Digiday
OCTOBER 9, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify The metaverse is built to sell ads. It’s not a secret. In recent years, executives at companies like Meta and Roblox have thrown millions of dollars into their goal of building an immersive virtual world. Eventually, they must figure out a return on that investment — and, like any new media channel, advertising looks to be the most promising way to do that.
Adweek
OCTOBER 12, 2023
The technology publisher The Information has hired Matthew Resnick, the former chief operating officer (COO) of Morning Brew, as its COO, where he will be tasked with growing its consumer revenue and branded partnerships businesses. As part of the shuffle, the publisher has also parted ways with its first-ever chief commercial officer, Karl Wells, who.
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Ad Rants
OCTOBER 11, 2023
Not leveraging Google My Business marketing for your business can be one of the biggest mistakes you may make as a business owner. This platform is one of the best and most effective mediums for generating awareness about your business. Moreover, using the right type of images and videos in your GMB profile can be extremely transformative. It can unlock a huge opportunity to engage, entice, and convert your audience into a customer.
Seth Godin
OCTOBER 10, 2023
Failing to acknowledge a favor or a courtesy is a triple mistake, and it’s becoming more common. ChatGPT is now promoting the idea that it can write a thank you note for you, and a text is a lot easier than a handwritten note, and yet, the level of ‘thank you’ seems to be falling. It’s not that people don’t have the time to offer an honest ‘thank you’ It’s that they don’t want to acknowledge the obligation or connection.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
OCTOBER 13, 2023
Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier.
Adweek
OCTOBER 11, 2023
The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. By 2025, the Latinx community will account for 12% of all U.S. buying power. They are also digitally connected. A Nielsen study found that 60%.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
OCTOBER 8, 2023
How unlikely is this? The artist who paints a masterpiece, from scratch, without hesitation. The playwright who doesn’t need a workshop or a reading. The architect who designs a food hall that has a layout and vibe that works without one alteration… Evolution is powerful. It gives us the chance to revise, edit and do what works while removing what doesn’t.
Martech
OCTOBER 9, 2023
In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us.
Adweek
OCTOBER 11, 2023
Walmart partnered with beauty and fashion technology company Perfect Corp. to allow shoppers to try on makeup and beauty products in augmented reality before making a purchase.
AdExchanger
OCTOBER 11, 2023
Most performance marketers’ experience with connected TV starts with sticker shock and ends with broken promises. It wasn’t supposed to be this way. When CTV burst onto the scene as the holy grail of reach and targeting, eyes popped at the rates quoted by the big CTV players. Marketers held out hope that the promise […] The post Here’s Why CTV Isn’t Working For Performance Marketers appeared first on AdExchanger.
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Seth Godin
OCTOBER 7, 2023
[Of course, it’s not stupidity. It’s fear and superstition, which often go together. First, the rant.] It’s 2023. Major corporations should not be posting rules like this: This is not just security theatre. It’s a waste of time, the math makes no sense and it leads people to create worse passwords, not better ones. If the person who maintains your office sprayed water on the front walk just before the temperature dropped to freezing, you’d never stand for that.
Martech
OCTOBER 11, 2023
Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries.
Adweek
OCTOBER 13, 2023
Another week of a flurry of generative AI developments. Adweek's weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. This week's update: On the policy side IBM CEO Arvind Krishna called for Washington to hold AI companies accountable for the harms stemming from their technology, signaling a shift.
AdExchanger
OCTOBER 12, 2023
When the MRC revoked its seal of approval for Nielsen’s TV ratings in 2021, it spurred a hunt for alternatives. Now, media and tech companies are debating whether MRC accreditation is even necessary. The post The TV Industry Wants Accreditation. But Does It Want The MRC? appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
OCTOBER 9, 2023
We have the chance to build something that creates connection and generates value. On the other hand, a system that diminishes agency and dignity is inherently unstable. When we seek to create scarcity and control and optimize output at the expense of our humanity, it may pay off for a while, but it’s brittle and will ultimately fail. As it falters, it’s easy to see how the forces seeking control can double down and simply make the situation even worse.
Martech
OCTOBER 11, 2023
With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. People are increasingly getting their questions answered directly in the chat or through supplemental results on the search results page. This shift means potential customers have less incentive to click through to your website.
