Single Grain
FEBRUARY 26, 2020
It should come as no shock that consumers these days are quite mistrustful of businesses and advertising. We’ve all gotten excited by an ad for some product that makes grand promises or looks a certain way – only to be quite disappointed once we actually buy it: This may be funny in some instances (like when it's not you), but it is incredibly frustrating for both customers and marketers.
More About Advertising
FEBRUARY 26, 2020
Creative agency Virtue is the shining light in the Vice media empire and it’s just been given perhaps the ultimate seal of approval – the appointment by Ikea, consistently one of the world’s best advertisers, to handle its business in home territory Sweden, Finland, Norway, Denmark, Portugal and Belgium. Ikea Sweden country manager Per Stolt.
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AdPulp
FEBRUARY 23, 2020
Richard Huntington is chairman and chief strategy officer at Saatchi & Saatchi. He also one of my favorite advertising thinkers. Here’s what he’s thinking now, care of Campaign: It’s the quality of our stories that matters. Stories that resonate because they come from real people and speak to real people and not from the faked […].
Gods of Advertising
FEBRUARY 23, 2020
My philosophy as it relates to recovery has evolved since I first became clean and sober in 2003. While I began (and continue) my path to recovery as a member of Alcoholics Anonymous, I have never completely accepted a number of its foundational tenants. For example, I remain uncomfortable ascribing to the disease model espoused by AA (and elsewhere).
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
FEBRUARY 24, 2020
We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. Think about this a bit and you’ll realize that you’re always sharing your content within the same or similar networks.
More About Advertising
FEBRUARY 28, 2020
Red Brick Road has been appointed as lead PR and social agency by maker Kinnerton to promote Nomo, claimed to be the UK’s leading free-from chocolate brand. Nomo is dairy, gluten, egg and nut free. Red Brick Road will also be supporting the launch of other Kinnerton brands in the pipeline. Kinnerton marketing and innovation.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
FEBRUARY 28, 2020
When you were barely a teenager, you imagined the death of your parents to see if it would cause you any pain. Lying in bed, you would create details in your mind to make it seem as real as possible. …A policeman sits you down in an interrogation room. Behind the two-way glass other family members are watching. I’m sorry, son but your mother is dead.
Single Grain
FEBRUARY 24, 2020
We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. Think about this a bit and you’ll realize that you’re always sharing your content within the same or similar networks.
More About Advertising
FEBRUARY 28, 2020
Mindshare and vodka brand Skyy are combining to launch an LGBTQ private marketplace to ride to the rescue of LGBTQ media brands excluded from media dollars through keyword exclusion lists. So-called brand safety technology has hit some publishers hard. Skyy senior marketing director Bernadette Knight says: “As a brand, we believe that Pride should not.
AdPulp
FEBRUARY 24, 2020
Brands that find a way to serve the people they hope to convert into customers are brands that people pay attention to, admire, and buy from. Service means finding something to offer other than a pitch to purchase. Something of value. Something of substance. Fashion brand M.M.LaFleur is offering women who are running for office […]. The post Running for Office?
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illumin
FEBRUARY 28, 2020
Road Map to a Trusted Supply Chain This week we attended the IAB Seminar Series event in Toronto. It spoke about the road map to a trusted supply chain – re-imagining digital media. We’ve entitled this post ‘Re-Imagining 3rd Party Cookies,’ as we believe this to be more concise per the content theme of the […]. The post IAB Seminar Series – Re-Imagining 3rd Party Cookies appeared first on AcuityAds Inc.
Single Grain
FEBRUARY 28, 2020
Product marketing is not easy. Around 30,000 new products are launched each year and, astonishingly, 95% of them fail. How can you get your product into the 5% success ratio? The answer lies in feature marketing. It is a strategy that can help you market your product more effectively and convert more people. 63% of customers expect companies to offer them new product features, and they are willing to pay more for product innovation that provides a better customer experience.
More About Advertising
FEBRUARY 26, 2020
By Luke Willbourn Trade body Outsmart recently announced the final figures for 2019, showing annual OOH revenue in the UK, was up 7.6 per cent from 2018 at £1.3 billion. The last quarter of 2019 was also the most successful, with a 23 per cent increase on Q3 2019 and 15 per cent increase compared.
AdPulp
FEBRUARY 26, 2020
Courageous Conversation Global Foundation, with help from Goodby Silverstein & Partners, is launching its new “Not a Gun” campaign in Austin, Texas, to help drive meaningful transformation in the community. At the heart of the campaign’s anti-lethal message is the idea that it’s not a gun that the black man is holding, it’s a candy […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Gods of Advertising
FEBRUARY 25, 2020
Overlooked as a writer for being a looker, the bombshell author, Eve Babitz. You discovered her while reading a biography of Jann Wenner, the mercurial founder of Rolling Stone magazine. She was merely a footnote, yet you were immediately smitten. Babitz would become infamous for the now-iconic photograph of her playing chess with Marcel Duchamp in the nude.
