Martech
JANUARY 13, 2022
“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”.
More About Advertising
JANUARY 9, 2022
David Attenborough is presenting a new series, Green Planet, and BBC Creative is promoting it with a takeover of Green Park tube station, immersing passengers in pictures of plant life in all its multi-coloured variety. Each poster focuses on a single plant species, given a sci-fi like edge by making the plants resemble portraits of. The post BBC invades Green Park station with campaign for new Green Planet series first appeared on More About Advertising.
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AdvertiseMint
JANUARY 13, 2022
Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). However, it’s not just about having a Facebook advertising campaign and tweeting out your products every once in a while – with the right strategy, there are benefits to social media besides more traffic and more sales.
InMobi
JANUARY 14, 2022
InMobi is an organization that has seen employees come and stay with it for years. Nandika Pradeep, Strategy and Operations Head at InMobi, is one of them. Nandika joined InMobi almost eight years ago in the Human Resources (HR) department. Before this, she had a long consulting stint and had just finished her master's in Business Administration.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JANUARY 10, 2022
“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. There are several factors that can affect a brand’s ability to attract, convert and keep customers, but virtually all stem from one issue: disconnection.
More About Advertising
JANUARY 13, 2022
There’s been a lot of talk about the number of gambling adverts on UK TV within the past few years. Many feel there are too many advertisements for casinos, betting, bingo, and poker throughout the day – particularly during sporting events. But anyone who has seen a gambling ad on TV in the UK recently. The post How TV gambling ads are changing in the UK first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
EGC Group
JANUARY 14, 2022
If you own a business, when was the last time you checked your online reviews? Or, have you ever checked out what customers are saying about you? As you gear up for another year of doing business under the challenge of COVID-19, there’s one New Year’s resolution to make and keep: tracking customer reviews. You should pay as much attention to this as you would any other task.
Martech
JANUARY 14, 2022
Ross Moses, Senior Director of Analytics and Insights at the United States Soccer Federation, saw a need to re-evaluate how the organization interacted with its customer base. Despite the vast amount of digital resources available, he found it was failing to offer fans engaging experiences. “We were sitting on an outdated digital infrastructure — there wasn’t much there,” Moses said in his presentation at our MarTech conference.
More About Advertising
JANUARY 14, 2022
Katie Lee, the new chief growth officer at Wavemaker, has held a lot of high profile roles in the ad industry. She was CEO of Lucky Generals until a year ago, and has been managing director of Y&R, Leo Burnett, Gravity Road, Sunshine, and before that worked at BBH and Saatchi & Saatchi, having started. The post Former Lucky Generals CEO gives media a try at Wavemaker first appeared on More About Advertising.
Smarty Ads
JANUARY 14, 2022
Web3 (or Web 3.0) is the next phase in the evolution of the web. For the past 15 years, what has held sway is web 2.0, which came as a replacement to web 1.0, the first web founded back in the early 1990s. Web 2.0 brought us social media, user-generated.
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All About Advertising Law
JANUARY 14, 2022
The Florida legislature gaveth (to the telemarketing plaintiffs’ bar) in July 2021 when it amended the Florida Telephone Solicitation Act (FTSA). That same state legislature might now taketh away and cure some of the class action abuses its amendments have created. Last month, in the context of a deep dive into the legislative history of the FTSA, we previewed a major source of ambiguity in the statute that was exacerbated in July 2021.
Martech
JANUARY 12, 2022
The third-party cookie is going away, and with it a big chunk of third-party data. Smart marketers will seek first-party data — gathered, for example, through transactions or website forms — to fill in their data gaps. But what if you were to persuade the customer to just give you their data? That is the simple definition of “zero-party” data.
More About Advertising
JANUARY 14, 2022
Darren Bailes, the ECD of VCCP, has been promoted to chief creative office and given a global remit at the agency, which has eight offices across Europe, the US and Asia. He moved to VCCP from Mother London 14 years ago and previously worked at BMP DDB. The move makes room for creative promotions in. The post VCCP makes creative changes with new global role for Bailes first appeared on More About Advertising.
InMobi
JANUARY 13, 2022
Take-Two Interactive announced its acquisition of mobile gaming heavyweight Zynga this past Monday. The developer sold for just shy of $11 billion, although the companies allege the deal is worth an estimate of $12.7 billion in enterprise value. Now, this is an obvious change of pace for Zynga which had only just wrapped up its nearly decade-long shopping spree across the casual and hypercasual, mobile gaming industry.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Admixer
JANUARY 13, 2022
Holidays are an excellent time to reflect on key insights and takeaways, so the Admixer team reflects on the passing year. 2020 posed some challenges for the digital advertising industry, and in 2021 we dealt with the consequences of these challenges and changes: the zenith of the era of cookies and other identifiers (IDFA, GAID), […]. The post Admixer: 2021 Year in Review appeared first on Admixer.Blog.
