Adweek
FEBRUARY 12, 2024
The digital media company Bustle Digital Group (BDG) laid off seven editorial staff of its title Fatherly on Friday and will significantly decrease its editorial output going forward, according to two people familiar with the matter. The decision marks the latest in a series of retrenchments from BDG, which over the last two years has.
Seth Godin
FEBRUARY 13, 2024
The first group cares about the policy. They benefit from it. They’ve organized themselves around it. The second group cares about stability. They have limited bandwidth, and they’re not particularly interested in reconsidering everything, all the time. The third group doesn’t care that much. And the fourth group is harmed by the policy, either directly or indirectly.
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Martech
FEBRUARY 13, 2024
As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends.
AdExchanger
FEBRUARY 15, 2024
Deer fight with their antlers. Fencers cross swords on piste. Boxers unleash their fists in the ring. Engineers do battle with reports and technical rebuttals. On Thursday, Google published its response to a report released last week by the IAB Tech Lab’s Privacy Sandbox Task Force. (If you want to read the original report and […] The post Chrome Privacy Sandbox Has A Message For The IAB Tech Lab: Our Baby Isn’t Ugly appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 13, 2024
Demand-side platform The Trade Desk began letting buyers test a new product called SP500+, which lets brands target a group of premium publishers, ADWEEK has exclusively learned. SP500+--Sellers and Publishers 500+--is a new interface for buyers that lets them target users across around 500 premium publishers, including The New York Times, Disney+, Hulu, Spotify, ABC.
Seth Godin
FEBRUARY 16, 2024
The Brookings Institution did a fascinating survey series over the last five years. I have two takeways from this: The first is that focused and persistent propaganda is able to shift public opinion about institutions they don’t have direct interaction with. The more important one is this: Many companies, particularly tech ones, are deliberately trading trust for short-term profits.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Ad Tech Blog
FEBRUARY 14, 2024
Non-compliance with the California Consumer Privacy Act (CCPA) can lead to penalties of up to $7,500 per violation for intentional breaches and $2,500 for unintentional ones upon failing to rectify the violation within 30 days of notification. Additionally, consumers have the right to sue for damages between $100 to $750 per incident, or actual damages, whichever is greater , in case of a data breach caused by failure to implement reasonable security measures.
Adweek
FEBRUARY 11, 2024
It's once again time for the biggest night for advertising. And football, too. And don't forget Usher fans. And the Swifties. But here at ADWEEK, it's obviously all about the ads. And what a night it was, with the game going into overtime and an additional five spots officially airing during the game. With each.
Seth Godin
FEBRUARY 15, 2024
Community resources are easy to take for granted. Unevenly distributed, they’re the sort of thing we miss only when they’re gone. Invisible things are easy to ignore. I was stunned to see a sign in Connecticut that listed the names of dozens of highway workers who had been killed in accidents while doing their jobs. Too often, we celebrate the rabble rousers or innovators, without acknowledging our investments and efforts to keep things working.
Martech
FEBRUARY 15, 2024
Google has released a detailed response to claims made about Privacy Sandbox in a recent report by the IAB Tech Lab. In a brief statement to which the response was attached, Google said: “(T)he analysis contains many misunderstandings and inaccuracies, which we consider important to correct in order to provide accurate information to the ecosystem.
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AdExchanger
FEBRUARY 15, 2024
Any advertising trade reporter will tell you that their inbox is clogged by a ceaseless daily parade of press releases and pitches trumpeting ad tech company partnerships. But the partnership announced on Thursday between MediaMath’s new owner, Infillion, and AdLib, a programmatic media buying platform for small and midsize ad buyers, isn’t a typical integration. […] The post MediaMath’s New Owner Is On A Mission To Resign Former Partners appeared first on AdExchanger.
Adweek
FEBRUARY 12, 2024
Super Bowl commercials always come under immense scrutiny, and now the ad industry's creative leaders have weighed in. This wasn't just the year that Taylor Swift's appearance eclipsed the game. During the ad breaks, Beyonce tried to break the internet (again); Ben Affleck debuted his band the DunKings; Michael Cera pranked people into believing he.
Seth Godin
FEBRUARY 10, 2024
They’re risky (unknown territory leads to unforeseen outcomes) and a very recent phenomenon. A kid dropped off at pre-school, a new boss, a food you’re not familiar with. None of this was common for most of pre-history. When the transition occurs, we’re tempted to direct our anxiety at the details of the new situation. The boss is a close talker, the air in this new place is humid, the appetizers aren’t quite right and our guests are almost here… It’s producti
Martech
FEBRUARY 15, 2024
Everybody’s talking about all the latest AI developments, but there’s a better, more pragmatic question to ask about it: How do you implement AI in your marketing organization? That’s the question we asked Carrie Mahon, CMO for Unanet, which provides ERP and CRM solutions for government contractors, architecture, engineering, construction, and professional services.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
FEBRUARY 11, 2024
The biggest shakeups to online advertising can come when outsiders get a glimpse of how web monetization works – are revolted – and force change as a public service. For example, in 2011, Max Schrems was a law student on a semester abroad at Santa Clara University in California, near Facebook’s Menlo Park office. One […] The post Meet Adalytics, An Asteroid Headed For Ad Tech appeared first on AdExchanger.
