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You can write an eye-catching headline, compelling copy and include awesome graphics, but if you do not include the perfect call to action, your readers will remain just that: readers. Calls to action are the final stage in your sales letter, ad, blog post or landing page. They capitalize on the attention you’ve hooked and the strong feelings of need you’ve built and then seamlessly lead readers to do what you’d like them to do.
We all drink more bottled water when we’re abroad, which might be advisable in some countries, but it’s really not necessary in Iceland, and it’s never good for the planet. Brooklyn Brothers has come up with a clever way to encourage tourists in Iceland to drink eco-responsibly by creating a premium brand for the country’s.
Advertising is not created in a vacuum. For advertising to work, a campaign must fit into the larger context of the customer’s life. Say you want to sell designer jeans to 20-somethings…the customers’ ability to pay the inflated prices will impact the results, thus the economy’s health is always a factor in a campaign’s success, […].
For marketers and advertisers in the user acquisition space, mobile app cost per install (CPI) has long been the default bidding model. Cost per install campaigns, where advertisers pay ad networks and other partners only when they drive installs of their mobile applications from the app stores, are ubiquitous. But is this really the best use of ad spend for getting users for mobile apps?
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Getting visitors to convert and generating more business opportunities is the ultimate business goal. Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. It’s easier said than done, though. For optimizing your software for bringing in conversions, understanding the psychology behind what makes users tick is critical.
Uber Eats reportedly paid £5 million for its Love Island sponsorship, and Mother London is helping make the most of their money with this savvy series of idents. You need to know all the tropes to get the jokes, but Love Island viewers will appreciate the wit, and Uber Eats has surely found its perfect.
Do you have friends who have a tough time splitting the bar or dinner bill? There’s an App for that! Three Syllables: Venmo Me! According to the Los Angeles Times: Venmo, owned by PayPal, and Cash App, owned by Square, have surged in recent years, as cashless financial services moved into the mainstream. Some 40 […]. The post Move Some Cash Gen Z’s Way appeared first on Adpulp.
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Do you have friends who have a tough time splitting the bar or dinner bill? There’s an App for that! Three Syllables: Venmo Me! According to the Los Angeles Times: Venmo, owned by PayPal, and Cash App, owned by Square, have surged in recent years, as cashless financial services moved into the mainstream. Some 40 […]. The post Move Some Cash Gen Z’s Way appeared first on Adpulp.
As we continue to work towards building a transparent and fraud-free in-app advertising ecosystem, we announced our partnership with DoubleVerify a few months ago as a step towards achieving this goal. While the integration covers both viewability and traffic quality, this blog will focus on how the partnership helps combat in-app ad fraud. The solution is one among the first to be accredited by the Media Rating Council (MRC) for its ability to detect and filter Sophisticated Invalid Traffic (SI
Creating a marketing plan is one of the best things you can do for your business or organization. A marketing plan allows you to better focus your resources while helping you come up with a manageable plan to grow your business. During the planning process, you will also gain a better understanding of the different factors that can ultimately determine and affect your success.
The rush to do everything Game of Thrones-style seems to have brought back the big budget commercial – after all, you can’t have all that fighting and slaughter on a shoestring (although some famous film directors, Orson Welles included, have tried in the past.) McCann Madrid has entered the fray with gusto in this ‘Battle.
How many times have you heard that agencies can no longer attract the best talent? If you’re like me, you’ve heard it one too many times, which makes this story a smile-inducing moment. According to Lindsay Rittenhouse at Ad Age, The Flaming Lips frontman Wayne Coyne is joining Deeplocal as an experience designer. No, the band […].
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According to numerous surveys, customer engagement into video content is totally outnumbered compared to any other content type. Here are several recent stats proving that, and encouraging publishers who’re already on the curve with video content: Sure thing, what you want is not just being aware how profitable the opportunity is, but rather know how […].
There are two ways to get people to download your app. The first is by app store optimization, where you optimize your app to rank higher in the organic search results of the App Store for your target keywords. The second is by paying Apple to display your app at the top of the App Store results. The first method takes a lot of time and you need to have a lot of patience to see it work.
Nationwide is helping to raise money for a British memorial to the thousands of soldiers who sacrificed their lives 75 years ago at the D-Day landings. It’s remarkable that there isn’t one already, and VCCP’s film should go some way towards putting that right.
Agree or disagree? Communications technology, like all new technology, is neither good nor evil. I believe what we choose to do with technology is what matters. For instance, Facial Recognition Technology (FRT) can be used for the good of all, or it can be used by a draconian surveillance state to control a population. Last […]. The post The New Frontier In Privacy: Your Face appeared first on Adpulp.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile devices have very specific behaviors and expectations. So what is the best path forward? We believe engaging creative and actionable destinations are crucial.
