AdPulp
SEPTEMBER 26, 2019
Åsk Wäppling is a warrior in the midst of a legal battle to preserve 20 years of her digital work. Thanks to the Digital Millennium Copyright Act and the lawyers who misuse it to intimidate everyday citizens, Adland.tv is now offline. DMCA criminalizes production and dissemination of technology, devices, or services intended to circumvent measures […].
Single Grain
SEPTEMBER 27, 2019
Does marketing AI feel too buzzwordy to you? You've probably read about it on blogs, seen its hashtags trending on Twitter, noticed it being bandied about at conferences. But despite all this apparent popularity, do you still wonder how necessary Artificial Intelligence really is for marketers? Implementing an AI strategy is becoming a standard for brands, online retailers and agencies.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
More About Advertising
SEPTEMBER 24, 2019
We only ask because the UK Supreme court has ruled that most of PM Boris Johnson’s wheezes – like proroguing Parliament – are not legal (the court says Parliament is still sitting.) Johnson tried to claim he did this – suspending Parliament – to prepare a Queen’s speech (outline of the Government’s legislative programme) not.
All About Advertising Law
SEPTEMBER 24, 2019
The National Advertising Division Annual Conference kicked off with Andrew Smith, the Director of the FTC’s Bureau of Consumer Protection, as the keynote speaker. Near the close of his remarks, Director Smith announced that the FTC will hold a workshop on the Children’s Online Privacy Protection Act (“COPPA”). For a refresher, COPPA is designed to protect the privacy of children by establishing certain requirements for websites that market to children.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
SEPTEMBER 23, 2019
“I know you’re not ready for a walk-in tub,” says legendary Pittsburgh Steelers quarterback, Terry Bradshaw. How far the mighty have slipped in the tub. John Elway, the legendary Denver Bronco, isn’t doing much better in his choice of paid endorsements. When he’s in his own house of cars, things are better but by degrees. […].
Single Grain
SEPTEMBER 23, 2019
Podcasting is one of the most unique mediums to reach your audience in the most human way. People can listen to you while working, driving, walking, etc., which is rarely possible with any other medium. When you establish a connection with your audience by using your voice, it becomes one of the strongest forces to win the hearts of the people. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
SEPTEMBER 25, 2019
Last week, the Federal Trade Commission (FTC) announced a $1.76 million settlement with Truly Organic, Inc. and its founder and CEO Maxx Harley Appelman regarding false “organic” claims. This is the first time the FTC has obtained monetary relief for deceptive “organic” claims, and the buzz around this settlement signals it may not be the last.
AdPulp
SEPTEMBER 23, 2019
Inquiring minds want to know—what’s the best way to land a job at a creative ad agency? According to Anselmo Ramos, founder and CCO at GUT, an independent ad agency for brave brands, intangibles matter most. Most important factors to take into consideration when hiring creatives (from most to least important): – Referral – Spark […].
Single Grain
SEPTEMBER 26, 2019
Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. Why? Because there’s a lot of real estate on that page besides the first ranking, and you should be taking full advantage of it. Imagine this: You’re in the business of providing financial services to small companies.
More About Advertising
SEPTEMBER 23, 2019
Smashing stereotypes was the theme of Creativebrief’s Bite Live event this year, where speakers took a challenging stance to diversity and inclusion issues. Beer advertising was once one of the biggest purveyor of stereotypes, as Jim Shearer, marketing director of Molson Coors, admitted: “They used to be a place where women were from another planet.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
InMobi
SEPTEMBER 27, 2019
Download our Latest Report with Kochava to Learn How to Build Multi-Touch Attribution Models That Really Work for You. Want to know more about how to build multi-touch attribution models that actually work for you and ensure that your partners are doing the right thing at every stage of the consumer journey? We’re here to help you move beyond single touch attribution and implement a mobile marketing attribution solution that eliminates fraud and ensures that everyone working with you is co
Smarty Ads
SEPTEMBER 27, 2019
Just as we’ve got the chance to exhale from GDPR races, another one state law privacy framework is coming, and this time it is CCPA regulation from the United States. You might be surprised but GDPR has several less famous cousins: one draft equivalent.
Single Grain
SEPTEMBER 24, 2019
If you’ve spent any time following entrepreneurs online, you’ve probably noticed that many of them share how much they make. It could be as simple as a blog post titled “How I Made $300,000 in One Month” or as complex as a detailed report broken down by revenue streams and expenses. There are a lot of advantages to sharing this information online — social proof, being their own advertising — but in my opinion, the disadvantages far outweigh them.
More About Advertising
SEPTEMBER 22, 2019
There’s a huge amount of convergence on social media: there are some aesthetics that individuals and brands can’t resist when posting. And when all these people and brands post and discuss similar things in similar ways, those patterns can be cataloged. By taking a look at individual brands’ posting history, we understand where their identity.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Admixer
SEPTEMBER 26, 2019
One of the principal directions of disruptive technologies is artificial intelligence. Today we are talking to a key person at the company that is inspired by AI technology and uses its capabilities to bring smart solutions to digital advertising. Admixer is glad to introduce a valued partner from East Asia geography. Hi, I’m Li Ping, […].
