AdvertiseMint
MAY 17, 2023
The answer is a yes, TikTok ads can be very effective for small, medium and enterprise sized businesses. In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. TikTok, a popular short-form video-sharing app, has witnessed explosive growth in recent years.
Adweek
MAY 18, 2023
The need for brand building in the b-to-b sector has never been as in demand as it is today. Some of the world's biggest and most established blue chip brands, from Microsoft and Accenture to Shell and Amazon, are servicing business clients making it a thriving sector. But worldwide economic uncertainty has made business customers.
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The Ad Tech Blog
MAY 17, 2023
Technical debt is like a bad Tetris game. Imagine you started a business from scratch. It was just you and a laptop in a coffee shop. You wrote all the code for your product, and it worked great. You started to get customers, and your business grew. You hired a few more people, and they all loved your product. Everything was going well. But then, as your company grew even more, you realized that your code was becoming a bit of a mess.
Martech
MAY 19, 2023
It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
MAY 18, 2023
In Q1 2024, Chrome will deprecate cookies for 1% of a randomly selected group of Chrome users and slowly expand deprecation to more users throughout the year. The post The Chrome Privacy Sandbox APIs Will Be Generally Available For All Users In July appeared first on AdExchanger.
Adweek
MAY 15, 2023
As WGA picketers and anti-Fox protesters crowded the entrance of the company's upfront presentation Monday afternoon at New York's Manhattan Center, the show went on as scheduled. Without any mention of the events occurring outside the venue, the 50-minute presentation heavily focused on Fox's unscripted and sports content--as the company returned to a live format.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 15, 2023
I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. But you still need to prime the pump with a well-written prompt that recognizes the values of a good CTA.
AdExchanger
MAY 18, 2023
As broadcasters do their best razzle dazzle routines at the upfronts, streamers and MVPDs alike, including Roku and DirecTV, are busy building programmatic ad tech stacks. The post Prog IO Las Vegas: Measuring CTV Requires A New Mentality appeared first on AdExchanger.
Adweek
MAY 18, 2023
At one time, TikTok was dubbed "the million-follower factory" for its ability to catapult new users to fame and notoriety. Are those days gone? Over the last several months, there have been grumblings among creators that views are on a steady decline and follower growth is lagging. A cursory look at the top creators seems.
Marketing Dive
MAY 18, 2023
For Mental Health Awareness Month, the outdoor retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same.
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Martech
MAY 18, 2023
The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s content for purchasing decisions. One survey found that most people prefer content over social media, reviews or contact with a sales rep.
AdExchanger
MAY 17, 2023
Likes and followers are not without merit, but engagement is not directly causal of sales rates. What should marketers consider instead? The post Beyond Likes And Follows: The Metrics That Really Matter For Retail Marketing appeared first on AdExchanger.
Adweek
MAY 18, 2023
Dreams can change lives--and the U.S. political landscape. And in 2020, WNBA team the Atlanta Dream did both. Just ahead of the 27th WNBA season tip-off, Amazon Prime Video has ordered a documentary film Power of the Dream that details how the team took on their owner, and permanently altered Georgia politics. "We believe in.
Marketing Dive
MAY 19, 2023
Over half of Americans believe AI companies should mitigate the tech’s risks, but the vast majority do not trust them to do so, according to Ipsos research.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MAY 16, 2023
AI applications and generative AI tools are becoming more widely available to marketers , but are marketers ready for them? Do they have the skills needed to adopt this technology and take full advantage of its capabilities? That was the focus of a panel at The MarTech Conference , here are some of the takeaways from that discussion. AI requires human supervision As AI evolves, capabilities will expand.
AdExchanger
MAY 18, 2023
By guest artist Michela Buttignol A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Peak RMN? appeared first on AdExchanger.
Adweek
MAY 19, 2023
Upfront week has finally wrapped, and it's clear the Writers Guild of America strike had a significant impact on almost every presentation. Though the star power was slightly dimmer this year, with both Warner Bros. Discovery and Netflix only featuring executives during events as many celebrities refrained from crossing picket lines, the week still had.
Marketing Dive
MAY 16, 2023
Petitions filed with the U.S. Patent and Trademark Office are complemented by an online petition for consumers to sign.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MAY 18, 2023
U.S. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. It is projected to rebound to 11.2% growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%.
AdExchanger
MAY 18, 2023
Netflix addressed advertiser frustration with its lack of measurement and targeting at its first-ever upfront this week. The post Netflix’s First Upfront Offering Includes Better Measurement And Targeting appeared first on AdExchanger.
Adweek
MAY 17, 2023
Max is nearly here, and Warner Bros. Discovery wants brands to know it. During Warner Bros. Discovery's Wednesday morning upfront week presentation at New York's The Theater at Madison Square Garden, the company unveiled the full roster of advertising solutions for the ad-supported tier of the combined HBO Max and Discovery+ streaming service, launching May.
Seth Godin
MAY 17, 2023
Our job as professionals is to show up and do the work. Not simply respond to incoming or do the chores, but to create and innovate. And yet, some days feel more conducive than others. There are moments when it simply flows. When the surf’s up, cancel everything else. Don’t waste it. Postpone the dentist, outsource the grocery shopping and leave your email for now.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
MAY 17, 2023
In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization : Proposition. How do you align and concentrate your creative marketing firm’s or in-house agency’s services with a focused vision, positioning strategy and value proposition? Principles.
AdExchanger
MAY 17, 2023
Supply-path optimization (SPO) conjures an image of supply- and demand-side platforms dueling it out to each render the other obsolete. But it’s actually not that dramatic. Publishers and buyers don’t The post What To Know About SPO (It’s More Than Just Making Cuts) appeared first on AdExchanger.
Adweek
MAY 19, 2023
Ahead of World Whisky Day on May 20, global marketing effectiveness and research company System1 has found what it claims is "the world's best whisky ad"--a recent campaign from Whyte & Mackay featuring puppet beavers. Released at the end of April for contemporary blended Scotch brand The Woodsman, owned by Whyte & Mackay, the "Well.
Seth Godin
MAY 13, 2023
They’re essential. The house begins to stink if we don’t take out the garbage. But at work, while they might be essential, they may not be important. At least, not important enough for us to spend a lot of focus on. Chores are: Repeatable Proven Low risk Fairly impersonal The bills have to get paid. But they might not have to be paid by you.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
MAY 19, 2023
HubSpot’s April releases include a long-requested ability to book meetings for other users, many new Payments features and AI functionality to associate calls with deals. Here are the updates relevant for managers: Book meetings on behalf of other users (beta). New HubSpot embed for Salesforce (beta). Payments: Edit subscriptions (beta). Edit the next payment date for subscriptions.
Marketing Dive
MAY 18, 2023
Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures.
Adweek
MAY 15, 2023
ICYMI: In February, Hilton Hotels & Resorts released a 10-minute TikTok video--yes, you read that correctly--that took viewers on a sprawling journey, spanning dozens of locations and multiple genres, featuring appearances from more than half a dozen beloved TikTok creators. Not only did the spot earn some 4 million views within its first two days.
Seth Godin
MAY 19, 2023
The little person at the control panel, the one who sees what the retina produces, the one who decides, the one who speaks up… (This is the dualist solution to the free will problem–yes, I have a physical body, they say, but I also have a little human inside of me that gets to make free decisions separate from that…) Anthropomorphism is a powerful tool.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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