Ad Espresso
OCTOBER 10, 2019
A well-thought-out social media strategy is one of the best tools you have for helping your brand rise above the fray. But in today’s crowded social media landscape, competition can be brutal. Everyone is not only fighting for engagement—they’re spending more to get it. And with social media costs projected to increase 73% over the Read More.
Single Grain
OCTOBER 7, 2019
As a business owner, particularly of a startup, you are very busy growing your business. You probably have barely enough time to finish each day's tasks, so taking the time to learn new growth tactics or improving your marketing skills can seem completely impossible. That is why podcasts are such an awesome way of learning: You can listen to a podcast when you are commuting, exercising or even at your desk while doing mundane tasks, all while absorbing a wealth of information to help you run and
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More About Advertising
OCTOBER 7, 2019
Sir Martin Sorrell may own 1.4 per cent of WPP (the biggest individual shareholder as he reminds us below) but he thinks the marcoms giant is no longer “fit for purpose” and the best way to get his money back is by breaking up the company (we’re paraphrasing here.) WPP’s GroupM gaggle of media agencies.
AdPulp
OCTOBER 5, 2019
Edibles. They’re not just for stoners anymore. Thanks to this new product innovation from The Glenlivet, whisky drinkers are now able to nibble their way toward a more blissful state. Described as a first of its kind for a spirit brand, the edible capsules are 23ml in size, fully biodegradable and provide the “perfect flavour-explosion” […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
illumin
OCTOBER 7, 2019
We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week's chart and we bet it'll be there for at least a few more weeks.
Single Grain
OCTOBER 9, 2019
E-commerce is booming at a staggering pace: In 2017, it generated over $2.3 trillion in sales , which is expected to nearly double to $4.5 trillion by 2021. And by 2040, nearly 95% of all purchases are expected to be via e-commerce. But tapping into this multi-trillion dollar industry isn’t easy. As an emerging e-commerce entrepreneur, you are working your fingers to the bone.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
OCTOBER 9, 2019
Assault weapons are for soldiers. This is not another decision being handed down by a hapless and corrupt government. And it’s not a debate. It’s action being taken by conscious CEOs like Ed Stack of Dick’s Sporting Goods. According to the local CBS station in Pittsburgh, it was just after the Sandy Hook attack that […]. The post Dick’s Sporting Goods Destroyed Its Inventory of AR-15s appeared first on Adpulp.
InMobi
OCTOBER 11, 2019
Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. How could they be sure that someone who walked into a physical store was in fact influenced by seeing an ad on their mobile?
Single Grain
OCTOBER 7, 2019
As a business owner, particularly of a startup, you are very busy growing your business. You probably have barely enough time to finish each day’s tasks, so taking the time to learn new growth tactics or improving your marketing skills can seem completely impossible.
More About Advertising
OCTOBER 8, 2019
Spark44 is the agency 50 per cent owned by Jaguar Land Rover (JLR) which handles most of JLR’s work (you won’t be surprised to hear.) Some of it good, some somewhat last year, or decade, like the star-studded ads for Jag saloons. It has some other clients too though, including Tetley tea, once famous for.
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Admixer
OCTOBER 8, 2019
Increasing volumes and popularity of DOOH (Digital Out Of Home) is a steady trend of the recent years, especially in the US and Europe. Advertisers allocate bigger and bigger budgets for this media channel. The latest research indicates a significant growth of the DOOH market across the globe, according to the DAN report. Surveys by […]. The post DOOH Advertising Reinforced by Programmatic: What’s the Power?
InMobi
OCTOBER 7, 2019
Mobile Apps are Critical for Understanding, Identifying, Engaging and Acquiring Today’s Consumers As I’ve already mentioned, today’s consumers are mobile first and mobile centric — and they use apps very differently (and much more frequently) than they use mobile web browsers. But what does this mean for marketers? How can today’s marketers use this knowledge to further their goals?
AdPulp
OCTOBER 10, 2019
A chain of high-end boutique hotels with locations in Portland, Seattle, Palm Springs, New Orleans, Boston, and other American cities is facing increased consumer scrutiny for one reason and one reason only. “Anyone who cares about America should not do any business or stay at any of Gordon Sondland’s hotels,” U.S. Representative Earl Blumenauer said. […].
More About Advertising
OCTOBER 7, 2019
Brad Pitt’s career is going through an upswing (it’s never been down that far) so it’s clever of French online bank Boursorama and agency Buzzman to sign him up. Not that he says very much, nothing at all actually but maybe A-listers have to be careful in case what they’re promoting goes pear-shaped. Hardly likely.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
illumin
OCTOBER 10, 2019
Welcome back to our “Accessing Culture Beyond Ethnicity” blog series as we break down how we decipher culture through technology. For our last post on this series, we tackle the final element that we use to decode a consumer’s culture: Affinity. The post Accessing Culture Beyond Ethnicity: Affinity appeared first on AcuityAds Inc.
