Adweek
JULY 3, 2024
Ad spend on TikTok year-over-year has been growing, but that growth has cooled since the threat of a potential U.S. ban was announced in March. However, the platform's user growth, especially among younger people, is flagging, according to data shared by five sources. TikTok's ad spend in March--the month the potential ban was announced--was up.
Ad Rants
JULY 3, 2024
Maintaining an ethical approach to advertising is key if you work in marketing. Ethical branding shows that you care about the needs of your audience and take your social responsibility seriously. Utilizing shady marketing techniques -- like manipulative pricing and false claims -- can land you in hot legal water and damage your reputation, too. This is a serious issue if you are marketing a growing brand and are trying to capture a share of the target market for yourself.
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Martech
JULY 1, 2024
European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising. A statement released today said the model does not allow users to exercise their “right to freely consent” to the combination of their personal data.
Seth Godin
JULY 5, 2024
The people most likely to sign up for coaching or additional learning are the folks who are already good at their craft. “I’m terrible at this,” can lead to, “and I don’t want to be reminded of it.” Or perhaps, “I don’t want to waste their time,” or, “I’m never going to get better.” When it’s possible to get better, embracing mediocrity isn’t a useful strategy.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 3, 2024
At the final awards ceremony of Cannes Lions on Friday, June 21, agency and marketing professionals from around the world took the stage to honor some of advertising's best work. But aside from the glittering trophies and celebrations, something else was on display that night: the industry's gender imbalance. Alltold, an artificial intelligence company with.
Ad Rants
JULY 3, 2024
Hey there! Navigating the digital landscape can feel overwhelming. What strategies do you use to make your brand stand out in a competitive market? There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
JULY 1, 2024
The best jugglers don’t seem to be trying very hard. That’s because they understand what the work involves, and they don’t confuse effort with results. Some approaches to keep in mind: Focus on the work at hand Don’t take on more than you can handle Establish a spec, and ignore perfection Throws are far more important than catches Devote a significant amount of time to honing your craft Consistently add incremental challenges Frantic leads to more frantic.
Adweek
JULY 3, 2024
In 2021, a great tragedy befell the world: Arby's removed its beloved Potato Cakes from the menu. Three years and thousands of mentions on social media later, they're back--possibly via supernatural influence from the cosmos. In celebration of this momentous occasion, genre king Kyle MacLachlan stars in two comedic videos created by agency Fallon for.
AdExchanger
JUNE 30, 2024
Apologies to the gentleman sitting beside me minding his own business and quietly reading a book in the departure lounge last week near gate B15 at Nice Côte d’Azur Airport. I may have startled him when I suddenly exclaimed, “Well, would you look at that!” This is what I was reacting to: While waiting for […] The post Adventures Abroad In The Privacy Sandbox appeared first on AdExchanger.
The Ad Tech Blog
JULY 4, 2024
AI-driven predictive analytics is revolutionizing the cybersecurity landscape by enabling organizations to anticipate and mitigate threats before they materialize. This article delves into the key aspects of AI predictive analytics in cybersecurity, the challenges faced by the industry, and practical solutions to enhance security measures. Understanding AI-Driven Predictive Analytics Key Points Proactive Threat Detection: AI predictive analytics helps in identifying potential threats before they
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Seth Godin
JULY 2, 2024
It’s pretty easy for some kids to switch gears. They can go from sad to ebullient in seconds, and switch contexts without much fuss. Others have more trouble. As we get older, our natural ability to thrive in a new situation can decrease. But, like a muscle or a skill, it responds to practice. The same is true for organizations. As the world changes faster and faster, it seems clear that organizations that prize plasticity will thrive.
Adweek
JULY 3, 2024
As a child of the '80s and a proud member of the LGBTQ+ community, every June I get a bit nostalgic. I get to observe my LGBTQ+ friends and broader network be a bit more themselves and unabashedly queer. And they do this, consciously or unconsciously, because it's Pride Month and rainbows are popping up.
AdExchanger
JULY 2, 2024
Happy Independence Day! Stay cool out there, and here’s a deep cut for you with a summery theme. This classic comic first ran in June 2011. The post Comic: Feeding The Graph appeared first on AdExchanger.
The Ad Tech Blog
JULY 3, 2024
In the advertising and marketing industry, finding the right balance between personalization and privacy is crucial. This article explores how to achieve this balance, providing insights and practical steps for marketing professionals. Understanding Personalization vs Privacy Key Points Personalization enhances customer experience but requires data collection.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
JUNE 29, 2024
Community requires individuals to have the option of speaking up. If we’re in this together, we ought to be able to chime in. But while every member of the community can speak out, the ones that are heard also have something useful to say. Being informed is a requirement to be heard. Sometimes, our insight can come from firsthand experience, but it’s most likely that we’ve learned about the issue and the alternatives we face.
