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Back in 2020, direct-to-consumer men’s soap brand Dr. Squatch dedicated most of its social ad dollars to Meta’s Facebook and Instagram, spending zilch on alternative platforms like TikTok and Snap. But over the last three years, as online advertising has changed, Dr. Squatch has been pushing to diversify away from Facebook and Instagram. Dr. Squatch’s ad spend in 2020 $9.6 million total ad spend $8 million on Meta $0 on TikTok or Snap per Sensor Tower The brand wants to spend on R
With streaming strategies abruptly shifting to AVODs and publishers regularly reporting losses in the hundreds of millions, the TV marketplace has never been more volatile--that is, unless you're A+E Networks. Though some publishers may be pulling back on content amid uncertain economic conditions, without a high-cost SVOD streaming platform to weigh it down, A+E Networks.
All my favorite authors were freaking out about ChatGPT, so I went ahead and asked ChatGPT why. After waiting for a long time (more than a minute), this was ChatGPT’s answer: Talking with a friend who runs a Creative agency, he made a good point: “AI won’t replace authors; AI will replace authors that don’t leverage AI.” If you look at it from merely a productivity point of view, asking ChatGPT to write a blog post and get a decent piece in less than 5 minutes is a
I’m James Hercher, AdExchanger senior editor and your guide this week as we contemplate Temu, an empty shell of an ecommerce business that is propelled by paid media and … The post Can The Temu Takeover Continue Without Ads? appeared first on AdExchanger.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Notable women's sports advocate Kelsey Trainor is teaming up with Human Rights Campaign for a collaboration based on her popular Invest in Women brand. Trainor and the advocacy group's partnership is making it unequivocally clear that all women are women. Though it's timed to Women's History Month in March, the campaign will continue well into.
A version of this post appeared in Retail Touchpoints Commerce media is hitting its stride from a growth and momentum standpoint, but there’s a flipside to that: As a part of this rapid growth, commerce media is also entering its awkward teenage years—years that, if not navigated responsibly, could set the stage for an ugly transition into maturity.
A version of this post appeared in Retail Touchpoints Commerce media is hitting its stride from a growth and momentum standpoint, but there’s a flipside to that: As a part of this rapid growth, commerce media is also entering its awkward teenage years—years that, if not navigated responsibly, could set the stage for an ugly transition into maturity.
Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4's attribution signals and optimize iOS ad campaigns. The post IOS Attribution Is Broken, But SKAN4-Compliant Bidding Tech Could Fix It appeared first on AdExchanger.
Following 2022's record-breaking year, the ad sales teams at Warner Bros. Discovery and CBS have something new to dance about. Ahead of Selection Sunday on March 12, the NCAA Division 1 Men's Basketball Tournament's advertising inventory is "virtually sold out"--surpassing last year's $1 billion haul. In fact, the companies "significantly" surpassed the previous year, Jon.
Earlier this year, Netflix co-CEO Ted Sarandos said his company is “keeping an eye” on the growth of free ad-supported streaming TV services, but suggested that the streaming service has a lot on its plate right now and is unlikely to invest in a FAST service in the near future. However Alex Hole, vice president and general manager of Samsung Electronics Europe, argues that Netflix and other SVOD services may want to take note of the cultural shifts which are driving audiences toward
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What’s the last ad you remember? Most people would be hard-pressed to answer that question. Genero, a creative and content production platform, is working with creative testing startup Memorable AI The post How AI Can Help Make Ads More Memorable appeared first on AdExchanger.
The global campaign also spotlights the work of diverse emerging artists and includes a short film, 3D billboards, digital collectibles and an online gallery.
Nike's Air Max 95 drop with London-founded label Corteiz has been one of the most anticipated launches of 2023 among streetwear fans. But on March 2, the pair dropped an ad depicting a world where the launch was canceled. The 3.5-minute film, directed by Walid Labri through production company Division out of Paris, opens with.