All About Advertising Law
OCTOBER 8, 2019
The Federal Trade Commission held a workshop yesterday in Washington, D.C., to discuss possible updates to the COPPA Rule, which implements the Children’s Online Privacy Protection Act (“COPPA”). COPPA was originally enacted in 1998 and regulates the way entities collect data and personal information online from children under the age of 13.
AdPulp
OCTOBER 8, 2019
According to Foreign Policy, “an American business with a global footprint, one that prides itself on supporting freedom of speech in America, recently became an arm of Chinese censorship.” Daryl Morey, the general manager of the Houston Rockets, tweeted his way into a shitstorm—by supporting democracy. Morey has since deleted the Tweet proclaiming to “stand […].
More About Advertising
OCTOBER 11, 2019
LNER, Britain’s troubled East Coast rail service up from London to points north and currently run by the Government, has appointed M&C Saatchi and Merkle to handle its ad campaigns/marketing services in a Creative Brief review. LNER commercial director Suzanne Donnelly says: “LNER is one of the newest brands in the industry and we have.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Single Grain
OCTOBER 11, 2019
Want to hear a secret? Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. For the longest time, the story of e-commerce has been one of online versus offline, physical versus digital, brick-and-mortar businesses against the rising tide of online businesses. Although it’s true that more and more people are happily going online for all their shopping needs, it’s also true that in 2019, e-retail sales accounted for just 14.1% of all retail sales worl
All About Advertising Law
OCTOBER 7, 2019
Lettuce Turnip the Beet : When puns are “functional” In LTTB LLC v. Redbubble, Inc. , plaintiff LTTB, an online apparel company, contended its success was “largely due to public fascination with its Lettuce Turnip the Beet trademark,” and alleged that defendant Redbubble’s sale of products featuring the phrase “Lettuce Turnip the Beet” infringed its mark, 18-cv-00509-RS.
AdPulp
OCTOBER 7, 2019
Meredith Corporation unloaded Sports Illustrated for a mere $110 million last May. Marketing and brand development company Authentic Brands Group was the buyer. Authentic Brands, which owns licensing rights to companies like Juicy Couture and celebrities like Muhammad Ali, has zero experience running a media company. Given their need for help, the new owner of […].
More About Advertising
OCTOBER 8, 2019
There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion, the data business it bought last year for $2.2bn. This will include Cadreon IPG’s addressable media business. Kinesso’s CEO is Arun Kumar who’s also IPG’s chief data and technology officer.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
OCTOBER 7, 2019
Sir Martin Sorrell isn’t just a critic (see yesterday) but a doer too. Now his new S4Capital has “merged” Firewood, claimed to be Silicon Valley’s largest digital agency with MediaMonks, the foundation of the S4 empire. Firewood, reported to have cost $150m, ticks lots of boxes. Founded by Juan and Zanya Zambrano (below) in 2010.
More About Advertising
OCTOBER 9, 2019
As some of you may know, I have been in the ad biz since before Genghis Khan invented the USP. So, I’ve seen a lot of changes, some good, many not so good. Back in my Mad Man days we created ads using typewriters, carbon paper, layout pads and Magic Markers. But mostly it came.
More About Advertising
OCTOBER 10, 2019
Engine and VCCP were awarded the top prizes in digital pioneer Ocean Outdoor’s tenth annual digital creative competition, with campaigns for the Royal Navy and Amnesty International UK. Engine won the top brand prize with Sniper, an interactive recruitment campaign for the Royal Navy which uses Ocean’s LookOut interactive technology to challenge players to pinpoint.
More About Advertising
OCTOBER 9, 2019
Sandra Oh of Killing Eve fame (she’s the hunted who becomes the hunter) is a Canadian so here she is “travelling like a Canadian” for Air Canada, which seems to mean being polite, helpful and eager to embrace other people’s culture. Not air travel as you’re likely to know it. They’ve become a genre on.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
OCTOBER 9, 2019
Something called the London International Awards seems to have landed itself in hot water at an event for young creatives in Las Vegas (no, me neither but it’s warmer than London) by inviting defenestrated Droga5 CCO Ted Royer to speak. Royer (below) was fired on what seem to be MeToo grounds following a supposedly independent.
More About Advertising
OCTOBER 9, 2019
We all know you either love or hate Marmite but now the venerable brand is trying to turn haters into lovers via hypnosis – is this legal? You have to sign up for the “full experience” it says here. And there’s a consumer film too. Marmite marketing manager Rachel Chambers says: “The taste of Marmite.
More About Advertising
OCTOBER 8, 2019
It’s the Japanese Grand Prix in Suzuka this weekend and Japan’s own Honda, whose engines have enjoyed a modest degree of success this year with Red Bull, is celebrating its long association with the sport with a new ad from Digitas. Plus a new strapline: ‘The finish line is never the end,’ which is quite.
More About Advertising
OCTOBER 7, 2019
Bet you didn’t know BMW used to make what were known (I think) as “bubble cars,” but they did. And these uncharacteristic vehicles (compared to BMWs these days) were pressed into service to bring people across the Berlin Wall, it seems, back in 1964. A singularly sweaty business. A car ad with an idea, which.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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