Single Grain
SEPTEMBER 18, 2019
If you’ve been publishing articles or blog posts for several years, there’s a good chance that you have a ton of content that isn’t ranking and doesn’t get any traffic. It may be dated, it may be irrelevant to your business or it may just not be very good. So what do you do with all that content? Many people would say to just delete it – prune and crop.
More About Advertising
SEPTEMBER 20, 2019
It hasn’t been the best of weeks for WPP with £400m billing Vodafone media departing to Carat in the UK but it will be pleased to hang on to what may be its longest-serving client, the US Marine Corps. JWT has had the business for 72 years and now, in its new guise as Wunderman.
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AdPulp
SEPTEMBER 14, 2019
In the agency business, the CCO is the Chief Creative Officer. On the client-side, the CCO is the Chief Communications Officer. The Chief Communications Officer is not the Chief Marketing Officer (CMO), but the roles are intertwined. Or they were. According to PR Week, modern CCOs are now tasked with brand management in addition to […]. The post Chief Communications Officers Are Movin’ On Up appeared first on Adpulp.
illumin
SEPTEMBER 16, 2019
This week we see several new videos from Apple after their most recent product launch event last Tuesday. They have new campaigns this week featuring the iPhone 11 the iPhone 11 Pro, coming in second and seventh, respectively. Their video summarizing the event and their newest announcements also made the chart this week, coming in the sixth spot. Automotive brands like Ford and Nissan also make the top 10 for the retail-dominate chart.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
SEPTEMBER 18, 2019
If you ask most advertisers and businesses about their digital sales funnel or ad their ads funnels, they’ll typically list some variation of the following steps: Discovery. Research/consideration. Purchase/decision. Some funnels are more complex, involving additional lead stages or interest steps, but despite the numerous (and seemingly endless) variations that I’ve seen, they all almost always stop once the lead becomes a customer and a conversion happens.
More About Advertising
SEPTEMBER 16, 2019
With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy Officer Jonathan Conway (left) outlines how Talon is actively addressing concerns as Out of Home AdTech develops apace. The UK Information Commissioner’s Office (ICO) recently published a report on the AdTech sector, which focused.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Admixer
SEPTEMBER 20, 2019
DMEXCO, one of the biggest Adtech & MarTech events, took place in Cologne a week ago. The event gathered more than 1000 exhibitors and 40K+ visitors from ad tech and marketing industry. Admixer Technologies joined DMEX?O for the fourth year in a row to discuss the latest trends, challenges, and opportunities in the industry, and […]. The post DMEXCO 2019: Ad Tech Takeaways by Admixer appeared first on Admixer.Blog.
Single Grain
SEPTEMBER 16, 2019
When it comes to improving your website's SEO, most advice includes a call to focus on building links. There’s a good reason for that — it works really well for some people (usually the people telling you that you need to do it). But here’s what they don’t tell you: there are other ways to improve your rank on Google and other SERPs, and they may even work better.
More About Advertising
SEPTEMBER 18, 2019
Here’s an interesting initiative from Highways England by adam&eveDDB with Haygarth, ‘BikerTek’ parts ‘shops’ at motorcycling events showing the bits of titanium that end up in your body when you have a motorbike accident (assuming it’s not fatal of course.) Motorcyclists account for one per cent of traffic but 20 per cent of serious accidents.
InMobi
SEPTEMBER 19, 2019
Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Then this guide is for you. Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In-app video advertising is an ideal way to engage and acquire mobile users and provide them with a positive user experience.
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AdPulp
SEPTEMBER 19, 2019
ICYMI: Epica Awards are open for submission until October 7, 2019 When you submit your agency’s work to Epica, it will be judged by 200 trade journalists from around the world, myself included. In my opinion, trophies granted via peer review are a needless fixture in an industry where vanity is celebrated instead of shunned. […]. The post Enter Epica, The Creative Contest Judged By Journalists appeared first on Adpulp.
Single Grain
SEPTEMBER 17, 2019
You definitely want your website to rank at the top of the search results, but you can’t do this unless you defeat your existing organic competitors. This is the reason that competitor analysis is crucial for the success of your SEO campaigns. Competitor analysis helps to: Figure out the exact strategy used by your competitors to rank on the first spot in the SERPs so that you are able to devise a strategy that is 10x better than your competitor.
More About Advertising
SEPTEMBER 19, 2019
CALM was named Marketer of the Year, and its “Project 84” campaign won Best in Show at the 2019 Effie awards, while Agency of the Year went to Mother London, thanks to multiple KFC and Greenpeace wins. Causes and charities dominated the awards, with adam&eveDDB’s work for CALM, MullenLowe’s for NHS England, and Havas’ “Long.
InMobi
SEPTEMBER 17, 2019
Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
All About Advertising Law
SEPTEMBER 19, 2019
In two recent decisions, federal district courts have dismissed at least some of the claims brought by federal and state authorities, finding the complaints insufficiently specific in alleging that a defendant’s conduct met the relevant statutory requirements and/or insufficiently clear regarding their allegations as a whole. These rulings may provide a useful roadmap for future challenges to complaints brought by federal and state regulatory agencies and/or attorneys general.
