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Content repackaging (also referred to as content repurposing and even content recycling ) is turning existing content into new formats. More often than not, it involves turning text content into infographics, videos, e-books, etc. I prefer the term “content repackaging” because it reflects the point of the tactic in the best possible way: you actually create a new content asset instead of merely finding a new purpose for old content.
Live & Wired is the UK’s first dedicated live social content agency, delivering creative, production and talent for brands. Founded by Sophie Kostrowski (right) and Sian Hainsworth, both come from a live television background. Live and Wired aims to combine the methods of social content creation with the rules of live TV and radio to.
Bob Dylan’s song, “The Man in Me” is now the Rocket Mortgage by Quicken theme song. The song was released in 1970 on Dylan’s album, New Morning. “The Man in Me” is a beautiful love song, written and performed for an American icon. The song was also featured in 1998 Coen Brothers film The Big […]. The post “Push Button, Get Mortgage” Is An Overstatement, But, Oh, What A Wonderful Feeling appeared first on Adpulp.
This week, we see some niche campaigns make our top 10 list! Coming into the second spot on this week’s chart is LG, with a video featuring the world’s first one millisecond response gaming monitor, the LG UltraGear. Also new to the chart this week in the ninth spot is 4 Wheel Parts, a retail company specializing in truck, Jeep, and off-road performance products.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Amazon is the first place people go to when they shop online. According to Statista , over 197 million people around the world shop on Amazon each month (that’s more than the entire population of Russia!): In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share.
Marketing, and the role of the Chief Marketing Officer (CMO), is changing profoundly and permanently. Just like any other business function, marketing has been buffeted by widespread technology-led disruption and the effect of elevated consumer expectations bleeding across traditional industry boundaries. Marketers have found their long-established orthodoxies made virtually obsolete, sometimes almost overnight.
President Franklin D. Roosevelt said, “We have nothing to fear, but fear itself.” It’s a wonderful line, but it’s also from another time in American life. Today, We, the People, have plenty of reasons to be afraid. For one, domestic terrorism works. Not only do the shooters kill real people who are their imaginary enemies, […].
President Franklin D. Roosevelt said, “We have nothing to fear, but fear itself.” It’s a wonderful line, but it’s also from another time in American life. Today, We, the People, have plenty of reasons to be afraid. For one, domestic terrorism works. Not only do the shooters kill real people who are their imaginary enemies, […].
Our “Accessing Culture Beyond Ethnicity” series is back to break down how we access culture using technology. Today we are tackling an important component of the in-culture approach, which is often overlooked in modern digital advertising strategies. Whenever possible, it is important to pay attention to what users are telling you with their digital consumption habits.
To say that Amazon is an e-commerce giant is something of an understatement. According to eMarketer data, Amazon has nearly 50% of the retail market in the United States, putting it squarely at #1 for online sales. The next three on that list — eBay, Apple and Walmart — don’ have anywhere near that number combined: You know what else Amazon has? Data.
Sir Martin Sorrell’s S4Capital has added a third major leg to its business, buying what it calls Europe’s largest influencer agency IMA to merge with its MediaMonks digital content business. Both are based in Amsterdam. S4 also owns the MightyHive programmatic media business. IMA was founded in 2010 by Emilie Tabor and Maddie Raedts, who.
For the past 40 or more years, “Liberal” has been a bad word in Texas. Senator John Cornyn still lives in that throwback era, although time is now catching up to him and his kind. Let’s look at the last gasps of a desperate GOP, and the tired arguments they continue to rely on. Since […]. The post Cornyn The Divider Has A Mountain of Cash, But No Clue appeared first on Adpulp.
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A new app-ads.txt standard that has been released by IAB OpenRTB working group this March, has brought in a new mechanism of inventory protection against mobile ad fraud. The standard has two main goals: to help application developers prevent spoofing and enable advertisers to safeguard their budgets.
Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools. The reason it's so popular is because it’s free to use, data comes directly from Google and you can make concrete business decisions based on the data it provides.
Listening to the radio this morning and reading people’s reactions to the ASA’s decision to ban new TV ads for Philadelphia and VW has genuinely surprised me. Piers Morgan suggested that these decisions have been made by ‘woke morons,’ and even the IPA and ISBA have raised some concerns. All rather curious. I was a.
Is it your first time when you’re planning to visit DMEXCO? Admixer is heading to DMEXCO for the 4th time this year. Here are several useful tips on how to get prepared and to make sure you’ll spend this time efficiently and have fun too ?? Plan your expo and conference visit It’s a month […]. The post DMEXCO 2019: Get ready with Admixer appeared first on Admixer.Blog.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Use Actionable Insights from InMobi Pulse to Make Data-Driven Advertising Work for You. Data-driven advertising that drives real connections with today’s mobile-first consumers will only work when it’s powered by actionable customer insights. Data in advertising is not all the same. The goal is to power your digital advertising strategy with both first- and third-party data that yields actionable insights that can directly lead to positive consumer experiences.
