Adweek
JUNE 4, 2024
Technology publisher Gizmodo was acquired Tuesday by French media company Keleops, according to its founder and CEO Jean-Guillaume Kleis. Financial terms of the transaction were not disclosed. The entire Gizmodo staff will receive offer letters to stay with the company, and Keleops plans to expand the team in the near future. "Gizmodo is one of.
Ad Rants
JUNE 6, 2024
Does your business sell handmade products? If so, you need to know how to market them effectively. Personalization and attention to detail are key differentiators when comparing handmade products and mass-produced machine-made products. However, you must effectively reach out to your key demographic, communicate what makes your products special, and get people to buy your products.
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Seth Godin
JUNE 5, 2024
This question is a trap. It’s based on scarcity and entitlement, and most of all, the world isn’t listening. When more and more people focus on this question, it simply pushes us apart. On the other hand, “what do I owe the world?” opens the door for endless opportunity. When lots of people ask this question, the contributions add up, the connections are solidified and better is possible.
AdExchanger
JUNE 5, 2024
Only in advertising is God himself up for sale. On Wednesday, the ad tech information resource business Marketecture announced it had acquired AdTechGod, an anonymous ad tech Twitter poster turned one-man content studio, and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom, founder and CEO of the advertising and technology career […] The post Marketecture Buys AdTechGod (No, Really) appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 3, 2024
Direct-to-consumer brands, historically very performance-driven, are breaking away from walled garden metrics from platforms like Meta and Google, relying on third-party measurement firms and their own data to measure effectiveness, according to four sources. Over the past decade, walled gardens helped launch thousands of startups by letting them buy cheap ads to reach new audiences.
Martech
JUNE 4, 2024
In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Ad Tech Blog
JUNE 7, 2024
Key Points Real-time sentiment analysis can provide opportunities for companies to react quickly to customer sentiment. It is useful for companies interested in getting instant customer feedback on their products and services. Deploying a real-time approach to sentiment can be useful in various use cases, including customer service and marketing. A granular understanding of sentiment helps identify specific entities in the text, such as a company, product, or brand.
Adweek
JUNE 7, 2024
The Guardian is preparing to launch a product recommendation vertical on its website this summer. Its core point of differentiation will be its focus on sustainability, according to a person familiar with the project. A job listing associated with the new, unnamed venture describes it as a means to guide Guardian readers toward sustainable options.
Martech
JUNE 3, 2024
The 118th session of the U.S. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year. That’s 17 slightly different headaches for marketers to deal with.
AdExchanger
JUNE 2, 2024
Being able to share information about a group of people without compromising any individual person’s privacy kinda sounds like a form of wizardry. But it’s not. It’s just math. I say “just” not to downplay how technical the process is, but rather to highlight that privacy-enhancing technologies (PETs) – like differential privacy, as described above […] The post Getting Practical – But Not Personal – With Differential Privacy appeared first on AdExchanger.
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The Ad Tech Blog
JUNE 6, 2024
Understanding Data Analytics in Advertising Key Points Data analytics can significantly improve advertising performance by providing insights into customer behavior and campaign effectiveness. Advanced analytics tools can help marketers optimize ad spend and resource allocation. Predictive analytics can forecast future trends and consumer actions, aiding in strategic planning.
Adweek
JUNE 5, 2024
Automotive media company Motorsport Network has recently unveiled a number of new expansion initiatives after being acquired last June by billionaire Gary Fegel, part of a broader bid from the organization to capitalize on the growing global interest in autosports. Since February, the company has hired a new president, chief operating officer, senior vice president.
Martech
JUNE 3, 2024
As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should consider adapting your horizontal software to attract vertical buyers, plus essential tips to help you go vertical.
AdExchanger
JUNE 3, 2024
Contextual ad platform Seedtag acquires Beachfront, a supply-side platform that specializes in TV and video. The post Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The Ad Tech Blog
JUNE 5, 2024
Understanding Augmented Reality (AR) Key Points Enhanced Engagement: AR advertising significantly increases consumer engagement by providing immersive and interactive experiences. Improved Recall: Studies show that AR experiences, due to their interactive nature, lead to better recall of product features and brand messages. Personalization: AR allows for personalized marketing experiences, tailoring content to individual consumer preferences and behaviors.
