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On the face of it, lead generation is not a complex concept. This marketing tactic is simply a way to find and connect with the right people at the right time to grow your customer pool. But conventional lead-generation tactics can be quite time-consuming and, at times, impractical. Businesses often find themselves wasting their resources trying to determine lead quality with in-house filtering procedures that take forever to deliver results.
For the most part, search engines have operated the same way for the last two decades. They’ve improved at determining intent, providing relevant results and incorporating different verticals (like image, video or local search), but the premise remains the same: input a text query and the search engine will return a mix of organic links, rich results and ads.
TikTok seems to be taking over the media world – is it going to be better for us than Facebook and Google? – and now Heinz is claiming a first with a partnership with food and drink social publisher Twisted (owned by Jungle Creations) and app Whisk. The campaign uses TikTok’s new Jump feature to. The post Heinz claims first for interactive recipe on TikTok first appeared on More About Advertising.
The ad business is a Boys Club of the highest order. Zoe Scaman, a strategist, recently reaffirmed this fact and set the Interwebs on fire with her front-line reporting of the abuse she endured while working in agencies not her own. Her narrative is both raw and ugly as can be. Painful though it is, […]. The post The Ad Business Has A Problem with Boys Clubs, a.k.a.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The digital advertising landscape has faced some drastic changes in the past decade. With 763.5 million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience.
Volkswagen has taken to visual discovery platform Pinterest to rev up curiosity about electric vehicles by allowing users to take its VW ID.4 for a virtual spin. The immersive driving experience launched June 14, with an additional walk through by Pinterest’s influential creators rolling out in July. Pinterest partnered with the production studio Unit9 to implement a technical, immersive 360 test drive experience.
All the national clichés are coming out to play ahead of England’s semi-final against Denmark, fuelled by The Sun and its Danish equivalent, B.T. The Sun, with help from The&Partnership’s dedicated News UK agency, Pulse Creative, has placed an ad in B.T. threatening to eat the Danes for breakfast. This was in response to a. The post The Sun and Danish tabloid BT ramp up national rivalries ahead of Wembley semi-final first appeared on More About Advertising.
All the national clichés are coming out to play ahead of England’s semi-final against Denmark, fuelled by The Sun and its Danish equivalent, B.T. The Sun, with help from The&Partnership’s dedicated News UK agency, Pulse Creative, has placed an ad in B.T. threatening to eat the Danes for breakfast. This was in response to a. The post The Sun and Danish tabloid BT ramp up national rivalries ahead of Wembley semi-final first appeared on More About Advertising.
They’re still showing up, and in greater numbers: Those white backgrounds with black designs on any product—waiting to be scanned, followed by a display of all the info a customer could want before deciding on whether or not to buy said product. Yes, the QR code continues its strong and steady comeback, and it may well become a major asset to marketing.
When you book a vacation spot that you’ve never visited before, the anticipation of good things to come can quickly turn to anxieties realized upon arrival. In this new commercial, Travelocity doesn’t hide from this built-in stress in the vacation booking process—instead, they deftly use it as a selling point. The core of the ‘Seize […].
This year, brands celebrated the 4th of July with ad campaigns that promoted themes of unity and togetherness. As Americans move forward from the turmoil of 2020 due to the pandemic, Independence Day returns to “normal” for the first time since COVID-19. After a somewhat divisive 2020, much focus was placed on what separates Americans. […]. The post Most Viewed Video Ads: 4th of July 2021 appeared first on AcuityAds Inc.
Heineken has consistently hit the right note in the pandemic with the help of Publicis Italia and it’s done so again as we teeter out of it: showing a bunch of vaccinated oldies hitting the clubs. “The night belongs to the vaccinated,” it tells us. Which might seem a touch smug and “we’re all right. The post Post-pandemic creativity: another deft touch from Heineken first appeared on More About Advertising.
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In late April 2021, with the release of iOS 14.5, Apple officially began enforcing its App Tracking Transparency (ATT) framework. With ATT, all mobile apps that collect and share device-level information are required to display a set prompt that asks end users if their IDFA (Apple’s identifier for advertisers) can be collected and shared. This is a big change, as previously the IDFA underpinned much of the individualized and highly targeted mobile in-app advertising ecosystem for iOS.
Do you know which advertising methods are better for your website? Let’s face it: there are so many options to choose from when you’re trying to decide which type of advertising is right for your website. With so many different kinds of ads available, how do you know what will work best for your business? All this time and effort can be put to waste if you don’t take the time to research what type of advertising works best for you and your site.
The importance of open marketplaces in programmatic advertising is hard to overestimate. They ensure a rich and inclusive space for media buying available to everyone. Apart from open exchanges, real-time bidding auctions also include private marketplaces (PMPs). What are private marketplace deals and why advertisers are choosing those.