The modern consumer’s growing demand for transparency and authenticity has paved the way for the influencer marketing boom. In fact, according to MediaKix, in the next five years, influencer marketing is estimated to become a $5-10 billion industry. In the comprehensive infographic below, you will see that companies and brands that invested in influencer marketing campaigns generated a 520% return on investment.
For the directors of M&C Saatchi, wrestling with a major accounting issue – chiefly booking fees too early that’s led to them making a £6.4m provision – it may seem all a bit like déjà vu. Back in 1995 when the old Saatchi & Saatchi nearly imploded many of the problems were blamed on earn-outs.
In June 2019 Head of Admixer DMP, Ivan Fedorov joined ad tech experts in Berlin to speak up about ways how brands and agencies can win from 1st and 2nd-party data capabilities in the era of GDPR. In this article we’re sharing the key takeaways out of Ivan’s keynote. Data market is blooming Despite the […]. The post How to Drive Media Buying Outcomes Combining 1st and 2nd Party Data appeared first on Admixer.Blog.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Agencies rise and agencies fall. Let’s start with the bad news. Barton F. Graf, the small indie agency in NYC, like Wexley School for Girls in Seattle (and other “hot shops” before it), is closing down. Jeff Beer writes about advertising for Fast Company. When learning of the closing of Barton F. Graf, he pondered […]. The post Ad Age Names Several Small Agencies of Year; In Other News, Barton F.
I wasn’t there. If you want, you can read about why I wasn’t there: 76 Million Sociopaths Outed (HuffPo) There are so many articles/blog posts floating around commemorating/condemning the event that I’ve overdosed. One more could do me in. This could be the one. Advertising. I written about how dumb it is to heavy-handedly invoke ‘60s stuff to reach Baby Boomers: 03 OCTOBER 2005 Invoking "The Sixties": Fidelity Financial vs.
Oh dear, M&C Saatchi shares tumbled 20 per cent today after the quoted agency disclosed it had miscounted £4.9m of revenue. This included counting outstanding fees as revenue and non-performing assets like old software on its balance sheet. M&C is making a £6.4m provision “to provide for any further items.” M&C says: “We believe we.
Download the 2019 Mobile Programmatic Advertising Report Today! GET REPORT “Programmatic is the worst thing that happened to advertising and is our only hope for the future.” We don’t know which financial services marketer said this to Digiday in 2017, but perhaps no quote so appropriately sums up how many marketers and advertisers feel about programmatic ad buying today.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Gin is a spirit on the rise. Global alcohol consumption dropped last year, but gin’s popularity continues to soar. Vogue speaks of London’s fast-moving gin renaissance. Actor Ryan Reynolds bought Pacific Northwest–based craft brand Aviation Gin. According to data published by the International Wines and Spirits Record (IWSR), the juniper-infused distillate experienced an eight-percent sales […].
On August 7, 2019, the Federal Trade Commission (FTC) held a workshop examining consumer protection issues related to “loot boxes” in video games in Washington, DC. Loot boxes are digital containers of virtual goods that a user can purchase in-game using real-world currency or earn based on meeting certain in-game milestones. A user does not know what is in the loot box before purchasing.
Someone, somewhere must have thought of putting coffee in a bag – but ground coffee? In the Nespresso era it’s a sensible enough move so Taylors of Harrogate has done so – with another gently amusing effort from Lucky Generals to launch it. There’s a cider ad around that’s rather like this but never mind.
Business development doesn’t have to be so difficult. With a little forethought and the creation of simple steps and processes, you can create a system that will make it much easier to kick-start your online leads. H ere are 7 processes to help get you started: 1. Consistently Use Lead Generation Platforms. The battle for new business has moved online. 80-90% of business to business transactions begin with a search on the web. - Marketing Sherpa Click To Tweet.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Diversity is a talking point. Unless your company is actively doing something about it—then, it’s a universal problem that we’re slowly overcoming. One means of combatting inequality in the ad business is to find talented women, people of color, and people over 40, and help to support their efforts, wherever they happen to be in […].
Geotargeting is a marketing tactic that uses geographical locations derived from a user’s IP address to serve city- or neighborhood-specific content or advertisements to them. So if you’re a business and you’re running Google Ads, you’re probably doing geotargeting, either by state or zip code. But you may be missing out on a powerful option for advertising your goods or services: Nielsen’s DMA regions , which are the geographic areas in which local television viewing is measured by Nielsen.
WPP CEO Mark Read may have won good notices for the ad giant’s first half numbers – a bit better than expected, the wheels haven’t fallen off – although they’re still looking rather wonky in the US, still WPP’s most important market. Creative is the problem, Read keeps saying, although he’s recently shaken up media.
Out of Home is becoming an all-singing and dancing medium in the digital age and UK digital specialist Ocean Outdoor seems to be becoming a sports broadcaster as well, using its giant screens including London’s Piccadilly Lights. Already this year Ocean has broadcast live horse racing, Formula E racing and live tennis coverage from Wimbledon.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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