in this fast changing landscape.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MARCH 31, 2021
What used to be one of the biggest jobs in London’s adland is now vacant – Ogilvy UK CEO Michael Frohlich is leaving to return to PR as EMEA CEO at Interpublic-owned Weber Shandwick. Frohlich (below) made waves when, on succeeding Annette King who left for Publicis Groupe, he re-organised the creative agency in moves. The post Frohlich's departure for Weber Shandwick leaves key UK CEO post open at Ogilvy first appeared on More About Advertising.
More About Advertising
MARCH 31, 2021
WPP has recruited Sara Rose from Saatchi & Saatchi as ECD on its Boots UK business, part of a global partnership with Walgreens Boots Alliance which it retained in a pitch last year. Rose (left) began her career in the US and has held a number of senior roles at agencies including Mother London, 72andsunny, The post WPP brings in Sara Rose to head Boots creative first appeared on More About Advertising.
More About Advertising
MARCH 30, 2021
We all know by now that WPP is forging ahead as a “commerce company,” can the marketing giant still hack it creatively? Here’s its first effort for P&G Japanese skincare brand SK-11, one of seven short films (not that short, one version of the one below is ten minutes) featuring Japanese swimming champion Rikako Ikee. The post WPP pulls out the creative stops with debut film for P&G beauty brand SK-11 first appeared on More About Advertising.
More About Advertising
MARCH 29, 2021
Took a while to get round to this one (rather wish we hadn’t.) It’s an excitable number from online retail Very via Grey UK, combining a music video of Our House, featuring Suggs from Madness (OK), Sophie Ellis-Bextor, who’s been entertaining (some of) the nation from her kitchen during lockdown, a big radio promo on. The post Grey composes lockdown Madness for Very - sometimes silence can be golden first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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