Martech
NOVEMBER 6, 2023
Marketing automation allows marketers to speed up processes and increase efficiency. Many of these solutions take time and planning to implement. However, there are some quick wins your marketing organization can achieve by making small changes to your existing marketing automation program. They don’t take much effort to get going and they can bring good value to your business.
Digiday
NOVEMBER 6, 2023
The industry may very well be headed toward a retail media arms race , if it’s not there already. With Google’s crumbling cookie on the horizon next year , data becomes marketing gold and retailers from Walmart to The Home Depot, are looking to cash in on their audiences. It has created some fragmentation in the marketplace and forced agencies to figure out how best to spend client ad dollars in the growing space.
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Adweek
NOVEMBER 10, 2023
Megan Rapinoe became a citizen of the world during her soccer career, but for more than a decade--Seattle called her one of its own. Rapinoe played college soccer just down I-5 at the University of Portland. In 2012, before winning either of her two World Cup titles with the U.S. Women's National Team, she joined.
Ad Rants
NOVEMBER 6, 2023
As a marketer or business owner, you already know how important it is to catch the attention of potential customers. One way to do that is by using billboards. Billboards have long been a powerful advertising medium, capturing the attention of passersby and motorists alike. However, the effectiveness of a billboard campaign often hinges on one critical factor: location.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Seth Godin
NOVEMBER 10, 2023
Not “amateur” as in the unprepared professional. Amateur as in the passionate individual, untrained but with something to say. If you’re called on to give a talk or presentation, the biggest trap to avoid is the most common: Decide that you need to be just like a professional presenter, but not quite as good. Being a 7 out of 10 at professional presenting is a mistake.
Martech
NOVEMBER 6, 2023
In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 8, 2023
FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at the speed of programmatic advertising. The post CTV Advertising Needs To Speed Up – FreeWheel Says Identity Vendors Can Help appeared first on AdExchanger.
Seth Godin
NOVEMBER 8, 2023
When electricity came along, there was a swath of industries that were trapped in an old way of thinking. The only ones that thrived were able to walk away from what they used to do and eagerly embrace something new. When the internet was young, the major book publishers had everything they needed to create a dominant search engine. After all, they were in the business of organizing the world’s information.
Martech
NOVEMBER 6, 2023
The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. With a team of 50 members and an ambitious target of generating 400 new deals each month, the pressure was palpable.
Adweek
NOVEMBER 7, 2023
Some people make it look easy. Take Jose, a suave guy who is unfazed by bumps in the road. A stain on the shirt ends up looking like a cool tiger print. A wrong turn leads him to a happening party. Jose isn't a real person, but he does represent a new global platform from.
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AdExchanger
NOVEMBER 9, 2023
With 2024 on the horizon, advertisers are evaluating how to invest in AI – particularly, generative AI. Reliable and practical applications, however, can be hard to find. How should a business begin thinking about its generative AI strategy against this buzzy backdrop? Start with your business objectives and how AI can amplify your unique value […] The post Generative AI in Advertising: A Road Map for Scalable Implementation appeared first on AdExchanger.
Seth Godin
NOVEMBER 7, 2023
In Steven Pressfield’s classic The War of Art , he introduces the idea of Resistance. It’s the internal force that keeps us from doing our most important creative work. If an instinct, a habit or a feeling gets in the way of the work, it’s Pressfield’s Resistance. Things we would never choose to add to the flow of our days, but there they are.
Martech
NOVEMBER 8, 2023
B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? Understanding and leveraging customer profitability Every company has a finite number of target customers who hear their value proposition better, need it faster, will pay more money for it and will stay longer.
Adweek
NOVEMBER 9, 2023
In the biggest broadcast deal ever for any women's sports league, the National Women's Soccer League (NWSL) struck a record-breaking four-year TV rights deal with CBS Sports, ESPN, Prime Video and Scripps Sports. The partners will combine to nationally broadcast 118 matches across partner platforms beginning in 2024--a massive increase from the 30 that will.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
NOVEMBER 6, 2023
Will log-file data ever not be a mess? Doubt it. But the TAG TrustNet program, which was launched two years ago by Trustworthy Accountability Group to focus on advertisers’ supply-chain transparency, is having a go at it. Advertisers want log-level data because it allows them to sniff out inefficiency or fraud in the supply chain. […] The post Ad Tech Companies Are Getting Graded On Log-File Transparency appeared first on AdExchanger.
