Single Grain
SEPTEMBER 3, 2019
Promoting a business on Twitter can be tricky. With 330 million monthly active users posting 500 million tweets per day , it’s easy for yours to get lost in the shuffle. Not only that, but it’s estimated that the average lifespan of a tweet is a mere 18 minutes. That’s low. And when you factor in Twitter’s ongoing algorithm changes, the chances that anyone will see what you post are really low.
More About Advertising
SEPTEMBER 4, 2019
Last month Twitter rolled out a new video ad bidding option. It allows advertisers and marketers to run videos of 15 seconds or shorter, but they’ll only be charged if the user watches the ad for a full six seconds. In Twitter’s words, the new feature is a ‘flexible option for advertisers who care about.
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AdPulp
SEPTEMBER 3, 2019
Media is a false mirror. It’s false because it doesn’t show us who we are. It shows us who we are programmed to be. Media makers have a professional obligation to widen the lens. Advertisers often ask for people of color in their ads to showcase their awareness and sensitivity and to appeal to the […]. The post How Do You See Her? When Do You See Her?
illumin
SEPTEMBER 3, 2019
In this week’s roundup of our Most Viewed Video Ads chart, Revlon and Samsung both snag a spot in the top 10 with Google Home taking the lead. Check out some of the top spots below with the full Top 10 list at the bottom: Google. Meet Google Home, a voice-activated speaker powered by the Google Assistant. Ask it questions. Tell it to do things.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
SEPTEMBER 5, 2019
NOW WITH MORE! This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? It’s not sustainable (nor sensible) to continue spending money on poorly performing campaigns. Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads.
More About Advertising
SEPTEMBER 4, 2019
It’s been quite the journey. In-housing still isn’t understood in the way I’d like, but there’s no denying it’s become a valuable, mainstream marketing operation today. Household names have adopted the practice in recent years – the likes of Sky and Airbnb have built dedicated in-house offerings – and industry honchos as respected as former.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Admixer
SEPTEMBER 6, 2019
The digital economy has created an explosion of data. The increase of data points has generated a bunch of pathways and signals that can expand targeting possibilities for brands. Specifically, advertisers could go beyond standard demographic segmentation, like “female 25-34”, and use more sophisticated approaches to determine target audiences.
Single Grain
SEPTEMBER 2, 2019
Competitor research is a big part of marketing. It’s always a good idea to understand what your competitors are providing, what messaging and offers they’re using to connect with their audience, and how you fit into the puzzle. Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns, but a large percentage either forget or are unsure about how to proceed with Facebook Ads.
More About Advertising
SEPTEMBER 3, 2019
Do agencies really help the public good? When London’s Camden Council in its wisdom decided to make busy thoroughfare Tottenham Court Road two-way there were a number of accidents, some serious, as people had been used to it being one-way for years. And TCR hosts a torrent of buses, cars and vans. So agency Stack.
AdPulp
SEPTEMBER 6, 2019
Editor’s Note: This is a guest post written by Eric Alt and provided by Epica Press Club. The words are nails on a chalkboard: “It writes itself.” A phrase frequently punctuated with a laugh, the free and easy chuckle of someone who doesn’t have to go and do the writing. Someone who is content to […]. The post Influencers Tell One Story – Their Own appeared first on Adpulp.
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InMobi
SEPTEMBER 3, 2019
5 Useful Applications of Mobile Advertising Research Surveys Mobile advertising research surveys and polls can be a great way to enhance your in-app ad campaigns and better understand holistically how your spending is impacting your bottom line. Here are five great applications of mobile panels and market research surveys that you can use to make your in-app advertising campaigns stronger and more effective. 1) Ad Recall Research Let’s say you're running a branding and awareness campaign where y
Single Grain
SEPTEMBER 6, 2019
Google has come a long way from its humble beginnings when Larry Paige and Sergey Brin set up their company in a garage in 1997. More than two decades later, it has become one of the largest companies in the world, with an average annual revenue of over $100 billion. Google’s significant influence on the way we see and use the Internet is a true testament to how much it has grown over time.
More About Advertising
SEPTEMBER 2, 2019
The&Partnership has been busily expanding across the world, not least via its biggest account Toyota, and is now headed somewhere else too – Manchester. The new office will be headed by creative director Andy Bunday, strategy director Nic Sadler, client services Carolina Gutierrez and media lead lead Mark Varley (below.) Its founder client is TalkTalk.
Smarty Ads
SEPTEMBER 3, 2019
A blog brings an excellent opportunity to generate a decent income, or sometimes even quite a lot of money. You may know some folks who have succeeded in doing the latter. They obviously know a thing or two about how to monetize a website. So what’s their secret?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
SEPTEMBER 5, 2019
Now that space travel is a commercial enterprise, eccentric people are saving their money for a ticket to a new planet where the air, water, and land are unspoiled. It’s a new kind of post-Earth utopianism. It’s also disgusting, and Paris ad agency ROSAPARK captures this cheap clueless aesthetic perfectly in their new commercial for […].
