More About Advertising
SEPTEMBER 4, 2019
Last month Twitter rolled out a new video ad bidding option. It allows advertisers and marketers to run videos of 15 seconds or shorter, but they’ll only be charged if the user watches the ad for a full six seconds. In Twitter’s words, the new feature is a ‘flexible option for advertisers who care about.
illumin
SEPTEMBER 3, 2019
In this week’s roundup of our Most Viewed Video Ads chart, Revlon and Samsung both snag a spot in the top 10 with Google Home taking the lead. Check out some of the top spots below with the full Top 10 list at the bottom: Google. Meet Google Home, a voice-activated speaker powered by the Google Assistant. Ask it questions. Tell it to do things.
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Admixer
SEPTEMBER 6, 2019
The digital economy has created an explosion of data. The increase of data points has generated a bunch of pathways and signals that can expand targeting possibilities for brands. Specifically, advertisers could go beyond standard demographic segmentation, like “female 25-34”, and use more sophisticated approaches to determine target audiences.
Smarty Ads
SEPTEMBER 3, 2019
A blog brings an excellent opportunity to generate a decent income, or sometimes even quite a lot of money. You may know some folks who have succeeded in doing the latter. They obviously know a thing or two about how to monetize a website. So what’s their secret?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
SEPTEMBER 4, 2019
It’s been quite the journey. In-housing still isn’t understood in the way I’d like, but there’s no denying it’s become a valuable, mainstream marketing operation today. Household names have adopted the practice in recent years – the likes of Sky and Airbnb have built dedicated in-house offerings – and industry honchos as respected as former.
AdPulp
SEPTEMBER 4, 2019
Guns. Americans are obsessed with guns, the power to kill, and the right to possess lethal firepower. In most American states you can carry a weapon openly wherever you go. According to Giffords Law Center: Carrying openly visible guns in public can quickly turn arguments fatal, be used to intimidate and suppress the First Amendment […]. The post Would You Like To Shop, Dine, Or Stay Here?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
SEPTEMBER 2, 2019
We couldn’t be more thrilled to announce that Ivan Guzenko, our CEO is now officially a member of the Forbes Technology Council! The community invites the best industry experts, innovators, and forward-thinking entrepreneurs whose knowledge and expertise can help digital businesses grow and evolve. For the Ivan, it is.
More About Advertising
SEPTEMBER 3, 2019
Do agencies really help the public good? When London’s Camden Council in its wisdom decided to make busy thoroughfare Tottenham Court Road two-way there were a number of accidents, some serious, as people had been used to it being one-way for years. And TCR hosts a torrent of buses, cars and vans. So agency Stack.
AdPulp
SEPTEMBER 3, 2019
Media is a false mirror. It’s false because it doesn’t show us who we are. It shows us who we are programmed to be. Media makers have a professional obligation to widen the lens. Advertisers often ask for people of color in their ads to showcase their awareness and sensitivity and to appeal to the […]. The post How Do You See Her? When Do You See Her?
Ad Beat
SEPTEMBER 4, 2019
Launched in 2004 by independent filmmakers —Jake Lodwick and Zack Klein—who wanted to share their professional/personal work online, Vimeo is an ad-free, video-distribution platform that caters primarily to a like-minded creative community. By Dec’13, Vimeo was representing 0.11% of the total Internet bandwidth with more than 22 million registered users, and 100 million unique visitors per month.
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Smarty Ads
SEPTEMBER 2, 2019
In the world of e-commerce, the products you sell are either made in a factory or by your own hands. At the same time, a brand that represents the products you’re selling is created in the realm of your mind. It’s so easy to put a price on the.
More About Advertising
SEPTEMBER 2, 2019
The&Partnership has been busily expanding across the world, not least via its biggest account Toyota, and is now headed somewhere else too – Manchester. The new office will be headed by creative director Andy Bunday, strategy director Nic Sadler, client services Carolina Gutierrez and media lead lead Mark Varley (below.) Its founder client is TalkTalk.
AdPulp
SEPTEMBER 6, 2019
Editor’s Note: This is a guest post written by Eric Alt and provided by Epica Press Club. The words are nails on a chalkboard: “It writes itself.” A phrase frequently punctuated with a laugh, the free and easy chuckle of someone who doesn’t have to go and do the writing. Someone who is content to […]. The post Influencers Tell One Story – Their Own appeared first on Adpulp.
Single Grain
SEPTEMBER 5, 2019
NOW WITH MORE! This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? It’s not sustainable (nor sensible) to continue spending money on poorly performing campaigns. Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
SEPTEMBER 3, 2019
5 Useful Applications of Mobile Advertising Research Surveys Mobile advertising research surveys and polls can be a great way to enhance your in-app ad campaigns and better understand holistically how your spending is impacting your bottom line. Here are five great applications of mobile panels and market research surveys that you can use to make your in-app advertising campaigns stronger and more effective. 1) Ad Recall Research Let’s say you're running a branding and awareness campaign where y
More About Advertising
SEPTEMBER 2, 2019
Facebook has had its fair share of bad press, audience challenges and brand safety issues amidst its meteoric growth. It released a report last week on the benefits of combining Facebook and Outdoor advertising that is a welcome realisation that media channels work better together. Mirroring our own research into how full motion digital OOH.
