AdPulp
SEPTEMBER 29, 2020
This new article in our Emerging Voices Series is made possible by the generous support of Adpulp’s patrons on Patreon. Please join us and help pay writers. For anyone struggling with what seems more like a scavenger hunt than a job hunt, I feel you. As a young creative striving to break into advertising […]. The post Dear Young Creatives, You Can Do This.
Single Grain
SEPTEMBER 30, 2020
The SaaS industry is growing rapidly: Between 2019 and 2023, the global SaaS market is forecast to be worth a staggering $60.36 billion and is expected to register a 9% CAGR (compound annual growth rate) within these four years. When SaaS started, vendors focused on providing solutions that covered various industries (also known as horizontal SaaS ).
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More About Advertising
SEPTEMBER 30, 2020
The Guardian has discovered that UK government spending on “consultants” had risen to £1.5bn in the last reported year (2017/18, post-Brexit vote) while spending among the top ten on Covid-19-related activities – including the heavyweight (and much-praised, here anyway) NHS campaign from MullenLowe – accounts for nearly £90m among the top ten suppliers.
Lemonads
OCTOBER 2, 2020
Why top 17 best affiliate marketing blogs? Simple! Professionals prefer to gain insights on key subjects through reading informative blogs any time they need and search for reliable information from publishers and today it’s harder than ever to get that reliable information in the world of affiliate marketing! Instead of getting lost in thousands of blogs published each day, check through our list of the best affiliate marketing blogs you could ever find and pick the ones that are best suited fo
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
SEPTEMBER 28, 2020
With industry conferences and live events now off the table because of COVID-19, business-to-business marketers are busy looking for new avenues and new methods to help them connect to prospects and current customers. According to Carla Piñeyro Sublett, the chief marketing officer of NI (formerly known as National Instruments), spells it out in a lengthy […].
Single Grain
SEPTEMBER 29, 2020
Paid advertising plays a vital role in e-commerce success. When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns. But the thing is, these channels assume that you’re ready to play the long game.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
OCTOBER 2, 2020
In the digitized media-trading environment, advertisers and publishers are making important financial decisions on a daily basis. One has to determine lots of things including clear goals, as well as more specific details, such as choosing the right platform or pricing model. It is important to pay attention to every.
AdPulp
SEPTEMBER 26, 2020
All episodes of Ad Chatter are now available on Apple Podcasts Spotify Stitcher Amazon Music Listen Notes Deezer Podchaser Podcast Addict Google Podcasts In this new edition of Ad Chatter, Dan Goldgeier and I discuss: The blight of overworking people in the agency business Rao Homemade’s deceptively […]. The post Ad Chatter, Episode 4: Overworking the Team, Plus Three Quick Takes on New Commercials appeared first on Adpulp.
Admixer
OCTOBER 2, 2020
Last week the digital marketing industry came together on the first online DMEXCO. Due to the pandemic, the expo was in jeopardy, but in less than 6 months, the DMEXCO team rolled out a virtual platform for interactive streaming and networking. After attending the event, the Admixer team prepared key takeaways for the programmatic industry […].
More About Advertising
SEPTEMBER 28, 2020
As Brexit looms and Boris Johnson’s government struggles to deal with Covid, a new film promoting the UK ad industry aims to convince the world that Britain is the natural centre of the universe for global brands. Timed to coincide with the start of Advertising Week (which this year is a trans-Atlantic fortnight combining the.
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InMobi
OCTOBER 1, 2020
If this holiday season is anything like last year, then the largest consumer electronics retailers in the U.S. are bound to be busy. Wireless headphones, e-readers, fitness trackers and smart speakers were among the most popular holiday gifts of 2019 , and it’s reasonable to expect similar items to be on the top of wish lists in 2020. And, this holiday shopping season is expected to still be significant despite the current state of the world.
AdPulp
OCTOBER 1, 2020
How do you send digital files that are too large for email? Specifically, which provider do you use? Dropbox? Dropsend? Sharefile? WeTransfer? One of these tech companies is an impressive marketer with a full suite of tools for creative people. One of these companies believes in the power of brand, art, story to separate it […]. The post How To Humanize A Technology Offering with Exceptional Brand Story and Brand Identity appeared first on Adpulp.
All About Advertising Law
OCTOBER 1, 2020
Yesterday, the Third Circuit issued an opinion in Federal Trade Commission v. AbbVie, Inc. , joining the Seventh Circuit in holding that the FTC is not entitled to seek disgorgement under Section 13(b) of the FTC Act. The decision reflects a potential turning of the tides on how courts view FTC’s statutory authority to seek monetary relief. By way of background, the district court ordered the AbbVie defendants to disgorge $448 million in alleged ill-gotten profits from anticompetitive conduct re
More About Advertising
SEPTEMBER 29, 2020
By Chris Jefford, CEO and Co-Founder of Truant London Walking into our new office (aka broom cupboard) to start our agency back in 2012, all four partners flipped open their laptops to be simultaneously greeted by the headline: UK sinks into double-dip recession.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Lemonads
SEPTEMBER 29, 2020
During the period of uncertainty, numbers and stats become the main sources of an adequate assessment of what’s going on. How to get it? If you’re looking for a high level of accuracy, an ad tracker should be the first thing to consider. Luckily, the list of our partners has been recently expanded by RedTrack - a trustworthy ad tracking solution with a super loyal customer base from 100+ countries.
