Ad Ops Hero
OCTOBER 2, 2023
To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time.
Adweek
OCTOBER 2, 2023
Before "Traylor," the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in sight as millions went to Ticketmaster to grab their seat to see the one and only Taylor Swift. There were meltdowns, TikTok live videos of the tour and more. Now there is an upcoming concert.
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Martech
OCTOBER 6, 2023
This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These should be globally available by next year. These capabilities are: Background generation. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Image expansion. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels.
AdExchanger
OCTOBER 5, 2023
Google’s Privacy Sandbox APIs became generally available for the majority of Chrome users in early September, which means marketers need to start actually using them. But the industry still has lingering questions about Google’s long-hyped replacement for third-party cookies in Chrome and how these APIs will function in practice. Alex Cone, product manager for the […] The post Google Answers The Industry’s Burning Questions About The Privacy Sandbox appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Seth Godin
OCTOBER 2, 2023
To get to the Kebab House Cafe , you’ll need to drive past a dozen fast food restaurants, restaurants you can find off just about any interstate. It’s certainly less convenient to go a few blocks off the beaten path, but the food and service and vibe might be worth it. The thing is, it matters even more to them. The folks that work there, the ones who are building something they’re proud of.
Adweek
OCTOBER 2, 2023
The Philadelphia Inquirer unveiled a multiplatform, multi-month brand marketing campaign today, part of a broader effort from the 194-year-old publisher to reintroduce itself to readers following a brand refresh spearheaded by chief executive and publisher Lisa Hughes. The campaign, created by Philadelphia media agency Red Tettemer O'Connell, centers around the sense of pride Philadelphians have.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 4, 2023
Generative AI for ad creative is coming to Meta’s Ads Manager. On Wednesday, Meta announced it’s starting the process of rolling out three of the AI-powered tools that it’s been incubating within its AI Sandbox so advertisers can implement them for ad campaigns. The tools will gradually be made available to more and more advertisers […] The post Meta Is Rolling Out Its First Gen AI Tools For Ad Creative appeared first on AdExchanger.
Seth Godin
OCTOBER 3, 2023
It’s tempting to believe that we’re not easy to fool. Not by a magician, a politician or a banker. Other folks might be easily duped by a spammer or a hustler, but not us. And yet, no one fools you more than you. When you look in the mirror, do you see what others see, or is it possible you see someone far less (or far more) attractive than others do?
Adweek
OCTOBER 4, 2023
Three-fifths of the gang on Always Sunny in Philadelphia is getting into the liquor business. But lest you think this is yet another celebrity spirits brand, Four Walls Irish American Whiskey is less about the celebrity and more about the places and the people you enjoy the beverage with. Four Walls, the Irish-American whiskey brand.
Martech
OCTOBER 6, 2023
Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels.
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The Ad Tech Blog
OCTOBER 4, 2023
The current state of the AI industry can be analyzed through Carlota Perez’s technological revolutions framework. AI is in the transitional phase between Frenzy and Synergy , marked by over-investment, speculation, and significant integrations into various sectors. Generative AI has been released to the world. People fear losing their jobs, and leaders (both in the private sector -CEOs- and in the public sector) demand regulation.
Seth Godin
OCTOBER 4, 2023
For the first time, the only time, everyone on Earth was in the same boat at the same time. We’ve long been divided by privilege, by caste, by accidents of birth or by organized hierarchies. Sure, there have been events that struck us all at once. Landing on the moon caused us all to gasp simultaneously. But this time was different. Regardless of class or age or nationality, the situation was right there, in front of our face.
Adweek
OCTOBER 4, 2023
The general interest news publisher The Messenger, which launched in May with an ambitious vision for its reach and revenue, has penned a multiyear, multimillion-dollar partnership with the artificial intelligence company Seekr, according to president Richard Beckman. Among other elements of the deal, The Messenger will gain access to a proprietary tool built by Seekr.
Martech
OCTOBER 4, 2023
X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
OCTOBER 3, 2023
The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes from the evolution of the data and tools available to drive precision targeting and messaging at scale. At the center of these evolving capabilities sits audience data, an essential component of today’s successful B2B campaigns. […] The post The Growing Importance Of Audience Data In B2B Marketing appeared first on AdExchanger.