More About Advertising
FEBRUARY 25, 2020
Running a still-rambling organisation like WPP must be rather like herding cats – and there’s a large and recalcitrant moggy in Australia called WPP AUNZ. This is the result of a merger between home-grown STW and WPP in 2016, creating the biggest ad force in Australia and New Zealand. The two had previously shared ownership.
More About Advertising
FEBRUARY 24, 2020
Tamara Ingram (below) is stepping down as global chair of Wunderman Thompson, after a long career including CEO roles at Saatchi & Saatchi and Grey before she took over at JWT following the Gustavo Martinez affair and prior to JWT’s merger with Wunderman. The jury’s still out on Wunderman Thompson but WPP CEO Mark Read.
More About Advertising
FEBRUARY 28, 2020
Everybody in adland and beyond needs a purpose these days and Heineken has adopted WYDND as its very own. Not the catchiest of titles, it means When You Drive Never Drink. To that end it’s signed up motor racing father and son Keke and Nico Rosberg in a new effort from Publicis Italy that, at.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
FEBRUARY 28, 2020
It seems odd to draw attention to the fact that for a long time now, Amazon has been overlooked in favour of the likes of Facebook and Google as a key media investment channel. However, that is changing fast as Amazon ecommerce continues to dominate and disrupt so many categories and brands are under increasing.
More About Advertising
FEBRUARY 27, 2020
WPP went backwards in Q4 2019, after a brief Q3 uptick of 0.5 per cent in its favoured measure of organic growth, with the US and UK driving down organic growth for the year to minus 1.6 per cent, just within its guidance of up to minus two per cent. Q4 organic growth across the.
More About Advertising
FEBRUARY 27, 2020
Sonic, or Sonic Drive-In, has its place in the US burger firmament (a bit upscale of most) and Mother LA has produced a winning effort with a family measuring their journey in Sonics. Simple, obvious even but Mother, in its both its US outposts (it’s in NYC too) is winning a reputation with some nicely.
More About Advertising
FEBRUARY 27, 2020
Running an ad agency can be a pretty precarious business – and now you might have to contend with the US Department of Homeland Security. Brighton creative agency Designate found its website snaffled by the aforementioned spooks a week ago, leading to, among other things, no emails. Designate had been wrongly included on a list.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
FEBRUARY 27, 2020
We’ve all heard the (possibly apocryphal) tales of Mars Pedigree clients and their agencies happily munching dog and cat food to show their belief in the product. Now Volvo Trucks president Roger Alm is bravely showing his belief in the durability of four new models by balancing precariously on a pile of them, in what.
More About Advertising
FEBRUARY 26, 2020
5G is on the way in the UK – to some loud groans from people fed up with the patchy performance of 4G – but defiantly optimistic Three, via agency Wieden+Kennedy, is promising all sorts of goodies, if ‘real’ 5G is your thing. Including the future of Tinder dating with holographic technology, all from the.
More About Advertising
FEBRUARY 25, 2020
All publicity is good publicity? Not in the social media age it isn’t. Boris Johnson’s new chancellor Rishi Sunak, an unfeasibly rich Yorkshire dweller (he married into the Infosys family and is a former hedge fund partner) probably thought he’d buff his rather unlikely man of the people creds by posing with a vast parcel.
More About Advertising
FEBRUARY 25, 2020
Women’s domestic abuse charity Solace Women’s Aid is using a new Twitter feature to reveal a hidden side of domestic abuse. #HiddenAbuse Solace says that it takes six and a half years for a woman to leave an abusive relationship The campaign, from MSQ Partners customer acquisition agency agency Stack, uses Twitter’s new ‘hidden replies’.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
FEBRUARY 25, 2020
Pepsi’s Gatorade has joined the flood of brands pouring money into the already bulging pockets of sports stars, this time it’s lined up Leo Messi, Serena Williams, Michael Jordan and Usain Bolt as founder members of its GOAT Camp. All clear? No? GOAT stands for Greatest Of All Time, silly. Well they might be, not.
More About Advertising
FEBRUARY 24, 2020
Starling Bank is a challenger business bank that, so far, appears to have won a good reputation and it’s hired David Abraham’s creative agency Wonderhood Studios, another promising outfit trying to make its way in the world. Here’s Wonderhood’s debut, realising Starling’s desire to “help business fly” – literally.
More About Advertising
FEBRUARY 24, 2020
Advertising, as well as lots of other things obviously, clearly works for Aldi and it’s back with a new campaign, ‘Like.’ Which is pushing at an open door really (two gripes – it no longer sells newspapers and its delivery service is woeful.) Marketing director Sean McGinty says: “We know that once customers try our.
More About Advertising
FEBRUARY 23, 2020
In reality it would take more than a few bars of Chopin’s “Nocturne” and some high quality cinematography to make KFC an aspirational brand, but this new campaign is a very watchable effort and a well crafted reminder of KFC’s famous line. Dhiren Karnani, marketing manager at KFC UK & Ireland said: “KFC is truly.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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