Fuel Lines
JULY 11, 2019
Agency Owner, Jon Tsourakis. Being an agency owner can be lonely. It’s natural. We’re at the top and insulated. Our world consists of our employees, clients, vendors and the small, finite amount of time we get to spend with our friends and families. Sure, it can be fun, exciting and rewarding. Hell, we wouldn’t do it otherwise. These are the highs.
Single Grain
JULY 9, 2019
We all know that video is the future, but just to confirm it, according to Facebook , users spend 3x longer watching live video than static content: Even if you're starting out, we recommend that you get involved with live video because the engagement is consistently excellent right now. The major social platforms are all advertising-based, so they want you to stay on them longer to increase their ad revenue.
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More About Advertising
JULY 9, 2019
Cadbury is crowd-sourcing its new chocolate bars once more, this time with a digital Out of Home campaign from Carat and Posterscope inviting people to decide which of three makes it into the Cadbury range. The nationwide campaign will appear on over 50 large digital format screens and more than 500 digital 6-sheets, supported with.
AdPulp
JULY 11, 2019
Satire is salve for the witty. Novelist, Creative Director and Freelance Copywriter, Kathy Hepinstall Parks, is witty. This is how she rolls on LinkedIn: Sure, LinkedIn is laughable at times; yet, millions of professionals, a.k.a. thought workers, rely on it. Chances are good you’ll head over there in a few clicks to seek a job […]. The post How To Succeed on LinkedIn, According to Kathy Hepinstall Parks appeared first on Adpulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
illumin
JULY 8, 2019
The U.S. defeated the Netherlands on Sunday to win its second consecutive Women’s World Cup title, the team’s fourth overall. It was a hard-fought battle between the U.S. and the Netherlands, and brands amped up their advertising campaigns to show support for the big game. This week on the special edition MVVA chart, Nike takes the first and third spots, continuing their success by endorsing social issues.
Single Grain
JULY 10, 2019
The marketing industry has always suffered from “Shiny Object Syndrome.” There’s always a new channel or strategy for growth, and marketers want to be the first to test and successfully use the “Next Big thing.”. And I’m guilty of this, too. There’s nothing wrong with trying out new tactics for social media (or any other channel) marketing. You should try them!
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JULY 9, 2019
Ernie Schenck, legendary copywriter/creative director and Communications Arts columnist, is not scared. And that’s the problem. How many dangerous ads have you seen lately? How many dangerous ideas? The kind of ideas that dare CMOs to open the door and let them in. The kind that could just as easily bite a client’s head off […]. The post Let Your Inner Freddie Kruger Out appeared first on Adpulp.
illumin
JULY 8, 2019
Humans are complex beings. Our cultural identity (or feeling of belonging to a group) is part of our self-conception and self-perception. It is extremely vast, relating not only to nationality, ethnicity, religion, and/or social class – but to things like social groups, sexuality, and even style/aesthetics or food. At Acuity, we believe that all modern advertising is multicultural advertising, and in today’s context, must extend beyond ethnicity to account for the fact that a culture is de
Single Grain
JULY 8, 2019
There are countless ways digital advertising technology has advanced in recent years. Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks.
More About Advertising
JULY 7, 2019
It’s what used to be called the silly season in the UK so who better to tune in to the zeitgeist than last year’s winner of ITV’s Love Island – the ultimate silly season show – Dani Dyer. Dani has been signed up by Unilever as an ambassador/influencer for Surf washing powder, which most people.
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AdPulp
JULY 8, 2019
Redirection is the new black. According to Patrick Berlinquette, founder of the search engine marketing consulting firm Berlin SEM, Google conducted an experiment in meant to confront online radicalization. While the intent was benign, the methods of this digital madness are available to all. With redirection, marketers swerve your monetizable desperation.
SODP
JULY 12, 2019
What’s Happening: The June/July 2019 issue of Global Ad Trends from WARC Data reveals recent developments in social media, primarily the slowdown of ad revenue and user growth among platforms while spending is up, and continued issues of trust and security with social media networks. . Why it Matters: Digital paywalls have grown in popularity, reaching two-thirds of print newspapers and magazines this year.
Single Grain
JULY 12, 2019
So, you want your podcast to be the “Next Big Thing.” Well, guess what? There are currently more than 750,000 podcasts out there, and that’s a lot of competition. That doesn’t mean you can’t grow yours or that it won’t be successful; you just have to be strategic. Despite the competition, there are plenty of reasons to try. A successful podcast can be an effective marketing channel for your brand, since it can help you develop an intimate relationship with your customers or become seen as a th
More About Advertising
JULY 8, 2019
WPP’s Ogilvy finds itself in hot water over a video produced for the US Customs and Border Protection agency (CPB) showing the (allegedly) civilised facilities in its Tucson facility. Ogilvy has a contract with the CPB worth a purported $12m (Accenture has one for many times that helping with recruitment.) You can see the video.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Admixer
JULY 11, 2019
Behind every ad tech company, there are amazing people. Today we’re glad to share a talk with people behind Voluum DSP and Codewise, Admixer.SSP partners from Poland. Enjoy this ad tech talk full of insights about the programmatic landscape of Poland and Europe, key challenges of the industry, ways to win against them, forecasts and trends, […].
