Sat.Dec 19, 2020 - Fri.Dec 25, 2020

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An Idea Platform for Ad Agency New Business

Fuel Lines

Ideasicle?: The First Advertising SaaS Platform For Virtual Creativity. If timing is everything, then Ideasicle? is the poster child. Just when the world closes down due to Covid-19, a platform arrives that helps accelerate creativity through remote work. I was intrigued enough with the concept, particularly as a new business idea machine, to reach out to its founder, Will Burns , to learn more about it.

Agency 246
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Brand Equity

The Ad Tech Blog

I’ve had the chance to monitor ad campaigns for world-known brands like Visa and Mastercard. One thing that caught my attention is that they were all -or the majority- brand campaigns. Why would a top brand be more interested in awareness than in sales? Because awareness leads to sales. If you have huge brand equity, your awareness costs go down: people are more willing to receive an ad from you and share it with friends.

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SaaS Email Marketing: 12 Best Strategies to Follow

Single Grain

Email marketing, when done efficiently, can boost your engagement rates, conversion rates, and help build a loyal customer base. On average, the software industry has an email open rate of 21.29% and a click-through rate of 2.45%. But that doesn’t mean your SaaS company can’t have higher numbers. With top-notch email marketing strategies, you can increase engagement and generate more sales.

Marketing 105
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Netflix rounds up the year with a winner from AKQA

More About Advertising

Heaven knows how many new subscribers Netflix is getting as we prepared for a marooned Christmas, I’ve spoken to two people preparing to take the plunge. So good of AKQA’s Ajaz Ahmed to send this over, a kind of Netflix review of 2020, including some of its awfulness, in a bouncy effort. Very good from. The post Netflix rounds up the year with a winner from AKQA first appeared on More About Advertising.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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AcuityAds Investor Top 10 of 2020

illumin

This has been a game changing year at AcuityAds, when we have set new records for ourselves and forging critical industry partnerships to secure our future in ad tech. In the following, we’d like to recap the highlights of the year that helped our company stand out from the crowd. In case you’d like to […]. The post AcuityAds Investor Top 10 of 2020 appeared first on AcuityAds Inc.

Ad Tech 72
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Ad Chatter, Episode 10: A Soap Opera in Prime Time

AdPulp

In this new episode of Ad Chatter, Dan Goldgeier and I discuss new work from KFC, Alaska Airlines, Google, and a PR mess for North Face. Harland Sanders Gets A Modern-Day Makeover The soap opera. It’s a classic format used to entertain viewers between commercials. What could be better? How about a storyline that embeds […]. The post Ad Chatter, Episode 10: A Soap Opera in Prime Time appeared first on Adpulp.

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Ferrero launches ‘Golden Experience’ multi-market airport campaign across Europe.

More About Advertising

Ferrero has launched a Christmas campaign in Travel Retail stores across five European markets. The campaign is a result of winning $250k media space from Plexus Outdoor, the international planning & buying network, at the Moodie Davitt Travel & Retail Expo in October this year. Christmas is a time for celebration, reuniting with one another.

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RTX Platform: Reviewing One of the Top Ad Networks for Affiliates of All Levels

Lemonads

The practice of marketing a product or company dates back thousands of years and many modern platforms still operate under the same principles. However, platform owners, media buyers, and affiliates are revolutionizing the way companies promote their products and networks deserve part of the praise. There are hundreds of different ad networks to choose from and more platforms seem to emerge daily.

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Pizza Hut’s New “Triple Treat Box” Is A Gift

AdPulp

Packaging innovation is front-and-center in this new holiday commercial from Pizza Hut. Packaging innovation may not sound appealing, but it sure looks appetizing—and that’s the goal of effective food advertising. This is the dessert tray taken to a new level. First, we pizza, then we party! Also, the box presents as a gift. It looks […].

Food 62
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InMobi's 2020 Mobile Video Advertising Trends Report is Here!

InMobi

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e. mobile phones). The current state of in-app video ad spending beyond user-generated content like Instagram Stories.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Droga5 wins rapper Sean Combs’ global business

More About Advertising

Droga5 has won global work for Combs Enterprises – the business founded by rapper Sean Comms (aka Puff Daddy, P. Diddy etc) with D5 London taking the lead on the first project, luxury tequila brand DeLeón. Combs Enterprises has interests in clothing, luxury brands and entertainment. VP global marketing spirits Ingrid Best says: “At Combs. The post Droga5 wins rapper Sean Combs' global business first appeared on More About Advertising.

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Dynamic Creative Optimization (DCO): How to Create Personalized Ad Creatives On-the-Go

Admixer

Digital advertising has reached its current scale since it was constantly developing its tools and optimizing processes. Dynamic creatives and dynamic creative optimization have contributed to the evolution by allowing users to reach a new level of targeting and settings. Although the terms are not new, they proved to be very effective for many businesses. […].

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In Fight to Diminish Apple, Facebook Runs Attack Ads, Creates New Microsite

AdPulp

Facebook versus Apple. The battle of the tech titans is on. According to Facebook, “Apple announced product and policy changes that will impact data sharing across iOS. The policy and the limits it places on advertising will harm the growth of businesses and the free internet.” Here’s the interpretation of the above in a full-page […].