Single Grain
SEPTEMBER 19, 2019
Marketing budgets vary widely by industry, company size and business goals. Trying to figure out exactly how much you should be spending can be tricky – and if you ask 10 people what they think, you’re going to get 10 different answers. For example, the U.S. Small Business Administration recommends spending 7-8% of your company’s revenue on marketing, but in reality, businesses typically spend more than that.
More About Advertising
SEPTEMBER 15, 2019
Digital Out of Home media owner Ocean Outdoor has bought Visual Art Media, an independent digital Out of Home media and tech group operating in three Nordic countries and Germany. The acquisition of Stockholm-based Visual Art Media adds significantly to Ocean’s presence in Northern Europe, adding Sweden, Denmark, Finland and Germany to the company’s digital.
AdPulp
SEPTEMBER 17, 2019
Creative agency Leo Burnett London and the Design Museum, have launched the museum’s new purpose campaign, called ‘Design: Humanity’s Best Friend’, celebrating the impact of design in everyone’s lives. The campaign aims to show how design is integral to everyday life and highlights the museum as a must-see destination in London this year. Lord Mandelson, […].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
All About Advertising Law
SEPTEMBER 17, 2019
Last week, companies engaged in debt collection were not-so-gently reminded that making calls using an automated dialer to any number other than the one provided by the consumer is incredibly risky—and in Rash Curtis & Associates’ case, a $267 million risk. Calls made to phone numbers with the consumer’s prior express consent are not prohibited by the TCPA.
Single Grain
SEPTEMBER 20, 2019
If you have a SaaS platform , getting people to sign up for your offer instead of your competitor’s is a challenge from a marketing, pricing and product development perspective. You have to communicate what sets your product apart, price it competitively and ensure that it has all the bells and whistles that your users really want. To tackle these issues, many companies have made the decision to give their products — or at least a portion of their products — away for free.
More About Advertising
SEPTEMBER 16, 2019
WPP’s VMLY&R London – which now describes itself as a “brand experience agency” – has hired BBC Creative ECD Laurent Simon as its new chief creative officer. Before joining BBC Creative Simon was a creative director at adam&eveDDB, where he worked on John Lewis’ ‘The Bear and the Hare’ among others, and other top agencies.
More About Advertising
SEPTEMBER 19, 2019
Wieden+Kennedy has been celebrating what is arguably the creative account win of the year, McDonald’s in the US from Omnicom/DDB’s bespoke agency We Are Unlimited. An internal memo secured by Adweek says: “It’s been a nine-month journey that was originally scoped as a brand project but mid-process ballooned into a competitive pitch for the U.S.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
SEPTEMBER 19, 2019
Former Unilever chief marketing and communications officer Keith Weed is joining the board of WPP as a non-executive director. In a long career at Unilever Weed (below) picked up numerous honours including Global Marketer of the Year for 2017 from the World Federation of Advertisers and Forbes’ Most Influential Marketing Officer in 2017, 2018 and.
More About Advertising
SEPTEMBER 16, 2019
Vodafone has appointed Dentsu Aegis Network’s Carat as its global media buying agency, knocking out WPP’s Wavemaker, which pitched with parent company Group M in a final attempt to hold on to the business. The account is currently worth around £400 million, although that may reduce over time as Vodafone continues to take work in.
More About Advertising
SEPTEMBER 20, 2019
BBH may be partaking in the longest pitch of the year for Audi UK -up against Engine, which seems to be performing rather well despite the numerous upheavals there – but it’s still knocking them out, this time for Audi’s ever-expanding (in every sense) SUV range. Seems to be a self-driving vehicle – someone will.
More About Advertising
SEPTEMBER 20, 2019
Is Sir John Hegarty back in harness at BBH? He is, sort of, with this new campaign from BBH for Simba, the “sleep technology” brand developed by his The Garage Soho and now hitting the airwaves with Hegarty in the wings. Called ‘Made for Peace’ the campaign aims to differentiate Simba from the mattress product.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
SEPTEMBER 19, 2019
Full service agency The Gate London has lured Wunderman Thomson executive creative director Lucas Peon to be its new ECD. Peon was ECD at JWT before WPP merged it with Wunderman. Peon replaces Beri Cheetham who is moving to a new role in the US for The Gate owner MSQ partners. Peon, a former film.
More About Advertising
SEPTEMBER 18, 2019
Everybody loves the British National Health Service (NHS) – or all the political parties say they do with Boris Johnson promising billions more funding for the recently under-resourced service and the other parties hardly likely to disagree. But the NHS has had its problems, not least a number of scandals. So while MullenLowe made its.
More About Advertising
SEPTEMBER 18, 2019
We’ve had better, faster, cheaper all over the place, agency Recipe is offering ‘good, fast and cheap’ and has lured new client Kingsmill. It’s been appointed as lead creative agency across TV, print, OOH and social for the bread brand owned by Allied Bakeries. The business was formerly handled by VCCP. Allied Bakeries marketing director.
More About Advertising
SEPTEMBER 18, 2019
This week Greta Thunberg is campaigning in Washington and Extinction Rebellion have been protesting at London Fashion Week. Meanwhile the Central Office of Public Interest (COPI) is making its own case for the environment in a campaign by AMV BBDO.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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