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One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)? Click-through rate (CTR) is the number of clicks you receive divided by the number of people who see your result in the organic search results, also known as impressions: For example, if 10 people look at the organic search results and five of those
In this new episode of Ad Chatter, Dan Goldgeier and I discuss the value of Jack Morton’s new training program, Camp Jack; “Black to Yellow,” the new travel and tourism campaign from South Dakota and Wyoming; a new mouth-watering commercial for the National Restaurant Association; what the B Corp designation means for brands; and the […].
While the rest of the business was hunkering down in lockdown, Deloitte Digital has been quietly expanding its creative offering. New offices of it Swedish creative agency Acne have opened in Milan, Rome, Lisbon and Dublin over the summer of 2020. Names haven’t been released, but the new offices are apparently run by existing Deloitte.
It’s easier to love the mystery than be smitten by a prophecy. I used to wake up fearful, painfully wondering how I might endure the day, inevitably turning to drugs and alcohol to relieve my stress, thus beginning the vicious cycle of addiction another 24 hours. That was my reality. It is one every addict and alcoholic knows sadly and deeply. I was in the grip of a Higher Power that punished me and then saved me, over and over again.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In September we are celebrating a serious love to SmartyAds - the company that has been nourishing and growing us as a team since 2011. We are turning 9 which means we’ve already spent together 2920 days and that’s approximately 70080 hours, to be precise. One thing that we love.
The Latino community has been among the hardest hit by the climate crisis, with nearly 1 out of 2 Latinos in the U.S. living in counties that frequently violate pollution standards, exacerbating asthma and other respiratory illnesses. Consequently, climate change is one of the top concerns for Latinos. Thankfully, the Latino community, led by its moms, […].
Independent London-based network Leagas Delaney has announced that it will be leaving its physical office in the capital and extending its remote working policy for the foreseeable future. The move follows an internal review of its current working practices and likely future needs in response to Covid-19. Agency founder Tim Delaney (left) says: “Covid-19 has.
Independent London-based network Leagas Delaney has announced that it will be leaving its physical office in the capital and extending its remote working policy for the foreseeable future. The move follows an internal review of its current working practices and likely future needs in response to Covid-19. Agency founder Tim Delaney (left) says: “Covid-19 has.
When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold. Moreover, advancement in data collection and management made digital […].
POPS , the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. The entertainment app, in partnership with InMobi, intends to help advertisers reach their audiences through an always-on device: the mobile and the most engaging ad format: video. The association enables advertisers to leverage advanced programmatic advertising capabilities such as custom audience targeting using content, location and cross-device graphs, real-time analyt
In a year filled with chaos and uncertainty, it’s increasingly clear that the future of the advertising industry hinges on economic, social, and political forces constantly in flux. And in the midst of the fog of 2020 comes a firecracker of a new book. British Creative Director Steve Harrison holds the advertising industry’s feet to […]. The post Can’t Sell Won’t Sell Will P**s Off Many Ad People If They Read It appeared first on Adpulp.
B&Q’s first ad from Uncommon Creative Studios is a clever, uncompromising compilation of real-life footage that captures what it’s really like to live in a home. It’s the perfect antidote to the impossible Instagram interiors standard set by social media. The footage comes from 69 different cities around the UK, and somehow escapes sentimentality by.
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Affiliate marketing and online advertising as a whole help generate billions of dollars in revenue, but the digital ecosystem is fragile. From technology providers to ads networks, advertisers, and publishers, there are dozens of stakeholders that are essential to maintaining balance. Unfortunately, digital ads fraud has become a major problem that affects everyone in the industry, so it’s our duty to take the necessary steps and protect ourselves from deceitful interactions.
InMobi, bekerjasama dengan Branch, menyelenggarakan sesi webinar tentang pentingnya remarketing untuk brand. Remarketing bermanfaat dikarenakan dapat membangun hubungan nyata antara brand dengan konsumen, dan mendorong loyalitas kepada brand dalam waktu jangka panjang. Eric Stein, EVP & GM, Branch dan Srinivas KC, VP & GM Advertiser Platforms , InMobi membagikan wawasan mereka tentang strategi remarketing di webinar ini.
Americans (with technical training) fix things. Which is good, because Americans with no good sense break things. Let’s take a look at this new 60-second commercial from one of the nation’s leading specialized technical training educators. The spot, created by the New York advertising agency DeVito/Verdi, assures viewers that once again it will be America’s […].
