More About Advertising
MAY 14, 2021
As advertising money pours into digital, agencies find themselves searching for a boat to navigate this torrent and, they hope, make some much-needed money in the process. Sir Martin Sorrell’s Mediamonks and David Jones’ You & Mr Jones have both prospered by becoming the handmaidens of big tech companies and clients trying to save money.
AdPulp
MAY 13, 2021
Big brands are doing good deeds and making the local nightly news as a result. For instance, McDonald’s is in the news for putting messages on its paper cups to help educate and motivate people to get vaccinated. “We all want to protect ourselves and our loved ones and be together with our communities again,” […]. The post Brands Can Do This, And We Can All Do This (Until It’s Done) appeared first on Adpulp.
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Lemonads
MAY 14, 2021
The Best Affiliate Marketing Tools to Boost the Affiliate Marketer’s sales. Either you are already sailing the affiliate waters or you decided to get out of your 9 to 5 job and work for yourself, you are here looking for the right tools to make your affiliate marketing efforts smooth and great. We have put together this list with the best affiliate marketing tools we have witnessed along with our customers.
Single Grain
MAY 13, 2021
Google has become perhaps the most important marketing channel of the past decade. And if the past is any indication, it looks like it will remain so for the foreseeable future. As more and more businesses enter the ring and try to compete for the top spot on the Google search engine results pages (SERPs), companies need an edge if they want to stay on top.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
MAY 13, 2021
Omnicom’s DDB Worldwide has unveiled a new mantra – or brand platform as we call them these days – ‘Unexpected Works.’ So it’s advertising it in one of the least expected places, a billboard in Garston, New Zealnd which boasts a population of 100 and rather more sheep. CCO Ari Weiss says: “The formula for. The post DDB unveils new brand position 'Unexpected Works' first appeared on More About Advertising.
AdPulp
MAY 14, 2021
In this special edition of AdChatter, we introduce London-based brand strategist, Toby Donaldson to listeners, plus we feature a special guest, Silicon Valley entrepreneur Santi Bibiloni. Santi founded an eCommerce agency in Argentina when he was just 22 years old. The agency grew to be one of Argentina’s fastest-growing companies. Today, Santi is the founder […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
PrograMetrix
MAY 12, 2021
How to Get Your CBD Ads Approved on Facebook & Instagram in 2021. We’ve got good news and bad news, so we’ll give you the good first: Yes, CBD brands can get their ads approved on Facebook and Instagram in 2021. The bad news? It requires some effort from your brand, and there’s still no way for approval to be fully guaranteed. As we’ve detailed before , Facebook is notorious for rejecting many ad campaigns that comply with all their stated policies while sometimes also approving ad campaigns
More About Advertising
MAY 13, 2021
Adam&eveDDB is clearly emerging, fangs at the ready, from its Paddington fastness to reclaim its various agency of the year crowns and see off challenges from the likes of former founders’ New Commercial Arts, Uncommon and the rest. Nearly everything it’s produced recently has been well nigh impeccable (Aviva’s a bit wishy washy but it’s.
InMobi
MAY 11, 2021
Apple’s AppTrackingTransparency (ATT) framework makes it more difficult to target audiences at the user level on iOS devices, which is leading to alternatives, such as centering campaigns solely around programmatic advertising KPIs (key performance indicators), becoming more common in in-app programmatic campaigns. How do you bring campaign goals and KPIs to the forefront, and why is this beneficial for anyone running in-app programmatic ads?
Lemonads
MAY 12, 2021
Two things that get frequently confused are referral programs and affiliate programs. If you are willing a program for your business, and the concepts are not quite clear for you yet, allow us to explain to you both and their differences. What is a Referral program? In a customer referral program, the business offers a customer, a reward when they bring new customers.
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AdOpsHouse
MAY 11, 2021
Digital marketing is a bit of an umbrella term that can take on many meanings. A fully robust digital strategy will apply all aspects of digital marketing such as: Search engine marketing (SEO) Content marketing Social media engagement Search engine marketing (SEM) Display marketing Email marketing Retargeting. …and the list goes on. When it comes to generating traffic for your website there is more than one way to crack an egg.
More About Advertising
MAY 13, 2021
Leo Burnett London CCO Chaka Sobhani (below) has received a well-earned elevation, to global CCO of the Publicis-owned agency worldwide. Liz Taylor is leaving the Leo Burnett post after just two years. The Publicis Groupe creative agencies in London – Burnett and Saatchi & Saatchi in particular – have kept their end up well under. The post Chaka Sobhani wins top global creative role at Leo Burnett first appeared on More About Advertising.
InMobi
MAY 11, 2021
Now that iOS 14.5 is live, Apple is officially enforcing its AppTrackingTransparency (ATT) framework. As a result of these changes, apps will be required to get users’ permission to collect and share their data. This all means that IDFAs, the device-level identifiers currently used for attribution and other advertising purposes, will be largely unavailable.
Lemonads
MAY 9, 2021
One thing that all business owners have in common is that they are always trying to find new ways to generate more leads and sales for their companies. But, creating a mechanism that consistently produces a high number of sales for your business isn’t always easy. That said, there are dozens of effective online lead generation marketing techniques that can boost the number of sales you close every month.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
MAY 12, 2021
Richard Warren of Lloyds Bank (a former senior adman) observed recently that nobody in agencies could write any more, or words to that effect, causing a stir but hardly a tidal wave of denial. The 30-second commercial is one of the acid tests of such ability, immortalised by the likes of CDP among others, and. The post VO5 takes us back to the barbers with writing gem from adam&eveDDB first appeared on More About Advertising.