About a month ago, we blogged about how the FTC brought its first-ever cases under the Consumer Review Fairness Act (CRFA) since the statute went into effect in 2017. Well, it looks like the FTC was just getting started, as it announced this week that it has issued administrative complaints and proposed orders against two more companies for allegedly violating the CRFA.
Brewdog and column inches go together like a summer’s day and a pint of cold, crisp, lager. Brewdog’s latest stunt delivered again – its first TV ad, proclaimed as the most “honest” beer ad ever. Certainly it was one of the most minimal, and cleverer than it looked – a static ad is the only.
Rising Trends in Programmatic Digital Marketing. Programmatic has been shaping the landscape of the advertising industry for the last ten years. It wasn’t, however, until late 2017 when marketers noticed its growth and new potential. This year you should be staying on your toes as new trends are constantly emerging and the old ones are strengthening their position in digital marketing.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
How are brands approaching the trials and tribulations of parenthood? There may be no better barometer than the plethora of ads that come out around Mother’s Day. Every year, thousands of Mother’s Day ads tug at our heartstrings to encourage gift-giving. And this year, a number of non-retail brands jumped on Mother’s Day mania too. Touching campaigns looked at the bumpy journey of parenthood and reminded us that there are no instruction manuals for many of life’s difficult events.
On April 22, the Maryland Court of Special Appeal told us that a class action settlement can’t buy you peace from the CFPB. That court ruled that a class settlement that purports to interfere with a state agency’s or the CFPB’s enforcement authority was unenforceable. The underlying dispute stems from two cases. The first is a class action brought by lead poisoning victims with cognitive impairments.
The mighty Goldman Sachs has directed some welcome intelligence (if that’s what it is) WPP’s way, saying the marcoms group stands to benefit as “some large advertisers” step up their marketing efforts. It says its shares, currently 960p, should benefit from a re-rating on “improving organic growth momentum and cost cutting upside.in our view recent.
Wayne Guthrie is co-founder and director at Fearlessly Frank. With so much interesting stuff happening in the world of innovation right now, the question of what deserves recognition at Cannes this year is an obviously subjective one. But here are three things that have recently come onto our radar, that we hope will go ping.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Jean-Francois Sacco is chief creative officer of Rosapark Paris Insta-Novels for the New York Public Library. From an artistic point of view it’s beautiful, simple and pure. But what I love most about it is that it’s an application about reading. Using digital to renew interest in reading, it’s a wonderful principle and one that.
More football, this time from some unexpected places. Sportsbet.io (which lets you bet in bitcoins and other crypto currencies – yikes) is sponsoring the CONIFA European Football Cup which features teams from minorities, including stateless people, and other locations currently overlooked by ruling football body FIFA. This campaign from lively sports agency Dark Horses features.
S4 Capital’s Sir Martin Sorrell (below) has been confiding to Digiday about his plans to buy a “first party data” company, averring that Dentsu’s Merkle is the kind of company he’s looking for, that Acxiom (just bought by Interpublic) and Epsilon (by Publicis) are not because they don’t actually own their data. Interesting enough but.
Hovis is bringing back Ridley Scott’s famous ‘Boy on the Bike’ ad, 46 years later. It was recently voted the most iconic British ad, even by people who, presumably, can’t remember it first time round. It’s been digitally remastered with a newly recorded version of Dvorak’s New World Symphony by a new generation of the.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Sarah De Martin is UK managing director of Artefact. Cannes is round the corner and you can almost smell the booze. But amid the general merriment, celebration and industry insight, there’s one part of the sector screaming to be noticed: Voice. And, with Spike Jonze’s Welcome Home ad for Apple Homepod scooping a Lion in.
Virgin Trains may be on its way out as holder of the UK’s West Coast franchise in a row with the UK government over pensions. Companies like Virgin Trains, which is owned by Stagecoach and Richard Branson’s empire, are rather keener to pay big dividends than provide for pensions and the Government’s is pretty cheesed.
Heinz mayo is running a diverting social campaign through Deutsch parodying political “smear” ads, not knocking the competition but inviting us to pep up dry foods. View this post on Instagram Give your mouth what it deserves. Make a tuna salad you can stand behind, with creamy Heinz Mayonnaise. #SmearItWithHeinz A post shared by Smear.
WPP is trying to pep up its marketing efforts in North America, where its sales have been dropping alarmingly, and has hired former TBWA new biz supremo Kyla Jacobs as CMO. Jacobs (below) reports to chief growth whatever-he-is Laurent Ezekiel who joined from Publicis/Digitas at the end of last year. Seems sensible enough but, according.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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