Fuel Lines
JUNE 12, 2019
Paid social advertising can accelerate the process of attracting qualified traffic and leads. Since 2007, I’ve preached that there was a new model for new business that made the existing model obsolete. Agencies needed a new approach to new business. During the past decade, technology and the rise of social media changed how people communicated.
Single Grain
JUNE 12, 2019
Smartphones have emerged as a bright spot in the global market of booming mobile communication and are growing in an unprecedented way nowadays. Such emergence and trends are visible across the world with the rise of mobile engagement among consumers. Your customers are using their mobile devices to browse your website, interact with apps, read messages and participate in sell/buy interactions, so you need to incorporate push notifications to engage these mobile users with valid content at the r
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AdPulp
JUNE 11, 2019
There’s not much great or even good work being done in the pharma category. The category is full of tepid commercials that offer a weak afterglow of what life might be like following a doctor’s office visit. Over-the-counter remedies like Voltaren’s pain relief gel from GSK, on the other hand, can skip the line and […]. The post Silence the Drama of Pain with Voltaren’s Pain Relief Gel appeared first on Adpulp.
More About Advertising
JUNE 11, 2019
Leo Burnett Worldwide has published its 32nd annual Cannes Lions Predictions, a list that forecasts the top 20 contenders for the industry’s most prestigious global awards. The 66th Cannes Lions International Festival of Creativity will be held in Cannes, France, from June 17-21. The annual Leo Burnett Cannes Predictions has an impeccable track record of.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdGlow
JUNE 14, 2019
The Financial Times called 2019 ‘a pinnacle moment for women’s football’, and rightly so. With increasingly large sponsorship deals, bigger audiences, more media attention and higher commercial backing, women's football is on the path to become as successful as its male counterpart. This means it’s a great opportunity for brands to take advantage of – and unlike men’s football, the space isn’t as crowded with content from brands and publishers.
Single Grain
JUNE 11, 2019
For B2B brands, LinkedIn can be an advertising goldmine. With over 630 million members , it’s the largest professional network on the Internet. LinkedIn Ads can be an effective tool for generating leads, driving traffic or increasing engagement…if you get the targeting right. If you’ve never used the platform before, there are seven basic types of LinkedIn Ads: Sponsored Content : These are boosted posts, similar to Facebook’s sponsored posts.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JUNE 12, 2019
M&C Saatchi and media agency the7stars are reported to be launching a new agency M&C7: “to help clients align their media and creative thinking.” M&C London CEO Giles Hedger and the7stars co-founder Jenny Biggam are in charge. Creative agencies have been flirting with media recently, most notably The&Partnership’s fully-fledged m/SIX, which benefits from WPP’s GroupM.
AdGlow
JUNE 14, 2019
The Financial Times called 2019 ‘a pinnacle moment for women’s football’, and rightly so. With increasingly large sponsorship deals, bigger audiences, more media attention and higher commercial backing, women's football is on the path to become as successful as its male counterpart. This means it’s a great opportunity for brands to take advantage of – and unlike men’s football, the space isn’t as crowded with content from brands and publishers.
Single Grain
JUNE 13, 2019
Every day your customers are bombarded with brands. With the Internet in virtually everyone's pockets, it's easier than ever before to reach customers and raise awareness for your business brand, but this poses a problem for you: how can you get your brand to stand out in the crowd? How can you ensure that people will engage with your brand within the sea of logos, memes, social media pages, websites, infographics, and the like?
AdPulp
JUNE 13, 2019
This is not a subtle time in America or the world. It’s a highly disruptive time, with people fleeing famine caused by climate change, people at war, people harassed by gangs, people shot at work or school, and so on. To fight against the gross injustices that are happening right now on our watch, the […]. The post RAICES Puts Kids In Cages In New Yorker’s Faces; NYPD Called In To “Keep the Peace” appeared first on Adpulp.
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More About Advertising
JUNE 11, 2019
In the regional Chinese city of Rongcheng, the ruling one-party state is perfecting its soon to be nationwide “Social Credit System”. Starting with 1,000 points, every citizen has points deducted – or added – for their historical (and current) behaviour. This includes: applying criminal convictions; contributions (or not) to charity; promptness of invoice payments; credit.
InMobi
JUNE 13, 2019
“We all judge the book by its cover. The better the book cover, the more we believe the content is better.” The above remark by noted UX expert Anton Nikolov holds true for digital advertising as well. However, there’s one catch. If the expectations set by the ad are not met, then it will invariably lead to a bad experience for the user.
Single Grain
JUNE 13, 2019
If you were to play “which one is not like the others” with all the social media platforms laid out in front of you, Pinterest would pretty much be the one to stick out like a sore thumb. The focus on Pinterest isn’t having conversations or for users to share their own ideas; instead, they’re heading to Pinterest to discover content, looking to idly browse or actively research to find something new.
AdPulp
JUNE 10, 2019
The Googs wants to do no harm. But monopolies, by definition, do harm. And when it comes to delivering news to your digital doorstep, the Mountain View-based technology company has no equal. Last year, Google made $4.7 billion from its news products. The journalists who create that content deserve a cut of that $4.7 billion, […]. The post Thanks to Their Newsopoly, Google Is Minting Money appeared first on Adpulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
JUNE 12, 2019
Evian replaced its “Babies” campaign in the US last year with a more millennial-friendly approach, where “Live Young” became “I Wanna #LiveYoung.” The ads talked about electrolites and starred Gen Z celebs, but they just weren’t as cute as the babies who broke the internet. Happily, Europe still gets the dancing babies, and this time.
