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NEWLY UPDATED! This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Enjoy! “Nothing says ‘yawn’ more than an interminable text-based email or 50 slide attachment. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman.
As if creative agencies didn’t have enough on their plate with pesky clients cutting fees and in-housing, the creative market is becoming even more crowded with production companies like MPC and Ridley Scott’s RSA broadening their pitch to take on the full works. Now photographer Rankin (below) is boosting his efforts in the full service.
It’s #FlashbackFriday. Let’s return in time to August 31, 1997. On this day, Tom Peters’ article, “The Brand Called You” was published in FastCompany. Peters is a famous consultant, speaker, and writer. Nevertheless, the thinking in his seminal piece has not aged well. Let’s have a look: …You’re not defined by your job title and […].
This week we see a few new campaigns rise into the top five of the MVVA chart, many of which use humor to gain consumer attention. In the third spot on this week’s chart is a funny clip from GEICO, with Apple and Nike entering the top 10 as well. Check out some of the top spots below with the full Top 10 list at the bottom: GEICO. Geico takes the third spot in an ad campaign featuring NFL hall of famer Jerome “The Bus” Bettis.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 billion websites, but only half a billion identify as blogs). As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. So should we just give up now? Well, if you don’t leverage content marketing you will not only be missing out on a lot of leads, but you will also be swallowed up by the competitio
Cadbury is continuing its ‘Donate Your Words’ campaign – meaning speak to someone older to combat loneliness – with this from VCCP, showing how the gift of a chocolate bar can mitigate annoying kids next door (we’re paraphrasing here.) Cadbury is donating 30p from limited edition bars to Age UK. VCCP’s work for Cadbury is.
Political advertising isn’t like other advertising. In many cases, it’s not nearly as good. There are copious reasons for this, ranging from minuscule budgets to the client’s hatred of marketing, and a widely held belief in political circles that a candidate’s positions and policies matter most. Thankfully, there are a few rays of sunshine bursting […].
Political advertising isn’t like other advertising. In many cases, it’s not nearly as good. There are copious reasons for this, ranging from minuscule budgets to the client’s hatred of marketing, and a widely held belief in political circles that a candidate’s positions and policies matter most. Thankfully, there are a few rays of sunshine bursting […].
Lotame , the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the launch of Lotame PDX, a new private data marketplace at DMEXCO 2019 in Cologne, Germany. Today, only 20% of marketers who purchase or use audience data are “very confident” of its accuracy. i The Lotame Private Data Exchange (PDX) was created in response to market needs for increased data
NOW WITH MORE! This post on pillar content has been updated for 2019 and beyond. Enjoy! It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. Where many marketers go wrong is prioritizing quantity over quality, and pumping out short content pieces every day because they think it’s going to bring in more traffic.
It seems a while since Sir Martin Sorrell did the rounds of the TV studios as in his WPP days but here’s the boss of S4Capital and MediaMonks regaling the viewers of CNBC with his views about the way companies have changed in a low-growth era – and plugging S4 of course. His point being.
Generally speaking, agencies of record are no more. Today, even the fattest of Ad Cats are happy to take on projects. Has this change ushered in an era of egalitarianism? Or has it turned ad men and women into fine young cannibals? A Lament for Lost Days The breakdown of the AOR relationship between agency […]. The post Are You A Counselor to Brands?
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Meet our guest, Co-Founder & CEO at Chocolate Platform, who’s sharing a story of starting and growing his own video SSP company and keynotes on what it takes to run ad tech business. My name is Saurabh Bhatia, in total, I bring in over 14 years of experience in sales and business development. I’m a […]. The post Admixer Partner: An Interview with Saurabh Bhatia, Chocolate Platform appeared first on Admixer.Blog.
NOW UPDATED! This post was expanded for 2019 with new tactics for growing your business with influencer marketing. Enjoy! What Is Influencer Marketing? The Growth of Brand Influencer Partnerships. Why Brands Rely on Influencer Marketing. How to Work With Brand Advocates and Influencers. Brand + Influencer: Make It Mutually Beneficial. How to Become a Social Media Marketing Influencer.
Diet Coke is launching a big new UK campaign – ‘You Do You’ from Wieden+Kennedy. ‘You Do You’ is a touch enigmatic but we get the drift, it seems like an effort to unite the generations (put these people in charge of Brexit.) The campaign also includes eight new limited edition cans (no sign of.