BT is waging the broadband wars with a vengeance, here’s the latest from Saatchi & Saatchi featuring ‘Pixelated Paula,’ an exec driven nuts by crappy broadband. We’ve all been there, in the UK at least, with BT historically taking much of the blame. A life on WFH/Zoom has only served to highlight the issue so.
For some people, the perfect job is the one that gives you a good income and independence. And we all know that being a professional affiliate is a means to this end. Among all the types of professional affiliates , we have media buyers. Let’s start by defining what a media buyer does: as the name says, they buy traffic and monetize it, therefore the final goal is to have a positive ROI in the long term.
Apple’s recent announcements regarding iOS 14 and its expected impact on the Identifiers for Advertisers (IDFA) have been in the news for the last few weeks. Everyone from advertisers to publishers and the other ecosystem players are discussing its likely impact on in-app advertising and monetization. To get a better sense of how the mobile advertising ecosystem will cope with these changes, we convened experts from across the supply chain as part of the latest effort related to our InMobi
Nike is fighting culture wars. Meanwhile, New Balance is paving the way to a brighter future for athletes and the athletic. New Balance’s new campaign video features US tennis star Coco Gauff, who has used her powerful, swift rise in the sport to advocate for social change. “Coco has established herself as a leading voice […]. The post “We Got Now,” New Balance Athletes Say (And I Believe Them) appeared first on Adpulp.
Mark Read at WPP, Matt Goff at adam&eveDDB, Chris Hirst at Havas, Debbie Klein at Sky, and Alan Jope at Unilever are among the industry leaders putting their weight behind a new environmental standard for advertising production. The Advertising Association is leading the charge through its Climate Action Working Group, and — along with ISBA.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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In the wake of the Supreme Court’s opinion in Liu v. SEC , lower courts are starting to address the breadth of its applicability. On August 31, 2020, the District of Arizona welcomed the Supreme Court’s directives in Liu when denying Electronic Payment Solutions of America Inc.’s (EPS) bid for summary judgment against the FTC. To the extent other courts read Liu as similarly applicable, this could have broad implications for the FTC’s authority to obtain monetary relief.
On May 28, 2020, Google announced the Page Experience Update , set to release in 2021. Google algorithm updates are something that make webmasters and SEOers worry, especially due to the suddenness and, sometimes, lack of warning or detailed information (like the unnamed update on February 7, 2020 or the mysterious 19-result SERPs update on March 1, 2019).
Does the mighty Netflix need to advertise? After all it’s said to have put on an extra 26 million subscribers during this year’s pandemic. Netflix obviously sees the point, it bought its own poster company in Hollywood to show those old studios it was the new kid on the block. Here’s its first big branding.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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With the familiar frustrations of endless summer traffic jams still fresh in our minds, Rosapark’s new ad for low cost French train company Ouigo makes painful viewing. Essentially, it just shows some people stuck in cars, then a train speeds past at the end to remind us that travel doesn’t need to be like this.
Sir Martin Sorrell’s S4 Capital booked a £500,000 loss for the six months to June 2020 but nobody bothers about that much these days (in the same period of 2019 it lost £8.8m) but its top line numbers continue their advance through the coronavirus outbreak. Billings were up 41.4% on a like-for-like basis to £260.4m.
In amongst the heart-sinking numbers of people and families, society in general, affected by Covid-19, there are mini-subcultures that are struggling to survive – begging questions about whether the cultures actually are as responsible for output as we all might think. Take our industry. Remember the ‘ghoster’? Can you recall trailing round Soho after finally.
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Looks like Sir Martin Sorrell’s MediaMonks may have landed one of his targets 202 clients – his holding company S4 Capital wants 20 clients with $20m annual revenue – by winning a big chunk of the newly-combined BMW and Mini accounts in Europe via a new entity called The Engine. Among the agencies to lose.
Here we go again: the UK is entering what we might most charitably call semi-lockdown once more, with social gatherings limited to six people (does that include kids and of what age?) This, one suspects, will prove far from popular. How, for example, is it to be policed? Lots of younger people will ignore it.
The latest Media and Marketing podcast looks at football’s attempt to re-establish itself with Covid-19 fears still keeping fans away and the prospects for marketers and sponsors. Host John Reynolds is joined by Pitch Marketing Group founder Henry Chappell and Sebastian Gray, the co-founder of Dugout. The pair discuss the forthcoming Premier League football season.
All credit to D&AD for pressing ahead with some awards this year. Its president Kate Stanners, chairwoman and global CCO of Saatchi & Saatchi, valiantly presented the 2020 Pencils, which she managed solo via a live YouTube ceremony. To bring some extra suspense to the Covid-dampened proceedings, D&AD awarded three Black Pencils of the decade.
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