Adweek
FEBRUARY 10, 2024
If you're Pfizer and you're dedicating your first Super Bowl ad to fighting cancer, how do you get the message across without bringing down more than 100 million people across the country? Crank up the Queen. "One thing we have seen, particularly with our new agency partners at Publicis, is the power of music in.
Seth Godin
FEBRUARY 11, 2024
… said the collector to the painter Jasper Johns. “Neither have I.” Watching is different than doing. Trying to do both at the same time is a challenge.
Martech
FEBRUARY 14, 2024
When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is sound. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. That’s why the company created a new sonic identity, rolling out to digital touchpoints and physical locations (such as ATMs), to knit together key points in the customer journey with a familiar theme aimed at building an e
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
FEBRUARY 12, 2024
Remember, back in the ’90s, when AOL seemed like the internet’s Goliath? Well, Goliath ultimately fell. That brings me to Google, the present-day internet Goliath. The advertising giant’s financials are strong today, but it’s facing several threats: advertiser discontent, legal minefields, a shift in search advertising budgets toward new platforms and retail sites, and everyone’s […] The post AI, Antitrust Or Advertisers: What Will Bring Google Down?
Adweek
FEBRUARY 12, 2024
Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday's Super Bowl matchup showcasing the Kansas City Chiefs' overtime win against the San Fransisco 49ers smashed viewership records. According to Nielsen Fast National data and Adobe Analytics, the game.
Seth Godin
FEBRUARY 14, 2024
In North America, tipping is an unfair system built into the status quo by law. Restaurants aren’t allowed to easily spread tips around, and as a result, they tend to to exacerbate many of the inequities in our culture at the same time that they make it hard to count on a fair wage in one of the largest industries in the world. That said, one reason for the stickiness of tipping is that the act of doing it offers benefits to the customers.
Martech
FEBRUARY 15, 2024
Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence. This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
FEBRUARY 14, 2024
Here’s some good news about a digital publisher (no, seriously). IAC-owned Dotdash Meredith returned to growth in the fourth quarter with healthy margins, an increase in traffic and better ad pricing, which led to a 9% YOY increase in digital revenue to $284 million. “It’s a heck of a lot easier” to write shareholder letters […] The post Dotdash Meredith Bucked The Digital Publisher Doldrums In Q4 Thanks To Programmatic appeared first on AdExchanger.
Adweek
FEBRUARY 12, 2024
Super Bowl ads aren't cheap, with 30 seconds of screen time costing an average of $7 million. That's why effectiveness is so important for advertisers who hedge their bets on the Big Game. Though the Kansas City Chiefs might have clinched Super Bowl LVIII victory against the San Francisco 49ers in a nail-biting finale, the.
Ad Monsters
FEBRUARY 12, 2024
The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. But the focus today is on AI’s potential to transform creative functions. In particular, brands should look closely at how AI can enable highly relevant, customized creative at scale. This is the next logical step in using AI in advertising.
Martech
FEBRUARY 13, 2024
Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. The goal is to cut down on spam by enforcing specific requirements around authentication, ease of unsubscribing and relevancy of messaging. For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
FEBRUARY 15, 2024
The Super Bowl is advertising’s favorite holiday. At $7 million for a 30-second spot, it’s also its most expensive opportunity. Whether it’s the glitz and glam of celebrity and influencer appearances, a repetitious messaging strategy (we’re looking at you, Temu) or trying to force a viral moment, the pressure is on advertisers to stand out […] The post Advertisers In This Year’s Super Bowl Fumble On Sustainability – For Now appeared first on AdExchanger.
Adweek
FEBRUARY 11, 2024
The Super Bowl went to overtime for only the second time in history--giving brands even more real estate and a bigger audience. This year, the Kansas City Chiefs and the San Francisco 49ers went into extra time on CBS. The only other time the Big Game went to OT was in 2017, when the Atlanta.
Marketing Tech News
FEBRUARY 16, 2024
As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action. A new survey conducted by Capterra, a software and services marketplace, has found that despite 61% of marketers expressing concerns about how the cookie discontinuation may impact their company, nearly half (49%) of all the respondents said their company.
Martech
FEBRUARY 16, 2024
Engaging today’s customers is like trying to hit a moving target. Needs and expectations shift by the minute. Generic staging through a predictable funnel no longer captivates audiences numbed by choice. To earn loyalty amid endless options, brands must deliver value through relevance and anticipation in the moment. This article reveals how to implement the technologies and strategies necessary to understand, align and act on individual customer contexts for situational engagement.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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