Single Grain
SEPTEMBER 4, 2019
Let’s imagine that you’ve decided to buy a new laptop. What determines your first steps on the way to the purchase? Where do you go to get the essential information? How do you define the budget? What web sources would you visit to buy the laptop? And finally, would you prefer to shop online or visit a brick-and-mortar shop? These are just a couple of questions that normally arise when we decide to buy something.
More About Advertising
SEPTEMBER 2, 2019
Facebook has had its fair share of bad press, audience challenges and brand safety issues amidst its meteoric growth. It released a report last week on the benefits of combining Facebook and Outdoor advertising that is a welcome realisation that media channels work better together. Mirroring our own research into how full motion digital OOH.
Smarty Ads
SEPTEMBER 2, 2019
We couldn’t be more thrilled to announce that Ivan Guzenko, our CEO is now officially a member of the Forbes Technology Council! The community invites the best industry experts, innovators, and forward-thinking entrepreneurs whose knowledge and expertise can help digital businesses grow and evolve. For the Ivan, it is.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
All About Advertising Law
SEPTEMBER 3, 2019
Dollar General, Dollar Tree and Family Dollar will pay $1.2 million in fines and restitution to the New York Attorney General to resolve allegations that they routinely sold expired medicines and failed to comply with New York’s bottle deposit law. The bulk of the penalty – $1.1 million – will be paid by Dollar General, which is accused of selling two types of motor oil that have been obsolete for almost 30 and 90 years, respectively.
Single Grain
SEPTEMBER 5, 2019
When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. They were limited to what they knew about their audience and the payoff of their campaigns.
More About Advertising
SEPTEMBER 4, 2019
Agencies chase growth even more than they chase awards, but that drive to keep proving your worth and pushing your capabilities can be a massive drain on increasingly limited resources. So much so that the IPA and ISBA have come up with a new guide, called “Finding an Agency,” in an attempt to encourage a.
Smarty Ads
SEPTEMBER 2, 2019
In the world of e-commerce, the products you sell are either made in a factory or by your own hands. At the same time, a brand that represents the products you’re selling is created in the realm of your mind. It’s so easy to put a price on the.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPulp
SEPTEMBER 1, 2019
Q. How do men in suits fight? A. With lawyers in a court of law. In the legal skirmishes that continue between the National Rifle Association and its former ad agency, Ackerman McQueen, there is much tit for tat. It seems to me that their differences might be settled the old way—in a duel. But, […]. The post In A Dallas Courtroom, The N.R.A. and Ackerman McQueen Meet Again appeared first on Adpulp.
Ad Beat
SEPTEMBER 4, 2019
Launched in 2004 by independent filmmakers —Jake Lodwick and Zack Klein—who wanted to share their professional/personal work online, Vimeo is an ad-free, video-distribution platform that caters primarily to a like-minded creative community. By Dec’13, Vimeo was representing 0.11% of the total Internet bandwidth with more than 22 million registered users, and 100 million unique visitors per month.
More About Advertising
SEPTEMBER 6, 2019
Here’s an interesting notion from Ford, Spotify and Brazilian newspaper Estadão: Ford’s ST Edge SUV is sponsoring Spotify’s first news feed with content from a bespoke team at the newspaper released when the newspaper is published. Dealmaker is WPP and Ford’s GTB agency. Ford Edge ST – The Spotify News from GTB Brasil on Vimeo.
Single Grain
SEPTEMBER 3, 2019
It’s estimated that by 2021 27% of internet users in the U.S. will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the U.S. alone. So how can you future-proof your business from experiencing a loss?
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
SEPTEMBER 5, 2019
It’s not often that a brand name makes you LOL but here’s one: Kellogg’s Incogmeato. From its Morningstar farms, it’s a plant-based range (isn’t everything darling?) but a vegan pitch with a sense of humour is surely something to be honoured. Will the genius who invented it please step forward? Can’t wait for the cannabis.
More About Advertising
SEPTEMBER 3, 2019
Every big creative agency becomes something of a department store in the end: some big showcase accounts and others which pay the rent (and the profits.) The creative work usually reflects this. Droga5 in London seems to be moving finally into the (relatively) big time with recent wins including GoCompare and Barclaycard. Its debut work.
More About Advertising
SEPTEMBER 5, 2019
You & Mr Jones’ David Jones says he got there first with “better, faster, cheaper,” S4 Capital’s Sir Martin Sorrell (who clearly believes in frequency as well as coverage) puts it in all his communications. Well here’s Lee Clow of TBWAMedia Arts Lab fame back in the ChiatDay era (too many obliques but never mind).
More About Advertising
SEPTEMBER 3, 2019
(The following will only make sense to readers in the UK, apologies to the rest of the world) I decided to make a trip in to London from my home in the countryside and after thinking about travel options decided to go by rail, recalling ‘let the train take the strain’ helped make the decision.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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