AdPulp
SEPTEMBER 1, 2019
Q. How do men in suits fight? A. With lawyers in a court of law. In the legal skirmishes that continue between the National Rifle Association and its former ad agency, Ackerman McQueen, there is much tit for tat. It seems to me that their differences might be settled the old way—in a duel. But, […]. The post In A Dallas Courtroom, The N.R.A. and Ackerman McQueen Meet Again appeared first on Adpulp.
Single Grain
SEPTEMBER 4, 2019
Let’s imagine that you’ve decided to buy a new laptop. What determines your first steps on the way to the purchase? Where do you go to get the essential information? How do you define the budget? What web sources would you visit to buy the laptop? And finally, would you prefer to shop online or visit a brick-and-mortar shop? These are just a couple of questions that normally arise when we decide to buy something.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
SEPTEMBER 4, 2019
Agencies chase growth even more than they chase awards, but that drive to keep proving your worth and pushing your capabilities can be a massive drain on increasingly limited resources. So much so that the IPA and ISBA have come up with a new guide, called “Finding an Agency,” in an attempt to encourage a.
More About Advertising
SEPTEMBER 6, 2019
Here’s an interesting notion from Ford, Spotify and Brazilian newspaper Estadão: Ford’s ST Edge SUV is sponsoring Spotify’s first news feed with content from a bespoke team at the newspaper released when the newspaper is published. Dealmaker is WPP and Ford’s GTB agency. Ford Edge ST – The Spotify News from GTB Brasil on Vimeo.
More About Advertising
SEPTEMBER 5, 2019
It’s not often that a brand name makes you LOL but here’s one: Kellogg’s Incogmeato. From its Morningstar farms, it’s a plant-based range (isn’t everything darling?) but a vegan pitch with a sense of humour is surely something to be honoured. Will the genius who invented it please step forward? Can’t wait for the cannabis.
More About Advertising
SEPTEMBER 3, 2019
Every big creative agency becomes something of a department store in the end: some big showcase accounts and others which pay the rent (and the profits.) The creative work usually reflects this. Droga5 in London seems to be moving finally into the (relatively) big time with recent wins including GoCompare and Barclaycard. Its debut work.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
SEPTEMBER 5, 2019
You & Mr Jones’ David Jones says he got there first with “better, faster, cheaper,” S4 Capital’s Sir Martin Sorrell (who clearly believes in frequency as well as coverage) puts it in all his communications. Well here’s Lee Clow of TBWAMedia Arts Lab fame back in the ChiatDay era (too many obliques but never mind).
More About Advertising
SEPTEMBER 3, 2019
(The following will only make sense to readers in the UK, apologies to the rest of the world) I decided to make a trip in to London from my home in the countryside and after thinking about travel options decided to go by rail, recalling ‘let the train take the strain’ helped make the decision.
More About Advertising
SEPTEMBER 6, 2019
Online payments firm Klarna – ‘buy now, pay later’ – has succumbed to the invasion of Instagramers with a new campaign from 72andSunny Amsterdam featuring one Celeste Barber. It’s a series, here’s one. This is funnier. Klarna CMO David Sandstrom says: “Klarna prides itself on being both innovative and smoooth, and our campaign with Celeste.
More About Advertising
SEPTEMBER 6, 2019
Why don’t the French win more gongs at Cannes? It’s ‘their’ festival after all. Here’s Rosapark for natural gas company GRDF, riffing on the way the world’s self-style elite manufacture waste in their quest to save the planet – all it needs is Price Harry and Megan on a private jet. And that wouldn’t a.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
SEPTEMBER 5, 2019
This ad bu Dior with Johnny Depp (no dafter than most of its genre) has been pulled after objections from Native Americans including the two in it (who were, presumably, handsomely rewarded for their efforts.) Hard to see what the actual offence is unless the dance has some religious significance most of the audience would.
More About Advertising
SEPTEMBER 4, 2019
Havas has made its first deal in a while with the acquisition of a 51 per cent stake in Buzzman, probably the best independent agency in Paris – and MAA’s International Agency of the Year in 2017. Buzzman’s clients include Burger King, Ikea, Mondelez, L’Oreal, Huawei, PayPal and BMW. The agency is known for its.
More About Advertising
SEPTEMBER 4, 2019
Adland doesn’t seem to be about ads these days but experience design. Maybe ‘total experience agency’ Accenture is to blame. Digitas UK has hired former GTB Europe ECD Lazaros Nikiforidis (below) as ECD, reporting to ex-Ogilvy Emma De la Fosse who’s now CCO. GTB was WPP’s bespoke Ford agency.
More About Advertising
SEPTEMBER 4, 2019
M&S has unveiled its first campaign from new womenswear agency ODD, designed, among other things, to restore its “style credentials.” M&S moved its non-food advertising from Grey in search of “more targeted, inspirational and relevant customer marketing.” The autumn range campaign includes digital, social, Out of Home and print.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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