InMobi
SEPTEMBER 23, 2019
We recently sat down with Jonathan Kay, the Founder of Apptopia, for a wide-ranging conversation on all things mobile apps and mobile marketing. Listen in to the 48-minute conversation today! LISTEN NOW Here’s a small sampling of what this conversation covered: How different apps can use subscription services and rewards. Why every company, no matter their business model, should have an app.
Single Grain
SEPTEMBER 27, 2019
Does marketing AI feel too buzzwordy to you? You’ve probably read about it on blogs, seen its hashtags trending on Twitter, noticed it being bandied about at conferences. But despite all this apparent popularity, do you still wonder how necessary Artificial Intelligence really is for marketers? Implementing an AI strategy is becoming a standard for.
More About Advertising
SEPTEMBER 25, 2019
This year’s Cannes Lions winners are only 50 per cent as effective at long-term branding as the winners of five years ago, according to analysis from Kantar, which also claims that only one in four award-winning creative ads delivers “brand impact.” Kantar analysed a sample of the 2019 Cannes Lions winners, and concluded that the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Admixer
SEPTEMBER 23, 2019
Ad fraud is an ongoing problem in the advertising industry. As overall ad spends are increasing year after year, the rate of frauds income is rising as well. According to eMarketer’s latest estimations, advertisers’ loss from such actions varies from 6.5 to 19 billion dollars. To improve the situation, IAB Tech Labs expands its anti-fraud […].
AdPulp
SEPTEMBER 27, 2019
Broad City’s Ilana Glazer is a reluctant runner in this new Nike Joyride campaign, created by New York and Portland-based agency Megs and Shamus. She’s also herself. Megs and Shamus and Marielle provided Glazer with scripts and the freedom to do what she does best—improvise. The spots were produced by Caviar and directed by Marielle […].
Single Grain
SEPTEMBER 25, 2019
A report from Business Insider shows that e-commerce is growing almost five times faster than in-store sales. This has attracted the attention of China and the US – the world’s largest economies – and others are following suit. So it’s not surprising that 95% of purchases are expected to take place on the web by 2040. Indeed, the digital economy has successfully bridged the gap between consumers and businesses.
More About Advertising
SEPTEMBER 24, 2019
M&C Saatchi shares hit more trouble today – down 13 per cent in early trading and now trading at less than half their average for last year – as the troubled agency group reported a 67 per cent profit fall for the first half of 2019. This follows an unexpected £6.4m write-off in August for.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
illumin
SEPTEMBER 27, 2019
While Google’s “HELP” homage to The Beatles continues to dominate the chart this week, we saw 4 brand new campaigns make the chart! The always impressive Old Spice, mouth-watering Arby’s and surprising Grammarly are ones to watch this week. Meanwhile, Apple’s product launch continues with its traction with 2 campaigns from last week making a return.
AdPulp
SEPTEMBER 25, 2019
Gary Vee. The guy manages to get our attention. Furthermore, he manages to get paid for the attention he gathers. Gary Vee had my both attention and my respect when he was the wine guy blowing up the business of wine reviews on YouTube. Since that time, he’s moved into the ad world. My world. […]. The post Content Kings and the Never Contented: A Modern Fable in Reruns appeared first on Adpulp.
Single Grain
SEPTEMBER 26, 2019
Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. Why? Because there’s a lot of real estate on that page besides the first ranking, and you should be taking full advantage of it. Imagine this: You’re.
More About Advertising
SEPTEMBER 23, 2019
AMV BBDO won the Grand Prix for Libresse ‘Viva La Vulva’ at the 56th Shark Awards in Kinsale, Ireland. AMV was also agency of the year with BBDO network of the year, Chemistry as Irish agency of the year, Stink production company of the year with Motherland top in Ireland and Final Cut Edit House.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
All About Advertising Law
SEPTEMBER 26, 2019
The 2019 National Advertising Division (“NAD”) closed out its Annual Conference with an update from Laura Brett, the Director of the NAD, and Alexander Goldman, an attorney with the NAD. The update focused on three main points: NAD statistics from the past year, NAD practice pointers, and the future of the types of cases being brought at NAD.
AdPulp
SEPTEMBER 24, 2019
Do you trust your data? Do you trust your data provider? Do you trust that someone on your team will parse the data that you do trust into common sense insights that can be acted upon? People say data is more valuable than gold. People also say all that glitters is not gold. I once […]. The post Comscore Charged with Fraud by SEC appeared first on Adpulp.
Single Grain
SEPTEMBER 25, 2019
The first meeting with your hired SEO agency is always exciting because you have lots of expectations from them. You have confidence that your business will be able scale to the next level because of your decision to invest in SEO services. When you set up your first meeting with your chosen search engine optimization.
More About Advertising
SEPTEMBER 26, 2019
Advertising Week in New York is proving surprisingly interesting – Burger King’s lively CMO on his radical approach to advertising, Arthur Sadoun forced to admit that Publicis’ purchase of data firm Epsilon was “expensive but necessary” – and S4Capital’s Sir Martin Sorrell dropped in to share his two penn’orth, ostensibly on the future of TV.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
108 
Let's personalize your content