Sat.Apr 23, 2022 - Fri.Apr 29, 2022

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Marketing analytics: What it is and why marketers should care

Martech

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data. Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments.

Marketing 131
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Leo Burnett Receives Four Grand Clios for their Gun Control Work

AdPulp

Since 1963, nearly 193,000 children and teens have been killed with guns on American soil—more than four times the number of U.S. soldiers killed in action in the Vietnam, Persian Gulf, Afghanistan, and Iraq wars combined, according to Children’s Defense Fund. According to the gun control advocacy group Change The Ref, last year alone 3,044 […].

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Using Social Media for Affiliate Marketing: A 2022 Guide

Ad Espresso

Affiliate marketing is one of the oldest ways people earned money online — online referral programs existed about 15 years before modern social media was even a thing. Affiliate marketing is also one of the most profitable ways to earn money as a content creator. Want proof? Here’s some: U.S. brands will likely spend $8.2 Read More.

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Brands, music and the metaverse

Venture Beat

Nowadays, music companies aren’t limited to audio-only releases or music videos. What new opportunities exist as they move to the metaverse? Read More.

Marketing 116
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Master the art of agile research to iterate, innovate and grow

Martech

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling short on your marketing goals. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?

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Martech is consolidating, but what will the 2022 landscape reveal?

Chief Martech

Next Tuesday, May 3 — Martech Day ! — we’ll release the 2022 marketing technology landscape, along with a State of Martech report. You can be one of the first to see it and learn about the major trends it reveals by joining Frans Riemersma and me for a live webinar at 11am Eastern. You can register for free here. You might already be leaping to a conclusion. “It seems like every other week, I read about a major acquisition.

MarTech 105

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AWS CMO Rachel Thornton on the future of customer-obsessed marketing in 2022

Venture Beat

Join the CMO of AWS to discover what’s ahead for the intersection of customer marketing and technology in 2022 and the future of your team. Read More.

Marketing 111
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Irrelevant marketing has consumers turning off brands

Martech

Getting personalization wrong drives away customers, according to a new report. Nearly half of all U.S. consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping Experience, from Parcellabs (Parcellabs primarily offers services designed to enhance the post-purchase experience).

Marketing 116
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Matt Sotebeer Joins Digital Remedy as Chief Strategy Officer

Digital Remedy

Digital Remedy officially announced that Matt Sotebeer has joined its leadership team as a part of the company’s growth strategy for 2022 and beyond. . With 14+ years of experience in ad tech and emerging technologies, Sotebeer brings an innovative approach and extensive knowledge in the integration of data science, creative, and media solutions to drive sustainable growth for companies.

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Brand-Safe Buy Now Pay Later Advertising in 2022

NewProgrammatic

Imagine shopping online without having to pay for things right away but also without having to use your credit card or applying for a loan…. A few years ago it would be considered by many a wishful thinking, but today it’s just as simple as ever. The first BNPL platforms emerged in 2005, but only in the last few years have they become quite important for the e-commerce industry.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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GamesBeat Summit: What brands need to understand about the metaverse

Venture Beat

The question is becoming, how can brands get traction in the metaverse as it starts to take hold in the real world? Read More.

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How to drive email innovation with programmatic coverage

Martech

“The consumer is something we’re trying to figure out,” said Ryan Phelan, managing director of RPE Origin, in his presentation at The MarTech Conference. “They consume everything that we do. The email marketer is sending out promotional campaigns, triggered campaigns –all kinds of different things to get a conversion.” “Whether you’re on the B2B side or the B2C side, what you experience in email is trying to get that consumer to do what you want th

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Brand reputation on social media: Why eCommerce businesses should care

Ad Wisey

We at Adwisely know how much effort you put into building a unique brand for your eCommerce business – and we are always happy to share the info on how to make it even stronger and get more orders as a result. In this article, Elena Teselko from YouScan tells about the role of brand reputation and ways in which it can be managed. “Repetition makes reputation, and reputation makes customers.” This statement by Elizabeth Arden is the clearest explanation of why a company’s reputa

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Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising

Digital Remedy

The CTV/OTT space presents many advantages for B2B marketers, including clear targets, ideal buyer profiles, and precise targeting strategies. However, B2B marketers are feeling increased pressure to prove the value of CTV/OTT in reaching their target audience and without the right digital attribution, it can be tough to prove success and maximize return on ad spending (ROAS).

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Get ready for your evil twin

Venture Beat

AI-driven promotional avatars might be a legitimate use of virtual people. But what about the fraudulent uses? Read More.

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3 ways to deliver better marketing experiences

Martech

“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. “We can continue to create more of the same experiences that over time have become more generic — a little bit more spammy, a little bit more self-serving — or we can pause, reflect, and start to think about how we can begin creating more meaningful moments that deliver lasting impressions with our buyers.” Part of

Marketing 113
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In-Game Mobile Advertisements: The Benefits of In-Game Advertising

Smaato

Today we’re joined by Youssef R’Miki, Publisher Sales, Team Lead EMEA at Smaato, to learn all about the latest craze: in-game advertising. See what makes publishers and marketers most excited about this innovative, user-friendly ad format. We’re excited to learn about this new format! Before we do, let’s have a. The post In-Game Mobile Advertisements: The Benefits of In-Game Advertising appeared first on Smaato.