Seth Godin
OCTOBER 1, 2023
Millions of people got this email last night: It’s legitimate, but it’s a mistake. A mistake because: the subject line is wrong (you didn’t buy a gift card yesterday) it was sent Saturday night at 8 pm the formatting is off and it feels like a scam We can learn a lot about what not to do from this. First, if you make a mistake by email, fix it.
Adweek
OCTOBER 6, 2023
To celebrate the Halloween season, Snapchat is debuting a Phantom House mystery content series that will allow viewers to follow along with three content creators as they attempt to escape the Phantom House. This campaign will appear across Snapchat's Chat, Camera, Stories and Spotlight tabs.
Martech
OCTOBER 6, 2023
Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Data redaction. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII).
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
OCTOBER 1, 2023
In 2020, the term for “made for advertising” didn’t exist. The arbitrage sites, whose sole function is to cynically manipulate search engines and programmatic tech to generate ad revenue for worthless pages, accounted for about 5% of all open web auctions. By 2021, MFA sites, as they’d come to be called that year, had ticked […] The post Why MFA Is Ad Tech’s Biggest Problem – But Also Its Easiest To Solve appeared first on AdExchanger.
Seth Godin
SEPTEMBER 30, 2023
Some problems, when well solved, lead to making things better. Some problems give us a chance to get back on course. And some problems are opportunities to be generous. But many of the problems that we seek to solve are actually invented, and maybe we could benefit by simply walking away. There are two interesting kinds of invented problems: First, it might be a situation, not a problem.
Adweek
OCTOBER 2, 2023
It's been almost a year since the hype surrounding generative AI was unleashed onto unsuspecting creatives across industries. Since then, the questions we've needed to ask about the technology have naturally evolved: Rather than debate whether to use it or what we stand to gain, we must now ask, where is it heading? Where does.
Martech
OCTOBER 5, 2023
This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% growth YoY in online spending. Adobe Analytics bases its forecasts on data from one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe expects over $220 billion in online sales this year. Buy Now Pay Later is expected to drive some $17 billion in sales, a dramatic increase of 16.9% over 2022.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
OCTOBER 2, 2023
Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other. The post Supply-Path Optimization Might Not Be As Scary As The Industry Thinks appeared first on AdExchanger.
Seth Godin
OCTOBER 1, 2023
When facing a complex problem, it’s easy to become confused. Lately, it’s become socially acceptable to express your confusion with certainty. Untrained in the field, make a pronouncement that makes it clear that you have not just an understanding of what’s going on, but also that you’ve figured out the causes and the next steps.
Adweek
OCTOBER 2, 2023
Augmented reality company Superba has launched its Stadium AR platform, designed to bring augmented reality experiences to attendees at large-scale sporting events and concerts. The Stadium AR platform can be themed to any team or stadium, and includes support for event sponsors. The Tennessee Titans became the first team to incorporate the Stadium AR platform.
Martech
OCTOBER 5, 2023
The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. This edition highlights enhancements in personalization, data optimization and the evolution of the Marketing Cloud. Boosts to content management Salesforce continues improving content management and customizable dashboards, along with enhancements in sales capabilities, personalization and online pay
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
OCTOBER 6, 2023
MAGNA and Roku released a joint study to give buyers some advice about how to approach frequency capping in streaming – including when to dial it down and when to turn it up. The post Mastering Frequency Capping In Streaming Is Tricky – But Here’s Some Advice appeared first on AdExchanger.
Seth Godin
OCTOBER 6, 2023
If you throw a bucket of water on a small campfire, you’ll succeed in putting it out. Pour a bucketful of sake into one of those little glasses and you’ll waste most of it and ruin the table setting. And try to use a bucket to refill a dried-out lake and not much will happen. Relativity is everywhere we look. If you put in eight hours on a ten-hour project, you’ll fail.
Adweek
OCTOBER 6, 2023
Authorities agree that climate change will never be effectively addressed if ordinary consumers don't make responsible choices. But there's a problem: Those ordinary people also tend to assume their choices aren't going to make much of a difference. To understand when and why people find it hard to make sustainable choices, climate-focused nonprofit Project Drawdown.
Martech
OCTOBER 5, 2023
Good news fellow flesh-and-blood-based life forms! Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. That’s according to a new study by Bynder , a digital asset management (DAM) software vendor The study first showed 1,000 marketers a set of images and asked them which were created solely by AI (they were allowed to make multiple selections).
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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