Single Grain
JULY 26, 2019
These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content. But ever since Google’s Penguin update, fewer and fewer opportunities exist to obtain backlinks that meet these criteria.
More About Advertising
JULY 24, 2019
United Rentals offers equipment hire and all the new digital bells and whistles in the US (don’t stop reading!) and in Droga5’s debut campaign it’s highlighting the way this heavy stuff gets left around when UR offers a better way. B2B is still often marooned in a world of stock photos but D5, now the.
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illumin
JULY 23, 2019
Last week, Google made another strong showing on the chart with three campaigns taking spots in the top 10 with Samsung leading the way! The week also includes food and beverage brands like Bacardi and Taco Bell. Take a look at some of the top ads below: Samsung. Coming in first place is Samsung with it’s 1-Click Shift for the Galaxy S10. The 10-second spot showcases just how easy it is to go from listening to music on your phone to pushing the music seamlessly to the TV with just one clic
AdPulp
JULY 26, 2019
The Wall Street Journal reports that staff pushback at Ogilvy was not strong enough to topple management’s decision to keep the U.S. Customs and Border Protection as a client. Ogilvy’s CBP contract is valued at more than $12 million, and is expected to generate around $1 million in annual fees for the agency. “Some of […]. The post Ogilvy’s Recruitment Advertising for U.S.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
JULY 24, 2019
If your competitors are crushing you online, it could have something to do with your content. And if you want to get an accurate look at how your articles or blog posts are performing in relation to other brands in your space, you’ve got to do some digging. You’ll need a good tool in your arsenal for understanding your competitors’ content strategies.
More About Advertising
JULY 24, 2019
By Archie Heaton A big part of the ad industry’s job is to understand what people think, to have our finger on the pulse. This is, to a large extent, what brands pay us for; to translate what consumers are thinking and feeling so that we can help companies tell stories that resonate with them.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JULY 24, 2019
There’s a new website in town. OVER 30 UNDER 30 endeavors to highlight ageism in advertising—a topic a bit too close for comfort for me and many of my peers in the business. On LinkedIn, I recently highlighted the site’s feature on Kevin Kehoe, a creative director who left advertising behind to pursue painting full […]. The post When I Paint My Masterpiece, Everything’s Gonna Be Different appeared first on Adpulp.
Single Grain
JULY 25, 2019
With the rise of Big Data and Artificial Intelligence, marketers have more powerful analytics tools at their disposal than ever before. Data-backed customer insights can be used to enhance marketing efforts at every stage of the funnel, and one of the most effective tactics is using predictive analytics. In this article, we’ll discuss what predictive analytics is, why businesses need it, how to measure it, and best practices for implementing it for better marketing performance, higher ROI and, u
More About Advertising
JULY 26, 2019
Everybody seems to want to own data these these days but is this really wise? Facebook has been fined $5bn over the Cambridge Analytica data scandal (although its earnings keep rising – remorselessly), British Airways has been landed with a £183m fine for data breaches. Now WPP’s GroupM has fended off a cyber attack in.
Ad Beat
JULY 26, 2019
Launched in 1998 as Continuity by Ken Howery, Luke Nosek, Max Levchin, Peter Thiel and Elon Musk, Paypal is an online payments system that works as an electronic alternative to conventional transaction methods like money orders and checks. Over the years, the company has operated worldwide as a payment processor for commercial users including online vendors and auction platforms, who benefit from one-click transactions, and seller protection in exchange for a nominal fee.
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InMobi
JULY 25, 2019
It feels like just yesterday that a bunch of us met for coffee and came away with a dream: to build a technology company out of India. A bold dream for that time. It’s been 11 years since then and we have grown, struggled, transformed and continued scaling! Of course, the decade wasn’t without its challenges, but each one of those challenges helped us leap closer to what we are today and also kept alive the spirit to dream bold.
Single Grain
JULY 23, 2019
“Attention shoppers: there’s a sale happening right now — on your phone.”. Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. In other words: entertainmerce.
More About Advertising
JULY 22, 2019
There are times (like now) when a visitor from Mars might assume that football was a charity with a game/business attached. Coca-Cola has a long history of supporting football in the UK and now it’s launching ‘Ball Games Allowed,’ an effort with charity StreetGames aimed at making more football space and coaches available for kids.
AdPulp
JULY 23, 2019
Out-of-home advertising is a growing field that is filling an important niche for marketers today. According to Crunchbase, Eaze, a cannabis delivery company founded in 2014 and backed by $51.5 million in funding, said it uses billboards because it has no other choice. The company can’t advertise through Facebook, Twitter, or Instagram, and neither Apple […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
JULY 24, 2019
There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding.
Single Grain
JULY 22, 2019
In the past, we’ve written about affiliate marketing , as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. If you send 100 visitors to the landing page of Company X, and five of those visitors buy from the company, Company X will throw a predefined commission your way for the new customers.
