Single Grain
JULY 5, 2019
It’s official. Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasts have emerged as both a viable media channel and an effective marketing one. As the field continues to grow, so will the opportunities for content creators.
More About Advertising
JULY 3, 2019
Agencies come in all shapes and sizes these days and one such is 1000heads (actually it’s currently 150 or so) which says it provides social media-led data and insights, strategic consultancy and creative services. Clients include Wella, Microsoft and Uniqlo. Energetic private equity firm Phoenix Equity Partners is clearly a believer as it’s just invested.
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AdPulp
JULY 1, 2019
Local newspapers are like leopards. Nearly extinct in places. Critically endangered in others. It’s past time to ask, how many newspapers can our nation lose without widespread detachment from civic affairs for years to come? In the last decade and a half, nearly one in five newspapers has shuttered, according to research by the University […].
AdGlow
JULY 5, 2019
TikTok has done a lot to merit attention from advertisers. 104m App Store downloads in H1 2018 made it the most downloaded iOS app for the period. In H2 2018 it was consistently positioned within the top 5 most downloaded global mobile applications (Android and iOS). In October 2018 it was the number 1 Android app download in the USA.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
JULY 4, 2019
What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. Water is a simple product, yet these brands have all managed to differentiate themselves from each other: Why would you choose Evian over Perrier, or Fiji over Voss?
More About Advertising
JULY 3, 2019
WPP’s GroupM has declared war (they’ve been rowing for years) on Accenture Media Management, the consulting giant’s media auditing arm. According to Digiday WPP will no longer participate in pitches run by Accenture because Accenture Interactive has now entered the media market through its new programmatic arm aimed at helping clients in-house media functions.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdGlow
JULY 5, 2019
TikTok has done a lot to merit attention from advertisers. 104m App Store downloads in H1 2018 made it the most downloaded iOS app for the period. In H2 2018 it was consistently positioned within the top 5 most downloaded global mobile applications (Android and iOS). In October 2018 it was the number 1 Android app download in the USA.
Single Grain
JULY 3, 2019
If you look at people with 10K, 500K or even 1M followers on their blog or YouTube channel, you think they must be special, right? No normal person could get to that level. I’m here to tell you that’s not true. Anyone can build a massive audience. I’ve done it myself many times. It’s not magic and it’s not because I’m special; you just need to follow the proven steps, which is what we did with Marketing School : Now, do I guarantee that you’ll get to that level?
More About Advertising
JUNE 30, 2019
WPP has sold its 25 per cent stake in Chime – owner of Sebastian Coe’s SCM Sport & Entertainment and VCCP (below) – to majority owner Providence Equity Capital for an initial £54.4m, valuing Chime at nearly £220m. This is a considerable come-down from the £374m Providence and WPP paid for the business in 2015.
AdPulp
JUNE 30, 2019
Are you on Slack? Over 10 million people log on to the messaging App every day. People in all sorts of industries are deciding if it’s a helpful tool or a nagging reminder (that there are unread messages waiting for you to act on). The answers to these questions will vary depending on how your […]. The post Put Some Serious Stock In Slack appeared first on Adpulp.
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SODP
JULY 3, 2019
Archant, one of the UK’s largest publishers reaching 12 million digital readers every month, has reaped the benefits of tapping into unique customer intent data, after implementing a new, sophisticated online targeting platform called Carbon DMP. The publisher was able to boost return on ad spend by a huge 300% for advertiser, Trade Direct Insurance (TDI) following a trial of ‘Audience Match’ – one of the platform’s latest innovations designed to find more programmatic direct deals.
Single Grain
JULY 3, 2019
Effective September 1, 2019 , Google will no longer support the robots.txt directive related to indexing. This means that Google will start to index your webpage(s) if you've only relied on the robots.txt noindex directive to remove those pages from the SERPs. You have until the first of September to remove it and use another method. What is a noindex robots.txt?
More About Advertising
JULY 4, 2019
Britain’s AA (Automobile Association back in the day) could do with a bit of roadside assistance itself as its private equity buyers lumbered it with £2bn or so of debt – as they do. It’s trying hard to improve the quality of the aforementioned assistance and agency adam&eveDDB has signed up the cast of ancient.
InMobi
JULY 2, 2019
Guest Post Introduction In-app advertising is a powerful method of both reaching new audiences and improving the performance of the ads you run inside your apps. Within your app, by adopting user-friendly ad practices that show customers more relevant ads and thus improve their experience using the app, you can increase your retention as well as your ad revenue.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
JUNE 29, 2019
Whether you’re headed to a wedding or to an important confrecne call, there’s no need to sweat it. As long as you’re wearing comfortable footwear from SeaVees, any occasion can be casual. ICYMI, SeaVees is a brand reborn. In June of 1964, BF Goodrich launched SeaVees and introduced the shoe brand with a groundbreaking advertising […].