Adweek
JULY 2, 2024
The energy required for the surge in artificial intelligence and large language models like ChatGPT is creating a new set of sustainability challenges for brands and agencies. Generative AI is rapidly changing how marketers do their jobs, improving systems and streamlining tedious processes. As the deadlines for corporate net zero targets inch nearer, the use.
Martech
JULY 1, 2024
With intense pressure on marketing teams, capturing and retaining user attention is more competitive than ever. Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. While there are many ways to build a powerful nurturing campaign, everything we’ll unpack here is simply based on what makes the most sense when you put yourself in the end user’
AdExchanger
JULY 1, 2024
By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. It is an ignominious end for Oracle Advertising, a part of the Oracle Data Cloud (ODC) that, at one point, consisted of top players in the category, including Datalogix for offline […] The post Inside The Fall Of Oracle’s Advertising Business appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
JUNE 30, 2024
That’s sort of an oxymoron. The original figureheads were carved into the bow of a ship. They exist to express the spirit of the boat and to demonstrate its power and resilience. Here’s an AI recreation of the most famous one: The sailors were wise enough to understand that the purpose of a figurehead isn’t to steer the boat, trim the sails or do much of anything at all.
Adweek
JULY 2, 2024
In this Sophie's Choice situation, the hits just keep coming for a kid named Darren. First he learns that his sister, Sarah, is the apple of his mother's eye, and then his entire world flips upside down with the revelation that Dad isn't really Dad. And all because of Rebel Creamery, whose better-for-you product serves.
Martech
JULY 1, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
AdExchanger
JULY 2, 2024
Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video inventory. The Trade Desk kicked off a reckoning when it removed support for Yahoo video inventory it claims the publisher mislabeled as instream. Now the industry is questioning […] The post Instream Or Out?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Seth Godin
JULY 3, 2024
There are a few tools I use regularly that make me smile, because the craftspeople who made them decided to build something with extra magic and care. By using and paying for well crafted software, we often get far more than we pay for… Ecamm is the tool I use for all my online talks, recordings and meetings. It’s really powerful, so it’ll take some time to get good at it, but the responsiveness and support of the company is terrific.
Adweek
JULY 3, 2024
The success of English singer songwriter Charli XCX's sixth album, Brat, has led fans to declare that it's "Brat summer" and start dressing the part. Plant-based sausage brand Field Roast was quick to tap into the buzz, promoting its bratwurst with a campaign from creative and media agency No Fixed Address. The effort kicked off.
Ad Monsters
JULY 2, 2024
With Yahoo Creative, advertisers can use real-time insights to hone in on their creativity and develop more relevant ads. The only thing consistent in advertising is change, and the keys to thriving amongst the recurring shifts are innovation, adaptability, and a deep understanding of client needs. Yahoo Creative, under the leadership of Tony Gemma, embodies these principles.
AdExchanger
JULY 1, 2024
Hey Readers, Welcome back to the AdExchanger Commerce Media newsletter. This week, we’ll do a quick dive into a brick-and-mortar business in transition. Academy Sports and Outdoors, a sporting goods chain founded in 1938, is trying to get trendy. Its camping business is growing on the strength of Yeti and Stanley, a drinkware brand with […] The post How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
JULY 4, 2024
I hope that most of us would agree that driving 50 mph in a school zone where little kids cross the street is a significant safety problem. The speed limit is there for good reason, and if you selfishly and recklessly blow through the crosswalk, you ought to get a summons. Municipalities can now hire a service that uses an automated speed camera to find the scofflaws and issue summonses directly, without the random luck of getting away with it as a factor.
Adweek
JULY 1, 2024
Comedy is a powerful marketing tool, and many ad world mavens have long understood its intrinsic value as a clutter buster, brand builder and attention grabber.
Exchange Wire
JULY 3, 2024
The transition to a cookieless digital landscape has already taken significant strides, despite the delay in Google's phase-out of third-party cookies. With 45% of global web traffic now cookieless on Teads’ SSP, publishers, and advertisers are navigating uncharted territory. This [.] The post Only 48% of UK Publishers are Actively Preparing for the Cookieless Future – New Teads’ Study Finds appeared first on ExchangeWire.com.
AdExchanger
JULY 2, 2024
BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars by running ads on screens in restaurants and bars. The post This Startup Is Serving Up A Cocktail Of CTV And DOOH appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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