More About Advertising
JULY 23, 2019
Interpublic continues to lead the holding company pack in terms of both organic growth and financials although it slowed a little in the second quarter of 2019. Q2 organic growth was three per cent (4.6 per cent for the half year) with net revenue increasing by 9.1 per cent (11 per cent for the half.
AdPulp
JULY 24, 2019
When you’re on the road, you do the right thing. When you modify your pickup, you do the right thing. It’s good to see American Trucks—a premium sponsor of Adpulp.com—extend this concept well beyond the act of driving and modifying trucks. American Trucks is actively offering scholarships to enterprising students and the Paoli, Pennsylvania-based aftermarket […].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
All About Advertising Law
JULY 25, 2019
We frequently hear about the “long arm of the law,” but, in the case of the Federal Trade Commission, just how far does that arm actually reach? The FTC recently filed an amended complaint in the U.S. District Court for the Central District of California adding SIA Transact Pro, a Latvian payment processor, and its CEO as additional defendants in its case against Apex Capital Group, LLC and other parties.
Single Grain
JULY 25, 2019
When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. They were limited to what they knew about their audience and the payoff of their campaigns.
More About Advertising
JULY 25, 2019
WPP CEO Mark Read wants WPP to be seen as “one company” and it appears to have nabbed this one, Peroni’s new global ‘Vita Con Stile’ ad. Well you would wouldn’t you? A nice shoot in Italy, exploring La Passeggiata where Italians of all ages parade to demonstrate la bella figura and admire the girls.
AdPulp
JULY 25, 2019
Goodby Silverstein picked up the Liberty Mutual account in 2017, and now the Boston-based insurance company makes weird commercials. San Francisco creatives will do that to a brand. Here, check out another in a long line of ads that make fun of ads… Over-promise much? Not to worry, we have a disclaimer! Pigeon Man Don’t […]. The post Feel A Surge of Personal Empowerment: Only Pay for What You Need appeared first on Adpulp.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
JULY 22, 2019
InMobi and DoubleVerify Brand Safety Overview and Guidelines For Your Mobile Campaigns Be sure to download our latest ebook today to learn more about InMobi and DoubleVerify brand safety definitions, what marketers need to know about brand safety with in-app media buying platforms and how both companies are working to improve trust and transparency.
All About Advertising Law
JULY 22, 2019
Clients sometimes ask whether filing bankruptcy can protect them from Federal Trade Commission scrutiny. The saga of Joseph Rensin and his company BlueHippo provides an opportunity to review the limited protection bankruptcy provides from the FTC. For more on the underlying case see our prior blog posts here and here. Rensin, the owner of BlueHippo, has succeeded – at least temporarily – in his latest effort to avoid paying the $13.4 million judgment entered in the FTC’s decade-long litiga
More About Advertising
JULY 24, 2019
Agencies are busily appointing CMOs, some on a global basis, just at a time when clients seem to be getting rid of them. Omnicom’s BBDO has appointed New York CSO Crystal Rix (below) to the global post (she’s keeping her old job too) hard on the heels of WPP appointing Laurent Ezekiel to the role.
More About Advertising
JULY 23, 2019
AIG (American International Group) is a gigantic insurer so there’s a degree of self interest in this diverting infotainment ad telling visitors to the forthcoming Rugby World Cup ‘How not to drive in Japan.’ Apart from the language there are other things to remember. So AIG and agency TBWAHakuhodo have signed up reigning champs New.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JULY 22, 2019
It’s nice of Vodafone to bring back Virgin Airline’s foxy red cabin crew – sorry, they haven’t, it’s the ’50 shades of red’ you can see in the background. The big mobile operators are now embarking on their new 5G adventure, a pricey exercise that has led Vodafone for one to cut its dividend (it’s.
More About Advertising
JULY 23, 2019
Johannes Leonardo got off to a good start with its mea culpa for emissions-emitting VW in North America. Not sure about this one though, harking back to the moon landing to promote (new) VW’s various investments and good works. For a start, Space Oddity didn’t end well for Major Tom. I see that JL has.
More About Advertising
JULY 23, 2019
Independent design agency Free The Birds is running a new global campaign for upscale Davidoff cigars – presumably you still can in some places – emphasising the provenance of three new stronger flavours – ‘Taste The Elements’ – featuring cigars from Brazil, Nicaragua and Yamasa in the Dominican Republic. Apparently in Nicaragua the volcanic soil.
More About Advertising
JULY 26, 2019
Old Spice’s new campaign from Wieden+Kennedy HQ is titled ‘Never let a friend lose his swagger,’ riffing on Old Spice’s ability to help hapless males regain their mojo. Old Spice’s advertising has lost some of its swagger since the great days of Isaiah Mustafa, although it’s had its moments. Trying too hard maybe.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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