Martech
NOVEMBER 9, 2023
If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. AI or else. Sixty-nine percent of marketers believe that those in the profession who use AI will replace those who don’t. That leaves 31% who don’t share that belief. But again, nearly everybody plans to use it or is currently using some form of AI in their work.
Adweek
NOVEMBER 5, 2023
The moral of this story: Never underestimate a granny with a glint in her eye. While it may seem that three elderly women are where they should be--bundled together on a park bench, watching some bobsledding kids from the sidelines in Amazon's holiday ad--they soon prove otherwise. What follows, after an assist from an overnight.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
NOVEMBER 6, 2023
Last year, when the Federal Trade Commission started cracking down on digital health companies for sharing personal information with third parties (without permission), it sent the equivalent of an Arctic wind howling through the health care industry. “That really was the temperature in the market,” said Ray Mina, head of marketing at Freshpaint, a data […] The post Meet Freshpaint, The ‘Recovering CDP’ That Pivoted Into Privacy Tech For Health Care appeared first on AdExchanger.
Seth Godin
NOVEMBER 4, 2023
When we raise our expectations for a student, a friend or a co-worker, we open the door to possibility. We offer them dignity and a chance to grow. We are offering them trust. But if we become attached to those expectations, if the expectation unmet leads us to distress or unhappiness, then that attachment undermines the very reason we created the expectation in the first place.
Martech
NOVEMBER 10, 2023
As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data and privacy can be challenging without the right strategies.
Adweek
NOVEMBER 10, 2023
The military can be a great training ground for many careers. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others. But going from the military directly to the advertising industry isn't necessarily a natural transition. Veterans are peppered everywhere in advertising and marketing, from planners and.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
NOVEMBER 5, 2023
Data privacy has been one of the hottest topics in digital advertising for the past five years. Despite all the ink spilled on the topic, however, the way industry stakeholders discuss the ideal outcome for consumers is out of touch with basic intuition about consumer preferences and technical reality. Granular consumer consent over tracking is […] The post Data Privacy Discussions Need A Reality Check appeared first on AdExchanger.
Seth Godin
NOVEMBER 9, 2023
Paradigm shifts are appealing but rarely well executed. A paradigm is our mental model of the world. We’re surrounded by people who share a similar model, and as long as the model is working, we live our lives without thinking much about it. If you lived in a space station, the absence of gravity would be something you’d notice at all times… until one day, you didn’t.
Martech
NOVEMBER 8, 2023
Is your marketing team communicating effectively? Everything in marketing is built upon communication. Being able to have a powerful message and present it clear and memorable way is critical. Without communication, there would be no marketing. It turns out internal communication is equally, if not more, important than communication with your customers.
Adweek
NOVEMBER 9, 2023
The digital publisher G/O Media has shuttered Jezebel, the feminist publisher, amid a broader sweep of layoffs across the G/O Media portfolio that will affect 23 staff in total, according to an internal memo shared by chief executive Jim Spanfeller. The cuts come just two days after the company dismissed Merrill Brown, a pedigreed media.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
NOVEMBER 5, 2023
Without data to back it up, sustainability in business feels more self-promotional than productive. Although more companies are promising to reduce emissions and reach net zero by some unspecified date in the future, many onlookers are starting to question whether progress is being made. Their skepticism is warranted, but businesses across industries argue they need […] The post To Combat Climate Inaction Claims, Cedara Hunts For Hard Data appeared first on AdExchanger.
Seth Godin
NOVEMBER 6, 2023
Mixing up a batch of homemade vegan marshmallow Fluff® is an exercise in patience. For the first nine minutes of the ten minutes it takes in the mixer, not much happens. And then, it transforms into something fluffy and delightful. Without the recipe, it’s unlikely that most folks would make it to minute five, never mind ten. Knowing it can be done makes it far more likely we’re going to stick it out and do it again.
Smart Insights
NOVEMBER 10, 2023
When times are tough, content marketers must keep assessing and making changes to their content strategies to ensure their content assets are working as efficiently and effectively as they can The best content strategists in 2023 already understand that, as … The post Trending content marketing techniques for 2024 appeared first on Smart Insights.
Adweek
NOVEMBER 7, 2023
Once valued at a mighty $47 billion, WeWork has filed for Chapter 11 bankruptcy in New Jersey. Despite sinking billions into the business, majority investor SoftBank has cut its losses after a tough four years, exasperated by both post-pandemic working trends and the impact of rising interest rates on the commercial property market. In the.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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