InMobi
MAY 10, 2021
Publishers monetizing their inventory via in-app bidding on Digital Turbine can now gain access to premium demand from InMobi. We are pleased to share that InMobi is available as a real-time bidder for all publishers on DT FairBid. At InMobi, we are committed to providing our publishers with programmatic solutions that can help them scale their monetization efforts.
Lemonads
MAY 8, 2021
The easiest explanation you’ll find on the internet. The affiliate business has an average growth of 10% annually and it's worth at least 20% of the advertiser’s marketing budget. The affiliate business is a passionate world where product owners and marketing professionals join their forces to make money. With this article, we aim to explain to you what the affiliate business is and everything involved.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
MAY 11, 2021
Buying real estate in today’s hyper-competitive market is incredibly taxing. Homebuyers are in the middle of the most competitive buying season of all time. There are 50% fewer homes on the market year over year, and home prices at a national median of $375,000 have surpassed all-time highs, plus homes are selling in just 43 […]. The post Realtor.com Appeals To Each Home Buyer’s Unique Tastes and Needs appeared first on Adpulp.
More About Advertising
MAY 14, 2021
Unilver seems to have a thing about “influencers’ and it’s rounded up a gaggle of them for this new campaign for Lynx from The Martin Agency. So we have them (including Anthony Joshua) strutting their stuff – and one brief hug as a reminder of what Lynx was supposed to do. “The effect,” it tells. The post Is Unilever's Lynx still an orphan in a woke world?
Paleo AdTech
MAY 11, 2021
Eric Franchi is tri-state native and son of public school teachers. He made his way to About.com as a hard-charging sales rep during the late-90’s dot com boom, selling digital ads to brands who were about to feel the pressure of a reeling post-2001 economy. With a buddy from About.com, he went on to found a company that was eventually called Undertone.
Single Grain
MAY 11, 2021
Customer experience is key for building a good brand reputation, but there’s more that goes into the concept of customer experience than simply providing people with a pleasant interaction with your brand. A major way to set your brand apart from the others is to meet customers at their preferred digital channels and give them the experience they desire.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Karola Karlson
MAY 11, 2021
Facebook metrics help you understand your campaign performance. Your Facebook ad campaign metrics also indicate whether you’re getting a positive ROI (return on investment). All in all, it is crucial that you measure your Facebook ad performance on a regular basis, ideally every week. But how to know which numbers to track? Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing
More About Advertising
MAY 12, 2021
New Zealand-based Special Group (a new one on me I’m ashamed to say) was voted Campaign’s global agency of the year. Here they are doing their patriotic bit for their homeland. Confident with some nice touches. Maybe they are special… MAA creative scale: 7.5. The post Is this what makes New Zealand's Special Group special? first appeared on More About Advertising.
illumin
MAY 10, 2021
This Mother’s Day, retail brands are gaining attention as shopping restrictions ease up thanks to vaccinations. Gift service brands such as Teleflora, 1-800 Flowers, and Harry & David had a strong showing this year, all placing in the top 10. Jewelry and department stores are also making a strong return to embrace the gift-giving event. […].
More About Advertising
MAY 11, 2021
KFC’s new campaign gets quite sentimental about its customers, building a mutual love story that involves real stories of KFC tattoos, a marriage proposal over a bargain bucket, and the dramas of the great chicken shortage of 2018. It ends with the line, “We love you too.” The fast food competition looks to be hotting. The post KFC shares buckets of love in new campaign by Mother first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MAY 11, 2021
BT is making some big claims for its broadband via new agency Saatchi & Saatchi and here’s another one, claiming it’s services (88% of them if you read the small print) are “unbreakable.” As with the recent CleanMyMac ad from TBWA Helsinki, ‘broadband rage’ shows the angst these bloody services can cause us. Better than.
More About Advertising
MAY 11, 2021
It doesn’t look like many of us are going to be able to watch the Champions League final between Chelsea and Manchester City on May 29 – Istanbul, the designated location is looking unlikely so UEFA is thinking of moving it to Portugal; logical, eh, with two British teams – thanks to covid restrictions and. The post Post-pandemic creativity: Eric beats Einstein first appeared on More About Advertising.
More About Advertising
MAY 10, 2021
Agencies make big money from lots of under-the-radar things, healthcare marketing being one. A high margin business too (draw your own conclusions.) Publicis Health in the US is being sued by Massachusetts Attorney General Maura Healey for designing and deploying “unfair and deceptive marketing schemes” to persuade doctors to prescribe Purdue Pharma opioids to more.
More About Advertising
MAY 10, 2021
Let’s hope this time it really is post-pandemic. New commercials are tumbling out, some shot in lockdown and kept until markets open up. BBDO is one of the mighty engines of Omnicom and will surely play a big role as its holding company owner, hit hard by the pandemic, recovers in 2021. It’s now Ford’s. The post Post-pandemic creativity: BBDO for Ford and Switzerland, St Luke's debuts for Ocado first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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