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The Best Affiliate Programs for Bloggers in 2022

Lemonads

Developing a popular publishing platform like a blog is a great way to enter the world of affiliate marketing. After all, affiliates are marketing professionals that help unite readers with their favorite brands, allowing users to find the best solutions at a great price. But, you also have to take the time and find the best affiliate programs for bloggers to set themselves up for success.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Who are the candidates for our 2020 Person of the Year?

More About Advertising

Is it time to do a review of 2020? Well we kind of did that with our multifarious Agencies of the Year and the dust still has to settle on this grimy old year. The end of year break will no doubt prodcue some sneaky “rationalisations,” in agency land in particular. It always does. There’s. The post Who are the candidates for our 2020 Person of the Year?

Agency 69
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FTC a Scrooge on CBD Claims

All About Advertising Law

The FTC has deemed claims made by CBD marketers to be humbug, announcing on December 17, 2020, a law enforcement crackdown on six companies that sell CBD and make allegedly deceptive and unsubstantiated claims that their products can treat serious health conditions including cancer, heart disease, hypertension, and Alzheimer’s disease. CBD is a naturally occurring substance that comes from the marijuana plant.

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Happy Christmas to all our readers – with the odd exception

More About Advertising

It’s been a pretty terrible year for the world with Covid-19. Business in general has suffered hammer blows and advertising, marketing and media more than their fair share. MAA has had its downs too: we lost business partner and contributor Paul Simons in November. Paul is much missed by everyone at MAA and our readers. The post Happy Christmas to all our readers - with the odd exception first appeared on More About Advertising.

Media 69
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Money app Yolt appoints Uncommon to ‘drive brand fame’

More About Advertising

It’s been a busy end to the year for Uncommon, which has won yet another pitch, this time for money saving app Yolt. Uncommon has been appointed, as ever, for its success in driving brand fame, with a brief to launch a new creative brand platform. Yolt’s app encourages you to save while you spend, The post Money app Yolt appoints Uncommon to 'drive brand fame' first appeared on More About Advertising.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Three Christmas ads that don’t give you indigestion

More About Advertising

It hasn’t been a bad crop of Christmas ads this year even if, in the midst of new lockdowns across the world, it hasn’t always been easy to buy what they’re selling. They’re eagerly reviewed (by all sorts of media) on their first appearance and judgements are made – as we do. But which ones. The post Three Christmas ads that don't give you indigestion first appeared on More About Advertising.

Media 69
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Mercedes’ new executive chariot aims for cool

More About Advertising

How do you make a car that looks designed for bloated plutocrats/Russian oligarchs/PPE billionaires look cool? To those people who can afford a new Mercedes S Class. German agency Antoni Garage rounds up some Mercedes properties – its motor racing world champ Lewis Hamilton, Roger Federer and Alicia Keys. Alicia’s probably the best, using it.

Agency 64
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Translated’s Lara brings some creative sunshine

More About Advertising

Time to escape to the sunny Mediterranean, to the Sicilian island of Salina with a cast of locals illustrating the benefits of professional online translation service Translated in an interesting campaign by Milan agency Auge. Featuring Lara, a little girl who doesn’t need Translated at all as she speaks every language in the world. Translated.

Agency 64
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Mother turns KFC’s red-and-white buckets into snow-topped apartment buildings

More About Advertising

A KFC brief to Mother this year included the instruction, “When the world is bringing violins, we bring a banjo.” It’s that kind of thinking that won KFC the MAA advertiser of the year accolade, and here’s another light-touch example of the brand’s work with Mother — some Christmas packaging that can be assembled into.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Ford turns to Chevy Chase, Edeka is somewhat cheerless

More About Advertising

They’re still coming: here’s Chevy Chase reprising his National Lampoon turn for Ford’s new electric Mustang SUV (pity it looks like every other SUV, Bentley’s looks like an oversized London taxi.) By BBDO I assume. And German retailer Edeka from Jung von Matt – another sobby one. Chevy shades it: 6.5, Edeka 5 (how much.

Retail 59
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Uncommon and Iggy Pop remind us that everything is better On The Beach

More About Advertising

The beach might feel like it’s a long way off, especially now that various countries are banning flights from the UK, but Uncommon has hired Iggy Pop to remind us of the healing powers of the ocean, for holiday company On The Beach. In 2020, “We got angry, we got sad, we cried,” Iggy Pop. The post Uncommon and Iggy Pop remind us that everything is better On The Beach first appeared on More About Advertising.

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Google Ads: The Ultimate Guide on How To Invest With Your Ads in 2021!

Lemonads

Why the ultimate guide to google ads for 2021? If you’re considering investing in ads to reach a target audience, with over 259 million visitors and 4.8 billion daily interactions on Google, well, you should stick here! And… Google Ads Numbers So let’s discover how to advertise on Google and how to optimize your campaigns to achieve the best results with your ads!

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TikTok Ads: Launch Your First Campaigns & Peek on Some Examples!

Lemonads

TikTok Ads: how to launch your first campaign? Guideline for 2021 TikTok’s Social media platform has been buzzing in the news and it’s on the tip of everyone’s tongue nowadays, but what is TikTok all about, what is its potential, and more important, is it truly worth for your business? Whether you’re looking to make sales, drive traffic to your website, or launch a new product, a creative and well-targeted TikTok campaign can drive great and huge results.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.