An omnichannel DSP is very different than a niche or highly specialized DSP. Here’s how to decide which one is right for you. When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? That all depends. To go over the differences between these two types of DSPs and to determine which one is right for your digital advertising and programmatic media buying priorities, check out this Whiteboard Wednesday video : Video
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Each of you has been provisioned a WordPress installation directory that you can now activate. Step one: Find your confirmation email You should have received an email with the subject line “New WordPress Site” that contains a link to login screen. When you click on the “log in here” link, you should see something like this: On this log-in page, click on “Lost your password?
NOW UPDATED! This post has been expanded with new cold email tools for 2019. Enjoy! How many times have you sat down at the computer to write cold email and thought, “There must be a better way to do this!” Quality cold emailing is an extremely time-consuming activity, and without cold email software, the process looks something like this: Find an appropriate prospect.
Sir Martin Sorrell’s S4Capital, comprising mainly Media Monks and programmatic media company MightyHive, has revealed its full year results with billings up 44.4 per cent (38.7 per cent in constant currencies) to £184m, revenue of £88m (about the same) but operating profits down 8.5 per cent at £9.63m against a notional full year the previous.
Do you know anyone personally who has been a victim to a cybersecurity attack? Well, don’t look anywhere else. Five years ago, my website fell prey to a cyber-attack. Overnight what used to be a popular health and fitness training blog was splattered with deceit pharma product content. .
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Each of you has been provisioned a WordPress installation directory that you can now activate. Step one: Find your confirmation email. You should have received an email with the subject line “New WordPress Site” that contains a link to login screen. When you click on the “log in here” link, you should see something like this: On this log-in page, click on “Lost your password?
Lady driving backwards through the desert in a Camaro. That’s American. Lady intelligence officer dangerously outed in a political hit. Not American. Valeria Plame, the former undercover CIA agent, is now a candidate for Congress in New Mexico’s third district. The incumbent Congressman, Ben Ray Luján, is running for U.S. Senate. Plame was operations chief […].
Paul Frampton, the former CEO of Havas Media Group UK, has returned to the industry as President of Europe at Control v. Exposed, a US-based digital media start-up that is launching in the UK. Frampton described Control v. Exposed (CvE) as “a refreshing antithesis to top-heavy, P&L-driven agency groups,” and said: “It’s time for a.
Venable’s dynamic Entertainment and Media Group is pleased to launch Close-Ups , a blog aimed at providing insider commentary on legal and business issues, trends, and headlines in Hollywood and beyond. As a reader of our All About Advertising Law blog, you recognize the value of timely legal analysis and commentary on the issues surrounding your business.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Having a written marketing plan makes new business easier and much more consistent. Most agencies have no plan for new business. They can’t express what they are selling or who they are selling it to. For you to state that you want to “take your agency to the next level” is not a strategy, it’s a goal. A strategy is not your agency’s mission statement.
Today, ESPN introduces twelve new commercials from the iconic This is SportsCenter franchise. This marks the first time ESPN has debuted this many new This is SportsCenter spots at once and the date has significance, as it marks the network’s 40th anniversary. Several spots will debut across TV, digital and social while others will be seen primarily on digital and […].
Apple unveiled a wide range of goodies the other day, including the new iPhone 11 (three cameras and slow-mo video if that’s your thing.) Here are some of them in an Apple mash-up. Longer version is here. Tinkering around the edges? Apple’s biggest problem arguably is that it’s hitting the $1000 mark regularly and that’s.
Google is becoming more sophisticated and SEO is changing faster than ever before, so it’s crucial that SEO experts stay informed on the most important ranking factors. Keep in mind that even as Google’s ranking factors continue to change, their main goal – to serve the user – does not. This is significant because even as the individual ranking factors change year after year, any SEO that is working to serve the user will ultimately be rewarded.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Founded in October 2002 by Brent Oxley (then a student at Florida Atlantic University), HostGator is a Texas-based provider of shared, reseller, virtual private server, and dedicated web hosting. By 2006, HostGator had crossed 200,000 registered domains and opened their first international office in Ontario, Canada. In 2008, HostGator reached 100,000 customers and started offering unlimited space and bandwidth as part of all hosting packages.
Brand purpose has plenty of detractors inside the ad industry. For example, Simon White, chief strategy officer at FCB West argues: “When brands advertise their favorite social cause, instead of meeting consumers’ goals, the advertising becomes irrelevant, ineffective and annoying.” White adds, “When it comes to advertising, don’t start with your why, start with theirs.” […].
More politics but when the breaking ad story of the day in the UK seems to be Asda looking for a cat to star in its Christmas ad. Here’s a neat poster for the Economist from Proximity recalling the great days of the David Abbott era. Referencing, for those of you who haven’t seen endless.
In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. App-ads.txt, the in-app extension of ads.txt, first went live officially in March , and sellers.json and the OpenRTB SupplyChain Object were released for public comment the very next month.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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