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B2B marketing is tricky because of how unconventional it can be. What works for one brand is definitely not guaranteed to work for another. And that’s where we come to the topic of paid social media advertising for business-to-business companies. In this post, we’re going to explore some of the metrics we’ve been finding that shows some patterns of success (or non-success) for B2B businesses leveraging paid social ads.
New video ad classifications introduced this March--designed to bring more transparency to what advertisers are buying--are struggling to take hold among publishers, partly due to the ever-increasing list of publisher priorities and fears of impacts to revenue. The Interactive Advertising Bureau (IAB) Tech Lab last August threw its weight behind video inventory transparency.
The Pitfalls of Stress Management I’ve witnessed countless managers fall into the trap of relying on the team stress technique to determine when to scale. People complain about too much work, complaints pile up to an unbearable point, and finally, someone drops the ball. That’s when they decide to scale. Or consider those aggressive founders who impulsively hire ten engineers to outpace competitors.
If you want to be a poet, write poetry. Every day. Show us your work. If you want to do improv, start a troupe. Don’t wait to get picked. If you want to help animals, don’t wait for vet school. Volunteer at an animal shelter right now. If you want to write a screenplay, write a screenplay. If you want to do marketing, find a good cause and spread the idea.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. And often, growth at all costs. However, we haven’t stopped to think about what really drives growth. What is the key to growth ? What is the biggest factor in whether or not we hit our targets and achieve our goals?
The U.S. Open provides access to hundreds of thousands of tennis fans and millions of viewers for weeks at a time--and brands want a piece of that audience. The United States Tennis Association (USTA) Billie Jean King National Tennis Center in Flushing, Queens had 776,120 fans on the grounds during the two weeks of the.
Enterprise generative AI company Typeface and martech company GrowthLoop draw on Google Cloud's BigQuery to help marketers launch personalized campaigns in hours, not weeks. The post Via Google Cloud, Typeface And GrowthLoop Power Gen AI-Infused Marketing appeared first on AdExchanger.
Enterprise generative AI company Typeface and martech company GrowthLoop draw on Google Cloud's BigQuery to help marketers launch personalized campaigns in hours, not weeks. The post Via Google Cloud, Typeface And GrowthLoop Power Gen AI-Infused Marketing appeared first on AdExchanger.
A great use of ChatGPT and other AI is to paste relevant text into the chat box and ask for a summary. I did this with 300 suggestions that came via a Google form and it did the work better, faster and with more clarity (and less bias) than a person would. Often, we’re clouded by early or vivid data, instead of being patient enough to work our way through it.
It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. A look at AI’s pros and cons Every day, I hear from colleagues about ways they’ve used generative AI to either speed up a process or create content.
Duracell has two new agencies to power its marketing, picking Publicis-owned BBH USA as its new lead creative agency in the U.S. and entrusting VaynerMedia with its social marketing. The Berkshire Hathaway-owned brand held a pitch over the summer that it ran internally to pick a new agency to replace Wieden+Kennedy. The indie agency has.
Philo is a streaming content aggregator that distributes content from major broadcasters. But programming distributors don't always have optimal ad experiences. The post Why Some Content Distributors Have Too Many Ads appeared first on AdExchanger.
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After receiving feedback from working group members and MSPA participants, IAB Tech Lab will extend support for the US Privacy signal until January 31, 2024. This is an extension beyond the deprecation deadline of September 30, 2023.
In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.
We live in an era that's been defined in part by the ugliness of the culture wars pervading media. Nevertheless, major brands have attempted to widen their consumer bases by proactively representing and championing LGBTQ+ communities. But post-pandemic, one aviation brand in particular has caught the attention of travelers by showcasing its internal mantra of.
While our ultimate and urgent goal is to reduce emissions, getting companies used to reporting even when they have higher emissions is a critical step in the process. The post To Lower Advertising’s Carbon Footprint, We Must Accept Good News And Bad appeared first on AdExchanger.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Nicole LaPointe Jameson, CEO of the prominent esports organization Evil Geniuses, is stepping down from her role at the company following a four-year tenure marked by both victory and controversy. Previously an associate at the private equity firm PEAK6, LaPointe Jameson was elevated to CEO of Evil Geniuses when PEAK6 acquired the storied esports org in May 2019.
Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. It also includes advanced data analysis capabilities and can be customized to meet specific organizational needs.
Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there's a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually.
Su Kwon of Publicis Media on where DOOH is today and where it's going. Kwon will speak at AdExchanger's Programmatic IO conference Sept. 26–7 in New York. The post Publicis Media’s Su Kwon On The “Amplifying” Power Of DOOH appeared first on AdExchanger.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
A slew of new reports on the podcast market in the last few weeks are revealing an increase in both listeners and advertising spend on the medium, suggesting that, while the shininess around podcasts has worn off a little , the industry is still growing (and seemingly disproportionately for the biggest players in the space). That’s not to say there hasn’t been a contraction in the podcast market this year.
Having a tough time with the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? You’re not alone, says Alex Lirtsman, co-founder of the marketing agency Ready Set Rocket and founder and CEO of marketing/BI platform Corral Data. As such, he has seen how big and small companies are handling the switchover. We sat down with Alex and asked him about that and other things related to GA4. ( Interview edited for length and clarity.
Welcome to the Champions of Change Awards, the next evolution of Adweek's Most Powerful Women in Sports franchise. The list spotlights the women and non-binary people making a difference in the worlds of sports and sports marketing, from players in the (literal) field to executives working behind the scenes to bring you the sports you.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data The post Nielsen Versus The VAB; Programmatic Video Prizes Quantity Over Quality appeared first on AdExchanger.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
There’s nothing like a little retail therapy — and it looks like streaming platforms are very aware of that fact. A new eMarketer article suggests the future of television lies in symbiotic retail media partnerships, judging from the surge experts are anticipating in US retail media CTV ad spend. Forecasts are projecting staggering growth, from $813 million currently to a massive $5.63 billion by 2027. eMarketer cites a number of reasons for this shift: retailers are expanding their horizons wit
This is your list of lists: All of MarTech’s experts to follow (so far) in one place for easy access. Keep an eye out, as we will be adding to it. ABM To target and engage high-value accounts with personalized experiences you need to follow these ABM experts. AI and marketing The must-follows to keep up with the AI revolution sweeping marketing technology.
It's official. Mark Marshall is NBCUniversal's next ad sales chief. Top line Today, NBCUniversal announced it was elevating Mark Marshall to chairman of NBCUniversal's advertising and partnerships group, reporting to Mark Lazarus, chairman, NBCUniversal media group. Marshall had been serving as interim chairman since long-time ad sales chief Linda Yaccarino's exit in May.
Instacart's S-1 makes more references to advertising than it does to "delivery," "pickup" or "CPG." The post Instacart Is An Advertising Company As Much As It Is A Grocery Delivery Service appeared first on AdExchanger.
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Gen Zs love TikTok. Millennials will rock a side part to the grave. Baby Boomers can’t figure out technology. Gen Xers…are they even a part of the conversation at this point? Social media, the news, popular TV shows, etc. have continually pushed these generational narratives—so they must be true, right? Obviously these statements don’t apply to every member of each generation.
Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. GrowthLoop (formerly Flywheel) is a segmentation, orchestration and measurement platform. The new solution is intended to work with Google’s BigQuery and GenAI Foundation models to create an end-to-end campaign creation workflow.
To celebrate 50 years of equal prize money for male and female competitors at the U.S. Open Tennis Championships, the U.S. Tennis Association (USTA) worked with XR agency Trigger XR to create an augmented reality lens for social platforms inspired by tennis icon Billie Jean King, who originally advocated for equal pay for women. The.
With 43% of Roblox’s users under 13 and about 70% 18 and under, Roblox must pay attention to legislation and policy around advertising to children. But it would be a The post Roblox Should Own Its Reach Among Kids And Teens, Rather Than Run Away From It appeared first on AdExchanger.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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