InMobi
JUNE 12, 2019
Ads.txt (Authorized Digital Sellers) is a solution that helps buyers identify authorized sellers in the programmatic world. Ads.txt was first released in May 2017 for website and mobile web publishers and then on November 30, 2018, the IAB announced the release of app-ads.txt, Authorized Digital Sellers for Mobile Apps. What is app-ads.txt? The publisher creates a repository of authorized sellers, a.txt file hosted in the root domain of their developer website, that can be accessed by buyers, us
Single Grain
JUNE 10, 2019
Professional networking site LinkedIn has long been an effective outlet for businesses – especially B2B ones – to connect with potential hires, partners and, most importantly, customers. The best part? You don't have to pay for those connections. Unfortunately, it looks like the golden days of LinkedIn marketing are drawing to a close. With more than 630 million members – 303 million of which are monthly active users – and Microsoft's (which bought LinkedIn at the end of 2016) acquisition of Dra
AdPulp
JUNE 12, 2019
Money talks. But what does money say? That’s what people pay thousands of dollars to find out by attending elite conferences and/or annual shareholder meetings. Witness… Hot Takes from the Arizona Desert Bond Capital founder and former Kleiner Perkins general partner Mary Meeker delivered her Internet Trends Report for 2019 at Vox/Recode’s Code Conference at […].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JUNE 11, 2019
Passengers at London’s busiest station Waterloo are being invited to join the Men In Black (London branch) in a diverting campaign from Sony Pictures to promote the new Men in Black: International film. The installation features MIB stars Chris Hemsworth and Tessa Thomson.
InMobi
JUNE 11, 2019
For many performance marketers today, online advertising and offline advertising are seen as two totally separate, distinct ways to reach target audiences. And in the world of performance app marketing specifically, online marketing is heavily favored over offline tactics like newspaper advertising. On the surface, it’s easy to see why any company with a heavy digital presence would focus on digital channels primarily.
Single Grain
JUNE 10, 2019
Since its 2015 debut, Amazon’s Prime Day has become one of the biggest sales events on the e-commerce calendar. Prime Day 2018 was the biggest yet , surpassing Cyber Monday and Black Friday, with estimated global sales hitting $4.38 billion. To put it in context, that’s 1.8% of Amazon’s total sales for 2018. In just 36 hours. And Prime Day 2019 is expected to be even bigger.
AdPulp
JUNE 8, 2019
Earlier this year, Volkswagen named Johannes Leonardo lead brand agency in the United States. “We are honored to be part of a team that will reclaim the soul and confidence of Volkswagen in order to inform a powerful future,” said Jan Jacobs, co-founder and chief creative officer at Johannes Leonardo. Now, we can see the […]. The post While Drifting in Darkness, VW Finds the Light appeared first on Adpulp.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JUNE 12, 2019
With Cannes Lions 2019 on the horizon, YouTube has released its Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The Cannes Leaderboard shows a distinct trend towards long-form content, with winning ads averaging one minute and 46 seconds in length. Viewers are choosing to watch beyond the first.
illumin
JUNE 14, 2019
Father’s Day is almost here, and as a 2019 survey by NRF indicates, spending is expected to reach an all-time high of $16 billion. As spending on clothing, special outings, and gift cards heats up, advertisers have created effective advertising that truly showcases the reality of, challenges of, and importance of fatherhood. Take a look at the Top 10 pre-Father’s Day “dad ads” below: Bagel Bites.
More About Advertising
JUNE 12, 2019
Sychronised orgasms are clearly a good thing (read the other day that ladies take 13 minutes on average, men rather less) so BETC/Havas in Brazil has created a campaign for Jontex’s new condom promoting this desirable end. Using various animals: in this case a sloth for him (to slow him down presumably) and a cheetah.
More About Advertising
JUNE 10, 2019
It must have seemed a good idea to sign up the much-travelled footballer Peter Crouch – currently the star of his own podcast too – to demonstrate the ease of switching suppliers at Carphone Warehouse (well sometimes it’s easy.) After all, Crouch has had a few football ones in his time – doubtless assisted by.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JUNE 14, 2019
Here it is then, adam&eveDDB’s debut for Virgin Media plugging its “Ultimate Oomph bundle” (can you imagine asking for one of those?) The new idea is ‘Unlimiting,’ showing how Virgin can fulfil your dreams, whatever gadget you’re on, wherever you are. The old campaign by BBH, featuring Usain Bolt, majored on speed.
More About Advertising
JUNE 13, 2019
Iain Hunter is ECD of Stack. My Top Tips for Cannes It’s big, bold, brash, in-your-face Cannes, so I hope the campaigns that win are the ones that nod to the occasion. Ambitious, smart ideas that can be simply sold-in (elevator pitch style) but require nerve and commitment from the client. Here’s three that do.
More About Advertising
JUNE 13, 2019
Another day, another WPP AGM and a release pings in from old boss Sir Martin Sorrell’s spanking new S4 Capital. WPP AGMs seem positively soporific these days, compared to the good/bad old days of SMS. There isn’t even a shareholder revolt over pay (new CEO Mark Read is paid substantially less than his predecessor although.
More About Advertising
JUNE 10, 2019
RB, Reckitt Benckiser as was and sometimes still is, is stepping outside its usual hard sell mode with this anti-plastic opus – ‘Nature is Speaking’ from Casual Films. Nature is Speaking is also the name of a star-packed series from Conservation International which this may or may not have something to do with. RB says.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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