AdPulp
SEPTEMBER 30, 2020
I recently reviewed Steve Harrison’s new book here on Adpulp.com, Can’t Sell Won’t Sell: Advertising, politics and culture wars. Why adland has stopped selling and started saving the world. In this special edition of Ad Chatter, I talked with Steve a little more about his book. We covered a wide variety of topics, including: Groupthink […].
InMobi
SEPTEMBER 27, 2020
IAB introduced the Transparency and Consent Framework (TCF) in 2018 to set clear guidelines on a more privacy-compliant, opt-in method to collect and process data from a user’s device. While a step in the right direction, the first version of TCF did not have the larger publisher consensus required to drive adoption. Since then, the industry has seen an update on the framework with the launch of TCF 2.0, which now provides sufficient control back to the publisher, while maintaining its cor
More About Advertising
SEPTEMBER 28, 2020
Dentsu Aegis International was the Dentsu business outside Japan, consisting of Aegis (media buyers Carat and Vizeum chiefly), customer agency Merkle and various creative agencies. Chief among these was/is Mcgarybowen, now revelling in the title of Densumcgarrybowen. Now the whole shebang outside Japan is to be known as Dentsu International, the first major move by.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Lemonads
SEPTEMBER 27, 2020
Over the last few decades, governments and private companies alike have shifted from paper records to a mostly digital environment. While this has improved functionality and allowed these organizations to deliver better services, it has also opened the floodgates of digital fraud and cybercrime as a whole. From financial institutions to government agencies, cybercriminals have successfully targeted dozens of industries and the digital marketing vertical is no exception.
AdPulp
OCTOBER 2, 2020
Extreme Terrain is a premium sponsor of Adpulp.com Customization, consumer-generated content, testimonial, brand community…they’re all present in this new video series from ExtremeTerrain.com. The leader in leader in aftermarket Jeep Wrangler, Gladiator, Toyota Tacoma, and Tundra parts and accessories introduces “Customer Builds,” a new video series with a focus on custom modifications.
Gods of Advertising
OCTOBER 2, 2020
Author Unknown. You’ve written three novels. After years of toil, most of it pleasurable (an apt definition of writing), enduring countless maybes, the quite interested and even an option from Hollywood, you ended up self-publishing. Not the happy ending you envisioned, with heady book tours and glowing reviews on myriad websites. But parking your books on the computer like an old tax return?
More About Advertising
OCTOBER 2, 2020
Something for the weekend. This is a bold and funny ad, with lots of good lines sung by animated objects – including a toothbrush, a shower head, a courgette, a washing machine, an exhaust pipe, a pat of butter and a vacuum cleaner – setting the imagination running as they beg socially isolated consumers to.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Single Grain
OCTOBER 1, 2020
This post was updated October 2020. Are you putting a lot of time and energy (and probably money) into writing your blog posts? If you’re using content marketing as a key part of your marketing strategy, there’s a good chance that you answered “yes.” It’s essential, therefore, to make sure that the blog posts you’re writing are working for you.
All About Advertising Law
SEPTEMBER 29, 2020
The FTC’s pursuit of companies purportedly engaged in telemarketing scams is nothing new, but its recent settlement with a company that allegedly assisted a fraudulent telemarketer by providing a Voice over Internet Protocol (VoIP) service is the first of its kind. VoIP is a technology that allows a company to make voice calls using a broadband Internet connection instead of a regular (or analog) phone line.
Gods of Advertising
SEPTEMBER 28, 2020
Start small… “I had an epiphany.” Far from spontaneous, you are looking forward to discussing it with her. “Do tell,” she replies. “I’m all about the epiphanies.” Mia peers at you from behind a large coffee mug. The image would make a good shrink Emoji. “Do you know the biblical story regarding the mustard seed? Mia nods. “It’s an allegory. Something about inauspicious beginnings.”.
More About Advertising
OCTOBER 2, 2020
Accenture may be wondering if its decision to pullout of media auditing to concentrate on programmatic media buying was wise as the move seems to have fired up the media auditing business. Long-time rival Ebiquity says it’s put on 25 clients this year and now ID Comms, the British-based consultant and pitch adviser that launched.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPulp
SEPTEMBER 27, 2020
Do you have an opinion formed about Joe Biden? Do you also know what Joe Biden stands for? Do you know what Joe Biden will bring to America and Americans in 2021 and beyond? When it comes to his opponent, we don’t need to ask. “Make America Great Again” and the new version, “Keep America […]. The post Sunday Sermon: Do Not Play Don’s Game, Or Anyone’s Game (This Isn’t A Game) appeared first on Adpulp.
More About Advertising
OCTOBER 2, 2020
Mother is in a rich vein of form just now and it’s won another major brand, Doritos from Pepsico. BBDO is Doritos’ long-time agency with AMV handling duties in the UK. Mother will handle the brand’s Western Europe campaign in 2021. Doritos marketing director Wayne Newton says: “This is the start of an exciting new.
More About Advertising
OCTOBER 2, 2020
Here’s WPP CEO Mark Read telling Ad Age’s Jeanine Poggi what he thinks about working in lockdown, returning to the office (WPP has a lot of them of course), diversity and, on about 19 minutes, the dreaded ageism which landed him in hot water a few weeks ago. Read says ageism is a “challenging” matter.
More About Advertising
SEPTEMBER 30, 2020
In a new video message to staff, Publicis Groupe CEO Arthur Sadoun said that the global network has “exhausted everything that home working can teach us” and is banking on a vaccine to get everyone back to the office to “unleash our potential.” Until then, employees are free to work in whatever way suits them.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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