Martech
JANUARY 13, 2022
As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom. Since patenting their end-to-end holographic capture and display technology in 2017, Toronto-based company ARHT Media (pronounced “art”) has expanded their presence at events and in other co
More About Advertising
JANUARY 14, 2022
Media independents may be an increasingly rare species these days – the UK’s Goodstuff joined Stagwell a week or so ago – but London-based the7stars is happily ploughing its own furrow. It’s now added UK soft drinks company AG Barr – maker of the legendary Irn Bru – to the Kao group of brands including. The post The7Stars caps sparkling start to 2022 with AG Barr first appeared on More About Advertising.
YieldBird
JANUARY 12, 2022
Adopting new technologies can be tricky. Each vendor swears that their product is the one that will provide the highest uplifts, increase the viewability of ad units; and, of course, their same product will do all this without compromising on user experience. But can these vendors truly deliver such promises? Or are they simply repeating the well-trodden statements of their marketing teams?
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Spoton Digital Media
JANUARY 12, 2022
Millions of people use at least one social media platform every day -- many of them use it for a few hours a day. ok, fine, actually it’s like a full-time job with people on it 8+ hours a day. If your brand is trying to reach new customers, social media platforms are THE place to get in front of eager audiences. Many brands already know this and have a solid social media management strategy in place.
Martech
JANUARY 13, 2022
Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 billion. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology,
More About Advertising
JANUARY 14, 2022
Bit of thin week although there’s lots going on in adland: creative musical chairs and the odd deal. But this is diverting enough from Engine Creative: RAF Air and Space Operations, no less (didn’t know they were in space.) Recruitment is always a tricky issue for the forces even in a downturn. this at least. The post MAA Ad of the Week: RAF Air and Space from Engine first appeared on More About Advertising.
Flashtalking by Mediaocean
JANUARY 12, 2022
Is the newly launched ‘metaverse’ here for the long term? Georgia Brammer considers if we will all become part of Mark Zuckerberg’s next foray into a digital world. Virtual reality (VR) and augmented reality (AR) have slowly but surely been gaining momentum. In 2016, eBay and Myer launched the world’s first VR department store , uniting the best of online and in-store experiences.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
JANUARY 11, 2022
To say that 2021 has been a whirlwind year for retailers (and CPG brands) would be an understatement. Despite the widespread rollout of vaccines in the U.S., the Delta and Omicron variants continued to impact consumer behaviors. Now that 2021 is finally behind us, what does the future hold in store for brands and retailers? Specifically, here are the major trends from the past year that will continue to impact brand and retailers for the foreseeable future.
Martech
JANUARY 12, 2022
“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. “As marketers, we need to be thinking about what the channels look like today and what the channels are going to look like in the future.”.
More About Advertising
JANUARY 13, 2022
Now that it’s big business, self care has got pretty tiresome and demanding, so do yourself a favour and buy a bunch of flowers instead. That’s the message from “That Flower Feeling,” California’s flower trade body. The campaign by 180 Amsterdam is a first for the brand, which serves 48 US states. It gives a. The post Self care is easy if you do it with flowers in 180's US ad first appeared on More About Advertising.
Paleo AdTech
JANUARY 11, 2022
Welcome to the second of what we’re calling Paleo Pellets: some occasional, shorter episodes explaining a particular topic. Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. That is the entire history of advertising up until about 1995. And I want to do this in 15 minutes or less.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Lemonads
JANUARY 10, 2022
Outsourced program management or OPM is the practice of working with a third party that oversees your affiliate program. Company owners and marketing directors are constantly looking for the best way to promote their brands. Affiliate marketing is one of the top ways to scale a company and OPM providers allow businesses to implement this strategy without putting more pressure on their internal teams.
Martech
JANUARY 11, 2022
“You have two assets without which you cannot have a business – customers and employees,” said Natalie Petouhoff. “Yet they’re not on the balance sheet and we don’t design experiences to maximize their potential.” Dr. Petouhoff works on customer experience business and value consulting, as well as sales enablement, with the executive team at Genesys, a cloud CX platform.
More About Advertising
JANUARY 13, 2022
Revolut, described as the world’s first global financial “superapp,” has appointed Wieden+Kennedy London as its global ad agency. Revolut launched in the UK in 2015 offering money transfer and exchange. It now has more than 18 million customers around the world making more than 150 million transactions a month. Revolut has also hired VP growth.
Agility Ads
JANUARY 10, 2022
Search Retargeting 101. If you’ve never done it before, ask a family member or friend if you can borrow their phone or computer to do a quick search for a few things online, or ask if you can scroll through their social media. Likely, the internet will feel a bit off compared to what you’re used to seeing on your own device. The websites are the same, and so is the content, but it will feel different the more you scroll.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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