Adweek
JUNE 4, 2024
As the number of startups touting gen AI balloons, finding the right one for a brand to partner with is getting more complicated. Diageo, for instance, is working with startup Vizit which lets it rapidly test gen AI content. "The AI engine creates different consumer segments and simulates their responses to our content, allowing us.
Seth Godin
JUNE 6, 2024
“If I were you…” or, more commonly, “if you were me.” Management has never been easy, but as the world becomes more complex, it gets more difficult. We’d like to imagine that the person (or AI bot, or freelancer, or firm) that we hired has enough drive, insight and common sense to do exactly what we do in the situation.
Martech
JUNE 7, 2024
As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. While many have been vocal about these issues, implementing responsible media practices is proving more complex than anticipated.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
The Ad Tech Blog
JUNE 3, 2024
Understanding Real-time AI Monitoring for Ad Fraud Key Points Real-time AI monitoring utilizes advanced algorithms to detect and prevent ad fraud as it happens, enhancing the security and efficiency of digital advertising campaigns. By analyzing data patterns and user behavior in real time, AI systems can identify irregularities that may indicate fraudulent activities, such as bot interactions or spoofed locations.
Adweek
JUNE 5, 2024
United Nations Secretary-General Antonio Guterres today condemned the advertising industry for greenwashing, demanding that agencies drop fossil fuel clients and calling for a ban on fossil fuel advertising. In a speech at the American Museum of Natural History for World Environment Day, Guterres used characteristically visceral language to drive home the need for immediate action.
AdExchanger
JUNE 6, 2024
A new startup called BranchLab, which was launched earlier this year by three ad tech vets, wants to help pharma brands and health care providers apply more targeting to their TV ad campaigns – but without using actual identifiers. On Thursday, BranchLab announced the completion of a seed funding round. The post Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting appeared first on AdExchanger.
Seth Godin
JUNE 7, 2024
Paving the ground might be an option. Pavement is invisible to the driver. It’s expected, smooth, resilient and gets out of the way. You only notice a road when it’s not paved well. Nature, on the other hand, is never perfect. All untouched forests are natural, yet each is different. That’s the point. Hardness can be perfect. You can measure it.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
The Ad Tech Blog
JUNE 2, 2024
Real-Time Anomaly Detection in User Behavior Key Points Real-time anomaly detection identifies rare occurrences that deviate from normal behavior. Modular platforms like Pinterest’s Warden allow for easy adjustments and integration of new algorithms. Detecting model drift and spam are primary use cases for real-time anomaly detection. Algorithms like Population Stability Index (PSI) and Kullback-Leibler Divergence are used to detect model drift.
Adweek
JUNE 5, 2024
Pepsi chief marketing officer Todd Kaplan is stepping down after 17 years with the business. The marketer confirmed that he was leaving to "pursue an opportunity outside of the company" in a LinkedIn post. "This was not an easy decision for me because PepsiCo has been like a family to me for almost two decades,".
Martech
JUNE 4, 2024
Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Creating value from technology investments requires coordinating both martech and multichannel strategies. Martech at a crossroads: Rebalancing budgets and adopting generative AI Years of aggressive investment in martech have produced tech stacks that may be replete with capabilities bu
Seth Godin
JUNE 3, 2024
In order to have a best ever, hearing this is part of the deal. Each thing is not going to top everything that came before it. Progress is rarely smooth.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
The Ad Tech Blog
JUNE 1, 2024
Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement. Integration of AI in ad design helps in real-time decision-making, allowing for dynamic ad adjustments based on user interactions.
Adweek
JUNE 6, 2024
Unsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium publishers last week. Publisher critiques range from the demand-side platform (DSP) favoring CTV streamers and subscription-funded publishers--perpetuating inequalities in programmatic--to whether a tech firm should be the arbiter of media quality, five sources told ADWEEK.
Martech
JUNE 7, 2024
Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Accelerate with Google What it is. Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max.
AdExchanger
JUNE 4, 2024
If there’s one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it’s the endurance of last-click attribution. Or, more accurately, it’s the fact that many marketers continue to rely on a metric that only gives credit to the last click a customer makes before converting, even though this […] The post The Case Against Last Click appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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