Looks like back to the office is going to be back to a battleground, at least as far as many women in the ad business and their bosses/alleged persecutors are concerned. Zoe Scaman (above) of strategy business Bodacious (bold and audacious as opposed to the Love Island version) has written a piece on Substack entitled. The post Angry women ad execs call out sexist male managers first appeared on More About Advertising.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The FTC has sued a seller of personal protective equipment (PPE), bringing its first PPE-related case under the COVID-19 Consumer Protection Act (CCPA). The lawsuit demonstrates the FTC’s continued focus on COVID-19-related advertising practices. Although this is not the first time the FTC has brought an action for a failure to deliver PPE on time, it is the first PPE case to be brought under the CCPA, which carries civil penalties of up to $43,792 per violation.
Online dating is today as normal as meeting your friends’ friends at a party. But, some of the most popular dating platforms are built on an idea of physical chemistry rather than in a real human connection with romantic potential. While having random hangouts or hookups is socially acceptable, people seem to really be looking for something more than a one-night stand, even more so after the periods of quarantine.
Once you start working with web analytics in marketing, advertising or sales, you will certainly wonder what CPM is and what is the difference between CPM and eCPM. You won't miss it, since this is one of the popular tools for evaluating the cost of an advertising campaign. Not only.
I see that Dentsu International, currently being reorganised and simplified (we’re told) by new boss Wendy Clark has appointed a global chief product officer of media, one Doug Ray (below, who started as an ad agency planner.) Doug is responsible for the “vision and delivery of the media product roadmap” – whatever that means.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
How Cannabis Multi-State Operators Can Grow with Compliant Programmatic Advertising. During the pandemic, medicinal and recreational cannabis use across the U.S. drastically increased, with multi-state operators (MSOs) closing out 2020 with record sales and revenue. The cannabis industry continues to grow, and sales remain higher each year. This is primarily a result of legislative changes throughout the nation.
State attorneys general nationwide have continued to be aggressive consumer protection law enforcers. In the wake of April’s unanimous Supreme Court decision curtailing the Federal Trade Commission’s (FTC) ability to recoup equitable monetary relief from businesses accused of fraudulent or deceptive practices, state-level enforcement activity and state-federal coordination are expected to increase.
Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. It might be quite challenging to keep track of all tasks and accounts at the same time. To tackle this issue, many enterprises are outsourcing Ad Ops services.
Is it any better to discriminate against “straight white men” than people of other genders and ethnicities? Positive discrimination may be one way of levelling a playing field but not, surely, when it means people losing their jobs. But that’s what seems to have happened at venerable JWT (left, now Wunderman Thompson) when it dispensed.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Nowadays, it is not enough to place an ad on the website to attract the audience's attention. Publishers and advertisers must choose the right platforms for the ad selling and buying and select the appropriate type of advertising. Sophisticated software can help to understand the ROI received from advertising and.
Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster. That client was Beth Wallace.
The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. Chief Executive Officers (CEOs), the highest-ranking role in a company, tend to struggle to find the right CMO for their business: a person who can lead from the front, has exceptional knowledge of marketing strategies, can recruit the right candidates for the marketing team or other departments, and has the ability to reach goals consistently.
As readers in the UK try to locate their post-match befuddled brains, and those in Denmark rue a dodgy penalty, here’s something to exercise the grey matter. Publicis Media’s Starcom has launched the industry’s first “media booking bot” – Abacus. Abacus stands for Automated Bot for Amendments to Campaigns and Uploads.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
The holiday shopping rush is here, and it means two things: some of us will be hectically spending the money while the others will gain them.The majority of us, however, will be at both spending and gaining sides.
Do you want to run effective food ads? In this article, we will tell you how to make sure you are running effective food ads and how to optimize your food campaigns. The food and beverage industry is the area where new brands and trends are constantly emerging and it’s a niche where affiliates can find cool products to promote all the time. According to Statista, Only in the US, the food and kindred industry spent 54 billion dollars in advertising in 2019.
There’s a new sheriff – er, chairwoman – in town over at the FTC, and she’s planning to shake things up. During the Commission’s first open meeting in more than 20 years, Chairwoman Khan announced a new era of streamlined, widespread rulemaking, and increased public participation, transparency, and fairness. However, as every single vote broke along party lines, with the Democratic majority steamrolling Republican requests for increased dialogue, public comment periods, and expert input, the ope
The world of Out of Home clearly knows no bounds: Adidas has set up a “water billboard” on Kite beach in Dubai where local celebs are invited to take a dip. Dreamed up by Havas Mid East to promote the sportswear maker’s new range of all-in-one burkinis. So Love Islanders not welcome. Whatever next? Performers. The post A new frontier for Out of Home?
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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