InMobi
JULY 8, 2019
What do your mobile app user segmentation strategy look like? Are your segments based on deep insights and custom persona segments, or are you segmenting users based on just basic attributes like location and operating system? For app publishers and developers today, getting customer segmentation right is crucial. The days of a universal app experience for everyone are over, as today’s consumer expects personalized messaging, custom push notifications and other outreach efforts to all be based o
Single Grain
JULY 11, 2019
You know you need to invest in SEO, but you’re just one person. So how are you supposed to handle everything from on-page optimization to link building and content creation? Most companies figure out pretty quickly that proper SEO requires a team of professionals – each with different areas of expertise – working together to improve organic search visibility.
More About Advertising
JULY 10, 2019
We are used to seeing ads recycled by a brand — Hovis recently updated its “Boy on the Bike” ad after nearly 50 years — but not to seeing ads recycled by different brands. Dutch organic supermarket chain Ekoplaza is the latest marketer to use Mother’s animated film about palm oil and deforestation, which was.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
JULY 12, 2019
People love sparkling water. Sparkling water is a thing. Therefore, the sparkling water market is getting crowded. Mexican-made Topo Chico (now owned by Coca-Cola) is dominant throughout Texas, but in Austin, there are five local choices and La Croix ain’t on the menu, much less Perrier. Big Swig Sparkling Water, Rambler Sparkling Water, Richard’s Sparkling […].
InMobi
JULY 8, 2019
Check Out Our Infographic Below to Learn All About Multi Touch Attribution. Increasingly, marketers are aiming to move away from legacy, single-touch attribution and tracking mechanisms like first-click and last-click attribution and fully embrace multi-touch attribution models. But what does multi-channel attribution mean and what does a full path model really entail?
Single Grain
JULY 10, 2019
It took a while, but the future is here. Until very recently, machines, robots and other non-human entities capable of thinking and acting on their own have been relegated to science fiction for more than a century. . The field of Artificial Intelligence research came to fruition at Dartmouth College in 1956. From then until 1974, AI flourished: computers became faster, more powerful and cheaper, and machine learning algorithms improved.
More About Advertising
JULY 12, 2019
Publicis Groupe is reorganising its US creative agencies into three groups – east, west and center – with Jem Ripley returning from Capgemini to run east, Andrew Bruce running west and Andrew Swinand center. Publicis agencies include Publicis Worldwide, Leo Burnett, Saatchi & Saatchi and BBH. “Our creative leaders across our agencies are better placed.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPulp
JULY 10, 2019
Tom Steyer, who has been gaining influence with his NeedToImpeach TV commercials is now a candidate for the Democratic presidential nomination. Let’s hear him speak his mind in this announcement video. How does he get away with being so down to Earth? Maybe it’s because in San Francisco one out of every 11,600 people is […]. The post This San Francisco Billionaire Speaks Fluent Populist appeared first on Adpulp.
InMobi
JULY 11, 2019
Keep reading to learn why you need to fully map out your mobile app customer journey. What does your full mobile app customer journey look like? What happens from the very first time potential customers interact with your brand to the time they become initial users and then highly loyal users of your app? It’s highly critical for any app marketers - including performance marketers - to know precisely what average mobile customer journeys look like before investing heavily in any one or several m
More About Advertising
JULY 11, 2019
WPP CEO Mark Read has done his best deal yet, agreeing to sell 60 per cent of research operation Kantar to Bain Capital for £2.5bn, valuing the whole of Kantar at £3.2bn. £1.5bn will go towards reducing WPP’s debt with £1bn returned to shareholders, which should make them happier and help WPP’s share price. Read.
More About Advertising
JULY 11, 2019
Out of Home agency Talon has bought Grand Visual, a leading OOH digital creative specialist, plus its ad tech provider QDOT. Grand Visual and QDOT employ 48 people globally across London, New York and a development hub in Montevideo, Uruguay. Both companies will continue to run with the existing management structure, led by founder and.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JULY 11, 2019
About the only common quality to UK bank advertising is that most people find it irritating – possibly because they’re irritated with banks. Santander at least tries something different – last time out it was faux bank Antandec featuring the supposedly popular TV hosts – now it’s an online film series ‘MC Grindah’s Deadliest Dupes’.
More About Advertising
JULY 11, 2019
Here’s a turn up, an engaging humorous ad for a high street shop – do either exist any more (high street shop with a budget)? You have to go to LA by the looks of it in TBWA Chiat Day’s campaign for Supercuts featuring actor Michael Kelly from House of Cards who no longer needs.
More About Advertising
JULY 11, 2019
BT has appointed Publicis Groupe to handle a brand relaunch campaign, after 23 years of working with AMV BBDO on its main brand advertising. Could this be a reward for Saatchi & Saatchi’s many years of bringing Kevin Bacon to the nation in its campaigns for BT’s mobile division, EE? It was Saatchis who last.
More About Advertising
JULY 10, 2019
The UK’s online advertising sector is worth over £13bn with digital ad spend accounting for the majority (57 per cent) of all UK advertising. It is the world’s third largest digital ad market and Europe’s biggest with 19,000 people working in the sector. Not only are online ads a big source of national revenue, they’re.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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