Adweek
OCTOBER 11, 2023
Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. In a conversation with Adweek's Brittaney Kiefer during Social Media Week Europe, Natalie Wills vp, brand, Booking.com, emphasized the brand's deliberate year-round commitment to investing in the LGBTQ+ community.
AdExchanger
OCTOBER 10, 2023
Sincera doesn’t fall neatly into an existing category. When the data startup – which closed its $4.2 million seed funding on Tuesday – launched in early 2022, co-founders Mike O’Sullivan and Ian Meyers would refer to their company as a “media telemetry service.” By which they mean they can generate insights about everything that’s happening in […] The post Sincera Raises $4.2 Million Seed Round To Help Ad Tech Companies Build Better Ad Tech appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Seth Godin
OCTOBER 13, 2023
It could have been way better. It could have been far worse. It’s easy to imagine that outcomes are inevitable, but they’re not. Was it your fault, or was it luck (good or bad)? If our story of the past is filled with second guesses, shame or blame, it can carry forward. Or perhaps we’ve over-sold ourselves on just how talented, hardworking and insightful we are, when in fact, we sort of got lucky.
Martech
OCTOBER 12, 2023
It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are looking to AI to help them succeed.
Adweek
OCTOBER 9, 2023
A brand doesn't need to air an ad during Kansas City Chiefs game to make a huge impact; it just has to know what's happening in the NFL universe: Right now, there's Taylor Swift and Travis Kelce's rumored relationship. Swift wasn't in Philadelphia's Lincoln Financial Field Oct. 1 when the Eagles beat the Washington Commanders.
AdExchanger
OCTOBER 12, 2023
The TV industry still can’t agree on the point of panels. They're a necessary resource for measurement, but there's no consensus about how to actually build or use them. The post Where Do Panels Belong In TV Measurement? appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Seth Godin
OCTOBER 11, 2023
We can give instructions to a fellow human by: Talking to them Handwriting a note Typing a text Waving a flag Triggering a traffic device Sounding a siren Sending a memo Choosing from a list of choices on a menu Making a facial expression and perhaps a dozen or more other methods… Most people develop voiceboxes and limbs and facial expressions that make any of these usable.
Martech
OCTOBER 12, 2023
In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. And we get it — attribution is important.
Adweek
OCTOBER 9, 2023
In the past nine months, ad agencies have been inundated with pitches from new generative AI companies, as well as incumbent tech giants like Meta and Google. However, as agencies delve deeper into the practicalities of existing generative AI tools, a growing sense of skepticism is taking hold based on frustrations with where the tools.
AdExchanger
OCTOBER 9, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clean Bill Of Health? Everyone knows the infamous anecdote of a young woman’s early pregnancy being spotted and outed by a Target circular back in the early days of advertising-oriented predictive analytics. But big retailers still casually profile customers using a mix of […] The post Call It Consumer Health; The Rise(-ish) Of The Media Agency appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Seth Godin
OCTOBER 12, 2023
Forty years ago in engineering class, it wasn’t unusual to talk about GIGO or FUBAR. These weren’t technical terms, they were mild complaints that signaled insider status and cultural cohesion. In a closed profession, like airplane pilots, the insider jargon lasts for generations. Now, though, everyone in the world is no more than a handshake away from a computer.
Martech
OCTOBER 9, 2023
I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management. It’s my pleasure to report that martech is so alive and that we still need digital asset management (DAM) platforms to be the core of all we do in those efforts.
Adweek
OCTOBER 12, 2023
Food delivery platform JustEatTakeaway.com is following up its blockbuster campaigns featuring Snoop Dogg and Katy Perry with a new musical starring Christina Aguilera and rapper Latto. The minute-long film shows Aquilera and Latto in a mansion dressed in ball gowns. While Aquilera sings opera, Latto raps about Just Eat's offerings, from groceries to gyoza.
AdExchanger
OCTOBER 9, 2023
“Magic.” Months ago, that’s what I told the AdExchanger editorial team it felt like to play around with ChatGPT, DALL-E and other generative AI tools. But while generative AI can feel like magic – instantaneous, effortless, able to leapfrog human abilities in a single bound! – many of the tech’s wondrous outputs are built on […] The post Big Tech, Please Don’t Move Fast And Break Artists appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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