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How Small and Startup Brands Can Leverage OTT/CTV to Drive Sales

Digital Remedy

Search and social platforms, like Meta and Google, have set a high bar for campaign performance expectations. There are hundreds of emerging direct-to-consumer (DTC) brands in every product category, so how can smaller brands stand out? Many small and startup companies are turning to OTT/CTV advertising as a performance channel to drive real-world actions.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Samsung under fire for ‘tone deaf’ ad showing lone woman jogger at 2am

More About Advertising

A new Samsung ad by Ogilvy New York has been criticised by women’s running groups and campaigners for showing a woman getting up at 2am to go running alone through the streets of a city, wearing her Samsung headphones. Reclaim These Streets calls it “tone deaf” and Esther Newman, editor of Women’s Running magazine describes. The post Samsung under fire for ‘tone deaf’ ad showing lone woman jogger at 2am first appeared on More About Advertising.

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Bringing your ABM strategy to the world of CTV

Martech

Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. “But the problem with ABM is that everybody is using the same playbook.” Email marketing , targeted advertising, and personalized landing pages are some of the most popular tactics employed b

MarTech 112
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The Royal Oak Turns 50, Takes Fans on Journey Back Through Time

AdPulp

Retro is in. To get a sense of how nostalgia is used in advertising today, let’s travel back to 1972 with luxury watchmaker Audemars Piguet. The brand’s celebratory flashback sequence also makes quick visits to 1982, 1992, 2002, and 2012 before pulling into the present. Since its launch on April 15, 1972, the Royal Oak—the […]. The post The Royal Oak Turns 50, Takes Fans on Journey Back Through Time appeared first on Adpulp.

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Best Direct Response Agency: Top 5 Choices for 2022

Single Grain

As a far more aggressive form of marketing than options like SEO and content marketing, direct response marketing can be an excellent way to generate leads quickly when your company needs to ensure rapid growth. However, the wrong direct response campaign can also lead to frustration among your audience and harm your brand reputation. That's why working with a direct response agency is a good idea: You leverage all the benefits of direct response marketing without the potential downsides.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Katie Elliott is Mother London’s first MD since 2016

More About Advertising

Mother London has promoted its head of new business to managing director. Katie Elliott is the first person to take on the role since Sara Tate stepped down in 2016, and only the second person ever to be MD at Mother. Elliott, who joined Mother from MullenLowe in 2016, will work with the London partners, The post Katie Elliott is Mother London’s first MD since 2016 first appeared on More About Advertising.

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Why we care about data clean rooms

Martech

What they are. “Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. Clean rooms are secure spaces where first-party data from a number of brands can be resolved to the same customer’s profile while that profile remains anonymized.

Cookies 112
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An Outlook On Our Rewarded Video Growth

InMobi

Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. We are now digging deeper into why publishers should consider InMobi for their rewarded video monetization strategy. A Strong Contender to Banner and Interstitial While the nature of the app will highly influence the appropriate placement strategy, the adoption of high-impact formats among app developers has been undeniable.

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How Do I Get Started With Amazon DSP? [PPC Den Podcast]

Ad Badger

SUBSCRIBE The Amazon DSP looks snazzy and appealing, and there’s a lot of content about it on the web. (We’ve. Read More How Do I Get Started With Amazon DSP? [PPC Den Podcast]. The post How Do I Get Started With Amazon DSP? [PPC Den Podcast] appeared first on Ad Badger.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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DDB gives its fabled Four Freedoms a refresh as it aims for diversity and inclusion

More About Advertising

It’s hardly another rebrand but DDB, one of the creative feathers in Omnicom’s hat, has “re-imagined” its Four Freedoms, the principles guiding the agency articulated by Keith Reinhard back in 1987. They were (and remain) Freedom from Fear, Freedom to Fail, Freedom from Chaos, and Freedom to Be. The new versions are defined as follows: The post DDB gives its fabled Four Freedoms a refresh as it aims for diversity and inclusion first appeared on More About Advertising.

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Media Rating Council now examining Nielsen’s radio rating numbers

Martech

The Media Rating Council (MRC) is scrutinizing part of Nielsen’s radio audience ratings. The move comes six months after the MRC revoked its accreditation of the company’s TV ratings. What is happening. The council said that a recent audit of Nielsen’s ratings numbers found ongoing performance declines in eight of the 30 currently accredited radio markets.

Media 108
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Illustrated by InMobi | Learn How MFine Partnered with InMobi to Drive Purchase Consideration for Healthcare on Mobile

InMobi

MFine is an AI-driven, on-demand holistic healthcare platform that provides its users across India with access to virtual consultations, diagnostics, medicines, and care programs from the country’s top healthcare providers. The brand intended to reach its target audience via mobile and drive consideration about on-demand health care services. MFine partnered with InMobi and leveraged our performance marketing solutions to identify, engage, and acquire mobile app users across India.

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Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising

Digital Remedy

The CTV/OTT space presents many advantages for B2B marketers, including clear targets, ideal buyer profiles, and precise targeting strategies. However, B2B marketers are feeling increased pressure to prove the value of CTV/OTT in reaching their target audience and without the right digital attribution, it can be tough to prove success and maximize return on ad spending (ROAS).

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.