Single Grain
JULY 3, 2019
We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Hey, let's rank Coca-Cola a little higher because they seem to have greater brand awareness, brand affinity than Pepsi.’… That's not something that's in their algorithm.
More About Advertising
JULY 5, 2019
P&G is rebranding Fairy (Fairy Liquid as was) as Fair in its latest effort to effect societal change/be a corporate good guy (you choose.) The venerable detergent has sponsored some research showing that attitudes to LGBT people (or LGBTQ with Q for ‘queer’ to include those who aren’t sure which category they fall into) led.
All About Advertising Law
JULY 1, 2019
The Supreme Court recently clarified the state-action doctrine in Manhattan Community Access Corp. v. Halleck. The result has made it all the more important for content creators to understand the types of entities hosting their content. The plaintiffs in Halleck alleged that MNN, the private nonprofit that manages the New York City public access channels, violated their First Amendment rights by restricting them from using the channels based on the content of their programs.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
JULY 2, 2019
Bill Weld is an American blue blood; yet, he cuts against the grain. Weld was the first Republican to be elected Governor in Massachusetts in 20 years. Now, he’s running for President again—this time as a Republican. In 2016, he left the Republican Party to become the Libertarian Party running mate of former Governor of […]. The post According to Bill Weld, A Better America Starts Here appeared first on Adpulp.
Single Grain
JULY 2, 2019
Is your website receiving a lot of traffic but not enough leads? And, more importantly, are the leads not converting to actual sales? If you answered “yes” to the above questions, then the problem could be “quality traffic” Read on to find out how to tell if the traffic coming to your website is of poor quality, and if so, how to fix it.
More About Advertising
JULY 1, 2019
A YouGov survey recently revealed that six out of ten voters would not buy a used car from Boris Johnson. Apparently though, 13 per cent would, which proves Abraham Lincoln’s famous dictum that “you can fool some of the people all of the time.” Given Facebook’s announcement that it intends to launch its digital currency.
More About Advertising
JULY 4, 2019
Here’s two success stories in one (we hope): Atomic, one of the agencies that keeps the rather battered pendant of independence flying in London, has won Homebase DIY.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JULY 2, 2019
He just can’t stay away, can he? Fresh from Warburtons Robert de Niro is now appearing in a campaign for Kia, for a car seemingly named after him. Neat from Innocean and Havas Media. MAA creative scale: 7.
More About Advertising
JULY 4, 2019
Steve Howell is creative partner at sports specialist Dark Horses. Desert Island Ads I’m a pretty decent swimmer. So, if I was stuck on a desert island, I’d be spending most of my time watching the tides and trying to figure when would be the best time to launch an ambitious escape. But when I.
More About Advertising
JULY 5, 2019
Johannes Leonardo in New York – 25 per cent owned by WPP – is on a hot streak. It’s the lead creative agency on WPP’s new VW creative business in the US and made a bright debut with a ‘mea culpa’ effort for VW’s emissions scandal. Now the agency, whose motto is “the consumer is.
More About Advertising
JULY 5, 2019
Didn’t he do well? Campaign reports that a Dentsu Aegis Network director, thought to be former CEO Jerry Buhlmann, collected £11.1m in 2018, including £5.3m “compensation for loss of office.” Does this mean Jerry didn’t want to go? Anyway, he’ll be mollified by his parting gift. Buhlmann did a good job at DAN, helping to.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JULY 3, 2019
If, as expected, we get Boris Johnson as the next UK prime minister (possibly only for a week or so but we’ll see) there may be a reprieve for sugary drinks manufacturers and their handmaidens (ad and media agencies) as he’s threatening to row back on what he calls ‘sin taxes.’ Even though Blond Ambition.
More About Advertising
JULY 2, 2019
Everyone’s looking for a silver bullet – or secret sauce – and Publicis reckons it’s found one as it completes the acquisition of US data firm Epsilon for a net $3.95bn. Last year Interpublic bought its own version, Acxiom, for $2.2bn although WPP is swimming against the tide to a degree, entering into exclusive talks.
More About Advertising
JULY 1, 2019
S4Capital’s Sir Martin Sorrell gives good interview even though half the audience is probably scratching its head at some of the phrases he uses (he likes to introduce new ones on a regular basis.) So attendees at an International Advertising Association event last week were treated to his views on the current $1.7bn Disney/Fox media.
More About Advertising
JULY 4, 2019
Stormzy, Kylie, The Killers and The Cure might have been the biggest acts booked at Glastonbury this year, but the breakout star was Alex Mann, the 15 year old Somerset kid who was plucked from the crowd to perform with rapper Dave, and totally nailed it. Brands jumped instantly on the Alex bandwagon, including Amazon’s.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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