Video games aren’t just fun. They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. Imagine seeing billboards while racing through the streets or branded in-game products you can purchase. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
IRVINE, Calif. — Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it has been named to G2’s 2023 Best Software Awards, on the Marketing & Advertising list. This recognition is determined via actual customer feedback on software features and functionality. “We are honored to be recognized in G2’s 2023 […] The post Viant Technology Earns Spot in G2’s 2023 Best Software Awards for Marketing & Advertising appeared firs
The 95th Academy Awards are airing on Sunday, March 12, but Disney is already starting the celebration early with its ad sales announcement. On Friday, the company confirmed that it had sold out ad inventory for the 95th Oscars telecast, with The Academy and Disney Advertising Sales securing a broad range of sponsors representing 15.
Modern marketers are obsessed with data — and for a good reason. It gives us direction and informs our strategies, among many other benefits. But not all data is equally useful or helpful. The wrong data sets can be just as damaging to your marketing program as having none. It’s essential to know how to identify the right data, so your insights accurately guide your decision-making.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Company’s new purpose-built AI solution magnifies its Buyer Experience Platform’s capabilities by delivering content recommendations and first-party intent data to marketers in real time SAN MATEO, Calif. — Folloze, the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced the launch of Folloze AI, a content recommendation and buyer insight engine […] The post Folloze AI, Powered by ChatGPT, adds Critical Layer of Buyer Engagement Insights to Drive In
For more than a dozen years Denny's has positioned itself as "America's Diner," which means to convey a feel-good, nostalgic vibe without being stuck in the past or pegged as a boomer-only zone. With a new marketing campaign on the horizon, along with front- and back-of-the-house upgrades, Denny's intends to refresh and restart its long-running.
ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. We can use this moment to improve the value of content while it is top of mind for all stakeholders. It’s also a great time to demonstrate how our audience’s content consumption evolves.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
For the first time, marketers of all disciplines can ask deep questions about their performance data and instantly receive answers–including predictive and prescriptive analysis–without any technical expertise. PALO ALTO, Calif. — Dealtale, a Vianai Company,the leader in causal AI for marketers, today announced its development of Marketing Co-pilot, a ChatGPT-like feature which allows marketers to […] The post Dealtale Announces the First Conversational AI Technology for Performance
In this feature, Hannah Dillon takes a look at the impact of OOH and DOOH technologies across the globe, pinpointing what’s working best in which region. Out of Home (OOH) advertising is a burgeoning market, forecast for global growth of USD$11016.26m [.] The post The Great Outdoors: the Global Growth of OOH appeared first on ExchangeWire.com.
Spotify unveiled a host of new features, advertising products and tools for creators at its annual Stream On event Wednesday. The moves reflect the increasing priority the company has placed on discovery and short-form video. Speaking to a crowd of audio creators at its Los Angeles campus, chief executive Daniel Ek shared the redesigned mobile.
Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
The Ecommerce Site Search Trends 2023 report reveals retailer takeaways on search technologies, personalization, and hybrid retail strategy SAN FRANCISCO — Algolia, the only end-to-end AI-First Search and Discovery Platform, today released its Ecommerce Site Search Trends 2023 report, compiled in partnership with B2B research specialist, Coleman Parkes Research.
Many projects are never finished. There are countless broken and not-quite-fixed cars in garages. There are crafts projects, massive redevelopments and everything in between. They sit unfinished because of bad planning, lack of resources, and most of all, a lack of resolve and skill in overcoming challenges that might have been surmountable. Often, projects get done, but over budget and with missed deadlines.
South By Southwest, the annual conference and festival series spanning tech, art, music, film and comedy, kicks off this weekend in Austin, Texas. Known for startup launches, tech innovation and over-the-top brand activations, the conference component draws major talent across the ad industry.
Major League Baseball’s spring training recently opened, and as a baseball fan it’s one of my favorite times of the year. Full of optimism, it’s my first opportunity to see new players who have joined my favorite team over the off-season, and speculate about which up-and-coming prospects from the minor leagues might be ready to make the leap to the big league.
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